Commerce Next Blog: Learn Customer Acquisition from the Experts

Driving Ecommerce Growth with Full-Funnel Marketing and Measurement

Maria del Carmen Tume Saavedra July 26, 2024

At the CommerceNext Growth Show, a diverse of industry leaders covered all things full-funnel marketing and measurement, exploring challenges in implementing full-funnel marketing strategies, focusing on measuring ROI and attribution. They discussed how to leverage various marketing channels, AI’s role in customer acquisition and how brand marketing is key for feeding top of funnel strategies. Read on for insights from these speakers: Billy May, CEO of Brooklinen Doug Jensen, SVP Go-To-Market Analytics at Estée Lauder Renee Halvorsen, CMO of Marine Layer A.J Ghergich, VP of Consulting at Botify Moderator: Emily Hickey, Co-Founder and CEO of Chief Detective Watch the replay or read the

The CommerceNext Steps Part 2: Actionable Takeaways from the 2024 Growth Show

Maeve Billings July 25, 2024

At the 2024 CommerceNext Growth Show, we asked our industry-leading speakers to leave the audience with three key CommerceNext Steps to take back to the office. These actionable takeaways are designed to help you implement the strategies and insights shared during the conference sessions. Read on to explore the CommerceNext Steps shared during the breakout sessions in NYC on June 11-13, 2024, or click here to discover the Next Steps from the main-stage sessions. Day 1: June 11, 2024 Session 7: Results Your CFO Can Believe In: How Tapestry Is Winning With AI CommerceNext Steps: AI-Powered Customer Engagement: Leveraging AI technologies can transform product discovery

Behind The Scenes of Sephora’s SEPHORiA Event

Katja Teichmann July 25, 2024

At the 2024 CommerceNexty Awards, CommerceNext presented Sephora’s with the Best Use of a New Channel Award for Sephora’s SEPHORiA: House of Beauty, which merged digital and physical spaces in a tribute to beauty diversity, improving brand image and highlighting product distinction. We sat down with Kate Biancamano, Senior Director, Event & Experiential Marketing at Sephora to learn more about the inspiration behind the SEPHORiA event. Read on for the full interview. Teichmann: For those who haven’t been to a SEPHORiA event, can you paint a picture of what the event experience is like? Kate Biancamano: Absolutely! SEPHORiA is Sephora’s global annual beauty

Unlocking Growth Potential: Winning CFOs Over to Marketing and Ecommerce Investments

Maria del Carmen Tume Saavedra July 22, 2024

The Importance of CFO Buy-In for Retail Success No retail journey is complete without the buy-in from your CFO. CFOs play a crucial role in approving investments and ensuring that the company’s financial goals are met. It’s essential to bridge the gap between marketing and finance to secure necessary investments. Meet the Panelists A group of CFOs discussed how you can win over your CFO for marketing and ecommerce investments: Alex Goldleman, CFO of Uniqlo Susan Weisel, CFO of Brooklinen Alex Brocklehurst, SVP & CFO of Coach Emily Culp, Chief Brand and Strategy Officer at BodyHealth (Moderator) Watch the replay or read the

Transformative Insights on Generative AI from the 2024 CommerceNext Growth Show

Maeve Billings July 11, 2024

The 2024 CommerceNext Growth Show provided a wealth of insights into the evolving role of generative AI in the retail industry. Sessions from all three days highlighted how leading brands are leveraging AI to enhance customer experiences, optimize operations and drive growth. This article synthesizes these insights into a cohesive discussion on the transformative potential of generative AI in retail. WHAT WE LEARNED: Enhancing Customer Experience with AI Operational Efficiency and Agile Approaches Data-Driven Marketing and Personalization Collaborative Leadership and Strategic Alignment Future Trends and Innovations in AI Enhancing Customer Experience with AI Generative AI is revolutionizing how retailers engage with customers by

Silent Signals: How AI Hears What Customers Don’t Say

Maria del Carmen Tume Saavedra July 11, 2024

In the coming years, AI will revolutionize how people discover and purchase products, significantly raising expectations and the ability to find desired items. Businesses must listen closely to these evolving demands. However, as consumer knowledge decreases, behavioral AI will become crucial for creating real-time experiences based on actions rather than identities. Our latest webinar dove into these topics and more. What we learned: How AI is transforming ecommerce Unlocking the potential of anonymous visitors with behavioral AI How industry leaders are embracing the future with AI Speakers: Julie Evans, VP & CMO, Omaha Steaks Jane-E Yamamoto Johnson, Senior Director, E-Commerce, Forever 21 Michael

Key Learnings from the Z Suite: Insights into Gen Z Shopping Habits, Brand Loyalty and Spending Behaviors

Maeve Billings July 8, 2024

The 2024 CommerceNext Growth Show’s Z Suite sessions offered a captivating glimpse into the values, behaviors and expectations of Generation Z. Across two panels, these young consumers provided invaluable insights into how they shop, what they look for in brands and how they spend their money. WHAT WE LEARNED: Authenticity and Transparency are Non-Negotiable Selective Loyalty: Quality Over Quantity The Double-Edged Sword of TikTok Spending Driven by Emotion and Escapism Balancing Aspirational Spending with Ethical Choices Authenticity and Transparency are Non-Negotiable Gen Z expects brands to be real. Authenticity isn’t just a buzzword; it’s a core value. This generation wants to feel

Top 5 Learnings from the 2024 CommerceNext Growth Show

Maeve Billings June 27, 2024

The 2024 CommerceNext Growth Show on June 11-13 at the New York Hilton Midtown brought together over 2000 attendees from top retail brands and innovative technology companies, 150+ industry-leading speakers and featured 75+ sessions. This premier event for ecommerce, marketing and tech professionals showcased the latest trends, strategies and insights shaping the future of retail. Read on to dive into the top 5 takeaways from this year’s event, providing actionable insights to propel your business forward in the ever-changing retail landscape. Fashion Forward: Walmart’s Strategy To Attract the Next Generation of Shoppers Takeaway: For Fashion Retailers, The Online Experience Must Seamlessly Guide

The CommerceNext Steps: Actionable Takeaways from the 2024 Growth Show

Maeve Billings June 25, 2024

At the 2024 CommerceNext Growth Show, we asked our industry-leading speakers to leave the audience with three key CommerceNext Steps to take back to the office. These actionable takeaways are designed to help you implement the strategies and insights shared during the conference sessions. Read on to explore the CommerceNext Steps shared during the main-stage sessions in NYC on June 11-13, 2024. Day 1: June 11, 2024 Session 1 / Keynote: Fanatics: Creating 10x Growth and a Global Brand Through Culture, Agility and Innovation CommerceNext Steps: Merchandising: Merchandise is the fuel to the engine (assortment, private label, exclusivity, right product, right time).

Cross-Border Ecommerce: What Most Brands Miss About Global Opportunities

Corey Peters June 24, 2024

Introducing cross-border ecommerce to your brand offers vast potential for growth, but it requires thorough research and strategic planning to succeed. By understanding global trends and market dynamics, ecommerce professionals can unlock significant opportunities and stay ahead of the competition. Key Takeaways: Global ecommerce is rapidly growing and offers substantial revenue potential for economies of scale and growing economies. Successful international expansion requires detailed market research and strategic planning around operations, logistics and international customer values. Localization of marketing, customer service and payment options is crucial. Staying informed of global trends in ecommerce and challenges competitors may have faced can help navigate the

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