With the abundance of data at our fingertips and the power of AI-driven solutions, retailers have the unique opportunity to provide customers with tailored shopping experiences. To shed light on this topic, a recent panel discussion featured experts from the field who shared their valuable insights and strategies for successful ecommerce personalization.
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To ensure your success during peak holiday season, retailers must fine-tune every aspect of their post-purchase and returns process, optimizing it for the best results. According to a recent report by Accenture, 91% of consumers are more likely to choose brands that offer relevant offers and recommendations. This extends to the delivery of personalized post-purchase and returns experiences.
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Conversational AI has emerged as a game-changer in the realm of customer engagement. During the CommerceNext 2023 Ecommerce Summit, Christian Ward, Chief Data Officer at Yext, shed light on how conversational AI is unlocking the full potential of chatbots, transforming the customer experience and optimizing business operations. In this blog, we'll delve into the key insights from the session, providing actionable takeaways for marketers looking to leverage conversational AI effectively.
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As platforms like Facebook, Instagram, Snapchat and TikTok continue to emphasize automation and algorithm-driven approaches, brands find themselves lost in a sea of similarity, struggling to stand out. In a breakout session at CommerceNext 2023 Ecommerce Growth Show, Josh Tan, Sr. Director, Media Strategy at Rise Interactive, shared invaluable insights on how to craft a winning social commerce strategy that not only drives profit but also ensures efficiency. Read on to dive into the key takeaways from this session and explore actionable steps to optimize your social commerce approach.
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The future of marketing is undergoing a transformation, and at its forefront is cutting-edge AI technologies. It’s a topic that everyone in the industry is talking about, and we covered many facets of AI at the 2023 Ecommerce Growth Show. From automated experimentation to privacy-focused customer engagement, these sessions explore how AI is reshaping marketing’s present and how you can get ready for the future.
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One breakout session at the 2023 Ecommerce Growth Show, 'Omnichannel is Everything: How Retailers Can Amplify and Optimize In-Store Inventory,' featuring Ashley Walker, Director of Digital Marketing and Ecommerce at Trina Turk and Mel Lubey, Strategic Partnerships at Amazon Today, delved into the intersection of ecommerce and brick-and-mortar retail. With a focus on meeting customers' demands for convenience and immediacy, the session unearthed key omnichannel strategies that retailers can harness to create a seamless, customer-centric shopping experience.
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In today’s rapidly evolving marketing landscape, where privacy laws and changing data practices have reshaped the advertising landscape, marketers find themselves at the forefront of adaptation. The challenge of effectively measuring and targeting audiences has prompted a shift in the marketing mix. This blog delves into the insights and strategies discussed in a panel session at the recent CommerceNext Ecommerce summit, featuring industry experts who have successfully navigated these challenges.
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Composable commerce promises a new level of flexibility and customization in building commerce ecosystems. It allows retailers and DTC brands to offer differentiating experiences in areas such as search, personalization and loyalty. Let’s delve into the key takeaways from this webinar’s insightful discussion.
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It’s no secret that marketers are looking for ways to better connect with Gen Z consumers. At this year’s CommerceNext ecommerce summit, Winnie Park, CEO of Forever 21, hosted a notable session on how the brand has innovated to stay culturally fluent and deeply connected to its customers. At the heart of her strategy is a focus on meeting Gen Z where they are, engaging with them and simply co-existing.
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The 2023 Ecommerce Growth Show brought together industry leaders from various sectors to discuss the ever-changing landscape of digital commerce. One of the standout keynote presentations featured Christopher Thomas-Moore, Chief Digital Officer at Domino's, who shared insights into how the pizza giant reinvented itself through bold innovation to adapt to today's changing customer journeys. In this blog, we'll explore the five key points from CTM’s presentation that businesses can apply to thrive in the dynamic digital landscape.
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