CommerceNext Blog

The Metaverse is all over headlines, and retailers are abuzz about the possibilities. From virtual worlds to livestream shopping to social commerce, there’s a lot to experiment with, but what do consumers actually think about all things Metaverse?  We partnered with BizRate, Coresight Research and CommX to find out from hundreds of consumers which customer

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Customer acquisition costs are higher than ever before. This means that retailers must perfect their personalization strategies to drive brand loyalty and increase customer lifetime value. In the latest CommerceNext webinar, “Spinning Up a Personalization Flywheel,” our panel of experts discussed how their companies have tackled personalization at scale.

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After two years of adjusted celebrations, families are ready to return to mostly normal celebrations this Mother's Day. Marketers should advantage of the return to in-person celebrations and increased spending by checking out our 2022 Mother's Day Marketing Tips blog. Read on for the best advice to help you find target holiday consumers, what they're looking to purchase and how to create a campaign to best target these shoppers.

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For their premier research report of 2022, CommerceNext partnered with CommX — the recently launched community formed to guide brands and retailers into a new era of digital commerce growth through research, benchmarking data, best practices and more.  The report 2022 Digital Trends and Investment Priorities  surveyed top brand and retail marketing executives  to ascertain their plans for navigating this next year during one of the most disruptive eras of digital marketing ever, shaped by rising acquisition costs and the aftershocks of iOS 14/15's privacy changes. 

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