IRL Logo

September 28-29, 2021
pin locationNew York Hilton Midtown

In-Person Event! (Health & Safety Protocols)

Finally, the CommerceNext community can meet In Real Life again! CommerceNext is excited to return with our in-person summit on September 28-29, 2021 in New York City. It’s been nearly two years since our community has come together in person. Here are a few things you can expect from CommerceNext IRL:

80+ Speakers

from leading retailers, DTC brands and innovative tech companies such as Coach, Wayfair, JustFab, Everlane, E.L.F. Beauty, Patagonia, Clorox and many more.

600+ Attendees

with 2:1 ratio of retailers to sponsors for meaningful peer-to-peer networking.

42 Sessions

focused on marketing, including 11 keynotes, 24 breakout sessions on "how to" marketing tactics and 1 award show honoring industry leaders.

NEW! GECLF Logo

Programming dedicated to cross-border and international ecommerce in partnership with Global Ecommerce Leaders Forum (GELF).

+ a complete avoidance of the phrase “you’re on mute” 🎉

Apply to Attend

Speakers

  • lucinda newcomb

    Lucinda Newcomb

    In-Real-Life

    Chief Product Officer WW

    Noam Paransky

    Noam Paransky

    In-Real-Life

    CDO Tapestry

    Matt Gehring

    Matt Gehring

    In-Real-Life

    GM of Ecommerce Everlane

    daria burke

    Daria Burke

    In-Real-Life

    Chief Marketing Officer JustFab

  • bob sherwin

    Bob Sherwin

    In-Real-Life

    CMO Wayfair

    Ekta Chopra

    Ekta Chopra

    In-Real-Life

    Chief Digital Officer E.L.F. BEAUTY

    heidi cooley

    Heidi Cooley

    In-Real-Life

    CMO Crocs

    adam

    Adam Michaels

    In-Real-Life

    CDO Crocs

  • Rich Fullop

    Rich Fulop

    In-Real-Life

    CEO Brooklinen

    sara

    Sarah Rasmusen

    In-Real-Life

    EVP, Chief Customer Officer Lands’​ End

    Joon Silverstein

    Joon Silverstein

    In-Real-Life

    Global Head of Digital and Sustainability Coach

    steven young

    Steven Young

    In-Real-Life

    CMO Poshmark

  • jennifer patrick

    Jennifer Patrick

    In-Real-Life

    Global Branding and Packaging Director Patagonia

    Deena Bahri

    Deena Bahri

    In-Real-Life

    CMO StockX

    julie bornstein

    Julie Bornstein

    In-Real-Life

    CEO The Yes

    ben kaufman

    Ben Kaufman

    In-Real-Life

    CEO CAMP

  • Alex Waldman

    Alex Waldman

    In-Real-Life

    Co-Founder & Creative Director Universal Standard

    Qun Wei

    Qun Wei

    In-Real-Life

    Head of Growth Data & Analytics Lemonade

    kim tunick

    Kim Tunick

    In-Real-Life

    Head of Brand Experiences & Partnerships Walmart

    Chris Lindland

    Chris Lindland

    In-Real-Life

    CEO Betabrand

  • Vivian Chang

    Vivian Chang

    In-Real-Life

    VP Growth Clorox DTC

    jason goldberg

    Jason Goldberg

    In-Real-Life

    Chief Commerce Strategy Officer Publicis

    tomer long

    Tomer Tagrin

    In-Real-Life

    CEO & Co-founder Yotpo

    ejieme

    Ejieme Eromosele

    In-Real-Life

    VP, Customer Success & Account Management Quiq

  • Rob Schmults

    Rob Schmults

    In-Real-Life

