Announcing the 2024 CommerceNexty Awards

Peer-Reviewed Awards for Marketing & Ecommerce Achievements Among Retail & DTC Brands

For the past five years, we have honored best-in-class retail trailblazers and DTC brands who achieved breakthrough results in marketing and ecommerce, driving growth and achieving new levels of customer loyalty. Our 2023 Award Winners included industry leaders like e.l.f. Beauty, Snipes, Hollister, Maybelline, MAC and Crocs.

This year, the CommerceNextys will be back and better than ever! Winners will be awarded at the 2024 CommerceNext Growth Show, June 11-13 at the New York Hilton Midtown.
The award categories are:

  1. Marketing Innovator of the Year
  2. Most Impactful Social Responsibility Campaign
  3. Best Use of Data or Technology in Marketing
  4. Most Effective Brand Storytelling
  5. Outstanding New Ecommerce Experience
  6. Best Use of a New Channel
  7. Women in Retail’s Top Woman of the Year Award


Nominations are now open for the categories above.
Please nominate yourself, a client or a colleague using the nomination form

CommerceNextys Trophy

Award Timeline

Please take careful note of the awards timeline so you don’t miss a deadline:
February 20 - April 5, 2024 Community Nominations
April 23, 2024 Finalists Selected
April 23 - May 14, 2024 Voting on Finalists
June 12, 2024 at CommerceNext Announce Winners

The winners get a special VIP experience at CommerceNext,
including complimentary hotel rooms, press mentions and other perks!

Award Rules:

  • Winners can only be from retailers or DTC brands.
  • Self-nominations are encouraged, as are any nominations on behalf of other retailers and brands.
  • Voting is limited to 3 votes per company and 1 vote per person
  • Winners are selected based on a combination of our board of judges and a popular vote. The popular vote will contribute 50% to the overall score.

The board of judges includes:

  • Samir Desai, EVP, Chief Digital + Technology Officer at Abercrombie & Fitch Co.
  • Chris Hardisty, CEO at Alexis Russell Jewelry
  • Javier Marimon, Senior Director of Digital Product Management at Alo Yoga
  • Jeff Gerstel, CMO at B&H Photo
  • Angela Hsu, Frmr CMO at Bed, Bath & Beyond (Formerly Overstock)
  • Emily Culp, Chief Strategy & Brand Officer at BodyHealth
  • Liesel Walsh, Frmr SVP Marketing & Customer Experience at Boston Proper
  • Joe Megibow, CEO at Bright Cellars
  • Billy May, CEO at Brooklinen
  • Elyse Burack, Frmr Head of Marketing at Capsule
  • Jon Mandell, Chief Customer Officer at Cooper’s Hawk Winery & Restaurants
  • Roshan Varna, SVP Digital at Delta Galil
  • Vijay Talwar, Chief Digital and Customer Officer at Dufry Group
  • Matt Gehring, CMO at Dutch Pet
  • Ekta Chopra, Chief Digital Officer at e.l.f. Beauty
  • Shawna Hausman, SVP, Global Ecommerce at ESPRIT
  • Doug Jensen, SVP, GTM Analytics & Activation and Learning COE at Estee Lauder Companies, Inc.
  • Brian Seewald, SVP, Omni-channel Experience & Operations at EXPRESS
  • Sunil Kaki, Frmr CMO at FIGS
  • Geoff Sanders, CMO at Firstleaf
  • Kacey Sharrett, VP, Direct to Consumer at GoPro
  • Danielle Schmelkin, CIO at J.Crew Group
  • Derek Yarbrough, CMO at J.Crew Group
  • Sarah Rasmusen, Frmr EVP, Chief Innovation Officer at Lands’ End
  • Qun Wei, Head of Analytics at Lemonade
  • Sierra Marcinko, Director of Marketing at Lulu & Georgia
  • Andrew Fried, SVP, Direct to Consumer at Mint Mobile
  • Suruchi Shukla, Vice President Marketing at Minted
  • Sarah Wallis, COO at Minted
  • Scott Ableman, Venture Partner at NextGen Venture Partner
  • Julie Evans, VP and CMO at Omaha Steaks
  • Steven Young, CMO at Poshmark
  • David Cost, VP of Digital & Ecommerce at Rainbow
  • Bree Casart, CMO at Shutterfly
  • Jenna Flateman Posner, CDO at Solo Brands
  • Josh Krepon, President, US Direct to Consumer & Global Digital at Steve Madden
  • Liana Thompson, Frmr VP, Global Ecommerce & Customer Service at Stuart Weitzman
  • Carolyn Pollock, CMO at Tailored Brands
  • Noam Paransky, Chief Omni and Innovation Officer at Tapestry
  • Leslie Emmons Burthey, SVP Marketing at TeePublic
  • Jason Nickel, SVP of Marketing at Ten Thousand
  • Vivian Chang, Head of DTC at The Clorox Company
  • Mike Lackman, Frmr President at Trade Coffee
  • Charlie Cole, CEO at Tribute Technology
  • Jeff Hamm, VP, Digital Experience and Operations at Ulta Beauty
  • Daren Hull, Frmr President at Vera Bradley
  • Naomi Jacobs, Sr. Director, Head of Social at Walmart
  • Sarah Henry, VP, Head of Content, Influencer, & Commerce at Walmart
  • Pano Anthos, Founder & Managing Partner at XRC Ventures

The CommerceNexty winners for 2024 will be presented at the CommerceNext Growth Show on June 12, 2024 in NYC.

We are excited to celebrate our community’s achievements in marketing and ecommerce and encourage each of you to nominate 1-2 people for the awards.

Join the Award Ceremony at CommerceNext 2024 Growth Show


Community-Driven Winners

Below are the winners of The 2023 CommerceNexty Awards:

1. Marketing Innovator of the Year


e.l.f. Beauty uses Weather Channel research to tease product launch with celebrity collaboration.

2. Most Impactful Social Responsibility Campaign


SNIPES gives back to the community through their Crack the Code project.

3. Best Use of Data or Technology in Marketing


Hollister’s Share2Pay technology enables teenagers to share their shopping carts via text with their parents or guardians.

4. Most Effective Brand Storytelling


Maybelline launches a global initiative to address mental illness stigma.

5. Outstanding New Ecommerce Experience


MAC creates virtual live images for customers’ tutorials.

6. Best Use of a New Channel


e.l.f. Beauty becomes the first beauty brand to post on the newest social channel, BeReal.

7. Women in Retail’s Top Woman of the Year Award

Michelle Poole

Michelle Poole
President, Crocs

8. Favorite
Solution Provider


Voted for by CommerceNext attendees