COMMERCENEXT BLOG


With more consumers than ever occupying digital spaces, content marketing is becoming a necessary strategy for brands. In our latest webinar, 2021: The Rise of Content Marketing, Maura Smith (CMO, Pepperjam), Kelley Coleman (Executive Director, Ecommerce, Tarte Cosmetics), Adriana Fudala (VP, Americas Marketing, Clarks) and Nilla Ali (SVP, Commerce, Buzzfeed) discuss why content marketing is growing and how your brand can adopt strategies to better connect with customers.

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The CN Holiday Summit covered a number of topics to help retailers prepare for the combined challenges of peak season and COVID-19. In the session, No Tears This Holiday: Planning Around Ecommerce Bottlenecks, Sarah Rasmusen (Chief Customer Officer, Lands' End) shared a few of Lands' End's strategies to tackle the pandemic and previewed what retail will look like post COVID-19.

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Now is the perfect time to invest in customer experience, while ecommerce sales are at an all time high. In our latest webinar, Post Holiday Battle Plan: Growth Strategies for 2021 and Beyond, David Bolotsky (CEO and Founder, Uncommon Goods), Rebecca Traverzo (VP Marketing, ThirdLove), Bill Bass (CMO, FULLBEAUTY Brands) and Meghan Stabler (VP Product Marketing, BigCommerce outline three essential investment areas to attract and keep more customers in this online ecommerce boom.

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SocialCode weighs in on consumer trends in the wake of COVID-19, and digital marketing strategies that brands need to adapt to as states and commerce open up. This set of analysis is based on performance data, evolving strategies and industry research outlining key trends, platform responses and effective brand strategies since the start of the pandemic.

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The CommerceNext Virtual Summit is the ecommerce conference dedicated to helping our industry understand where COVID-19 has brought us these past few months and how we can quickly adapt to best serve our customers in the months to come. Here’s a closer look at two sessions so you know exactly what kind of value you’re getting on July 28th and 29th.

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