    Executive Board MidOcean Partners

    Polly Wong

    Polly Wong

    In-Real-Life

    President Belardi Wong

    dan farrell

    Dan Farrell

    In-Real-Life

    VP and GM of Merchant Solutions Loop Commerce

    rohan deuskar

    Rohan Deuskar

    In-Real-Life

    CEO Stylitics

  • emily hickey

    Emily Hickey

    In-Real-Life

    Founder Chief Detective Growth Consulting

    josh francia

    Josh Francia

    In-Real-Life

    Chief Growth Officer Blueshift

    danny parisi

    Danny Parisi

    In-Real-Life

    Fashion Reporter GLOSSY

    andreas rieffen

    Andreas Reiffen

    In-Real-Life

    CEO Crealytics

  • amanda swaty

    Amanda Myers

    In-Real-Life

    Head of Product Marketing FullStory

    david chinn

    David Chinn

    In-Real-Life

    President & CMO, NA Lexer

    Tina Fan

    Tina Fan

    In-Real-Life

    Chief Customer Officer Bolt

    indy guha

    Indy Guha

    In-Real-Life

    CMO, Alliances Leader Signifyd

  • jim koepke

    Jim Koepke

    In-Real-Life

    Managing Director, United States Insider

    sunil kaki

    Sunil Kaki

    In-Real-Life

    EVP of Marketing Openfit & Beachbody

    joe yakuel

    Joe Yakuel

    In-Real-Life

    Founder and CEO Within

    ryan bartkley

    Ryan Bartley

    In-Real-Life

    Co-Founder Fabric

  • matt gilbert

    Matt Gilbert

    In-Real-Life

    CEO & Co-Founder Partnerize

    larry fisher

    Larry Fisher

    In-Real-Life

    CEO Rise Interactive

    Michael Scharff

    Michael Scharff

    In-Real-Life

    CEO Evolv Technologies

    Veronika Katz

    In-Real-Life

    Chief Revenue Officer Sezzle

  • Emily Culp

    In-Real-Life

    CEO Cover FX (fmr)

    Flo Dessen

    In-Real-Life

    Consultant FKD Consulting

    Danny Wright

    In-Real-Life

    Chief Brand Officer AdWeek

    David Weissman

    David Weissman

    In-Real-Life

    CEO & Founder HumanKind

  • Alix de Sagazan

    Alix de Sagazan

    In-Real-Life

    Co-Founder and CEO AB Tasty

    Matt Annerino

    Matt Annerino

    In-Real-Life

    VP of Growth, CRM & Media Fender

    Timothy Baxter

    In-Real-Life

    CEO EXPRESS

    Sai Koppala

    Sai Koppala

    In-Real-Life

    CMO SheerID

  • Christina Augustine

    In-Real-Life

    COO Bloomreach

    Katie Miller

    In-Real-Life

    Vice President of Performance Media Casper

    Molly Bruttomesso

    Molly Bruttomesso

    In-Real-Life

    SVP of Customer Success Wunderkind

    Amy Heidersbach

    In-Real-Life

    CMO Persado

  • Bradford Malt

    Bradford Malt

    In-Real-Life

    Co-Founder + CEO Made In Cookware

More speakers to be announced soon.

Agenda

Day 1: Tuesday, September 28th

8:00 AM ET

Registration / EXPO Opens

8:00-9:00 AM ET

Networking Breakfast - All Attendees

8:00-8:50 AM ET

Sponsored Breakfast - Retailers Only

9:00-9:15 AM ET

Opening Remarks

9:15-9:35 AM ET

Keynote

WW's Digital Transformation That Drives Growth in a Changing World

lucinda newcomb

Lucinda Newcomb

In-Real-Life

Chief Product Officer WW

9:40-10:00 AM ET

Keynote

Let's Get this First Party Data Started - Growing Ecommerce in the Value Exchange Economy

