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We’re about two weeks away from the New Year and five weeks away from the first day of the CommerceNext Marketing Summit Series. There’s a lot to look forward to in 2021 and we want to help retailers and direct-to-consumer brands get a smart start with their ecommerce marketing strategy.
We’re kicking off our series with a day dedicated to customer acquisition. Join us to find out:
- How to market to the cultural zeitgeist
- The latest in advertising strategy for 2021
- How to use TV for performance marketing
- Podcast advertising do’s and don’ts
- Smart social video strategy for 2021
And don’t forget about our roundtable deep dives or networking opportunities sprinkled throughout.
The Marketing Summit Series is an event you don’t want to miss. Make sure to register for the event and mark your calendars.
Here is the schedule for Day 1 of the Summit on January 20, 2020:
When: 12:30 – 12:35 PM ET
Keynote: Marketing for Today’s Cultural Zeitgeist
When: 12:35 – 12:55 PM ET
Speakers: Emily Heyward, Co-Founder and Chief Brand Officer at Red Antler and Author of Obsessed
Consumers can’t help but experience strong emotions given today’s social climate and COVID-19 pandemic. This session will explore how to present brands in a way that recognizes, supports and meets the moment of today’s cultural zeitgeist.
Are Your Best Customers Bought or Made?
When: 12:57 – 1:17 PM ET
Speakers: Andreas Rieffen, Founder and CEO at Crealytics and Terri Westlake, Customer Director at Dunhelm
The cost of customer acquisition is high, so the best customers are those who keep coming back. This session examines the overlap between customer data, ad efficacy and CLV. This session teaches you how to respond to one of ecommerce’s toughest questions: Are your best and loyal customers bought via ads or existing ones you’ve nurtured?
PANEL: New Advertising Strategies for the New Year
When: 1:20 – 1:50 PM ET
Speakers: Eric Gohs, VP of Marketing Strategy at Ascena, Leslie Burthey, VP of Marketing at GoodRx, Gary Burtka, VP, Operations US at RTB House and Miki Berardelli, Principal at miki b
In response to COVID, most companies adjusted their 2020 advertising plans by cutting costs and putting branding on hold to focus on performance marketing. This panel discusses the expected shifts in 2021 advertising strategies, along with the measurement tactics and channels showing the most promise for growth next year.
👨👩👧👦 Roundtable Discussions (Topics Will Be Released Shortly)
When: 1:50 – 2:40 PM ET
When: 2:40 – 3:10 PM ET
Welcome Back Remarks
When: 3:10 – 3:15 PM ET
Meet TV, Your Next Performance Channel. No, Really
When: 3:15 – 3:35 PM ET
Speakers: Robert Tas, Chief Growth Officer at 1-800-FLOWERS and Dave Morgan, CEO at Simulmedia
TV’s got the wrong rap. Many believe TV can only be used for top-of-funnel branding and storytelling, but that’s a myth. In this session, we demonstrate how TV can target with precision to reach new audiences and how to spend your TV budget with accountability, transparency and flexibility.
The Secrets to Success in Podcast Advertising
When: 3:37 – 3:57 PM ET
Speakers: Andrew Moers, CMO at Talkspace, Brian Berger, CEO at Mack Weldon and Liz Horowitz, Founder at Sonic Strategy Consulting
DTC brands are all over podcast advertising and now marketers are more pod-curious than ever. In this session, two trailblazers tell us what’s worked and what hasn’t in this channel. Let their experience inform those of you who are ready to dip a toe in the podcast pool.
Social Video: How to Crush TikTok, Instagram TV and More
When: 4:00 – 4:20PM ET
Speakers: Mike Earl, Head of Brand Marketing and Stores at Dolls Kill
You can’t avoid it anymore, so we’re diving deep into social video with a brand seeing tremendous success in this channel—Dolls Kill. This session covers it all: customizing your strategy for each social video channel, creating engaging content (both directly and through influencers/partners), advertising vs. organic and measuring results.
☕ Coffee Chat with Day 1 Speakers
When: 4:20-5:00 PM ET
We have a lot more planned to help elevate your ecommerce marketing strategy. Stay tuned as we continue to announce more of our incredible virtual sessions for the Marketing Summit Series.
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To get more insights like these, join us for our upcoming virtual events and apply to attend CommerceNext IRL today. The conference will take place on September 28-29, 2021 in NYC. Inc.com named CommerceNext one of "Top 5 ECommerce Conferences for 2019 and 2020." We hope you will join us for an upcoming event.