Announcing the CommerceNexty Finalists for 2024

Peer-Reviewed Awards for Marketing & Ecommerce Achievements Among Retail & DTC Brands

The CommerceNexty’s are our way of celebrating industry titans and leading brands that deliver outstanding results in marketing and ecommerce.

CommerceNexty award

This year, the CommerceNextys will be back and better than ever! Winners will be awarded at the 2024 CommerceNext Growth Show, June 11-13 at the New York Hilton Midtown.
The award categories are:

  1. Marketing Innovator of the Year
  2. Most Impactful Social Responsibility Campaign
  3. Best Use of Data or Technology in Marketing
  4. Most Effective Brand Storytelling
  5. Outstanding New Ecommerce Experience
  6. Best Use of a New Channel
  7. Women in Retail’s Top Woman of the Year Award


Nominations are now open for the categories above.
Please nominate yourself, a client or a colleague using the nomination form

Commercenextys Award

Community-Driven Finalists

After reviewing 100+ nominations, we narrowed it down to 29 finalists across 7 categories. Now it’s your chance to help pick the winner!
*Please note that there is a limit of 3 votes per company and 1 vote per person.*

1. Marketing Innovator of the Year

Solo Stove, the pioneering brand behind innovative fire pit designs, has significantly influenced the cultural conversation surrounding outdoor gatherings with Snoop Dogg collaboration.

Walmart's Black Friday campaign ingeniously embraces millennial nostalgia with a "Mean Girls"-themed ad, incorporating original cast members and a special appearance by Missy Elliott.

True Religion's spring #GoThere campaign, featuring Grammy-award winning rap artist, Saweetie, was brought to life in a digital-first, 360-degree campaign.

e.l.f. Cosmetics launches a true-crime parody documentary capturing widespread ‘e.l.f. pinching’ in households everywhere on Amazon Freevee.

2. Most Impactful Social Responsibility Campaign

Founded in 2016, Sephora Accelerate is a long-standing brand incubator program, launched with the intent of cultivating a community of innovative, inspirational founders in beauty.

Patagonia joins the campaign for a Safe and Healthy California.

True Religion collaborates with Hoopbus during NBA All-Star Week to promote basketball and art in communities.

Saalt prioritizes menstrual care accessibility for all as part of its ongoing mission.

J.Crew unveils J.Crew Always and SuperCircle programs to help consumers give clothing new life.

Babymoov Group launches an in-house refurbished program, offering second-hand products on their DTC website.

3. Best Use of Data or Technology in Marketing

Necessaire collaborates with Daasity to implement RFM (Recency, Frequency, Monetary Value) and LTV (Lifetime Value) models to gain actionable insights.

Carhartt collaborates with Bluecore to embrace a customer-centric marketing approach for new revenue opportunities.

Orveon Global collaborates with Cordial to implement personalized product recommendations to increase email conversion rates.

4. Most Effective Brand Storytelling

Dapper Boi embodies the transformative power of inclusive fashion.

AS Beauty significantly elevates the visibility and engagement of Laura Geller Beauty by focusing on the 40+ age demographic.

American Freight undergoes transformative rebranding to AF and overhauls marketing.

Coach's "In My Tabby" campaign intertwines the iconic Tabby bag with personal narratives, spotlighting the transformative moments and enduring strength that define us.

5. Outstanding New Ecommerce Experience

Tractor Supply Company's "My Pet" digital feature enhances their ecommerce platform by offering personalized services for pet owners.

e.l.f. Beauty has pioneered the ecommerce space with "your best e.l.f.," a groundbreaking shopping app for the Apple Vision Pro, marking it as one of the first beauty brands to embrace mixed reality for retail.

American Eagle collaborates with Amazon Prime Video's "The Summer I Turned Pretty" for a seamless shopping experience.

J.Crew's launch of the "J.Crew Virtual Closet" app for Apple Vision Pro, developed with Obsess, combines a virtual styling closet with the interactive SharePlay feature.

6. Best Use of a New Channel

SHEIN expands its digital frontier into the physical realm by launching pop-up shops.

Tilray, navigating the intricate marketing terrain of the cannabis and hemp industry, tackles advertising platform restrictions with a strategic shift to Instacart, in partnership with Stella Rising, in early 2023.

NEST New York collaborates with LiveIntent to boost customer acquisition efficiency by shifting to targeted email campaigns.

Sephora's SEPHORiA: House of Beauty, merges digital and physical spaces in a tribute to beauty diversity, improving brand image and highlighting product distinction.

