Announcing the 2021 CommerceNexty Awards:

Peer-Reviewed Awards for Marketing Achievements Among Retail & DTC Brands

In today’s crowded field of retail and direct-to-consumer brands, innovative marketing programs can propel a company’s success and elevate their popularity with consumers. The CommerceNextys are our way of celebrating individuals and companies that are delivering truly breakthrough results. At the last CommerceNexty Awards, the community recognized innovative companies like Bonobos, Hellofresh, Lamps Plus, Outer, Poshmark, Sephora, and Warby Parker.


We’re thrilled to bring The CommerceNextys back for CommerceNext IRL on September 28-29th at the New York Hilton Midtown. This year’s award categories are:

  1. Marketing Innovator of the Year
  2. Most Impactful Social Responsibility Campaign
  3. Best Use of Data or Technology in Marketing
  4. Most Effective Brand Storytelling
  5. Outstanding New Ecommerce Experience
  6. Best Use of a New Channel
  7. NEW! Global/Cross-Border Launch of the Year
  8. NEW! Women in Retail’s Top Woman of the Year Award

Nominations are now open for the categories above. If you would like to nominate yourself, a client or a colleague, please complete the nomination form.

Sponsored by:Bloomreach

CommerceNexty's Trophy


Please take careful note of the awards timeline so you don’t miss a deadline:

  1. Community Nominations: June 14 - July 30, 2021
  2. Finalists Selected: August 18, 2021
  3. Voting on Finalists: August 18 - September 8, 2021
  4. Announce Winners: September 29, 2021 at CommerceNext IRL


The winners get a special VIP experience at CommerceNext IRL, including complimentary hotel rooms, press mentions and other perks!

Award rules:

  • Winners can only be from retailers or DTC brands.
  • Self-nominations are encouraged, as are any nominations on behalf of other retailers and brands.
  • Winners are selected based on a combination of our board of judges and a popular vote. The popular vote will contribute 50% to the overall score.


The board of judges includes:

  • Web Smith, Founder at 2PM
  • Melissa Grillo Aruz, Founder at Aruz Ventures
  • Sunil Kaki, EVP, Marketing at Beachbody
  • Elyse Burack, Head of DTC Marketing at Capsule
  • Lev Peker, CEO at
  • Emily Hickey, Founder at Chief Detective Growth Consulting
  • Emily Culp, fmr CEO at CoverFX
  • Ekta Chopra, Chief Digital Officer at E.L.F. BEAUTY
  • Amy Africa, CEO at Eight By Eight
  • Doug Jensen, SVP Go-to-Market (GTM) Analytics & Activation and Learning Center of Excellence (COE) at Estee Lauder Companies, Inc.
  • Matt Gehring, GM at Everlane
  • Geoff Sanders, CMO at Firstleaf
  • Vijay Talwar, CEO of EMEA at Foot Locker
  • Shawna Hausman, CMO at FSA Store
  • Charlie Cole, CEO at FTD
  • Leslie Emmons Burthey, VP of Marketing, Gold and Telehealth at GoodRX
  • Jason Nickel, fmr SVP, Marketing & E-commerce at Kjaer Weis
  • Angela Hsu, SVP, Marketing and eCommerce at Lamps Plus
  • Qun Wei, Head of Growth Data & Analytics at Lemonade
  • Scott Ableman, CMO at LevelFields
  • Rob Schmults, Executive Board at MidOcean Partners
  • Bree Casart, Senior Director, Connected Consumer Experience at Nike
  • Liesel Walsh, fmr VP, CRM, Loyalty and Insights at Party City
  • Barkha Saxena, Chief Data Officer at Poshmark
  • Joe Megibow, CEO at Purple
  • Naomi Jacobs, Director, Social Strategy & Business Development at Qurate Retail Group (QVC, HSN)
  • David Cost, VP, Ecommerce & Digital Marketing at Rainbow
  • Rohan Deuskar, Founder & CEO at Stylitics
  • Anurag Kadyan, Vice President of eCommerce & Digital Marketing at S'well
  • Mike Lackman, CEO at Trade Coffee
  • Alex Waldman, Co-Founder & Creative Director at Universal Standard
  • Malena Higuera, General Manager at Urban Decay
  • Daren Hull, President at Vera Bradley
  • Sarah Henry, Sr. Director | Head of Content & Influencer Marketing at Walmart
  • Jon Mandell, SVP, Membership Marketing and Global Ecommerce at WW

The CommerceNexty winners for 2021 will be presented at the end of CommerceNext IRL on September 29, 2021 in NYC.

We are excited to celebrate our community’s achievements in marketing and encourage each of you to nominate 1-2 people for the awards.

Our most recent winners of The CommerceNextys were:


Marketing Innovator of the Year
Warby Parker - Entire Warby Parker team.


Best Use of Data in Marketing
Poshmark - Barkha Saxena, Chief Data Officer @ Poshmark + Ankur Uttam, Senior Director, Analytics.

Most Effective Social Strategy
Sephora - Deborah Yeh, Chief Marketing Officer at Sephora + Sephora Marketing Team.

hellofresh & outer
lampus plus

Most Impactful Media Campaign
Bonobos - Micky Onvural, CEO at Bonobos.

hellofresh & outer

Outstanding Cross-Channel Campaign
Outer - Jiake Liu, Co-Founder & CEO @ Outer.
HelloFresh - Brenton Downey, Director CRM at Hellofresh.

lampus plus

Best Use of a New Channel
Lamps Plus - Eric Wein, Brand and Communications Director, Lamps Plus.


mBoldens Women Retail Innovator Award
Barkha Saxena, Chief Data Office at Poshmark.

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