Shopping for gifts is a very different journey than shopping for yourself, and the target customer may be nothing like the gifting customer. This is why it is essential for retailers to understand the gift shopping journey and the opportunity to gain two customers with every gifting transaction.
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The biggest shopping season of the year is coming up quickly, and it's time for retailers to start creating their holiday 2022 marketing strategies. In the most recent CommerceNext Webinar, executives from Michael Kors, Kendra Scott, David Yurman, GiftNow and Coresight Research discussed what retailers should expect (and prepare for) to have a successful Holiday 2022.
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This blog continues a conversation started at the CommerceNext conference this past June on how brands can engage most effectively with Gen Z consumers.
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This May 4th we joined WW, KEEN, Home Chef and GiftNow to talk marketing strategy. In a landscape of shitting customer interest and platform popularity how can your brand modernize your customer engagement strategies to be on the cutting edge.
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It’s no secret that customer expectations regarding your brand and the overall customer experience are increasing. To address this, many retail and DTC brands are looking to innovate and expand upon ecommerce experiences in a variety of ways to, overall, grow their business. At CommerceNext 2022, industry professionals came together during two breakout tracks to discuss their strategies and tactics to innovate ecommerce experiences and scale marketing for growth. Read on for a recap, a link to the video recording and a notable quote from each session.
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During the most recent CommerceNext webinar, “Using a New Organic Search Standard to Counter Rising PPC Costs and Privacy Restrictions,” industry professionals discussed some tools and strategies your business can follow to use SEO in the most effective way.
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Today’s customers expect a seamless experience when interacting with a retailer or brand. Delivering an integrated ecommerce experience can help build customer loyalty and increase customer satisfaction and convenience. Read how experts at Boston Proper, Shinola and Saadia Group create a cohesive ecommerce brand experience.
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Customer acquisition costs are higher than ever before. This means that retailers must perfect their personalization strategies to drive brand loyalty and increase customer lifetime value. In the latest CommerceNext webinar, “Spinning Up a Personalization Flywheel,” our panel of experts discussed how their companies have tackled personalization at scale.
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With recent changes in iOS 14.5, ad personalization and performance reporting may be limited and brands may notice a shift in their metrics, particularly those that use Facebook data. In our most recent webinar, we gathered experts in first-party data to share how they are managing data to drive customer acquisition even during this tumultuous time.
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Lack of cooperation is a huge and consistent obstacle for retailers across the globe in achieving optimal customer experience. It’s up to an entire company’s culture, from the top down, to prioritize CX. The recent CommerceNext webinar, “The Secret to a Great Ecommerce Experience? Collaboration!” covered these ongoing issues in ecommerce with the help of some of the most collaboration-forward minds in the industry.
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