Category: Research

New sources of information like mobile devices, social media, customer reviews and in-store POS are making it extremely difficult for retailers to gather, process and pull useful insights from an ever-expanding amount of data that’s growing in real time. We partnered with Bluecore to poll over 100 digital marketing and ecommerce retailers across 13 different product categories to explore how the sheer volume of data makes it challenging to analyze and implement data-driven strategies effectively, ultimately hindering potential sales and profit growth. In our latest report, Seize The Data! The 2023 Retail Data Collection & Satisfaction Survey, you’ll learn: How retailers rate their

Our latest research focuses on the strategies for growth and investment priorities to consider in 2023.  We partnered with The Commerce Experience Collective (CommX) to poll over 100 digital and marketing executives from every retail vertical about: How the past year measured up to forecasts made in 2021, and what the growth targets are for 2023.  What the biggest obstacles to growth will be in 2023.  What the plan is for 2023, to both overcome those obstacles and maximize investments. In this benchmark report, the major takeaways you’ll learn about are: How 2022’s disappointing sales led to tempered expectations for 2023. The ways

Our newest research report focuses on better understanding the relationship between customers’ personalization experience and their ideas about data privacy.  We partnered with The Commerce Experience Collective (CommX), Bizrate, and Coresight Research to poll over 1,000 shoppers of different ages and income on:  Their desire for personalization throughout ecommerce experiences.  Their willingness to exchange personal data for personalization. YOU’LL LEARN: Which groups of consumers appreciate personalization the most, and which care most about privacy. What aspects of personalization consumers notice and prefer more than others. The impact of consumers’ privacy concerns on their personalization preferences. Download the free report here. Personalization Preferences One

CommerceNext’s newest holiday marketing benchmark report focuses on helping ecommerce executives understand retailers’ perception of the consumer mindset and get a sneak peek at their marketing plans for holiday 2022. For this qualitative report, CommerceNext partnered with The Commerce Experience Collective (CommX) and surveyed 100 retail and brand executives from various sized companies to understand: Retailers’ top concerns for holiday 2022 Industry expectations for online sales How this year’s marketing strategies are shaping up Sucharita Kodali, Vice President and Principal Analyst at Forrester helped analyze the results and her findings are included throughout the report. Download the free report here. Hot Holiday Marketing