Session Content

How To Increase Conversion Rates On Amazon

As Amazon continues to grow and dominate the ecommerce shopping experience, the need for brands to have a cohesive Amazon strategy is stronger than ever. Listen to Derek Laninga, (Retail Sales Director at Dometic) and Josh Owens (CEO at SupplyKick) talk about how Dometic was able to use Amazon as an engine for improving sales and long-term customer acquisition. At CN2019, Derek and Josh offered practical advice on how to navigate Amazon and some of the unique challenges and opportunities the platform presents.

Digital media leaders discuss ecommerce marketing innovation on stage at CN2019.

How Facebook’s Digital Media Can Connect The Customer Journey

by Rachel Klein

At CommerceNext 2019, Conor Ryan (Co-founder and CIO at StitcherAds) and Kevin St. John (Industry Manager at Facebook) outlined how retailers can adopt Facebook's retail-focused tools to reduce friction throughout the customer journey. They dove deep into the waters of innovative, automated digital media solutions retailers can use to amplify ad creative and drive omnichannel results, across online and stores.

The Comeback Of TV: How Direct To Consumer Brands Can Win Big

by Rachel Klein

At CommerceNext 2019 in NYC, Matt Gehring—SVP of Growth Marketing of Rothy’s—and Philip Inghelbrecht—CEO of Tatari—busted the biggest myths about TV advertising and showed how they broke down barriers by applying a digital approach to TV.

Balancing Brand and Performance Marketing At Scale

by Elisabeth Anne Boniface

It seems that these days, every marketing team’s goal is to create a unified view of their customer in order to help them market most effectively. At CommerceNext 2019, Chameleon Collective partner Sean Finnegan sat down with Karen Clark, VP of Marketing Communications and Partnerships at thredUP, Tom Montgomery, Co-Founder and Chief Digital Officer at Chubbies Shorts and Matt Gilbert, CEO of Pepperjam. On this panel, these industry insiders shared insights on what it means to balance brand with performance marketing, and how they gather valuable data from testing the waters. In the session, they discussed important decisions like allocation of funds and measuring data that go into managing a successful marketing operation.

STORY Demonstrates Customer Experience is The Future of Retail

by Elisabeth Anne Boniface

How does offline customer experience impact retail in the digital age? At CommerceNext 2019, Rachel Shechtman gave us a glimpse into the inception and growth of STORY, from its founding in 2011 to the recent permanent installation at 36 Macy’s stores. Combining small business products, storytelling and exclusive collaborations with big-name brands, STORY is the one-stop destination for things you didn’t know you needed in your life.

Personalizing Your Full-Funnel Customer Acquisition Strategy

by Elisabeth Anne Boniface

Improvements in data and tracking for ecommerce-based brands has created a competitive marketplace for catching the hearts and attention of lifetime customers. Getting a new customer into the customer acquisition funnel can feel like half the battle. Joe Yakuel, Founder and CEO of Agency Within, teamed up with CEO of Trade Coffee Mike Lackman at CommerceNext 2019 to talk about the value of personalization as a full-funnel strategy for customer acquisition, from awareness to all the way down to purchase.

Grow Commerce by Taking Search, Social and Video to the Next Level

by Elisabeth Anne Boniface

In the digital age, the foundations of search, social and video lay the groundwork for much of how consumers interact with the brands they love and discover daily. This year’s CommerceNext included a panel with executives from startups, subscription services, DTC brands and solution providers to compare how these leaders achieved the new and noteworthy in their efforts to grow commerce.

How Walmart Adapts Customer Experience for the Digital Shopper

by Elisabeth Anne Boniface

Denise Incandela, Head of Fashion for Walmart.com sat down with Wall Street Journal (WSJ) reporter Sarah Nassauer to talk about her team’s efforts to expand beyond the realm of basics and establish Walmart as a fashion destination as well as a catch-all for your day to day needs. By overhauling their digital channels to create a more editorial and explorative customer experience, the team at Walmart develops a customer acquisition strategy fueled by testing new brands and partners.

Connecting Cause Marketing with Brand Mission for Good

by Elisabeth Anne Boniface

Retail brands are heeding the call to stand for something, channeling social responsibility into their growth marketing and customer acquisition strategies. This can take many different forms ranging from an entire company shift in business practices to align on a goal to a one-off campaign addressing a relevant issue on social climate.

How Retailers Are Investing In Digital Customer Experience

by Elisabeth Anne Boniface

From what we eat for breakfast to the sheets we sleep on at night, brands play a huge role in our everyday lives. So how, as a brand, can you maximize those customer experience moments? If you have ever asked that question, or if that is the goal of your business, you are engaged with the experience economy, and Bob Meixner, Director of Product Strategy at Oracle, has the stats and advice to help.

How To Increase Conversion Rates On Amazon

How Facebook’s Digital Media Can Connect The Customer Journey

The Comeback Of TV: How Direct To Consumer Brands Can Win Big

Balancing Brand and Performance Marketing At Scale

STORY Demonstrates Customer Experience is The Future of Retail

Personalizing Your Full-Funnel Customer Acquisition Strategy

Grow Commerce by Taking Search, Social and Video to the Next Level

How Walmart Adapts Customer Experience for the Digital Shopper

Connecting Cause Marketing with Brand Mission for Good

How Retailers Are Investing In Digital Customer Experience

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