Rachel Klein


Rachel is a content strategist, copywriter and event planner. In recent years, she's directed both the operations and marketing for CommerceNext and continues to be involved in its operations. As a freelance writer for several retail tech companies and ecommerce brands, Rachel brings a unique perspective when planning the CommerceNext summit and engaging its community. Rachel holds a BA from San Diego State University and currently resides in the San Francisco Bay Area.

Posts by Rachel:

Photo by Claudia Soraya on Unsplash

For the past six weeks, CommerceNext has tracked the effects of the COVID-19 pandemic on retail and ecommerce. Last week, we completed our third community-wide survey tracking the impact of COVID-19 from March 29th-April 11th, benchmarking sales and ecommerce traffic results against our first and second survey results. In our third survey, we added a few new questions on business continuity and longer-term trends.

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Photo by Vladislav Babienko on Unsplash

Recognizing the importance of sharing valuable resources with the CommerceNext community to help them understand the impact of COVID-19 on digital retail, we worked with WITHIN to make their COVID-19 Retail Pulse available. Leveraging first-party ecommerce data from its roster of 75 clients, WITHIN’s index tracks trends in ecommerce revenue, digital media ad spend, and conversion rate relative to the pre-COVID benchmark period.

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While our community and country cope with the uncertainty caused by the COVID-19 pandemic, we realize that the need for information is more pronounced than ever. Earlier this week, CommerceNext surveyed nearly 100 digital retail leaders to get a quick read on how COVID-19 is impacting their business and what initial adjustments they’re making to both revenue targets and their marketing playbooks.

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As Amazon continues to grow and dominate the ecommerce shopping experience, the need for brands to have a cohesive Amazon strategy is stronger than ever. Listen to Derek Laninga, (Retail Sales Director at Dometic) and Josh Owens (CEO at SupplyKick) talk about how Dometic was able to use Amazon as an engine for improving sales and long-term customer acquisition. At CN2019, Derek and Josh offered practical advice on how to navigate Amazon and some of the unique challenges and opportunities the platform presents.

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1335 6th Ave
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ABOUT US | 2019 EVENT