Session Recaps

Personalization is a crucial aspect of enhancing the customer experience and driving ecommerce growth. By tailoring experiences based on customer type, loyalty, and product, businesses can cultivate deeper connections and drive customer loyalty. Listening to customer feedback and utilizing AI can further optimize personalization strategies, allowing businesses to deliver tailored experiences, improve customer satisfaction, and streamline operations. To learn more about optimizing personalization and driving ecommerce growth, attend the Ecommerce Growth Show this June. Register today!

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customer data

In today's digital age, businesses must strike a balance between personalization and privacy when collecting and using customer data. VF Corp and Digioh are two companies that prioritize transparency and customer privacy. VF Corp implements a two-step process to protect customer privacy and explain data collection and use, building trust with customers. Digioh prioritizes consent and customer safety by providing clear explanations and giving customers control over their data. Transparent data collection and use not only build trust but also enhance the customer experience, increase loyalty, and drive business success.

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ecommerce growth show

This blog recaps the 2022 CommerceNext Ecommerce Growth Show, which brought together ecommerce and digital marketing experts. It highlights top-rated sessions on successful content strategies and innovative ways of reaching customers in the digital world. The post also covers fun activities and events, such as the Discovery Lounge and the CommerceNexty Award ceremony, which celebrated industry leaders.

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ecommerce experience

The article discusses the importance of optimizing the customer journey, prioritizing personalization, and gathering customer feedback to create a successful ecommerce experience. Brands like Ulta and FTD have implemented these strategies, with Ulta focusing on product detail page optimization and personalization, while FTD prioritizes mobile optimization. Personalization is crucial for creating an emotional connection with customers, while customer feedback provides valuable insights for improving the ecommerce experience. Ultimately, businesses that prioritize the needs and wants of their customers and adapt to changing trends are the ones that will thrive in the world of online shopping.

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Cyber Week Recap

Given this unusual and unpredictable holiday season, it will be difficult to benchmark success this year. During the most recent CN webinar, we asked Jason 'Retail Geek' Goldberg from Publicis to share his analysis on Cyber 5 Weekend aggregate sales data, the issues shaping Holiday ‘22 and what's in store for 2023. In addition, a panel of senior-level executives from Abercrombie & Fitch, Savage X Fenty by Rihanna, commercetools and Avensia discussed lessons learned and offered advice for what’s ahead. Read on to learn the webinar's key takeaways.

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ecommerce conference tips

The looming recession and the overall current macroeconomic state of the United States economy has frightened every business. Budget cuts are necessary during a recession, and more often than not, marketing dollars are some of the first to go. But sales aren’t going to happen if marketing doesn’t exist, so it’s time to recession-proof your acquisition and retention strategies. Read on to learn the three best tips shared at the 2022 ecommerce conference from over 100 industry leaders. 

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