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Transformative Insights on Generative AI from the 2024 CommerceNext Growth Show

The 2024 CommerceNext Growth Show provided a wealth of insights into the evolving role of generative AI in the retail industry. Sessions from all three days highlighted how leading brands are leveraging AI to enhance customer experiences, optimize operations and drive growth. This article synthesizes these insights into a cohesive discussion on the transformative potential of generative AI in retail. WHAT WE LEARNED: Enhancing Customer Experience with AI Operational Efficiency and Agile Approaches Data-Driven Marketing and Personalization Collaborative Leadership and Strategic Alignment Future Trends and Innovations in AI Enhancing Customer Experience with AI Generative AI is revolutionizing how retailers engage with customers by

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Silent Signals: How AI Hears What Customers Don’t Say

In the coming years, AI will revolutionize how people discover and purchase products, significantly raising expectations and the ability to find desired items. Businesses must listen closely to these evolving demands. However, as consumer knowledge decreases, behavioral AI will become crucial for creating real-time experiences based on actions rather than identities. Our latest webinar dove into these topics and more. What we learned: How AI is transforming ecommerce Unlocking the potential of anonymous visitors with behavioral AI How industry leaders are embracing the future with AI Speakers: Julie Evans, VP & CMO, Omaha Steaks Jane-E Yamamoto Johnson, Senior Director, E-Commerce, Forever 21 Michael

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Key Learnings from the Z Suite: Insights into Gen Z Shopping Habits, Brand Loyalty and Spending Behaviors

The 2024 CommerceNext Growth Show’s Z Suite sessions offered a captivating glimpse into the values, behaviors and expectations of Generation Z. Across two panels, these young consumers provided invaluable insights into how they shop, what they look for in brands and how they spend their money.  WHAT WE LEARNED: Authenticity and Transparency are Non-Negotiable Selective Loyalty: Quality Over Quantity The Double-Edged Sword of TikTok Spending Driven by Emotion and Escapism Balancing Aspirational Spending with Ethical Choices   Authenticity and Transparency are Non-Negotiable Gen Z expects brands to be real. Authenticity isn’t just a buzzword; it’s a core value. This generation wants to feel

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Top 5 Learnings from the 2024 CommerceNext Growth Show

The 2024 CommerceNext Growth Show on June 11-13 at the New York Hilton Midtown brought together over 2000 attendees from top retail brands and innovative technology companies, 150+ industry-leading speakers and featured 75+ sessions. This premier event for ecommerce, marketing and tech professionals showcased the latest trends, strategies and insights shaping the future of retail. Read on to dive into the top 5 takeaways from this year’s event, providing actionable insights to propel your business forward in the ever-changing retail landscape.   Fashion Forward: Walmart’s Strategy To Attract the Next Generation of Shoppers Takeaway: For Fashion Retailers, The Online Experience Must Seamlessly Guide

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The CommerceNext Steps: Actionable Takeaways from the 2024 Growth Show

At the 2024 CommerceNext Growth Show, we asked our industry-leading speakers to leave the audience with three key CommerceNext Steps to take back to the office. These actionable takeaways are designed to help you implement the strategies and insights shared during the conference sessions. Read on to explore the CommerceNext Steps shared during the main-stage sessions in NYC on June 11-13, 2024.   Day 1: June 11, 2024 Session 1 / Keynote: Fanatics: Creating 10x Growth and a Global Brand Through Culture, Agility and Innovation CommerceNext Steps: Merchandising: Merchandise is the fuel to the engine (assortment, private label, exclusivity, right product, right time).

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A customer shopping internationally.

Cross-Border Ecommerce: What Most Brands Miss About Global Opportunities

Introducing cross-border ecommerce to your brand offers vast potential for growth, but it requires thorough research and strategic planning to succeed. By understanding global trends and market dynamics, ecommerce professionals can unlock significant opportunities and stay ahead of the competition. Key Takeaways: Global ecommerce is rapidly growing and offers substantial revenue potential for economies of scale and growing economies. Successful international expansion requires detailed market research and strategic planning around operations, logistics and international customer values. Localization of marketing, customer service and payment options is crucial. Staying informed of global trends in ecommerce and challenges competitors may have faced can help navigate the

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Celebrating the Winners of the 2024 CommerceNexty Awards

The CommerceNexty Awards are CommerceNext’s way of celebrating the top marketing and ecommerce leaders spearheading innovating campaigns in marketing, ecommerce and technology. The 2024 awards were held on June 12 at the CommerceNext Growth Show in NYC.  Join us in congratulating the 7 winners of the CommerceNexty Awards! Learn more about the top campaigns below. 1. Marketing Innovator of the Year The Marketing Innovator of the Year was awarded to Ekta Chopra, Chief Digital Officer of  e.l.f Beauty. This year marks the fourth year in a row of e.l.f Beauty receiving the award. This time the brand was awarded for its true-crime parody

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A person walking with shipping boxes.

7 Ecommerce Returns Policies that Customers Absolutely Love

Return policies can make or break whether a customer decides to shop with your brand, so creating and implementing effective return policies is essential. Let’s dive into the basics of return policies and seven different policies that customers will be sure to love.  Key Takeaways: Offer a return policy that is easy to find with clear instructions and transparent expectations. Offer personalized policies with multiple return options and streamline the returns process. Consider the environmental impact and impact on brand values that your return policy brings. Provide flexible policies with free shipping for returns.   The Basics on Ecommerce Return Policies Before deciding

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CommerceNext

Hot Topics: What You’ll Learn at the CommerceNext Growth Show

Today’s consumers are tech-savvy and have high expectations, often outpacing what retailers and brands can deliver. This challenge, however, presents a unique opportunity for innovation. CommerceNext is dedicated to helping retailers bridge this gap by providing essential tools, skills, and connections, empowering them to stay ahead and maintain a competitive edge.   If you’re heading to the CommerceNext Growth Show in NYC, you’re in for an exceptional experience! With over 150 speakers and more than 2,500 attendees, this event is a prime opportunity to gain valuable insights and forge meaningful connections. The sessions at the CommerceNext Growth Show are designed to help you

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How To Use AI To Craft an Authentic and Profitable Customer Journey

In the fast-paced world of ecommerce, retailers must provide personalized experiences to meet customer expectations. This webinar explores how AI and machine learning are transforming the customer journey, increasing satisfaction and lifetime value. What we learned: How AI enhances customer experience through personalization How AI can improve productivity Best practices for leveraging AI for customer experience optimization   Speakers: Ann Marie Ippoliti, VP Digital Commerce, Michael Kors Hani Batla, CIO/CTO, Adorama Michelle Pacynski, VP, Digital Innovation, Ulta Beauty Matt Gould, Chief Commerce Officer, Apply Digital Meghan Stabler, Senior Vice President Marketing, BigCommerce Moderated by: Allan Dick, Co-Founder, CommerceNext   Watch the replay recap below.

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