Rachel Klein


Rachel is a content strategist, copywriter and event planner. In recent years, she's directed both the operations and marketing for CommerceNext and continues to be involved in its operations. As a freelance writer for several retail tech companies and ecommerce brands, Rachel brings a unique perspective when planning the CommerceNext summit and engaging its community. Rachel holds a BA from San Diego State University and currently resides in the San Francisco Bay Area.

Posts by Rachel:

What does it take for Gap Inc. to personalize marketing for prospective customers? Noam Paransky, SVP, Digital at Gap Inc. explained to CommerceNext founder, Veronika Sonsev, how they have gone about building their sophisticated marketing tech stack that enables the retail giant to personalize its marketing tactics in ways that make customers feel they are interacting with a smaller, boutique brand.

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Digital retail is about to get a makeover. In her “before selfie,” digital retail looked like a nice ecommerce site with email marketing and some social media. In her “after selfie,” digital retail is completely transformed by data and technology, impacting both online and in-store experiences, deeply connecting with her customers, and paving the way for the future of retail. We got a good glimpse of digital retail and her brand new look at CommerceNext, an industry event in New York City held July 25-26, 2018.

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Whether you made it to CommerceNext or not, we're delivering all that can't-miss customer acquisition content here for you. First, relive our opening keynote delivered by Levi's EVP and President of Global Retail, Carrie Ask. Legendary and legacy, Levi's continually commits to reinvigorating the brand to stay current and ahead of the curve. Lately, they've been innovating the brick-and-mortar concept to catapult their customer acquisition tactics. ThirdLove's Chief Creative Officer, Ra'el Cohen, brought us back to the world of ecommerce customer acquisition in her Day 2 keynote..

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Adore Me, Boll & Branch, Boxed, Natori, Sephora and ThirdLove are among the winners of the first-ever Nexty Awards. Warby Parker was named Marketing Innovator of the Year.The Nexty’s are produced by CommerceNext, the summer’s best digital marketing summit for the retail and ecommerce community. The annual awards program was developed to identify and reward the year’s best marketing performances among retail and ecommerce professionals.

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Emily Weiss at Shoptalk

Shoptalk was the epicenter for retail and ecommerce innovation in NYC from March 18th through the 21st. We sent all three CommerceNext co-founders to this retailer roundup where Veronika Sonsev talked to several leaders who took the stage to get their hot takes. The biggest discussion point this year? All the strategic trends helping retailers and ecommerce shops competing with Amazon in 2018.

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Conference Venue

New York Hilton Midtown
1335 6th Ave
New York, NY 10019

ABOUT US | 2019 EVENT