Session Recaps

Cyber Week Recap

Given this unusual and unpredictable holiday season, it will be difficult to benchmark success this year. During the most recent CN webinar, we asked Jason 'Retail Geek' Goldberg from Publicis to share his analysis on Cyber 5 Weekend aggregate sales data, the issues shaping Holiday ‘22 and what's in store for 2023. In addition, a panel of senior-level executives from Abercrombie & Fitch, Savage X Fenty by Rihanna, commercetools and Avensia discussed lessons learned and offered advice for what’s ahead. Read on to learn the webinar's key takeaways.

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ecommerce conference tips

The looming recession and the overall current macroeconomic state of the United States economy has frightened every business. Budget cuts are necessary during a recession, and more often than not, marketing dollars are some of the first to go. But sales aren’t going to happen if marketing doesn’t exist, so it’s time to recession-proof your acquisition and retention strategies. Read on to learn the three best tips shared at the 2022 ecommerce conference from over 100 industry leaders. 

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2022 Ecommerce Conference Favorites

We are thrilled to get the CommerceNext community back together in NYC next June. As we get ready to announce more details for The 2023 Ecommerce Growth Show, we can’t help but reminisce on all the content and fun of the 2022 ecommerce conference. We had 100+ industry-leading speakers across 50+ sessions discussing all things marketing and ecommerce with the focus of seizing the next wave of growth.

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Conversational Commerce

When it comes to interacting with brands, consumers today have much higher expectations. They're not only looking for products that meet their needs, but also a convenient and personalized shopping experience—whether they're scrolling through your ecommerce platform or browsing in-store. During the 2022 ecommerce conference, executives from Rainbow Shops and Attentive discussed how your brand can lean into conversational commerce, meeting your consumers where they prefer to shop with curated experiences.  

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Ecommerce Conference Tips

Shopping for gifts is a very different journey than shopping for yourself, and the target customer may be nothing like the gifting customer. During the 2022 ecommerce conference, executives from Spiceology, madein, GiftNow and Coresight Research discussed how hhopping for gifts is a very different journey than shopping for yourself and also shared insightful tips to help you maximize gifting revenues.

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Preparing for the Holiday Shopper Webinar

The biggest shopping season of the year is coming up quickly, and it's time for retailers to start creating their holiday 2022 marketing strategies. In the most recent CommerceNext Webinar, executives from Michael Kors, Kendra Scott, David Yurman, GiftNow and Coresight Research discussed what retailers should expect (and prepare for) to have a successfully target holiday shoppers.

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