Session Recap

Holiday Planning Webinar

The biggest shopping season of the year is coming up quickly, and it's time for retailers to start creating their holiday 2022 marketing strategies. In the most recent CommerceNext Webinar, executives from Michael Kors, Kendra Scott, David Yurman, GiftNow and Coresight Research discussed what retailers should expect (and prepare for) to have a successful Holiday 2022.

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It’s no secret that customer expectations regarding your brand and the overall customer experience are increasing. To address this, many retail and DTC brands are looking to innovate and expand upon ecommerce experiences in a variety of ways to, overall, grow their business. At CommerceNext 2022, industry professionals came together during two breakout tracks to discuss their strategies and tactics to innovate ecommerce experiences and scale marketing for growth. Read on for a recap, a link to the video recording and a notable quote from each session.

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Photo by Pixababy Via Pexels

Customer acquisition costs are higher than ever before. This means that retailers must perfect their personalization strategies to drive brand loyalty and increase customer lifetime value. In the latest CommerceNext webinar, “Spinning Up a Personalization Flywheel,” our panel of experts discussed how their companies have tackled personalization at scale.

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Lack of cooperation is a huge and consistent obstacle for retailers across the globe in achieving optimal customer experience. It’s up to an entire company’s culture, from the top down, to prioritize CX.  The recent CommerceNext webinar, “The Secret to a Great Ecommerce Experience? Collaboration!” covered these ongoing issues in ecommerce with the help of some of the most collaboration-forward minds in the industry. 

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