Whether you made it to CommerceNext or not, we’re delivering all that can’t-miss customer acquisition content here for you. Subscribe to our newsletter to see all session videos when they’re released, and download all your favorite presentations from the CommerceNext Slideshare. Carrie Ask — EVP and President of Global Retail — Levi Strauss & Co.
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CommerceNext was a hit! With 400+ ecommerce and retail leaders in attendance, our community enjoyed two packed days of tactical and strategic insights from their peers. Thank you to our speakers and sponsors for making this year’s event so engaging and productive — we couldn’t have done it without you and hope to see you
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[PRESS RELEASE] Recipients Recognized for Marketing Achievements in Retail and Ecommerce NEW YORK, August 2, 2018 — Adore Me, Boll & Branch, Boxed, Natori, Sephora and ThirdLove are among the winners of the first-ever Nexty Awards. Warby Parker was named Marketing Innovator of the Year. The Nexty’s are produced by CommerceNext, the summer’s best digital
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A pet supply ecommerce company pulling in a multi-billion dollar pricetag? How does that happen? Kelli Durkin, VP of Customer Service at Chewy (the online pet store recently acquired by PetSmart) told CommerceNext’s Veronika Sonsev exactly why stellar customer service can be a company’s biggest asset. Rather than being looked at as a resources drain
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The Aldo Group knows their customers well and curates their retail omnichannel experiences to a T just for them. They know where they are shopping and where they prefer to purchase (which are very often two different places). So, instead of creating the shopping experience around the products or brand ideals or even technology trends,
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From affordable luxury brand stocking stuffers to quick, expert makeup color matches, Sephora is the trusted, go-to beauty resource for masses of consumers. We know this company has plenty of beauty secrets to impart, but what are its marketing secrets that bring this brand to the top of the retail chain? It’s all in the
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Hearing words of wisdom, hope, reality, and a bit of denial, Shoptalk was the epicenter for retail and ecommerce innovation in NYC from March 18th through the 21st. We sent all three CommerceNext co-founders to this retailer roundup where Veronika Sonsev talked to several leaders who took the stage to get their hot takes. The
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Technology has slowly infiltrated the retail and ecommerce industry, automating traditionally high-touch areas like customer service. The Stitch Fix algorithms are the heart and soul of the personal styling service. With leadership from a veritable Valley authority in algorithm application, Eric Colson, Stitch Fix boasts the most sophisticated data science team in the land. Our
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CommerceNext co-founder and Forbes contributor, Veronika Sonsev, dug deep into the unique Rebecca Minkoff marketing tactics — a pioneering effort to fuel growth through both social media and girl power. Nobody combines millennial marketing and female empowerment like the Rebecca Minkoff strategy. The fashion industry isn’t lacking in female icons, but the idea of an
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How can you break into the monster industry of consumer packaged goods, do good, grow quickly and build a loyal brand community? Brandless knows. When you think of Kelloggs or Kraft or even your favorite local, organic honey that you indulgently glob into your tea every morning, you may love the taste and be a
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