CommerceNext IRL Spotlight: Sessions On Traditional Channels

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CommerceNext is preparing for its first in-person event in almost two years, CommerceNext IRL. The summit will take place on September 28-29 in New York City from 8am ET to 7pm ET. We’ve created an action-packed agenda of sessions on the future of retail and ecommerce featuring some of the most influential leaders in our industry.

 

Below are three of the sessions that will help you enhance your brand.

 

How Podcasts Have Transformed Audio Advertising

Wednesday, September 29, 3:40 pm

  • Speaker: Martha Gallant, Growth Marketing at Helix Sleep
  • Moderator: Liz Horowitz, Founder at Sonic Strategy Consulting

 

DTC brands are all over podcast advertising and now marketers are more pod-curious than ever. In this session, we’ll have two leading DTC brands tell us what’s worked and what hasn’t in this channel. Let their experience inform those of you who are ready to dip a toe in the podcast pool.

 

How The Farmer’s Dog Uses TV to Scale Revenue Without Harming CAC

Wednesday, September 29, 3:05 pm

Speakers:

  • Kendra Prasad, Director of Acquisition at The Farmer’s Dog
  • Alison Monk, Founder & CEO at Eden Collective

 

TV’s got the wrong rap. Retailers often balk at the investment size and time horizon required to see ROAS from TV brand building efforts. Instead, many now claim that TV should be bought and managed just like digital performance channels. Retailers that believe this myth quickly find themselves hitting a wall, and never realize TV’s (linear and/or CTV’s) full potential to deliver a step change in scale. In this session, learn how The Farmer’s Dog challenges several current DTC conventions – in data analysis, media planning and buying – to drive new customer acquisition with precision, accountability, transparency and flexibility.

 

Next Generation Direct Mail & Catalog Strategies for DTC Brands

Wednesday, September 29, 2:30 pm

Speakers:

  • Bradford Mait, Co-Founder + CEO at Made in Cookware
  • Polly Wong, President at Belardi Wong

 

As the digital marketing landscape has become more expensive, marketers are looking to alternative channels outside of Google and Facebook to drive new customer acquisition and retention. This has fueled a resurgence in direct mail, from small formats to full- size catalogs. Direct mail has incredible capabilities for targeting and measurement, which have driven more advanced strategies around segmentation, contact frequency, form factors and creative. When integrated with a digital contact strategy so that the consumer receives multiple contacts across online and offline channels, response rates increase double digits. Join this session to hear about Made In’s great success with direct mail and learn how direct mail can work for your brand.

 

We hope you can join us at this year’s event—IRL isn’t just about incredible content and networking, but there is also an awards show and 1:1 meetings that are available to attendees. In addition, attendees will find ample opportunities to wind down with a roaring 20s party, puppies, free headshots, graffiti art and more! Check out our agenda to see the full list of sessions and activities, and apply to attend. 

To get more insights like these, join us for our upcoming virtual events and apply to attend CommerceNext IRL today. The conference will take place on September 28-29, 2021 in NYC. Inc.com named CommerceNext one of "Top 5 ECommerce Conferences for 2019 and 2020." We hope you will join us for an upcoming event.

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