Category: Marketing How-To

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Pride Month 2023

Celebrating Pride: Lessons Learned and Brands Leading the Way

Pride Month is a time for celebration, reflection and progress. It serves as an important reminder of the LGBTQ+ community’s resilience, struggles and victories throughout history. Many brands participate in Pride Month, translating their values of diversity and inclusion into impactful campaigns.  According to data from Gallup, 7.6% of the U.S. population now identifies as LGBTQ+. Notably, this percentage is higher among younger generations: more than 1 in 5 members of Gen Z identify as LGBTQ+, along with nearly 10% of Millennials. These significant numbers underscore the importance of supporting and advocating for this community. As we embark on Pride Month, it’s crucial

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A panel of Gen Z consumers at the 2023 CommerceNext conference.

Ecommerce 2024: The Emerging Trend Everyone’s Ignoring (But Shouldn’t)

As ecommerce continues to evolve and adjust to new consumer needs and preferences, understanding Gen Z, those born between 1997 and 2012, is paramount for sustainable growth. Focusing solely on trends rather than the consumer base that influences them is easy. However, by understanding Gen Z’s unique behaviors and preferences, ecommerce professionals can find new opportunities for growth and connection with Gen Z consumers.  Key Takeaways: Gen Z consumers prioritize social media platforms, such as Instagram, TikTok and Youtube and develop their shopping preferences through social media trends and engaging digital experiences.  Brands committed to social impact and sustainability resonate deeply with Gen

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An image showing what "omni" means: a connection and seamless flow through multiple channels.

Retail Omnichannel Strategy: How to Meet Multi-Channel Demands

Retail is evolving everyday. Today, it is now a dynamic blend of online and offline experiences, driven by evolving consumer behaviors and technological advancements. Employing omnichannel strategies will help you stay ahead of the curve, so read on for how your brand can meet multi-channel demands. Key Takeaways: Shopping behavior now revolves around an omnichannel experience, blending online and offline seamlessly. Researching, integrating data, optimizing touchpoints and personalizing experiences are crucial for effective omnichannel strategies. Throughout all phases of creating an omnichannel experience, successful retail brands prioritize a customer-centric approach over a channel-centric one. The evolving landscape includes following emerging omnichannel trends such

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A person online shopping on their computer.

The Emerging Online Trend That’s Quietly Changing How We Shop

In today’s dynamic ecommerce landscape, the integration of AI technologies is reshaping the way we shop online. We’ve put together a guide on how AI is impacting ecommerce businesses, from personalized experiences to streamlined logistics, to help you understand how to stay ahead in the increasingly competitive market. Key Takeaways: Leverage AI for mobile optimization and online discovery by including personalized shopping experiences, virtual assistants, chatbots and many more tools to enhance accessibility and customer engagement. Google, Meta and social media platforms utilize AI algorithms for targeted marketing and integrate AI-powered recommendation systems to facilitate seamless purchases. AR/VR technologies use AI for product

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Two attendees at CommerceNext sit and chat with each other.

How to Network at a Conference: 10 Networking Tips to Leave a Conference with More Than Just Swag

A great set of networking skills can help transform a good conference experience into a long-lasting and impactful experience. Here are 10 tips you can put into practice to help expand your network at conferences.  Key Takeaways: Have a clear plan with defined goals before the conference. Utilize social media to establish connections and engage with attendees. Take advantage of all networking opportunities available before, during and after the conference. Focus on building mutually beneficial relationships and remember to follow up 1. Plan Ahead for Success Before anything else, you should determine what goals you want to achieve while networking at the conference.

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jcrew speaker Q+A

CommerceNext Growth Show Speaker Series: Danielle Schmelkin, CIO at J. Crew

At the heart of CommerceNext is a vibrant, dynamic community that drives innovation and growth. As we gear up for the much-anticipated CommerceNext Growth Show on June 11-13, we’re bringing you closer to the thought leaders and trailblazers shaping the future of ecommerce and retail.  Dive into our exclusive interview with Danielle Schmelkin CIO at J.Crew. She’ll be speaking on the session “Harmony in the C-Suite: Bridging the Gap Between CIOs and CMOs for Digital Success.” Make sure you’re registered to attend and read on for the full interview.   Katja Teichmann: What do you love to geek out on in retail and

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Marketing Campaign

Mother’s Day Marketing: Key Trends for Retailers

Mother’s Day presents a golden opportunity for brands to connect with over 85.4 million mothers across the United States. With an average expenditure of over $200 on gifts for this occasion, ignoring its potential could mean missing out on significant revenue. As Mother’s Day campaigns have evolved in recent years, it’s crucial to stay ahead by recognizing the emerging trends. We’ve pinpointed these trends to guide your planning and ensure your campaigns resonate effectively The Art of Customer-Centric Storytelling Storytelling is a powerful tool for engaging audiences, especially around holidays and special occasions when shoppers want to make an emotional impact on their

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Person analyzing data from SEO strategies.

Ecommerce SEO Uncovered: 5 Proven Strategies for Online Dominance

Optimizing SEO is pivotal for driving traffic and sales, and by implementing SEO strategies, you can help boost your online store to the top of search results. We’ve compiled 5 strategies to help you optimize SEO for your ecommerce site. Key Takeaways:  Effective keyword research is crucial. Website setup is key: focus on simplicity and user-friendliness. Create quality content that is product-led with keyword research implemented. Manage link building internally and externally. Conduct regular audits to maintain and improve search engine rankings.   1. Conduct Comprehensive Keyword Research Keyword research is key to reaching your target audience. Begin by understanding your target audience.

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CommerceNext Growth Show Speaker Series: Clinton Suh, Head of Ecommerce at On

At the heart of CommerceNext is a vibrant, dynamic community that drives innovation and growth. As we gear up for the much-anticipated CommerceNext Growth Show, we’re bringing you closer to the thought leaders and trailblazers shaping the future of ecommerce and retail. Dive into our exclusive interview series starting with Clinton Suh, Head of Ecommerce at On. He’ll be speaking on the panel, “Unveiling Innovative Strategies for New Customer Growth in 2024.” Make sure you’re registered to attend and read on for the full interview.

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Sustainability

Greening Your Business: 5 Sustainable Shifts for Year-Round Impact

While Earth Day brings our environmental responsibilities into sharp focus, the truth is, that sustainability demands our attention every single day. It’s about making conscious choices across all operations – from sourcing to packaging to the way we manage logistics. The aim is clear: build an ecosystem that’s beneficial for the planet, profitable for businesses and positive for consumers. The market for green marketing is witnessing significant growth, projected to escalate from approximately $49.25 billion in 2021 to $60.81 billion by 2027, growing at an annual rate of 3.58%. This underscores a critical shift towards strategies that meet consumer demands while minimizing environmental

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