Session Preview | CommerceNext

CommerceNext IRL Marketing Event For Ecommerce Brands: 3 Can’t Miss Keynotes

Alyse-Noël Hicks September 16, 2021

CommerceNext is preparing for its first in-person retail marketing event in almost two years, CommerceNext IRL. The summit will take place on September 28-29 in New York City from 8am ET to 7pm ET. We’ve created an action-packed agenda of sessions on the future of retail and ecommerce featuring some of the most influential leaders in our industry. Here’s a sneak peek at three can’t miss keynotes from our CommerceNext IRL marketing event, focusing on leaning into your customers and the ever-changing marketing landscape: Think Different: Why Lands’ End is Embracing Gen X Tuesday, September 28, 1:15 pm Speaker: Sarah Rasmusen,

CommerceNext IRL Spotlight: Sessions on Digital Advertising

Nicole Stark September 1, 2021

On September 28-29th, CommerceNext is hosting an in-person conference in New York City for the first time in 2 years. The two-day event will be filled with industry-leading case studies and tactical sessions designed to build on ecommerce and digital marketing skills. Highlighted below are four sessions centered around Digital Advertising: Mastering Marketplace Advertising: The Who, The What and The How Tuesday, September 28th, 3:35 pm Speakers: Vivian Chang, VP Growth at Clorox DTC Larry Fisher, CEO, Rise Interactive Retail media and advertising on marketplaces are proving to be scalable marketing channels for DTC brands. But, it can be difficult for

CommerceNext IRL Spotlight: Sessions On Traditional Channels

Alyse-Noël Hicks August 24, 2021

CommerceNext is preparing for its first in-person event in almost two years, CommerceNext IRL. The summit will take place on September 28-29 in New York City from 8am ET to 7pm ET. We’ve created an action-packed agenda of sessions on the future of retail and ecommerce featuring some of the most influential leaders in our industry. Below are three of the sessions that will help you enhance your brand. How Podcasts Have Transformed Audio Advertising Wednesday, September 29, 3:40 pm Speaker: Martha Gallant, Growth Marketing at Helix Sleep Moderator: Liz Horowitz, Founder at Sonic Strategy Consulting DTC brands are all

CommerceNext IRL Spotlight: Sessions On Growth Marketing

Amelia Poling August 18, 2021

CommerceNext is preparing for our first in-person event in almost two years, CommerceNext IRL. The summit will be on September 28th and 29th in New York City from 8am ET to 7pm ET. We’ve designed an incredible agenda of sessions on the future of retail and ecommerce and featuring the leaders in our industry. With changes in technology, privacy regulations and in-person living, there is so much opportunity for retailers and DTC brands to lean into growth marketing. Below are just three of the sessions that will help you grow your brand. New Advertising Strategies for a New Era Wednesday, September 29th at

Hispanics Should Be A Big Part Of Your 2021 Marketing Strategy

Rachel Klein January 25, 2021

Hispanics are the youngest, fastest-growing consumer segment in the United States—they represent 56% of the total population growth in the country in this coming decade. Any marketing strategy that ignores the U.S. Hispanic consumer would be making a critical error in judgment and should reconsider. This is a segment that can and should be incorporated into every brand’s cultural and business goals. Here are just a few reasons why: In an upcoming session (February 3rd) and collaborative deep dive roundtable (January 27th) led by Univision, retail and brand marketers will get the full profile of the U.S. Hispanic DTC shopper, plus, real tactics

Two Weeks Away: CommerceNext Marketing Summit Series

Priscill Alouidor January 6, 2021

We’re only two weeks away from the start of the Marketing Summit Series. This landmark virtual event dedicates three Wednesday afternoons (January 20th, 27th and February 3rd) to 2021-specific customer acquisition, customer retention and growth marketing strategies. Plus, attendees will enjoy plenty of opportunities for networking and deeper tactical dives in their virtual breakout roundtable discussions. To ensure our retail and ecommerce community of marketing leaders get the most from these three days, we keep adding to our top tier lineup as we approach the summit’s start. Here are just some of the speakers that you’ll see during the virtual event: Deborah Yeh,

Supercharge Your 2021 Marketing Strategy With These Upcoming Marketing Summit Series Keynotes

Katja Teichmann January 4, 2021

CommerceNext is getting ready to host our biggest virtual event yet, the Marketing Summit Series. The summit spans three Wednesday afternoons: January 20th, January 27th and February 3rd—plus bonus track days on Friday, January 22nd and January 29th. With the help of our world class advisory board and the retail community, we developed three amazing afternoons of virtual content designed to supercharge your entire 2021 marketing strategy—from start to finish. From keynotes to panels to founder showcases to research presentations, we have every type of session for every type of marketer. Retailers and ecommerce leaders will guide you through a diverse set of

Meet TV, Your Next Performance Channel

Todd Leonard January 4, 2021

We’ve all heard it before: TV is good for branding and delivering mass reach, but it’s expensive, hard to measure and the audience is shrinking. We want to set the record straight on some common misconceptions about TV advertising and how TV can operate with the speed, accountability and precision of digital. While we’ll start to scratch the surface in this post, be sure to join us for our session on January 20th at 3:15pm ET with Robert Tas, Chief Growth Officer at 1-800-Flowers. He’ll be joined by Simulmedia CEO, Dave Morgan, to discuss how TV can target with precision to reach new

SNEAK PEAK: Marketing Summit Series Day 1 Agenda

Priscill Alouidor December 15, 2020

We’re about two weeks away from the New Year and five weeks away from the first day of the CommerceNext Marketing Summit Series. There’s a lot to look forward to in 2021 and we want to help retailers and direct-to-consumer brands get a smart start with their ecommerce marketing strategy. We’re kicking off our series with a day dedicated to customer acquisition. Join us to find out: How to market to the cultural zeitgeist The latest in advertising strategy for 2021 How to use TV for performance marketing Podcast advertising do’s and don’ts Smart social video strategy for 2021 And don’t forget about

Virtual Summit Spotlights: The Post-Pandemic Consumer + Balancing Brand and Performance Marketing

Rachel Klein July 22, 2020

We made it! Just one week away and we’re ready—are you? If you haven’t yet, you can register now and get prepped for the upcoming two days by reading up on some of our featured panels and keynotes: FTD and UNTUCKit keynotes A panel with Madison Reed, TechStyle and other top brands Keynote presentation from Purple’s CEO The CommerceNext Virtual Summit brings together industry innovators and marketing experts to present research and first hand experiences in the midst of COVID-19. It’s also the place where you will get the information you need to make decisions for your brand when considering recovery. During these

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