![commercenextys](https://commercenext.com/wp-content/uploads/2024/02/commercenextys-logo-@2x.png)
Announcing the CommerceNexty Winners of 2024
Peer-Reviewed Awards for Marketing & Ecommerce Achievements Among Retail & DTC Brands
The CommerceNexty’s are our way of celebrating industry titans and leading brands that deliver outstanding results in marketing and ecommerce.
![CommerceNexty award](https://commercenext.com/wp-content/uploads/2024/02/CommerceNextyTrophy-mbl-1024x569.jpg)
This year, the CommerceNextys will be back and better than ever! Winners will be awarded at the 2024 CommerceNext Growth Show, June 11-13 at the New York Hilton Midtown.
The award categories are:
- Marketing Innovator of the Year
- Most Impactful Social Responsibility Campaign
- Best Use of Data or Technology in Marketing
- Most Effective Brand Storytelling
- Outstanding New Ecommerce Experience
- Best Use of a New Channel
- Women in Retail’s Top Woman of the Year Award
Nominations are now open for the categories above.
Please nominate yourself, a client or a colleague using the nomination form
![Commercenextys Award](https://commercenext.com/wp-content/uploads/2024/02/Commercenextys-Award-2024-903x1024.png)
2024 Winners
After reviewing 100+ nominations, we narrowed it down to 29 finalists across 7 categories.
Below are the winners!
1. Marketing Innovator of the Year
![](https://commercenext.com/wp-content/uploads/2024/04/elf-beauty-1.jpg)
e.l.f. Cosmetics launches a true-crime parody documentary capturing widespread ‘e.l.f. pinching’ in households everywhere on Amazon Freevee.
![winner Marketing Innovator of the Year](https://commercenext.com/wp-content/uploads/2024/06/Winner-1@2x.png)
2. Most Impactful Social Responsibility Campaign
![](https://commercenext.com/wp-content/uploads/2024/04/patagonia.jpg)
Patagonia joins the campaign for a Safe and Healthy California.
![winner Most Impactful Social Responsibility Campaign](https://commercenext.com/wp-content/uploads/2024/06/Winner-2@2x.png)
3. Best Use of Data or Technology in Marketing
![](https://commercenext.com/wp-content/uploads/2024/04/carthartt.jpg)
Carhartt collaborates with Bluecore to embrace a customer-centric marketing approach for new revenue opportunities.
![](https://commercenext.com/wp-content/uploads/2024/06/Winner-3@2x.png)
4. Most Effective Brand Storytelling
![](https://commercenext.com/wp-content/uploads/2024/04/coach.jpg)
Coach's "In My Tabby" campaign intertwines the iconic Tabby bag with personal narratives, spotlighting the transformative moments and enduring strength that define us.
![winner Most Effective Brand Storytelling](https://commercenext.com/wp-content/uploads/2024/06/Winner-4@2x.png)
5. Outstanding New Ecommerce Experience
![](https://commercenext.com/wp-content/uploads/2024/04/ae.jpg)
American Eagle collaborates with Amazon Prime Video's "The Summer I Turned Pretty" for a seamless shopping experience.
![winner Outstanding New Ecommerce Experience](https://commercenext.com/wp-content/uploads/2024/06/Winner-5@2x.png)
6. Best Use of a New Channel
![](https://commercenext.com/wp-content/uploads/2024/04/sephora.jpg)
Sephora's SEPHORiA: House of Beauty, merges digital and physical spaces in a tribute to beauty diversity, improving brand image and highlighting product distinction.
![winner Best Use of a New Channel](https://commercenext.com/wp-content/uploads/2024/06/Winner-6@2x.png)
7. Women in Retail’s Top Woman of the Year Award
![](https://commercenext.com/wp-content/uploads/2024/04/vince-camuto.jpg)
Stephanie Urban, Vice President eCommerce & Marketing, Vince Camuto
![winner Women in Retail’s Top Woman of the Year Award](https://commercenext.com/wp-content/uploads/2024/06/Winner-7@2x.png)
Award Timeline
February 20 - April 5, 2024 | Community Nominations |
April 23, 2024 | Finalists Selected |
April 23 - May 14, 2024 | Voting on Finalists |
June 12, 2024 at CommerceNext | Announce Winners |
The winners get a special VIP experience at CommerceNext,
including complimentary hotel rooms, press mentions and other perks!
