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CONVERSATIONS WITH COMMERCENEXT
Episode 9: Career Growth and AI Powered Retail Innovation
Ft: Julie Bornstein, Founder & CEO at THE YES
Hear the full episode wherever you listen to podcasts or read the highlights below.
From Finance to Fashion
Julie Bornstein has years of experience with fashion ecommerce brands, including Nordstrom, Sephora, Urban Outfitters and Stitch Fix. She built Nordstrom’s online presence, oversaw Sephora’s website and loyalty program, served as the Head of Ecommerce for Urban Outfitters and helped grow Stitch Fix while preparing for its IPO. Now, Bornstein serves as the CEO and Founder of THE YES, a start-up building the future of ecommerce.
While initially working in corporate finance, this future ecommerce whisperer realized her strengths and primary interests lay in helping people shop, and how she needed to be developing products in the retail industry.
Career Growth Pro Tip
If Bornstein could give one piece of advice to young professionals in her industry, she’d tell them to, “Form partnerships with your peers and focus on ways that you can help them. That builds a sense of camaraderie that I think sets everyone up for so much more success.”
AI on the Runway: THE YES Takes Center Stage In Personalization
Bornstein specializes in AI and has spent much of her career working with it. Known as a leader in the intersection between retail and technology, Bornstein believes, “There’s real power in models that can scan millions of data points and make good decisions.” Additionally, she thinks the most important part of AI is “understanding the inputs” and using them effectively.
THE YES is now modeling the future of personalized ecommerce, building their business around “the ability to say yes and no to a product so that they can clear the product away,” and save the customer’s preferences for smarter, more seamless shopping experiences.
Julie Bornstein provided many insights into her success and values while being a guest on the podcast. If you have free time, listen to the whole episode and learn all the great tips, tricks and expert advice she gave. Learn more, or listen on Apple or Spotify.