CommerceNext Blog

Sustainability Marketing

This article explores how several retail brands, including Tapestry, General Mills, Patagonia, Madewell and Clorox, are taking impressive initiatives toward helping the environment. It also provides five sustainability marketing tips for businesses: being transparent, educating customers, offering sustainable products, encouraging sustainable behavior and reducing environmental footprints. Launching into sustainability can be daunting, but there are small changes that any brand can make to start making a difference.

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Abercrombie & Fitch

Abercrombie & Fitch has successfully implemented omnichannel marketing strategies to engage with its customers. The strategies include seamless integration of online and offline experiences, personalization through technology, use of social media and a mobile app. These tactics have led to increased customer loyalty, engagement and serve as a model for other retailers.

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CommerceNext Topgolf Reception at Shoptalk

ShopTalk is one of the year's biggest events for anyone in the ecommerce and retail industry. This year’s event takes place on March 26-29, 2023 in Mandalay Bay, Las Vegas. With so much to see and do at the conference, it can be overwhelming to decide what to prioritize. That's why we've put together this guide to help you make the most of your time at ShopTalk 2023.

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