The stress and uncertainty of Covid-19 makes caring for customers more important than ever. In the session The Untapped ROI of Caring Post Sale, Ethan Bourland, Business Developer at Shipup and Jeoffrey Jouannet, VP Care & Retention at Japhy discussed best practices and benefits of post sale customer service.
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With more places for customers to engage with your brand than ever before, the customer journey has never been so important. In the session Why Marketing Needs To Own The Customer Journey, Stefan Nandzik (SVP, Brand Experience at Signifyd) and Emily Culp (CEO at CoverFX) discuss why the marketing organization needs to own the entire customer journey and how to make those changes.
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Mobile is one of the fastest growing channels for ecommerce, and with it comes the opportunity to further engage with customers using SMS. In the session Draper James: Analyzing the Impact of SMS on the Customer Journey, Elizabeth Ray, VP Client Strategy at Attentive and Helen Nightingale, VP of Ecommerce at Draper James discussed the growth and importance of SMS marketing, using Draper James as a case study for how to build out this channel.
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Today’s guest post is from Rob Schmults, Executive Board and Operating Partner at MidOcean Partners private equity. Rob has been a CommerceNext speaker and his background includes leadership roles at Talbots, Smart Destinations and GSI Commerce. FTD CEO Charlie Cole gave a great keynote during the Marketing Summit Series on building a data-driven culture.
read more Day 3 of the Marketing Summit Series was our last packed day of the series and covered two themes: Geeking Out on Data & Attribution and Future Proofing & The Marketing Org. If you weren’t able to attend or just want to revisit your favorite topics, we’ve outlined the main takeaways from each session below.
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In our most recent episode of Conversations with CommerceNext, Co-Founder Veronika Sonsev interviews Lucie Buisson, Chief Product Officer at Contentsquare, to discuss CommerceNext’s latest research report. In partnership with ContentSquare and BizRate Insights, the report surveyed 1000+ consumers to uncover new customer insights and how the ecommerce experience and expectations of usability have changed during the Covid-19 era.
read more Day 2 of the Marketing Summit Series covered everything under two themes: Marketing During Social Change and Mastering Lifecycle Marketing. We've outlined the main takeaways of each session in case you weren't able to attend or too busy watching to take notes.
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We’re only two weeks away from the start of the Marketing Summit Series. Here’s preview of our speaker lineup and what we have in store for Day 1 (January 20th). Check out the entire schedule to see all the ways you can elevate your 2021 ecommerce marketing strategy.
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Looking to improve (or find) your marketing strategies for the upcoming year? Register for the Marketing Summit Series (starting January 20th) to hear industry leaders provide insight on building and maintaining brands, TV and podcast advertising, cause marketing, customer experience and more. You don’t want to miss out on these amazing keynotes!
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We’ve all heard it before: TV is good for branding and delivering mass reach, but it’s expensive, hard to measure and the audience is shrinking. We want to set the record straight on some common misconceptions about TV advertising and how TV can operate with the speed, accountability and precision of digital. While we’ll start to scratch the surface in this post, be sure to join us for our session on January 20th at 3:15pm ET with Robert Tas, Chief Growth Officer at 1-800-Flowers. He’ll be joined by Simulmedia CEO, Dave Morgan, to discuss how TV can target with precision to reach new audiences and how to spend your TV budget with accountability, transparency and flexibility.
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