With privacy measures doubling down to meet consumers’ increasing needs, our advertising strategies are going to need to adapt. Speakers from RTB House, Tailored Brands, American Giant and GoodRx covered best practices to prepare for a cookieless world and still reach your target audiences.
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The CommerceNext webinar, “Personalized Engagement—How to Stop Frustrating Your Customers,” began with a presentation from Ehren Maedge (GM - North America, MoEngage) about the personalization of messages and engagement for customers. Next, Maedge was joined for a detailed discussion on best practices for personalization by John Yesko (Senior Director, Head of User Experience & Service Design, Walgreens), Jenna Posner(VP of Digital, SNIPES) and Jeff Gerstel (CMO, B&H Photo Video).
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In a world where billions of emails are sent a day, it's hard to create one that will actually stand out. Our webinar, 'Winning the Inbox' covers marketing tips from S'well, CarParts.com, Health-E Commerce, YOOX NET-A-PORTER and Red Sift for improving deliverability, open and click rates to create a successful email program.
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The first of our new series, Campaigns We Love, read about Bombas, the gold medalist of cause marketing—especially this month.
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What’s the best way for a brand to genuinely and authentically highlight social issues? We’ve highlighted a few brands that we think are doing it right—hopefully you’ll get some inspiration for future marketing campaigns.
read more In the CommerceNext hosted webinar, “Storytelling with Video for Deeper Customer Engagement,” Priya Shah, Co-Founder at Oracle Sauce Video, presented on recent trends and best practices for video creation. Then, a panel joined for a discussion about video in ecommerce with speakers from Walmart and RevZilla.
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In our recent webinar, LGBTQ+ Issues in Ecommerce & the Workplace, Kate Delhagen, (Founder of Oregon Sports Angels) led a discussion on how companies can expand their awareness on LGBTQ+ issues and how equality can be further strengthened both in and outside of the workplace. Delhagen was joined by Jim Hilt (President of Shutterfly), Myke Mansberger (VP Head of People at Bombas) and Doug Jensen (SVP Go-to-Market Analytics & Activation and Learning Center of Excellence of Estée Lauder).
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Today we announced that nominations are now open for the 2021 CommerceNexty Awards. The CommerceNexty Awards are presented by Bloomreach and celebrate excellence in ecommerce and digital marketing and will be judged by CommerceNext’s Advisory Board, which is a group of more than 30 ecommerce and retail leaders. Winners will be announced at CommerceNext IRL, which takes place September 28–29, 2021, in New York City. Nominations are open until July 30, 2021.
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Our latest webinar, “Experiential Ecommerce: The Key to Winning the New Digital Consumer,” first featured an interview with Raj De Datta (CEO and Co-Founder of Bloomreach) on his new book, The Digital Seeker: A Guide for Teams to Build Winning Experiences. Next, a panel of expert retailers discussed best practices for the creation of personalized digital experiences for their customers.
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We’re launching Conversations with CommerceNext: A Retail and DTC Podcast to give voice to the ecommerce and digital marketing community like never before, hosted by veteran retail ecommerce marketer and podcaster Michael LeBlanc with co-hosts Veronika Sonsev and Scott Silverman.
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