COMMERCENEXT BLOG


The CommerceNext webinar, “Personalized Engagement—How to Stop Frustrating Your Customers,” began with a presentation from Ehren Maedge (GM - North America, MoEngage) about the personalization of messages and engagement for customers. Next, Maedge was joined for a detailed discussion on best practices for personalization by John Yesko (Senior Director, Head of User Experience & Service Design, Walgreens), Jenna Posner(VP of Digital, SNIPES) and Jeff Gerstel (CMO, B&H Photo Video). 

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In our recent webinar, LGBTQ+ Issues in Ecommerce & the Workplace, Kate Delhagen, (Founder of Oregon Sports Angels) led a discussion on how companies can expand their awareness on LGBTQ+ issues and how equality can be further strengthened both in and outside of the workplace. Delhagen was joined by Jim Hilt (President of Shutterfly), Myke Mansberger (VP Head of People at Bombas) and Doug Jensen (SVP Go-to-Market Analytics & Activation and Learning Center of Excellence of Estée Lauder).

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Today we announced that nominations are now open for the 2021 CommerceNexty Awards. The CommerceNexty Awards are presented by Bloomreach and celebrate excellence in ecommerce and digital marketing and will be judged by CommerceNext’s Advisory Board, which is a group of more than 30 ecommerce and retail leaders. Winners will be announced at CommerceNext IRL, which takes place September 28–29, 2021, in New York City. Nominations are open until July 30, 2021.

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Photo by Mikhail Nilov via Pexels

Our latest webinar, “Experiential Ecommerce: The Key to Winning the New Digital Consumer,” first featured an interview with Raj De Datta (CEO and Co-Founder of Bloomreach) on his new book, The Digital Seeker: A Guide for Teams to Build Winning Experiences. Next, a panel of expert retailers discussed best practices for the creation of personalized digital experiences for their customers. 

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