tomer long

Tomer Tagrin

In-Real-Life

CEO & Co-founder Yotpo

10:00-10:20 AM ET

🍪 Break

10:20-10:40 AM ET

Keyote

How THE YES Adapted Shopping for Today's Customer Needs

julie bornstein

Julie Bornstein

In-Real-Life

CEO The Yes

10:45-11:15 AM ET

Panel 

The Activist Consumer: Why Sustainability & Social Responsibility Matter

Alex Waldman

Alex Waldman

In-Real-Life

Co-Founder & Creative Director Universal Standard

Matt Gehring

Matt Gehring

In-Real-Life

GM of Ecommerce Everlane

jennifer patrick

Jennifer Patrick

In-Real-Life

Global Branding and Packaging Director Patagonia

Veronika Katz

In-Real-Life

Chief Revenue Officer Sezzle


Moderator:
danny parisi

Danny Parisi

In-Real-Life

Fashion Reporter GLOSSY

11:15-12:00 PM ET

👪 Roundtables

12:00-1:15 PM ET

On the Menu: Networking & Lunch / Lunch Workshops

12:00-1:00 PM ET

Sponsored Lunch

1:15-1:35 PM ET

Keynote

Think Different: Why Lands' End is Embracing Gen X

sara

Sarah Rasmusen

In-Real-Life

EVP, Chief Customer Officer Lands’​ End

1:40-2:00 PM ET

Keynote

Discovery Shopping: How to Create Confidence and Inspire Self Expression

rohan deuskar

Rohan Deuskar

In-Real-Life

CEO Stylitics

Timothy Baxter

In-Real-Life

CEO EXPRESS

2:00-2:25 PM ET

🍪 Break

Breakout Tracks: The Future of Digital Advertising and Engagement

2:25-2:45 PM ET

Track 1: Digital Advertising: Strengthening Your Core
Loyalty: Say Hello to New Audiences and Goodbye to Cookies!

Sai Koppala

Sai Koppala

In-Real-Life

CMO SheerID


Track 2: Tomorrow's Growth from Today's Customers
Upselling One-time Buyers: The Growth Milestone You Can't Afford to Ignore

david chinn

David Chinn

In-Real-Life

President & CMO, NA Lexer

Track 3: New & Differentiated Experiences
Debunking Myths About Headless Commerce: What It Is and Why You Need It

ryan bartkley

Ryan Bartley

In-Real-Life

Co-Founder Fabric

Emily Culp

In-Real-Life

CEO Cover FX (fmr)

3:00-3:20 PM ET

Track 1: Digital Advertising: Strengthening Your Core
Losing Targeting Capabilities? Time to Leverage Your First-Party Data!

andreas rieffen

Andreas Reiffen

In-Real-Life

CEO Crealytics

Track 2: Tomorrow's Growth from Today's Customers
Advanced Multichannel Marketing Strategies for a Cookieless World

jim koepke

Jim Koepke

In-Real-Life

Managing Director, United States Insider

Track 3: New & Differentiated Experiences
The End of Impersonal Ecommerce: How Clienteling Brings the Human Element Back

David Weissman

David Weissman

In-Real-Life

CEO & Founder HumanKind

3:35-3:55 PM ET

Track 1: Digital Advertising: Strengthening Your Core
Mastering Marketplace Advertising: The Who, The What and The How

larry fisher

Larry Fisher

In-Real-Life

CEO Rise Interactive

Track 2: Tomorrow's Growth from Today's Customers
Mastering CLV and Customer Segmentation: The Heart and Soul of Customer Experience

Christina Augustine

In-Real-Life

COO Bloomreach

Track 3: New & Differentiated Experiences
Shopatainment: Is Livestream Social Commerce the Future?

Chris Lindland

Chris Lindland

In-Real-Life

CEO Betabrand

kim tunick

Kim Tunick

In-Real-Life

Head of Brand Experiences & Partnerships Walmart

4:10-4:30 PM ET

Track 1: Digital Advertising: Strengthening Your Core
Keep Your Eyes on the Prize: Unlocking the Keys To Attribution

joe yakuel

Joe Yakuel

In-Real-Life

Founder and CEO Within

Katie Miller

In-Real-Life

Vice President of Performance Media Casper

Track 2: Tomorrow's Growth from Today's Customers
Building Personalized Customer Relationships In Real-Time With SMS

Track 3: New & Differentiated Experiences
AR/ VR & the Future of Digital Experiences