Award Rules:
- Winners can only be from retailers or DTC brands.
- Self-nominations are encouraged, as are any nominations on behalf of other retailers and brands.
- Voting is limited to 3 votes per company and 1 vote per person
- Winners are selected based on a combination of our board of judges and a popular vote. The popular vote will contribute 50% to the overall score.
The board of judges includes:
- Samir Desai, EVP, Chief Digital + Technology Officer at Abercrombie & Fitch Co.
- Chris Hardisty, CEO at Alexis Russell Jewelry
- Javier Marimon, Senior Director of Digital Product Management at Alo Yoga
- Jeff Gerstel, CMO at B&H Photo
- Angela Hsu, Frmr CMO at Bed, Bath & Beyond (Formerly Overstock)
- Emily Culp, Chief Strategy & Brand Officer at BodyHealth
- Liesel Walsh, Frmr SVP Marketing & Customer Experience at Boston Proper
- Joe Megibow, CEO at Bright Cellars
- Billy May, CEO at Brooklinen
- Elyse Burack, Frmr Head of Marketing at Capsule
- Jon Mandell, Chief Customer Officer at Cooper’s Hawk Winery & Restaurants
- Roshan Varna, SVP Digital at Delta Galil
- Vijay Talwar, Chief Digital and Customer Officer at Dufry Group
- Matt Gehring, CMO at Dutch Pet
- Ekta Chopra, Chief Digital Officer at e.l.f. Beauty
- Shawna Hausman, SVP, Global Ecommerce at ESPRIT
- Doug Jensen, SVP, GTM Analytics & Activation and Learning COE at Estee Lauder Companies, Inc.
- Brian Seewald, SVP, Omni-channel Experience & Operations at EXPRESS
- Sunil Kaki, Frmr CMO at FIGS
- Geoff Sanders, CMO at Firstleaf
- Kacey Sharrett, VP, Direct to Consumer at GoPro
- Danielle Schmelkin, CIO at J.Crew Group
- Derek Yarbrough, CMO at J.Crew Group
- Sarah Rasmusen, Frmr EVP, Chief Innovation Officer at Lands’ End
- Qun Wei, Head of Analytics at Lemonade
- Sierra Marcinko, Director of Marketing at Lulu & Georgia
- Andrew Fried, SVP, Direct to Consumer at Mint Mobile
- Suruchi Shukla, Vice President Marketing at Minted
- Sarah Wallis, COO at Minted
- Scott Ableman, Venture Partner at NextGen Venture Partner
- Julie Evans, VP and CMO at Omaha Steaks
- Steven Young, CMO at Poshmark
- David Cost, VP of Digital & Ecommerce at Rainbow
- Bree Casart, CMO at Shutterfly
- Jenna Flateman Posner, CDO at Solo Brands
- Josh Krepon, President, US Direct to Consumer & Global Digital at Steve Madden
- Liana Thompson, Frmr VP, Global Ecommerce & Customer Service at Stuart Weitzman
- Carolyn Pollock, CMO at Tailored Brands
- Noam Paransky, Chief Omni and Innovation Officer at Tapestry
- Leslie Emmons Burthey, SVP Marketing at TeePublic
- Jason Nickel, SVP of Marketing at Ten Thousand
- Vivian Chang, Head of DTC at The Clorox Company
- Mike Lackman, Frmr President at Trade Coffee
- Charlie Cole, CEO at Tribute Technology
- Jeff Hamm, VP, Digital Experience and Operations at Ulta Beauty
- Daren Hull, Frmr President at Vera Bradley
- Naomi Jacobs, Sr. Director, Head of Social at Walmart
- Sarah Henry, VP, Head of Content, Influencer, & Commerce at Walmart
- Pano Anthos, Founder & Managing Partner at XRC Ventures