CommerceNext Insights

From AI to Impact: The Trends Shaping Marketing in the CPG Industry

Corey Peters April 16, 2025

How Unilever, Red Bull & PepsiCo Are Redefining CPG Marketing At CommerceNext, we’re always tracking the breakthrough strategies redefining retail marketing. From AI-driven personalization and community-first branding to purpose-led sustainability, today’s most impactful trends change how CPG brands connect with consumers. We’ll unpack what’s driving these shifts—and highlight the trailblazing brands setting the standard. Ready to go deeper? Don’t miss the 2025 CommerceNext Growth Show—register now to be part of the conversation. Unilever’s AI-Powered Personalization at Scale Using real-time consumer time data, CPG brands are leveraging AI and machine learning to personalize marketing messages, product recommendations and even product development, based on real-time

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How AI-Driven Hyper-Personalization & Smarter Engagement Drives Revenue

Maya Chalil April 7, 2025

In our latest CommerceNext webinar, retail leaders from KEEN Footwear, Artisant Lane Furniture Collective, TeePublic and AB Tasty came together to explore how AI-powered personalization and smarter engagement strategies are transforming the ecommerce experience. The conversation dove into evolving consumer behavior, segmentation strategies and AI’s role in reducing friction along the buyer journey. What We Learned: Using AI-powered segmentation to better serve anonymous web visitors Leveraging emotional intelligence (Emotions AI) to personalize based on shopper psychology Utilizing smarter experimentation to test and optimize personalization strategies Understanding the growing importance of flexible preferred payment options Creating brand loyalty through recognition, community and relevance

Inspiring Digital Experiences Shaping 2025

Maya Chalil April 4, 2025

In our latest CommerceNext webinar, industry leaders from Coach, Kendo Brands, Gap Inc., About You and SCAYLE discussed the next evolution in digital customer experiences, exploring how AI, personalization and design simplicity can drive retention and long-term brand love. What We Learned: Building AI-powered shopping assistants to personalize every touchpoint Designing clean, focused mobile experiences that convert Using customer insights to reshape product pages for modern behavior Investing in brand voice and values for long-term loyalty Using A/B testing strategies to evolve customer journeys Speakers: Becca Rotelli Mignanelli , VP, eCommerce, Coach Sarah Morphis, Senior Director, Ecommerce & Digital, KENDO Brands Anshuman

What Beauty Brands Can Learn from Glossier’s Ambassador Program

Katja Teichmann March 28, 2025

How Glossier Built Its Ambassador Influencer Program At CommerceNext, we notice when a brand excels in influencer marketing, and Glossier’s program is one of the best. Glossier’s community-first model was built on authenticity, real customer feedback and thoughtful, selective partnerships. We’ll share how they did it so you can build your own strong ambassador program. And don’t forget to register for the 2025 CommerceNext Growth Show to learn from more retail industry leaders. Turning Customers into Ambassadors with the Generation Glossier Affiliate Program Glossier designed its Affiliate Program, Generation Glossier, to build a community, amplify real customers and strengthen brand loyalty. The option

How Big Data in Retail Is Transforming the Industry

Vanessa Dang March 27, 2025

How Big Data in Retail Is Transforming the Industry CommerceNext gathers insights from top retail leaders each year, giving us a front-row seat to how tech is shaping the industry. Big data is no longer a competitive advantage; it is the foundation of modern retail. AI-driven analytics power personalization, while real-time inventory management cuts costs and boosts efficiency. This article covers key implementation challenges and winning strategies from leading brands. Big Data Means Faster Decision-Making for Retailers By automating data analysis and leveraging new technology, retailers can make faster, smarter decisions that optimize inventory, personalize marketing and enhance customer experiences. Quantum computing,

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How to Network Effectively at Your Next In-Person Conference

Corey Peters March 21, 2025

10 Proven Tips for How to Network at a Conference As a premier event for retail and ecommerce leaders, CommerceNext brings together top executives, innovative brands and industry experts, creating the perfect environment for networking. To make the most of your experience, follow these proven networking tips and put them to the test at the 2025 CommerceNext Growth Show in NYC this June. Mastering Conference Networking: Pre-Event Prep Plan Your Days to Meet the Right People Define your goals before the conference. Are you looking for a mentor, job opportunities or industry insights? This helps you focus on the right conversations and events.

Mother’s Day Marketing: Key Trends for Retailers

Sofiia Tarasiuk March 19, 2025

Mother’s Day presents a valuable opportunity for brands to connect with over 86 million mothers across the United States. Consumers are expected to spend an average of $254.04 on gifts and celebrations, totaling $33.5 billion in sales. With spending at near-record levels, brands must align their campaigns with emerging consumer trends to maximize engagement and sales. The Power of Customer-Centric Storytelling Storytelling remains a key driver of emotional engagement during holidays like Mother’s Day. Shoppers want gifts that create a personal connection which makes user-generated content and real-life stories essential for brands looking to make an impact. A study by Mountain Research highlights

The 10 Best Ecommerce Conferences 2025

Corey Peters March 13, 2025

Top Ecommerce Conferences to Attend in 2025 CommerceNext brings together top retail and DTC brands each year at the CommerceNext Growth Show. CommerceNext is the ecommerce conference of the year to take your growth potential to the next level. But if you can’t make it to the 2025 CommerceNext Growth Show, here are other top conferences with great opportunities for networking, learning and growth. Don’t miss the chance to connect with top retail and ecommerce leaders at the 2025 CommerceNext Growth Show, happening June 24-26 in New York City. With 2,700+ attendees, 150+ expert speakers and unparalleled networking opportunities—you’ll gain actionable insights to

CommerceNext Opens Nominations for 2025 CommerceNexty Awards

Corey Peters March 10, 2025

NEW YORK, March 4, 2025 – CommerceNext, a community and series of events for retailers and DTC brands, has announced the opening of nominations for the 2025 CommerceNexty Awards. This prestigious annual awards program honors and celebrates the year’s most innovative marketing and ecommerce initiatives. Winners will be announced at the 2025 CommerceNext Growth Show, June 24-26, in New York City. Last year’s CommerceNexty honorees included E.L.F. Beauty, Patagonia, Carhartt, Coach, American Eagle and Sephora. “The CommerceNexty Awards spotlight the retail and ecommerce leaders pushing the boundaries of innovation and customer engagement,” said Jenny Marlo, Head of Content at CommerceNext. “Each year, we

2025’s Best Retail Conferences for Decision-Makers

Corey Peters March 7, 2025

Must-Attend Retail Conferences in 2025 The 2025 CommerceNext Growth Show is the must-attend event for retail leaders seeking unparalleled opportunities to learn, network and drive growth. But if you can’t make it, we’ve curated a list of other top retail conferences in 2025—handpicked to provide valuable insights that can help you achieve your business goals. As you plan your conference strategy for 2025, remember that these events are more than just learning opportunities—they’re platforms for professional growth. To maximize your experience, research each event thoroughly, set clear goals and prioritize networking. Don’t miss the chance to attend the 2025 CommerceNext Growth Show, one

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