CommerceNexty's

ANNOUNCING THE  COMMERCENEXTY'S FINALISTS FOR 2019

Peer-Reviewed Awards Recognizing Marketing Achievements Among Retail and Ecommerce Professionals

The CommerceNexty's are our way of honoring those individuals and companies that deliver truly breakthrough results in customer acquisition. After reviewing 92 nominations, we narrowed it down to 24 finalists across 6 categories. Now it’s your chance to help pick the winner!

Below are the finalists for The 2019 CommerceNexty Awards:

  1. Marketing Innovator of the Year
    1. Sephora launched SEPHORiA IRL activation for beauty lovers.
    2. HelloFresh launches EveryPlate to reach more cost-conscious shoppers.
    3. Baboon launched Instagram film festival to drive awareness.
    4. Warby Parker uses AR for to let customers try on glasses.
  2. Best Use of Data in Marketing
    1. Poshmark develops algorithms to measure TV performance.
    2. Headspace implements student based pricing to turbo charge growth.
    3. Petflow shifted to lifetime value based bidding to acquire customers.
    4. The Great Courses uses data to target and personalize marketing efforts.
    5. Blue Apron uses A/B testing in application to increase lifetime value.
  3. Most Effective Social Strategy
    1. Sephora launches #SephoraSquad influencer program to amplify community voices.
    2. QVC uses Facebook LIve to attract new customers.
    3. Jenni Kayne uses Facebook and Instagram to grow beyond their cult LA following.
    4. Dormify used targeted creative to attract more customers on social channels.
    5. Away uses storytelling to grow brand awareness and social following.
  4. Most Impactful Media Campaign
    1. Bombas launched Laundry Back Guarantee across media channels and PR.
    2. Bonobos launches micro-documentary to unpack the perception of masculinity.   
    3. Purple’s uses "Sunday Scaries" short films to acquire customers.
  5. Outstanding Cross-Channel Campaign: Online to Offline OR Offline to Online
    1. JOANN turned their circular into an automated, evergreen Facebook & Instagram campaign.
    2. Outer uses customers homes as showrooms.
    3. Sheet Music Plus reached high value customers using online and offline channels.
    4. HelloFresh used personalized direct mail for customer re-activation.
  6. Best Use of a New Channel
    1. TechStyle partnered with Instagram to gamify mass-production of Instagram Story ads.
    2. Lamps Plus launches Brand Ambassador program for content and social influence.
    3. Cynthia Rowley uses text messaging competition to grow engagement and revenue.

 

TIMELINE

The timeline for the 2019 awards will be as follows:

Nominations: Feb 28th - May 31st 2019
Finalists Selected: June 20th
Voting on Finalists: June 20th - July 10th
Announce Winners: August 1st at CommerceNext

Winners are selected based on a combination of our board of judges and a popular vote. The popular vote will contribute 50% to the overall score.

The CommerceNexty's Finalists

JUDGES:

The board of judges includes:

  • Mark Chou, VP, International, Away
  • Elyse Burack, Head of Integrated Marketing & Brand, Boxed
  • Craig Elbert, Cofounder & CEO, Care/of
  • Geoff Sanders, Senior Vice President of Growth, Casper
  • Emily Hickey, Founder, Chief Detective Growth Consulting
  • Amy Africa, CEO, Eight By Eight
  • Vijay Talwar, CEO of EMEA, Foot Locker
  • Melissa Grillo Aruz, Head of Talent & Business Development, Forerunner
  • Jason Nickel, VP of Marketing & Creative, Greats
  • Scott Ableman, SVP of Marketing, GTT
  • Bree Casart, VP of Performance Marketing, J. Crew
  • Malena Higuera, General Manager Dermablend Professional Global & U.S., L'Oreal
  • Angela Hsu, SVP of Marketing and eCommerce, Lamps Plus
  • Cally Everette, Head of Marketing & Growth, Primary.com
  • Jason John, Chief Marketing Officer, Publishers Clearing House
  • David Cost, VP of Ecommerce & Digital Marketing, Rainbow
  • Charlie Cole, Global Chief Ecommerce Officer, Samsonite
  • Andrea Zaretsky, SVP Loyalty, CRM, Insights & Analytics, Sephora
  • Qun Wei, Head Of Data Analytics & Data Operations, TG-17
  • Anurag Kadyan, VP of Digital & CRM, Toureau
  • Lev Peker, CEO, US Autoparts
  • Shawna Hausman, VP of Ecommerce, Victoria Secret
  • Jon Mandell, SVP of Global Ecommerce, WW (formerly Weight Watchers)