Category: Session Recaps

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During the "2024 Digital Retail Forecast: Opportunities, Challenges, and Strategies" webinar, it became clear that the key lies in prioritizing essential conversion points and adapting to changing consumer behaviors, even if it means reimagining traditional sales funnels into more streamlined processes.

2024 Digital Retail Forecast: Opportunities, Challenges and Strategies

Dive into our recap of the “2024 Digital Retail Forecast: Opportunities, Challenges and Strategies” webinar, where we explored the shifting landscape of digital retail. This session was focused on the transformative effects of generative AI, evolving marketplace trends, logistical excellence and the significance of ethical and sustainable practices in retail. Our panel of industry experts shared actionable insights and strategies to navigate the digital retail challenges and opportunities awaiting in 2024.  Watch the replay below or read the summary below. Speakers: Sucharita Kodali, VP and Principal Analyst, Forrester Research Simeon Siegel, Managing Director, Senior Analyst: Retail and eCommerce BMO Capital Markets Sarah Rasmusen, Former

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Must See TV: How to Use Linear and Streaming TV to Drive Revenue

Must See TV: How to Use Linear and Streaming TV to Drive Revenue

Discover the secrets of successful TV advertising with ‘Must See TV: How to Use Linear and Streaming TV to Drive Revenue.’ This webinar, featuring insights from industry leaders at Bed Bath & Beyond, Adore Me, and Marketing Architects, delves into innovative strategies for leveraging TV for audience growth and revenue enhancement.

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Insights From the 2023 Cyber 5 Season

Cyber 5, encompassing Thanksgiving through Cyber Monday, is a pivotal period for retailers to capture holiday sales. In a recent webinar, retail experts delved into the trends, insights and key takeaways from this season’s shopping extravaganza. From Buy Now, Pay Later dynamics to shifting consumer behaviors, here’s a comprehensive recap of the discussion. Speakers: • Jason Goldberg, Chief Commerce Strategy Officer, Publicis • Deb Radcliff, Global CMO, 5.11 Tactical • Renee Halvorsen, CMO, Marine Layer • Erica Sheffield, VP of Strategic Research and Insights Communications, Synchrony • Moderator: Scott Silverman, Co-Founder, CommerceNext Statistical Overview: Unveiling the 2024 Numbers The beginning of the webinar

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How Personalized Content Helps Create Exceptional Commerce Experiences at Scale

With the abundance of data at our fingertips and the power of AI-driven solutions, retailers have the unique opportunity to provide customers with tailored shopping experiences. To shed light on this topic, a recent panel discussion featured experts from the field who shared their valuable insights and strategies for successful ecommerce personalization. SPEAKERS: Sabrina Cherubini, SVP Brand & Digital Marketing, Hanky Panky Sunil Kaki, frmr Chief Marketing Officer, FIGS Theresa Cowing, VP, e-Commerce, Tarte Kerrigan Baron, Sr. Technical Director, MACH & Composable Technologies, Kin + Carta Christine Masters, Senior Product Manager, Emerging Products, Contentstack Watch the replay below or read on for the

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Mastering Post-Purchase Satisfaction During the Holiday Season

To ensure your success during peak holiday season, retailers must fine-tune every aspect of their post-purchase and returns process, optimizing it for the best results. According to a recent report by Accenture, 91% of consumers are more likely to choose brands that offer relevant offers and recommendations. This extends to the delivery of personalized post-purchase and returns experiences. What We Learned: Throughout our conversation with Rick Egan (Bed, Bath & Beyond), Colleen Waters (Steve Madden), and Sowmya Murthy (parcelLab), we learned various strategies and insights related to post-purchase experiences and returns management, particularly with the peak holiday shopping season approaching. The panelists shared

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conversational AI revolution

Precision and Personalization: The Future of Chatbots with Conversational AI

Conversational AI has emerged as a game-changer in the realm of customer engagement. During the CommerceNext 2023 Ecommerce Growth Show, Christian Ward, Chief Data Officer at Yext, shed light on how conversational AI is unlocking the full potential of chatbots, transforming the customer experience and optimizing business operations. In this blog, we’ll delve into the key insights from the session, providing actionable takeaways for marketers looking to leverage conversational AI effectively. The Evolution of Conversational AI Until recently, the internet primarily answered the questions of who, what, where and when. However, with the advent of artificial intelligence, we’re now equipped to tackle the

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SOCIAL COMMERCE WITH RISE INTERACTIVE

Unlocking Social Commerce Success: Strategies to Stand Out and Profit

As platforms like Facebook, Instagram, Snapchat and TikTok continue to emphasize automation and algorithm-driven approaches, brands find themselves lost in a sea of similarity, struggling to stand out. In a breakout session at CommerceNext 2023 Ecommerce Growth Show, Josh Tan, Sr. Director, Media Strategy at Rise Interactive, shared invaluable insights on how to craft a winning social commerce strategy that not only drives profit but also ensures efficiency. Read on to dive into the key takeaways from this session and explore actionable steps to optimize your social commerce approach. Adapting to Change: Key Techniques for Success The session kicked off with a clear

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marketing with AI

Revolutionizing Marketing with ChatGPT: Insights from the CommerceNext Ecommerce Growth Show

The future of marketing is undergoing a transformation, and at its forefront is cutting-edge AI technologies like ChatGPT. It’s a topic that everyone in the industry is talking about, and we covered many facets of AI at the 2023 Ecommerce Growth Show. From automated experimentation to privacy-focused customer engagement, these three sessions explore how AI is reshaping marketing’s present and how you can get ready for the future.  AI’s Takeover of Mundane Marketing Tasks Traditional marketing tasks like A/B testing, copywriting and data engineering have long been time-consuming and resource-intensive. This session, presented by George Khachatryan, Co-Founder & CEO of Offerfit, explored how

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Omnichannel Retail

Exploring the Power of Omnichannel Retail with Trina Turk and Amazon Today

The CommerceNext 2023 Ecommerce Growth Show was full of insights for retailers seeking innovative ways to stay ahead in the ever-evolving landscape of ecommerce. One breakout session, “Omnichannel is Everything: How Retailers Can Amplify and Optimize In-Store Inventory,” featuring Ashley Walker, Director of Digital Marketing and Ecommerce at Trina Turk and Mel Lubey, Strategic Partnerships at Amazon Today, delved into the intersection of ecommerce and brick-and-mortar retail. With a focus on meeting customers’ demands for convenience and immediacy, the session unearthed key omnichannel strategies that retailers can harness to create a seamless, customer-centric shopping experience. Read on to learn the session’s key takeaways

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Shifting Marketing Mix panel session

Shifting Marketing Mix in Response to Measurement & Targeting Challenges

In today’s rapidly evolving marketing landscape, where privacy laws and changing data practices have reshaped the advertising landscape, marketers find themselves at the forefront of adaptation. The challenge of effectively measuring and targeting audiences has prompted a shift in the marketing mix. This blog delves into the insights and strategies discussed in a panel session at the recent CommerceNext Ecommerce summit, featuring industry experts who have successfully navigated these challenges.  The key takeaways from this session include:  Rethinking measurement approaches Navigating customer identity and engagement  Data-driven personalization strategies Strategies for creative targeting  Watch the full session recording below or continue reading for a

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