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Hispanics are the youngest, fastest-growing U.S. consumer segment—they represent 56% of the total population growth for this coming decade. Any marketing strategy that ignores the U.S. Hispanic consumer would be making a critical error. This is a segment that can and should be incorporated into every brand’s cultural and business goals. Here are just a few reasons why:
In an upcoming session (February 3rd) and collaborative deep dive roundtable (January 27th) led by Univision, retail and brand marketers will get the full profile of the U.S. Hispanic DTC shopper, plus, real tactics to reach them.
Roberto Ruiz, Univision’s EVP of Research, Insights & Analytics is offering summit attendees proprietary research comparing and contrasting U.S. Hispanics to Non-Hispanics and covering important topics like:
- What motivates this segment to buy
- What deters this segment from purchasing
- What attributes attract them in a DTC brand
Get your full U.S. Hispanics strategy at the CommerceNext Marketing Summit Series. You have two chances to catch them:
Getting Started with U.S. Hispanic Marketing
January 27th @ 1:50 ET
[Main Stage Session]
Embracing U.S. Hispanic Growth in Your Marketing Strategy: Learn Why and How
February 3rd @ 3:57 PM EST
To get more insights like these, join us for our upcoming virtual events and apply to attend CommerceNext IRL today. The conference will take place on September 28-29, 2021 in NYC. Inc.com named CommerceNext one of "Top 5 ECommerce Conferences for 2019 and 2020." We hope you will join us for an upcoming event.