COMMERCENEXT BLOG


General Assembly Interview with Kieran Luke

As a preview to the upcoming CommerceNext 2019 panel “The Ingredients of a Successful Marketing Team”, Kieran Luke (GA’s GM Credentials) and Brittney Kleinfelter (Marketing Director at CommerceNext) talked through marketing team design and the standard levels, assessments and courses set by General Assembly’s Standards Board. General Assembly (GA) put together a standards board of

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Benchmarking Research Report

The results of our ecommerce marketing survey are in, and traditional retailers have some significantly different priorities from their digital-first direct-to-consumer (DTC) counterparts. Download our free report, “How Leading Retailers and Direct-to-Consumer Brands are Investing in Digital,” and find out how your marketing budget compares to other top brands.

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job post

Job Summary CommerceNext is searching for an experienced, reliable and task-oriented Operations Coordinator to join our growing team. The Operations Coordinator will work directly with CommerceNext cofounders and will be responsible for performing a number of operational and administrative duties, which are critical for the success of the company. The ideal candidate is highly self-motivated,

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Walmart and Glossier

CommerceNext 2019 is less than 90 days away! Today, we’re excited to announce two more keynotes: Denise Incandela, SVP and Group General Manager of Fashion for Walmart ecommerce, and Ali Weiss, Senior Vice President of Marketing at Glossier. Incandela is a visionary retail executive who has delivered growth and transformation for brands and specialty retailers

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CommerceNext Event Agenda

We’re excited to announce our full agenda for CommerceNext 2019, taking place on July 31st & August 1st in NYC. Developed in partnership with our advisory board, the agenda focuses on the fast-paced, high-stakes world of customer acquisition. Whatever your preferred learning and networking style may be, we have something for you. For the first

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Attribution is one of marketing’s biggest headaches. It’s also an absolute necessity for measuring incrementality and managing ROI. With so many differing opinions on how best to handle attribution, retailers often find themselves struggling for real answers amongst the noise. With multi-touch attribution, models can be difficult to build out and maintain, often requiring a

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