Customer acquisition costs are higher than ever before. This means that retailers must perfect their personalization strategies to drive brand loyalty and increase customer lifetime value. In the latest CommerceNext webinar, “Spinning Up a Personalization Flywheel,” our panel of experts discussed how their companies have tackled personalization at scale.
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Many brands have adopted SMS marketing in their strategies over the last few years. It can be a powerful channel that can be used throughout the customer journey to drive revenue, deliver personalized experiences, and ultimately, create lasting relationships / loyalty.
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For their premier research report of 2022, CommerceNext partnered with CommX — the recently launched community formed to guide brands and retailers into a new era of digital commerce growth through research, benchmarking data, best practices and more. The report 2022 Digital Trends and Investment Priorities surveyed top brand and retail marketing executives to ascertain their plans for navigating this next year during one of the most disruptive eras of digital marketing ever, shaped by rising acquisition costs and the aftershocks of iOS 14/15's privacy changes.
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Lack of cooperation is a huge and consistent obstacle for retailers across the globe in achieving optimal customer experience. The recent CN webinar, “The Secret to a Great Ecommerce Experience? Collaboration!” covered the ongoing issue of customer experience in ecommerce with the help of some of the most collaboration-forward minds in the industry.
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Luxury shopping is one of the largest ecommerce markets, including computer electronics, apparel & accessories, furniture & furnishing, auto & parts, luxury and beauty & cosmetics. The most effective solutions that encourage luxury shopping blend digital and human interaction.
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That’s a wrap! Season one of Conversations With CommerceNext: A Retail and DTC Podcast may be over, but there are tons of lessons that we’ll take with us into 2022. Industry experts from every type of brand and retailer regaled us with their experiences and best tips for career success.
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At a time where personalization is vital to creating smooth digital experiences for your customers, it is actually harder to achieve than ever before. With demanding customers and stricter privacy standards, this new year comes with new challenges for retailers. In a recent webinar, “A New Year, A New Ecommerce Reality: Differentiating Through Digital Experience” leaders in the ecommerce industry put their heads together to solve these issues.
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As demands for greater internet privacy and data protection ramp up, third-party data will become significantly less impactful. By investing in a loyalty program, brands can offer shoppers a clear incentive for intentionally sharing their personal information, i.e. zero party data. In the recent webinar, “Unlocking Zero-Party Data with Loyalty,” CommerceNext welcomed to discuss the power of this data and the effects of the crumbling cookies.
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Julie Bornstein has years of experience with fashion ecommerce brands, including Nordstrom, Sephora, Urban Outfitters and Stitch Fix. She built Nordstrom’s online presence, oversaw Sephora’s website and loyalty program, served as the Head of Ecommerce for Urban Outfitters and helped grow Stitch Fix while preparing for its IPO. Now, Bornstein serves as the CEO and Founder of THE YES, a start-up building the future of ecommerce using artificial intelligence to power personalized product recommendations.
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Julie Bornstein has years of experience with fashion ecommerce brands, including Nordstrom, Sephora, Urban Outfitters and Stitch Fix. She built Nordstrom’s online presence, oversaw Sephora’s website and loyalty program, served as the Head of Ecommerce for Urban Outfitters and helped grow Stitch Fix while preparing for its IPO. Now, Bornstein serves as the CEO and Founder of THE YES, a start-up building the future of ecommerce.
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