CommerceNexty's

The CommerceNexty's Are Back for 2019:

Peer-Reviewed Awards Recognizing Marketing Achievements Among Retail and Ecommerce Professionals

Customer acquisition skills are a critical component of success in today's hyper-competitive retail environment. The CommerceNexty's are our way of honoring those individuals and companies that use those skills to deliver truly breakthrough results. Last year, our retailer community recognized innovative companies like Adore Me, Boll & Branch, Boxed, Natori, Sephora, ThirdLove and Warby Parker.

We're thrilled to bring The CommerceNexty's back this summer.
The 2019 award categories are:

  1. Marketing Innovator of the Year
  2. Best Use of Data in Marketing
  3. Most Effective Social Strategy
  4. Most Impactful Media Campaign
  5. Outstanding Cross-Channel Campaign (Online to Offline OR Offline to Online)
  6. Best Use of a New Channel

Nominations are now open for the categories above. If you would like to nominate yourself, a client or a colleague, please complete the nomination form.

Take careful note of the awards timeline so you don’t miss a deadline:

  1. Nominations: Feb 28th - May 24th 2019
  2. Finalists Selected: June 17th
  3. Voting on Finalists: June 17th - July 10th
  4. Announce Winners: August 1st at CommerceNext

Winners are selected based on a combination of our board of judges and a popular vote. The popular vote will contribute 50% to the overall score.

JUDGES:

The board of judges includes:

  • Mark Chou, VP, International, Away
  • Elyse Burack, Head of Integrated Marketing & Brand, Boxed
  • Craig Elbert, Cofounder & CEO, Care/of
  • Geoff Sanders, Senior Vice President of Growth, Casper
  • Emily Hickey, Founder, Chief Detective Growth Consulting
  • Amy Africa, CEO, Eight By Eight
  • Vijay Talwar, CEO of EMEA, Foot Locker
  • Melissa Grillo Aruz, Head of Talent & Business Development, Forerunner
  • Jason Nickel, VP of Marketing & Creative, Greats
  • Scott Ableman, SVP of Marketing, GTT
  • Bree Casart, VP of Performance Marketing, J. Crew
  • Malena Higuera, General Manager Dermablend Professional Global & U.S., L'Oreal
  • Angela Hsu, SVP of Marketing and eCommerce, Lamps Plus
  • Cally Everette, Head of Marketing & Growth, Primary.com
  • Jason John, Chief Marketing Officer, Publishers Clearing House
  • David Cost, VP of Ecommerce & Digital Marketing, Rainbow
  • Charlie Cole, Global Chief Ecommerce Officer, Samsonite
  • Andrea Zaretsky, SVP Loyalty, CRM, Insights & Analytics, Sephora
  • Qun Wei, Head Of Data Analytics & Data Operations, TG-17
  • Anurag Kadyan, VP of Digital & CRM, Toureau
  • Lev Peker, CEO, US Autoparts
  • Shawna Hausman, VP of Ecommerce, Victoria Secret
  • Jon Mandell, SVP of Global Ecommerce, WW (formerly Weight Watchers)

The CommerceNexty winners for 2019 will be presented at the end of the CommerceNext conference on August 1st in NYC.

We are excited to celebrate the retail and ecommerce community's achievements in marketing and encourage each of you to nominate 1-2 people for the awards.

Our 2018 winners of The CommerceNexty's were:

Marketing Innovator of the Year
Warby Parker won Marketing Innovator of the Year for their campaign to help customers safely watch the eclipse.

Best Use of Data in Marketing
Adore Me won Best Use of Data in Marketing for how they used data to segment and personalize email.

Most Effective Social Strategy
Sephora won Most Effective Social Strategy for their use of chatbots on Facebook Messenger to book beauty appointments.

Highest ROI with Least Resources
Boll & Branch won Highest ROI with Least Resources for their text messaging campaign to offer mobile customers “first-looks.”

Most Impactful Media Campaign
Boxed and Natori tied for Most Impactful Media Campaign. Boxed won for their strategy to target high-value customers to improve return on ad spend. Natori won for their use of AI to acquire ecommerce customers.

Outstanding Cross-Channel Campaign
ThirdLove won Outstanding Cross-Channel Campaign for their use of direct mail to reverse unsubscribes.