The CommerceNextys

Peer-Reviewed Awards for Marketing & Ecommerce Achievements Among Retail & DTC Brands


The CommerceNexty's are our way of celebrating those individuals and companies that deliver truly breakthrough results in marketing and ecommerce.

After reviewing 100+ nominations, we narrowed it down to 29 finalists across 7 categories.

Community-Driven Winners

Below are the winners of The 2023 CommerceNexty Awards:

1. Marketing Innovator
of the Year


e.l.f. Beauty uses Weather Channel research to tease product launch with celebrity collaboration.

2. Most Impactful Social
Responsibility Campaign


SNIPES gives back to the community through their Crack the Code project.

3. Best Use of Data or
Technology in Marketing


Hollister’s Share2Pay technology enables teenagers to share their shopping carts via text with their parents or guardians.

4. Most Effective
Brand Storytelling


Maybelline launches a global initiative to address mental illness stigma.

5. Outstanding New
Ecommerce Experience


MAC creates virtual live images for customers’ tutorials.

6. Best Use of
a New Channel


e.l.f. Beauty becomes the first beauty brand to post on the newest social channel, BeReal.

7. Women in Retail’s Top
Woman of the Year Award


Michelle Poole President, Crocs

8. Favorite
Solution Provider

Voted for by CommerceNext attendees

Award timeline

The winners get a special VIP experience at CommerceNext, including complimentary hotel rooms, press mentions and other perks!

Extended to April 19th, 2023Community Nominations
May 3, 2023Finalists Selected
May 3-23, 2023Voting on Finalists
June 21, 2023 at CommerceNextWinners Announced

Award Rules:

  • Winners can only be from retailers or DTC brands.
  • Self-nominations are encouraged, as are any nominations on behalf of other retailers and brands.
  • Voting is limited to 3 votes per company and 1 vote per person
  • Winners are selected based on a combination of our board of judges and a popular vote. The popular vote will contribute 50% to the overall score.

The board of judges included:

  • Web Smith, Founder at 2PM
  • Roberto Croce, SVP Global Digital Commerce at American Eagle Outfitters
  • Jeff Gerstel, CMO at B&H Photo
  • Liesel Walsh, frmr SVP Marketing & Customer Experience at Boston Proper
  • Joe Megibow, CEO at Bright Cellars
  • Elyse Burack, Head of Consumer Marketing at Capsule
  • Lev Peker, CEO at Carlotz
  • Emily Hickey, Co-Founder & CEO at Chief Detective Growth Consulting
  • Vivian Chang, Head of DTC Practice at Clorox
  • Matt Gehring, CMO at Dutch
  • Ekta Chopra, Chief Digital Officer at E.L.F. BEAUTY
  • Amy Africa, CEO at Eight By Eight
  • Doug Jensen, SVP, GTM Analytics & Activation and Learning COE at Estee Lauder Companies, Inc.
  • Vijay Talwar, Chief Digital and Customer Officer at Dufry Group
  • Brian Seewald, SVP, Ecommerce at EXPRESS
  • Todd Lehr, CTO at FIGS
  • Sunil Kaki, CMO at FIGS
  • Geoff Sanders, CMO at Firstleaf
  • Charlie Cole, CEO at FTD
  • Bree Casart, Head of Digital at Hanna Andersson
  • Shawna Hausman, frmr CMO at Health-E Commerce
  • Derek Yarbrough, CMO at J.Crew Group
  • Sarah Rasmusen, Chief Customer Officer at Lands' End
  • Qun Wei, Head of Analytics at Lemonade
  • Scott Ableman, frmr CMO at LevelFields
  • Andrew Fried, SVP, Direct to Consumer at Mint Mobile
  • Suruchi Shukla, Vice President Marketing at Minted
  • Emily Culp, Board Member at Mizzen + Main, Stio & Cordial
  • Julie Evans, VP and CMO at Omaha Steaks
  • Angela Hsu, CMO at Overstock
  • Barkha Saxena, SVP & GM Shoppers and CDO at Poshmark
  • David Cost, VP of Ecommerce and Marketing at Rainbow
  • Jenna Flateman Posner, CDO at SNIPES
  • Liana Thompson, Vice President, Global Ecommerce at Stuart Weitzman
  • Noam Paransky, Chief Omni and Innovation Officer at Tapestry
  • Jason Nickel, SVP of Marketing at Ten Thousand
  • Mike Lackman, CEO at Trade Coffee
  • Billy May, Retail CEO and Board Member, Executive Chair, Board of Directors at Trademark Partners Global
  • Jeff Hamm, VP, Digital Experience and Operations at Ulta Beauty
  • Alex Waldman, Co-Founder & Creative Director at Universal Standard
  • Malena Higuera, General Manager at Urban Decay
  • Daren Hull, frmr President at Vera Bradley
  • Sarah Henry, VP, Head of Content, Influencer, & Commerce at Walmart
  • Naomi Jacobs, Sr. Director, Head of Social at Walmart
  • Jon Mandell, frmr SVP, Global Membership Marketing & Commerce at WW
  • Leslie Emmons Burthey, frmr Head of Commerce at WW
  • Pano Anthos, Managing Partner at XRC Labs