4:55-5:25 PM ET

Panel 

Building A Modern Marketing Org for Today's Growth Challenges

daria burke

Daria Burke

In-Real-Life

Chief Marketing Officer JustFab

bob sherwin

Bob Sherwin

In-Real-Life

CMO Wayfair

Deena Bahri

Deena Bahri

In-Real-Life

CMO StockX

Michael Scharff

Michael Scharff

In-Real-Life

CEO Evolv Technologies


Moderator:
Rob Schmults

Rob Schmults

In-Real-Life

Executive Board MidOcean Partners

5:30-5:50 PM ET

Keynote

The Resurgence of Brick & Mortar Retail and Its Impact on Ecommerce

adam

Adam Michaels

In-Real-Life

CDO Crocs

heidi cooley

Heidi Cooley

In-Real-Life

CMO Crocs

5:50-6:50 PM ET

🍷 Opening Reception

7:00-9:30 PM ET

🍽️ CommerceNext VIP Dinners

Day 2: Wednesday, September 29th

8:00 AM ET

Registration / EXPO Opens

8:00-9:00 AM ET

Networking Breakfast - All Attendees

8:00-8:50 AM ET

Women in Retail Breakfast - Retailers Only

9:00-9:10 AM ET

Opening Remarks

9:10-9:30 AM ET

Keynote

Innovating Around Today's Customers to Help Find Tomorrow's Growth

Noam Paransky

Noam Paransky

In-Real-Life

CDO Tapestry

9:35-10:05 AM ET

Panel

New Advertising Strategies for a New Era of Growth

Qun Wei

Qun Wei

In-Real-Life

Head of Growth Data & Analytics Lemonade

Vivian Chang

Vivian Chang

In-Real-Life

VP Growth Clorox DTC

sunil kaki

Sunil Kaki

In-Real-Life

EVP of Marketing Openfit & Beachbody

josh francia

Josh Francia

In-Real-Life

Chief Growth Officer Blueshift


Moderator:
emily hickey

Emily Hickey

In-Real-Life

Founder Chief Detective Growth Consulting

10:05-10:25 AM ET

🍪 Break

10:25-10:45 AM ET

Keynote

The Case for CRM as the Growth Drive of the Future

Matt Annerino

Matt Annerino

In-Real-Life

VP of Growth, CRM & Media Fender

Molly Bruttomesso

Molly Bruttomesso

In-Real-Life

SVP of Customer Success Wunderkind

10:50-11:20 AM ET

Panel 

Optimizing the Customer Journey: Ecommerce Experiences that Delight Customers

Ekta Chopra

Ekta Chopra

In-Real-Life

Chief Digital Officer E.L.F. BEAUTY

Joon Silverstein

Joon Silverstein

In-Real-Life

Global Head of Digital and Sustainability Coach

ben kaufman

Ben Kaufman

In-Real-Life

CEO CAMP

Tina Fan

Tina Fan

In-Real-Life

Chief Customer Officer Bolt


Moderator:
jason goldberg

Jason Goldberg

In-Real-Life

Chief Commerce Strategy Officer Publicis

11:20-12:05 PM ET

👪 Roundtables

12:05-1:20 PM ET

On the Menu: Networking & Lunch / Lunch Workshops

12:05-1:05 PM ET

Sponsored Lunch

1:20-1:40 PM ET

Keynote

Why DTC is Eating the World: The Future of Brands

Rich Fullop

Rich Fulop

In-Real-Life

CEO Brooklinen

Danny Wright

In-Real-Life

Chief Brand Officer AdWeek

1:45-2:05 PM ET

Keynote

Experiment Your Way to Growth

Alix de Sagazan

Alix de Sagazan

In-Real-Life

Co-Founder and CEO AB Tasty


2:05-2:30 PM ET

🍪 Break

Breakout Tracks: Growth Opportunities for a New Era of Retail & Ecommerce

2:30-2:50 PM ET

Track 4: Advanced Tactics for Core Channels
Crushing Creative on Social! Making the most out of Facebook, Instagram, and Pinterest

Track 5: Optimizing Ecommerce for Next Era of Growth
The New Ecommerce Journey: 5 Ways to Optimize Digital Experiences

amanda swaty

Amanda Myers

In-Real-Life

Head of Product Marketing FullStory

Track 6: New Twist on Traditional Channels
Next Generation Direct Mail & Catalog Strategies

