Category: Research

2024 ecommerce business sentiment

New Study Reveals 42% of Online Retailers Plan Further Technology Investment in 2024

CommerceNext Survey Also Shows Majority of Ecommerce Enterprises Are Optimistic About Continued Revenue Growth NEW YORK – January 25, 2024 – Following stronger-than-expected holiday quarter retail results and record-high stock index readings, CommerceNext today announced that the majority of large consumer ecommerce businesses are optimistic about their revenue growth in 2024 and that 42% are already planning to invest further in technology to boost their businesses this year. The findings were revealed in the new Ecommerce Business Sentiment research study from CommerceNext. The study, which was conducted January 9–19, 2024, surveyed senior executives at 113 enterprise-sized consumer ecommerce businesses that together represent more

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Holiday 2023 Retail & Ecommerce Research: Deck the Halls with Data

With the holiday season quickly approaching, CommerceNext partnered with BizRate Insights to conduct an in-depth survey capturing holiday shopping insights from over 1,000 consumers. This article delves into essential data and emerging trends to inform and enhance your strategies for a successful 2023 holiday season. Key Takeaways: Early planning is evident, as 72% of respondents kickstart their holiday shopping before Black Friday.  Purchase decisions are heavily influenced by promotions, closely followed by recommendations from friends and family and online reviews. A combination of online and in-store shopping remains essential. Given the current economic climate, 42% of respondents plan to cut back on holiday

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Photo by Anna Nekrashevich

NEW Retailer Data Collection Research

New sources of information like mobile devices, social media, customer reviews and in-store POS are making it extremely difficult for retailers to gather, process and pull useful insights from an ever-expanding amount of data that’s growing in real time. We partnered with Bluecore to poll over 100 digital marketing and ecommerce retailers across 13 different product categories to explore how the sheer volume of data makes it challenging to analyze and implement data-driven strategies effectively, ultimately hindering potential sales and profit growth. In our latest report, Seize The Data! The 2023 Retail Data Collection & Satisfaction Survey, you’ll learn: How retailers rate their

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Digital Trends

New Digital Trends and Investment Priorities Research

Our latest research focuses on the strategies for growth and investment priorities to consider in 2023.  We partnered with The Commerce Experience Collective (CommX) to poll over 100 digital and marketing executives from every retail vertical about: How the past year measured up to forecasts made in 2021, and what the growth targets are for 2023.  What the biggest obstacles to growth will be in 2023.  What the plan is for 2023, to both overcome those obstacles and maximize investments. In this benchmark report, the major takeaways you’ll learn about are: How 2022’s disappointing sales led to tempered expectations for 2023. The ways

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New Personalization Research

Our newest research report focuses on better understanding the relationship between customers’ personalization experience and their ideas about data privacy.  We partnered with The Commerce Experience Collective (CommX), Bizrate, and Coresight Research to poll over 1,000 shoppers of different ages and income on:  Their desire for personalization throughout ecommerce experiences.  Their willingness to exchange personal data for personalization. YOU’LL LEARN: Which groups of consumers appreciate personalization the most, and which care most about privacy. What aspects of personalization consumers notice and prefer more than others. The impact of consumers’ privacy concerns on their personalization preferences. Download the free report here. Personalization Preferences One

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Holiday Marketing Tips

NEW HOLIDAY MARKETING RESEARCH: From Digital Sales Cheer to Consumer Spending Fear

CommerceNext’s newest holiday marketing benchmark report focuses on helping ecommerce executives understand retailers’ perception of the consumer mindset and get a sneak peek at their marketing plans for holiday 2022. For this qualitative report, CommerceNext partnered with The Commerce Experience Collective (CommX) and surveyed 100 retail and brand executives from various sized companies to understand: Retailers’ top concerns for holiday 2022 Industry expectations for online sales How this year’s marketing strategies are shaping up Sucharita Kodali, Vice President and Principal Analyst at Forrester helped analyze the results and her findings are included throughout the report. Download the free report here. Hot Holiday Marketing

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Photo by Christina Morillo

New CommerceNext Research: Understanding Today’s Digital Commerce Team

CommerceNext’s newest qualitative research report focuses on helping the ecommerce community evaluate and improve upon their digital commerce team and organizational structures in this defining digital era. In this research, we asked retailers: How does ecommerce fit into and operate within a larger retail organization—in the past, present, and future? Which roles are the most crucial to the digital organization? What are the current KPIs most critical to assessing digital performance? For this qualitative study, we partnered with The Commerce Experience Collective (CommX) to conduct more than a dozen interviews with executives across a range of retailers and brands to understand the structure,

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How Consumers Are Thinking About the Metaverse & Social Commerce

The Metaverse is all over headlines, and retailers are abuzz about the possibilities. From virtual worlds to livestream shopping to social commerce, there’s a lot to experiment with, but what do consumers actually think about all things Metaverse?  We partnered with BizRate, Coresight Research and CommX to find out from hundreds of consumers which customer segments are active in the Metaverse and how they utilize the Metaverse, social commerce and livestream shopping—both now and in the future. Read the entire report here. In this research, you’ll learn: Which segments of consumers are active within the Metaverse, social commerce, and livestream shopping. How consumers

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SMS and the State of Conversational Commerce in 2022

Many brands have adopted SMS marketing in their strategies over the last few years. It can be a powerful channel that can be used throughout the customer journey to drive revenue, deliver personalized experiences, and ultimately, create lasting relationships / loyalty. Recently, Attentive released a report that outlines how SMS marketing can help you. Read the whole report here.  The past two years have forever changed how consumers communicate, gather, and shop.  To better understand what consumers expect from brands (and how brands can deliver on these expectations), Attentive surveyed more than 5,000 US consumers. The report sheds light on how they shop,

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Photo by Lukas from Pexels

New CommX Research Report: 2022 Digital Trends and Investment Priorities

For their premier research report of 2022, CommerceNext partnered with CommX — the recently launched community formed to guide brands and retailers into a new era of digital commerce growth through research, benchmarking data, best practices and more.  The report 2022 Digital Trends and Investment Priorities  surveyed top brand and retail marketing executives  to ascertain their plans for navigating this next year during one of the most disruptive eras of digital marketing ever, shaped by rising acquisition costs and the aftershocks of iOS 14/15’s privacy changes.  This report answers: Where are retailers and brands making upgrades in customer acquisition, CRM, customer experience and

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