Announcing The 2021 CommerceNexty Winners

Peer-Reviewed Awards Recognizing Marketing Achievements Among Retail and Ecommerce Professionals

CommerceNextys Winners

The CommerceNextys are our way of honoring those individuals and companies that deliver truly breakthrough results in customer acquisition and ecommerce. After reviewing 75+ nominations, we narrowed it down to 31 finalists across 8 categories. Below are the winners!

Sponsored by:Bloomreach

CommerceNextys Winners

Our winners are:

the yes
foot locker
universal standard
the yes

ℹ️ Best Use of Data or Technology in Marketing
Julie Bornstein, Founder and CEO

THE YES won for creating a new retail platform that is much more customized and curated, using human expertise and machine learning to power the most complex algorithm in fashion. The iOS app has 100,000 downloads to date and THE YES has already tracked over 8 million YES’s and NO’s within its app.

foot locker

ℹ️ Most Impactful Social Responsibility Campaign
Patrick Walsh, VP of Commercial Growth and Transformation

Foot Locker was recognized for their $200MM commitment to the Black community. The commitment will be invested over the next five years towards enhancing the lives of team members and customers in the Black Community through Economic Development and Education.

universal standard

ℹ️ Most Effective Brand Storytelling
Alex Waldman, Co-Founder & Chief Creative Officer

Universal Standard was recognized for promoting "size equality" for luxury customers through partnership with Erdem. Erdem's collaboration with Universal Standard was a big deal in the fashion industry. It represented luxury clothing's shift towards a more size-inclusive line.


ℹ️ Outstanding New Ecommerce Experience
Ben Kaufman, Co-Founder & CEO

CAMP was honored for launching the world's first ecommerce platform for kids. With Present Shop a new ecommerce platform, kids ages 3-12 can now discover, choose and send the perfect gift directly to parents, teachers or friends, a safe and modern-day shopping experience for kids while also allowing parents to save time and money.


ℹ️ Best Use of a New Channel
Jarid Lukin, Market Director and M&M's Digital Team

M&M’s won for launching an influencer campaign on TikTok for Mother’s Day and Father’s Day. They wanted to help people connect with others who they may not have been able to see in person and worked with over 150 TikTok influencers to offer their community a free gift containing personalized M&M's.


ℹ️ Marketing Innovator of the Year
Ekta Chopra, Chief Digital Officer

e.l.f. Cosmetics won for launching the first-ever TikTok reality show. “Eyes.Lips.Famous.” was inspired by the brand’s commitment to empowering its community to go after their dreams. The show offered three lucky creators the opportunity to build their skills with some of TikTok’s most notable influencers.


ℹ️ Global/Cross-Border Launch of the Year
Kathy Ando, Vice President of DTC & Marketing

TILE was recognized for expanding its direct-to-consumer channel into the UK and EMEA markets. Tile launched storefronts in 16 territories in just three months with local currencies and integrated with domestic fulfillment partners to better provide customers with optimal shipping options.


ℹ️ Women in Retail’s Top Woman of the Year Award
Taryn Rayment, CMO at FTD

Taryn Rayment, CMO at FTD was honored. This award was presented in partnership with Women in Retail Leadership Circle and recognizes women leaders in retail who have contributed to the community and mentored others to get ahead.

Photos from 2021 Awards


The board of judges includes:

  • Web Smith, Founder at 2PM
  • Melissa Grillo Aruz, Founder at Aruz Ventures
  • Sunil Kaki, EVP, Marketing at Beachbody
  • Elyse Burack, Head of DTC Marketing at Capsule
  • Lev Peker, CEO at
  • Emily Hickey, Founder at Chief Detective Growth Consulting
  • Emily Culp, fmr CEO at CoverFX
  • Ekta Chopra, Chief Digital Officer at E.L.F. BEAUTY
  • Amy Africa, CEO at Eight By Eight
  • Doug Jensen, SVP Go-to-Market (GTM) Analytics & Activation and Learning Center of Excellence (COE) at Estee Lauder Companies, Inc.
  • Matt Gehring, GM at Everlane
  • Geoff Sanders, CMO at Firstleaf
  • Vijay Talwar, CEO of EMEA at Foot Locker
  • Shawna Hausman, CMO at FSA Store
  • Charlie Cole, CEO at FTD
  • Leslie Emmons Burthey, VP of Marketing, Gold and Telehealth at GoodRX
  • Jason Nickel, fmr SVP, Marketing & E-commerce at Kjaer Weis
  • Angela Hsu, SVP, Marketing and eCommerce at Lamps Plus
  • Qun Wei, Head of Growth Data & Analytics at Lemonade
  • Scott Ableman, CMO at LevelFields
  • Rob Schmults, Executive Board at MidOcean Partners
  • Bree Casart, Senior Director, Connected Consumer Experience at Nike
  • Liesel Walsh, fmr VP, CRM, Loyalty and Insights at Party City
  • Barkha Saxena, Chief Data Officer at Poshmark
  • Joe Megibow, CEO at Purple
  • Naomi Jacobs, Director, Social Strategy & Business Development at Qurate Retail Group (QVC, HSN)
  • David Cost, VP, Ecommerce & Digital Marketing at Rainbow
  • Rohan Deuskar, Founder & CEO at Stylitics
  • Anurag Kadyan, Vice President of eCommerce & Digital Marketing at S'well
  • Mike Lackman, CEO at Trade Coffee
  • Alex Waldman, Co-Founder & Creative Director at Universal Standard
  • Malena Higuera, General Manager at Urban Decay
  • Daren Hull, President at Vera Bradley
  • Sarah Henry, Sr. Director | Head of Content & Influencer Marketing at Walmart
  • Jon Mandell, SVP, Membership Marketing and Global Ecommerce at WW

Want More Details?

Contact Us