Polly Wong

Polly Wong

In-Real-Life

President Belardi Wong

Bradford Malt

Bradford Malt

In-Real-Life

Co-Founder + CEO Made In Cookware

3:05-3:25 PM ET

Track 4: Advanced Tactics for Core Channels
Conquering Emerging Channels: TikTok, Snap & More

Track 5: Optimizing Ecommerce for Next Era of Growth
Drive Loyalty and Revenue with Leading Edge Digital Customer Experience

ejieme

Ejieme Eromosele

In-Real-Life

VP, Customer Success & Account Management Quiq

Track 6: New Twist on Traditional Channels
Connected TV: The New Age of Measurable Storytelling

3:40-4:00 PM ET

Track 4: Advanced Tactics for Core Channels
Democratizing Influence: Harnessing the Power of Partnerships

matt gilbert

Matt Gilbert

In-Real-Life

CEO & Co-Founder Partnerize

Track 5: Optimizing Ecommerce for Next Era of Growth
Unlocking Conversion and Lifetime Value in the Next Normal

indy guha

Indy Guha

In-Real-Life

CMO, Alliances Leader Signifyd

Track 6: New Twist on Traditional Channels
Linear TV: New Strategies for Measuring Performance and ROI

4:15-4:35 PM ET

Track 4: Advanced Tactics for Core Channels
Creating Personalized Customer Experiences in a Cookie-less World

Track 5: Optimizing Ecommerce for Next Era of Growth
Next Generation Gifting: How Customer Experience Can Drive Revenue

dan farrell

Dan Farrell

In-Real-Life

VP and GM of Merchant Solutions Loop Commerce

Track 6: New Twist on Traditional Channels
How Podcasts and Audio Streaming Has Transformed Audio Advertising

4:35-5:00 PM ET

🍪 Break

5:00-5:20 PM ET

Keynote

CMO Next: How Poshmark Navigates The Changing Marketing Landscape

steven young

Steven Young

In-Real-Life

CMO Poshmark

5:25-5:55 PM ET

The CommerceNextys

5:55-7:00 PM ET

🍷 Closing Reception: Roaring 20's Party

Venue

New York Hilton Midtown

1335 6th Ave, New York, NY 10019

Hilton Honors NY

Sponsored by

Platinum

ab tasty
stylitics
wunderkind
yotpo

Gold

attentive logo
bloomreach
crealytics
esw logo
fabric
gift now
insider
lexer
pepperjam
Persado
quantum metric
quiq
reach
rise interactive
sheerid
signifyd
within

Silver/Connections

blueshift logo
Bolt
cell point digital
coherent path
corra
evolv
flow
iadvize
listrak
loqate
optimove
pitney bowes
signifyd

Bronze

aramex
avalara
clever tap
cognitiv logo
fully accountable
glassbox
gorgias
metapack
nacelle
fenix commerce
mail americas
voxie

Register

Retailers and DTC Brands:

Retailers and DTC brands may qualify for discounted or complimentary admission by participating in our one-on-one meeting program. Not a Retailer or DTC? Please see solution provider information below.

Apply to Attend

Solution Providers:

If you are a solution provider interested in attending CommerceNext 2021 IRL, learn more about our sponsorship opportunities.

Solution providers are agencies, consultants, SaaS companies, marketing technology companies, marketplaces, internet developers, systems integrators, third-party logistics providers, consultants or companies with primary revenues resulting from commissions, subscriptions and/or advertising.

Learn About Sponsorship Opportunities

Contact Us

If your company provides services that support cross-border or international ecommerce, or for Media Inquiries or a press pass to cover the event for a media outlet, please contact us.

Service Providers Media Inquiries

About CommerceNext

CommerceNext is a community, event series and conference for marketers at retail and direct-to-consumer brands. Through our online forums, interviews, webinars, summits and other in-person events, we harness the collective wisdom of our community to help marketers grow their businesses and advance their careers.

Learn More