At a time where personalization is vital to creating smooth digital experiences for your customers, it is actually harder to achieve than ever before. With demanding customers and stricter privacy standards, this new year comes with new challenges for retailers. In a recent webinar, “A New Year, A New Ecommerce Reality: Differentiating Through Digital Experience” leaders in the ecommerce industry put their heads together to solve these issues.
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Loyal customers are the steady heartbeat of a healthy business. This holiday season presents a unique opportunity to tap into your loyalty program customers. Given supply chain shortages, brands are offering exclusive access to limited-quantity products, targeted offers and unique experiences to really take loyalty to the next level.
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As demands for greater internet privacy and data protection ramp up, third-party data will become significantly less impactful. By investing in a loyalty program, brands can offer shoppers a clear incentive for intentionally sharing their personal information, i.e. zero party data. In the recent webinar, “Unlocking Zero-Party Data with Loyalty,” CommerceNext welcomed to discuss the power of this data and the effects of the crumbling cookies.
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The 2021 Holiday season is finally here—with supply chain issues impacting holiday shipping, retailers are being forced to adapt their usual tactics. To help you prepare, we partnered with Forrester’s lead retail analyst, Sucharita, Kodali, to survey 80+ retailers, learning about their expectations and strategies for the 2021 holiday retail season.
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The CommerceNextys are our way of honoring those individuals and companies that deliver truly breakthrough results in customer acquisition and ecommerce. After reviewing 75+ nominations, we narrowed it down to 31 finalists across 8 categories. Read to see this year's ecommerce award winners.
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The holidays may have just started rolling by, but for those of us in retail and ecommerce, we’ve been immersed in holiday planning for months. Our marketing community may run the gamut in company size, strategy and category, but everyone gets to participate in the hecticness and rush of holiday. To help support marketers, we talked holiday shopping trends 2021 in this webinar, “The Holiday Gifting Playbook: A Consumer Perspective on 2021 Holidays.”
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Julie Bornstein has years of experience with fashion ecommerce brands, including Nordstrom, Sephora, Urban Outfitters and Stitch Fix. She built Nordstrom’s online presence, oversaw Sephora’s website and loyalty program, served as the Head of Ecommerce for Urban Outfitters and helped grow Stitch Fix while preparing for its IPO. Now, Bornstein serves as the CEO and Founder of THE YES, a start-up building the future of ecommerce using artificial intelligence to power personalized product recommendations.
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CommerceNext IRL brought the return of our ecommerce and marketing conference for retail and direct-to-consumer brands. It was an amazing two days of reconnecting, networking and most importantly, sharing all things marketing and ecommerce. ICYMI, we recapped some of the key themes below.
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In a time of rising acquisition costs and lower ROI, it appears it’s time we all embrace alternatives to paid search and social like partner marketing. Read the recap to learn the benefits, challenges and best practices when it comes to partner marketing.
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Cyber 5, the days between Thanksgiving and Cyber Monday, is an important time of year for retailers to capture customers and generate high sales to kick off the holiday season. Given issues in the industry with supply chain and privacy limitations, this upcoming Cyber 5 is proving to be a new and difficult challenge for retailers.
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