CommerceNext is preparing for its first in-person retail marketing event in almost two years, CommerceNext IRL. The summit will take place on September 28-29 in New York City from 8am ET to 7pm ET. We’ve created an action-packed agenda of sessions on the future of retail and ecommerce featuring some of the most influential leaders in our industry. Here’s a sneak peek at three can’t miss keynotes with Lands' End, Tapestry and Poshmark.
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We live in a constantly evolving digital world that forces marketers to find new, creative solutions to reach their target audience. At CommerceNext IRL, learn about the future of digital advertising and engagement to modernize your marketing.
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Traditional channels may seem out of date with technology constantly changing, but they just need to be adapted to current consumer needs. At CommerceNext IRL, we’ll show you how to put a new twist on traditional channels to add them back into your marketing playbook.
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Nearing the end of their internship experiences, Vanessa Dang and Amelia Poling share their experiences working with the CommerceNext Team as marketing interns for the Summer of 2021.
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With changes in technology, privacy regulations and in-person living, there is so much opportunity for retailers and DTC brands to lean into growth marketing. Here’s three sessions that’ll help you find new strategies at CommerceNext IRL.
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Personalization at scale is a great way to encourage customer retention through more engaging experiences. In a recent webinar, Jon Mandell (SVP, Membership Marketing and Global Ecommerce, WW), Ujjwal Dhoot (CMO, DXL Group) and David Henry (Director of Product Marketing, Amperity) discussed the opportunities and challenges of personalization.
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With increased data privacy restrictions, a more crowded digital market and increased costs for paid channels, retailers are pivoting their performance marketing strategies while preparing for back-to-school and the holiday season. Being brand led may just be the answer to performance marketing moving forward. We’re recapping what Botify, UrbanStems and Lunya had to say at our recent webinar.
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Making data-driven changes to your ecommerce site will build the most accessible and effective ecommerce experience for your customers. But, demands for privacy and security from your customers mean finding new ways to access their data. In a recent webinar hosted by CommerceNext, we heard from Sarah Schultz (AVP - Ecommerce Product Management & Web Operations, Ann Taylor), Matt Powell, (Chief Technology Officer, FTD) Stephanie Urban (VP eCommerce, Urban Digital) and Kirsten Newbold Knipp (CMO, FullStory) on how to make this all happen.
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With privacy measures doubling down to meet consumers’ increasing needs, our advertising strategies are going to need to adapt. Speakers from RTB House, Tailored Brands, American Giant and GoodRx covered best practices to prepare for a cookieless world and still reach your target audiences.
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The CommerceNext webinar, “Personalized Engagement—How to Stop Frustrating Your Customers,” began with a presentation from Ehren Maedge (GM - North America, MoEngage) about the personalization of messages and engagement for customers. Next, Maedge was joined for a detailed discussion on best practices for personalization by John Yesko (Senior Director, Head of User Experience & Service Design, Walgreens), Jenna Posner(VP of Digital, SNIPES) and Jeff Gerstel (CMO, B&H Photo Video).
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