CommerceNext IRL Spotlight: Sessions On Growth Marketing

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CommerceNext is preparing for our first in-person event in almost two years, CommerceNext IRL. The summit will be on September 28th and 29th in New York City from 8am ET to 7pm ET. We’ve designed an incredible agenda of sessions on the future of retail and ecommerce and featuring the leaders in our industry. 

With changes in technology, privacy regulations and in-person living, there is so much opportunity for retailers and DTC brands to lean into growth marketing. 

Below are just three of the sessions that will help you grow your brand. 

 

New Advertising Strategies for a New Era of Growth

Wednesday, September 29th at 9:35am

Speakers:

  • Qun Wei, Head of Growth Data & Analytics at Lemonade
  • Vivian Chang, VP Growth at Clorox DTC
  • Sunil Kaki, EVP of Marketing at Openfit & Beachbody
  • Josh Francia, Chief Growth Officer at Blueshift
  • Moderator: Emily Hickey, Founder at Chief Detective Growth Consulting

The next era of growth will be framed by both opportunities and challenges. On the one hand, economic growth is driving consumer spending to new levels. On the other hand, privacy changes by Apple and Google diminish traditional marketing tactics. This panel discusses the expected shifts in 2022 advertising strategies, along with the measurement tactics and channels showing the most promise for growth next year.

 

How Fender Embraced Community and the DTC Playbook to Drive New Growth

Wednesday, September 29th at 10:25am

Speakers:

  • Matt Annerino, VP of Growth, CRM & Media at Fender
  • Molly Bruttomesso, SVP of Customer Success at Wunderkind

Like many traditional brands, Fender’s focus pre-Covid was on educating consumers and driving them into stores. Forced to pivot due to Covid, Fender leaned into the community to drive online growth through email and text messaging. Learn how the iconic brand hyper-personalized their communication, using segmentation to talk to the right user at the right time with the right message. The result was an over 4X increase in Fender Play sign-ups, doubling the size of their community and creating a solid ecommerce foundation for growth.

 

How Marketing and Ecommerce Collaborate at Crocs to Fuel Growth and a Seamless Customer Experience

Tuesday, September 28th at 5:30pm

Speakers:

  • Adam Michaels, CDO at Crocs
  • Heidi Cooley, CMO at Crocs
  • Moderator: Miki Berardelli, Principal at miki b

Marketing and ecommerce often operate with different playbooks — marketing focuses on brand and storytelling and ecommerce on performance marketing. In this session, we’ll hear how the marketing and digital chiefs at Crocs are operating from the same playbook and generating amazing results. Crocs reported that digital represented more than a third of global Q2 2021 revenue after growing 25% during the quarter.

We hope you can join us at the event—IRL isn’t just amazing content and networking (and an awards show and 1:1 meetings). You’ll also find plenty of opportunities to let loose with a roaring 20s party, puppies, free headshots, graffiti art and more! Check out our agenda to see the full list of sessions and activities, and apply to attend.

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