CommerceNext IRL Spotlight: Sessions on Digital Advertising

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On September 28-29th, CommerceNext is hosting an in-person conference in New York City for the first time in 2 years. The two-day event will be filled with industry-leading case studies and tactical sessions designed to build on ecommerce and digital marketing skills.

 

Highlighted below are four sessions centered around Digital Advertising: 

 

Mastering Marketplace Advertising: The Who, The What and The How

Tuesday, September 28th, 3:35 pm 

Speakers:

  • Vivian Chang, VP Growth at Clorox DTC
  • Larry Fisher, CEO, Rise Interactive

Retail media and advertising on marketplaces are proving to be scalable marketing channels for DTC brands. But, it can be difficult for a marketer to know not only which sites to advertise on based on customers’ purchase behavior but also which products will benefit most from ad spend. This session brings clarity to the ever-changing landscape, the technology being used and how to take a data-driven approach to marketplace management.

 

Keep Your Eyes on the Prize: Unlocking The Keys To Attribution

Tuesday, September 28th, 4:10 pm 

Speakers:

  • Katie Miller Reed, VP Performance Media, Casper
  • Joe Yakuel, Founder & CEO, Within

Marketers dream of mastering attribution, but there is no single silver bullet solution. Businesses need to use multiple methods of measurement to get the most accurate insight. Learn how to leverage mixed media modeling (MMM), multi-touch attribution (MTA), incrementality testing and other methodologies to set yourself up for long-term success.

 

Loyalty: Say Hello to New Communities and Goodbye to Cookies!

Tuesday, September 28th, 2:25 pm 

Speakers:

  • Amy Martin, VP of Marketing, P.volve
  • Sai Koppala, CMO, SheerID

Now, more than ever, marketers must find creative ways to get consumers to share their personal data. In this session, we will examine the methods retailers are using to encourage consumers to provide their first party/zero party data. The goal being to create an “invited personalization” at scale that not only promotes loyalty among existing customers but also provides opportunities to engage new, high-value consumer communities.

 

Losing Targeting Capabilities? Time to Leverage Your First-Party Data! 

Tuesday, September 28th, 3:00 pm 

Speakers:

  • Andreas Reiffen, CEO, Crealytics

Digital marketers are pivoting their ad-targeting strategies to innovate in a cookieless world. Savvy performance advertisers are testing data activation – the process of ingesting first party data into biddable media systems – to drive new customer acquisition and long-term margin growth. Some tests have resulted in 50% more new customers acquired at the same spend level. Learn how to create a step change in effectiveness and profitability by embracing the new privacy environment.

 

CommerceNext IRL is an incredible opportunity to learn from various marketing experts, and we hope to see you there! Additionally, there will be an awards show, roundtables and 1:1 meetings that are available to attendees. Attendees will also find ample opportunities to wind down with a roaring 20s party, puppies, free headshots, graffiti art and more! Check out our agenda to see the full list of sessions and activities, and apply to attend.

To get more insights like these, join us for our upcoming virtual events and apply to attend CommerceNext IRL today. The conference will take place on September 28-29, 2021 in NYC. Inc.com named CommerceNext one of "Top 5 ECommerce Conferences for 2019 and 2020." We hope you will join us for an upcoming event.

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