Save the date for CommerceNext 2022! We’re returning to New York City on June 21-22, 2022 at the New York Hilton Midtown—Register now!.
If you missed the 2021 summit or want to relive some of the memories, we included some highlights below:
Videos
Agenda
Day 1: Tuesday, September 28th | GELF Day 1
8:00 AM ET
Registration / EXPO Opens
8:00-9:00 AM ET
Networking Breakfast - All Attendees
8:00-8:50 AM ET
VIP Breakfast - Retailers Only
📄How to Thrive In the Great Consumer Digital Shift: Lessons from a 2021 Cross-Channel Study
9:00-9:15 AM ET
Opening Remarks
9:15-9:35 AM ET
9:40-10:00 AM ET
10:00-10:20 AM ET
🍪 Break
10:20-10:40 AM ET
10:45-11:15 AM ET
11:15-12:00 PM ET
👪 Roundtables
12:00-1:15 PM ET
On the Menu: Networking & Lunch / Lunch Workshops
12:00-1:00 PM ET
1:15-1:35 PM ET
1:40-2:00 PM ET
2:00-2:25 PM ET
🍪 Break
Breakout Tracks: The Future of Digital Advertising and Engagement
2:25-2:45 PM ET
Track 1: Digital Advertising: Strengthening Your Core
📄Loyalty: Say Hello to New Communities and Goodbye to Cookies!
Track 2: Tomorrow's Growth from Today's Customers
📄Upselling One-time Buyers: The Growth Milestone You Can't Afford to Ignore
Track 3: New & Differentiated Experiences
📄Demystifying Headless Commerce: What it is and Why You Need It
3:00-3:20 PM ET
Track 1: Digital Advertising: Strengthening Your Core
📄How Staples managed to acquire 53% more new customers via Paid Search
Track 2: Tomorrow's Growth from Today's Customers
📄Advanced Multichannel Marketing Strategies for a Cookieless World
Track 3: New & Differentiated Experiences
📄How Leading Brands Are Bringing Humans Back Into the ECommerce Equation
3:35-3:55 PM ET
Track 1: Digital Advertising: Strengthening Your Core
📄Mastering Marketplace Advertising: The Who, The What and The How
Track 2: Tomorrow's Growth from Today's Customers
📄Personalization: The Mind, Heart and Soul of Customer Experience
Track 3: New & Differentiated Experiences
📄Shopatainment: Is Livestream Social Commerce the Future?
Moderator:
4:10-4:30 PM ET
Track 1: Digital Advertising: Strengthening Your Core
📄Keep Your Eyes on the Prize: Unlocking the Keys To Attribution
Track 2: Tomorrow's Growth from Today's Customers
📄How Mented Cosmetics Engages SMS Subscribers With a Layered Segmentation Strategy
Track 3: New & Differentiated Experiences
📄How AR Can Enhance Advertising & Drive New Engagement
4:55-5:25 PM ET
5:30-5:50 PM ET
5:50-6:50 PM ET
🍷 Opening Reception
7:00-9:30 PM ET
🍽️ CommerceNext VIP Dinners - Retailers Only
Day 2: Wednesday, September 29th | GELF Day 2
8:00 AM ET
Registration / EXPO Opens
8:00-9:00 AM ET
Networking Breakfast - All Attendees
8:00-8:50 AM ET
9:00-9:10 AM ET
Opening Remarks
9:10-9:30 AM ET
9:35-10:05 AM ET
10:05-10:25 AM ET
🍪 Break
10:25-10:45 AM ET
10:50-11:20 AM ET
11:20-12:05 PM ET
👪 Roundtables
12:05-1:20 PM ET
On the Menu: Networking & Lunch / Lunch Workshops
12:05-1:05 PM ET
1:20-1:40 PM ET
1:45-2:05 PM ET
2:05-2:30 PM ET
🍪 Break
Breakout Tracks: Growth Opportunities for a New Era of Retail & Ecommerce
2:30-2:50 PM ET
Track 4: Advanced Tactics for Core Channels
📄Crushing Creative on Social! Making the Most Out of Snap, Tiktok, Facebook, and Instagram
Track 5: Optimizing Ecommerce for Next Era of Growth
📄The New Ecommerce Journey: 5 Ways to Optimize Digital Experiences
Track 6: New Twist on Traditional Channels
📄Next Generation Direct Mail & Catalog Strategies for DTC Brands
3:05-3:25 PM ET
Track 4: Advanced Tactics for Core Channels
📄How To Use CDP For Ad Targeting That Really Hits the Mark
Track 5: Optimizing Ecommerce for Next Era of Growth
📄Drive Loyalty and Revenue with Leading Edge Digital Customer Experience
Track 6: New Twist on Traditional Channels
📄From Performance Media to Media Performance: How the Farmer’s Dog Drove Exponential Growth with TV
3:40-4:00 PM ET
Track 4: Advanced Tactics for Core Channels
📄Moving With Speed: How Walmart Launched the Exclusive Gap Home Brand in Record Time
Track 5: Optimizing Ecommerce for Next Era of Growth
📄The Lord & Taylor Story: Rebooting for Conversion and Lifetime Value in the Next Normal
Track 6: New Twist on Traditional Channels
📄How Podcasts Have Transformed Audio Advertising
Moderator:
4:15-4:35 PM ET
Track 4: Advanced Tactics for Core Channels
📄How Delta Stole Christmas: The Impact of Everything on Holiday 2021
Track 5: Optimizing Ecommerce for Next Era of Growth
📄Next Generation Gifting: How Customer Experience Can Drive Revenue
Track 6: Advanced Tactics for Core Channels
📄Achieving True Personalization by Activating Your First Party Data
4:35-5:00 PM ET
🍪 Break
5:00-5:20 PM ET
5:25-5:55 PM ET
The CommerceNextys
5:55-7:00 PM ET
🍷 Closing Reception: Roaring 20's Party
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About CommerceNext
CommerceNext is a community, event series and conference for marketers at retail and direct-to-consumer brands. Through our online forums, interviews, webinars, summits and other in-person events, we harness the collective wisdom of our community to help marketers grow their businesses and advance their careers.