Today’s customers expect a seamless experience when interacting with a retailer or brand. Delivering an integrated ecommerce experience can help build customer loyalty and increase customer satisfaction and convenience. Read how experts at Boston Proper, Shinola and Saadia Group create a cohesive ecommerce brand experience.
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Customer acquisition costs are higher than ever before. This means that retailers must perfect their personalization strategies to drive brand loyalty and increase customer lifetime value. In the latest CommerceNext webinar, “Spinning Up a Personalization Flywheel,” our panel of experts discussed how their companies have tackled personalization at scale.
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With recent changes in iOS 14.5, ad personalization and performance reporting may be limited and brands may notice a shift in their metrics, particularly those that use Facebook data. In our most recent webinar, we gathered experts in first-party data to share how they are managing data to drive customer acquisition even during this tumultuous time.
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Lack of cooperation is a huge and consistent obstacle for retailers across the globe in achieving optimal customer experience. It’s up to an entire company’s culture, from the top down, to prioritize CX. The recent CommerceNext webinar, “The Secret to a Great Ecommerce Experience? Collaboration!” covered these ongoing issues in ecommerce with the help of some of the most collaboration-forward minds in the industry.
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Justin Yoshimura talks about the business of retail digital transformation and the skills he has developed through his entrepreneurial grit. He also discusses the importance of company culture when scaling up a business to avoid overestimating growth.
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Email marketing is more important than ever as brands focus on retention strategies and personalization. Creating an effective email marketing strategy around personalized creative elements and tracking engagement will allow your brand to successfully communicate your value proposition.
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Luxury shopping is one of the largest ecommerce markets, including computer electronics, apparel & accessories, furniture & furnishing, auto & parts, luxury and beauty & cosmetics. The most effective solutions that encourage luxury shopping blend digital and human interaction.
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Bob Sherwin has spent his career building an expansive data-driven marketing toolbox, which he has applied to the category-creating Fortune 500 retailer Wayfair as their CMO. Read to learn his career advice and strategy for data-driven marketing at Wayfair.
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Each holiday season is proving to be more unusual and unpredictable than the last, giving marketers constant challenges and unclear benchmarks. In this webinar, “Cyber Week Recap: Lessons Learned and Advice for 2022”, we walked through Jason 'Retail Geek' Goldberg analysis on Cyber 5 Weekend aggregate sales data, the issues that are shaping Holiday 21 and what's in store for 2022.
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At a time where personalization is vital to creating smooth digital experiences for your customers, it is actually harder to achieve than ever before. With demanding customers and stricter privacy standards, this new year comes with new challenges for retailers. In a recent webinar, “A New Year, A New Ecommerce Reality: Differentiating Through Digital Experience” leaders in the ecommerce industry put their heads together to solve these issues.
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