7. Women in Retail’s Top Woman of the Year Award

Allyssa Kaiser, VP Performance Marketing, NEST

Stephanie Urban, Vice President eCommerce & Marketing, Vince Camuto

Adriana Carrig, CEO & Founder, Little Words Project

Alicia Reich, VP of Digital Marketing, Movado Group, Inc.

Award Timeline

Please take careful note of the awards timeline so you don’t miss a deadline:
February 20 - April 5, 2024 Community Nominations
April 23, 2024 Finalists Selected
April 23 - May 14, 2024 Voting on Finalists
June 12, 2024 at CommerceNext Announce Winners

The winners get a special VIP experience at CommerceNext,
including complimentary hotel rooms, press mentions and other perks!

Award Rules:

  • Winners can only be from retailers or DTC brands.
  • Self-nominations are encouraged, as are any nominations on behalf of other retailers and brands.
  • Voting is limited to 3 votes per company and 1 vote per person
  • Winners are selected based on a combination of our board of judges and a popular vote. The popular vote will contribute 50% to the overall score.

The board of judges includes:

  • Samir Desai, EVP, Chief Digital + Technology Officer at Abercrombie & Fitch Co.
  • Chris Hardisty, CEO at Alexis Russell Jewelry
  • Javier Marimon, Senior Director of Digital Product Management at Alo Yoga
  • Jeff Gerstel, CMO at B&H Photo
  • Angela Hsu, Frmr CMO at Bed, Bath & Beyond (Formerly Overstock)
  • Emily Culp, Chief Strategy & Brand Officer at BodyHealth
  • Liesel Walsh, Frmr SVP Marketing & Customer Experience at Boston Proper
  • Joe Megibow, CEO at Bright Cellars
  • Billy May, CEO at Brooklinen
  • Elyse Burack, Frmr Head of Marketing at Capsule
  • Jon Mandell, Chief Customer Officer at Cooper’s Hawk Winery & Restaurants
  • Roshan Varna, SVP Digital at Delta Galil
  • Vijay Talwar, Chief Digital and Customer Officer at Dufry Group
  • Matt Gehring, CMO at Dutch Pet
  • Ekta Chopra, Chief Digital Officer at e.l.f. Beauty
  • Shawna Hausman, SVP, Global Ecommerce at ESPRIT
  • Doug Jensen, SVP, GTM Analytics & Activation and Learning COE at Estee Lauder Companies, Inc.
  • Brian Seewald, SVP, Omni-channel Experience & Operations at EXPRESS
  • Sunil Kaki, Frmr CMO at FIGS
  • Geoff Sanders, CMO at Firstleaf
  • Kacey Sharrett, VP, Direct to Consumer at GoPro
  • Danielle Schmelkin, CIO at J.Crew Group
  • Derek Yarbrough, CMO at J.Crew Group
  • Sarah Rasmusen, Frmr EVP, Chief Innovation Officer at Lands’ End
  • Qun Wei, Head of Analytics at Lemonade
  • Sierra Marcinko, Director of Marketing at Lulu & Georgia
  • Andrew Fried, SVP, Direct to Consumer at Mint Mobile
  • Suruchi Shukla, Vice President Marketing at Minted
  • Sarah Wallis, COO at Minted
  • Scott Ableman, Venture Partner at NextGen Venture Partner
  • Julie Evans, VP and CMO at Omaha Steaks
  • Steven Young, CMO at Poshmark
  • David Cost, VP of Digital & Ecommerce at Rainbow
  • Bree Casart, CMO at Shutterfly
  • Jenna Flateman Posner, CDO at Solo Brands
  • Josh Krepon, President, US Direct to Consumer & Global Digital at Steve Madden
  • Liana Thompson, Frmr VP, Global Ecommerce & Customer Service at Stuart Weitzman
  • Carolyn Pollock, CMO at Tailored Brands
  • Noam Paransky, Chief Omni and Innovation Officer at Tapestry
  • Leslie Emmons Burthey, SVP Marketing at TeePublic
  • Jason Nickel, SVP of Marketing at Ten Thousand
  • Vivian Chang, Head of DTC at The Clorox Company
  • Mike Lackman, Frmr President at Trade Coffee
  • Charlie Cole, CEO at Tribute Technology
  • Jeff Hamm, VP, Digital Experience and Operations at Ulta Beauty
  • Daren Hull, Frmr President at Vera Bradley
  • Naomi Jacobs, Sr. Director, Head of Social at Walmart
  • Sarah Henry, VP, Head of Content, Influencer, & Commerce at Walmart
  • Pano Anthos, Founder & Managing Partner at XRC Ventures

Join the Award Ceremony at CommerceNext 2024 Growth Show