COMMERCENEXT BLOG


In our recent webinar, LGBTQ+ Issues in Ecommerce & the Workplace, Kate Delhagen, (Founder of Oregon Sports Angels) led a discussion on how companies can expand their awareness on LGBTQ+ issues and how equality can be further strengthened both in and outside of the workplace. Delhagen was joined by Jim Hilt (President of Shutterfly), Myke Mansberger (VP Head of People at Bombas) and Doug Jensen (SVP Go-to-Market Analytics & Activation and Learning Center of Excellence of Estée Lauder).

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Today we announced that nominations are now open for the 2021 CommerceNexty Awards. The CommerceNexty Awards are presented by Bloomreach and celebrate excellence in ecommerce and digital marketing and will be judged by CommerceNext’s Advisory Board, which is a group of more than 30 ecommerce and retail leaders. Winners will be announced at CommerceNext IRL, which takes place September 28–29, 2021, in New York City. Nominations are open until July 30, 2021.

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Photo by Mikhail Nilov via Pexels

Our latest webinar, “Experiential Ecommerce: The Key to Winning the New Digital Consumer,” first featured an interview with Raj De Datta (CEO and Co-Founder of Bloomreach) on his new book, The Digital Seeker: A Guide for Teams to Build Winning Experiences. Next, a panel of expert retailers discussed best practices for the creation of personalized digital experiences for their customers. 

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With May being AAPI Heritage Month, we wanted to host a webinar discussion on how to avoid racial stereotypes in marketing. In this webinar, Gordon Ho (Principal, CMO & President at Xpertainment and Board Member at Coalition of Asian Pacifics in Entertainment (CAPE)), Ekta Chopra​ (Chief Digital Officer at e.l.f. Beauty) and Qun Wei (Head of Growth Data & Analytics at Lemonade) discuss the ways marketing can be used to help dispel stereotypes, empower communities and provide insight on what we can do to be better allies.

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Photo by Any Lane from Prexels

Gift giving occurs year-round, and it gives retailers the opportunity to play a role in deepening connections and relationships with and between customers. In this week’s webinar, John Grech, Head of Retail Partnerships at GiftNow, gave an overview of gifting in 2020. Lauren Freedman, President of the e-tailing group, then shared her company’s research on gifting marketing trends. Lastly, the two were joined by Lori Gatto, Sr. Director Digital Marketing at Chico’s FAS, Inc. and Jackie Diette, Director, eCommerce at kate spade new york, for a panel discussion moderated by Scott Silverman, Co-Founder at CommerceNext. 

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In our latest webinar, Personalized Messaging Matters: Strategies for Connecting with Consumers, Allen Levy (CEO of Alchemy Worx) presented on why personalized messaging matters and shared strategies to further connect with customers. Levy was later joined by Christine Monaghan, VP Digital of Astral Brands, Bobby Missry, Director of eCommerce at AS Beauty and Emily Cult, CEO of Cover FX (fmr) to discuss why message testing is critical, as well as how to utilize messaging to both keep existing customers in the buying cycle and bring past customers back into the fold.

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