Rachel Klein


Rachel is a content strategist, copywriter and event planner. In recent years, she's directed both the operations and marketing for CommerceNext and continues to be involved in its operations. As a freelance writer for several retail tech companies and ecommerce brands, Rachel brings a unique perspective when planning the CommerceNext summit and engaging its community. Rachel holds a BA from San Diego State University and currently resides in the San Francisco Bay Area.

Posts by Rachel:

Photo by Vladislav Babienko on Unsplash

Recognizing the importance of sharing valuable resources with the CommerceNext community to help them understand the impact of COVID-19 on digital retail, we worked with WITHIN to make their COVID-19 Retail Pulse available. Leveraging first-party ecommerce data from its roster of 75 clients, WITHIN’s index tracks trends in ecommerce revenue, digital media ad spend, and conversion rate relative to the pre-COVID benchmark period.

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While our community and country cope with the uncertainty caused by the COVID-19 pandemic, we realize that the need for information is more pronounced than ever. Earlier this week, CommerceNext surveyed nearly 100 digital retail leaders to get a quick read on how COVID-19 is impacting their business and what initial adjustments they’re making to both revenue targets and their marketing playbooks.

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As Amazon continues to grow and dominate the ecommerce shopping experience, the need for brands to have a cohesive Amazon strategy is stronger than ever. Listen to Derek Laninga, (Retail Sales Director at Dometic) and Josh Owens (CEO at SupplyKick) talk about how Dometic was able to use Amazon as an engine for improving sales and long-term customer acquisition. At CN2019, Derek and Josh offered practical advice on how to navigate Amazon and some of the unique challenges and opportunities the platform presents.

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Digital media leaders discuss ecommerce marketing innovation on stage at CN2019.

At CommerceNext 2019, Conor Ryan (Co-founder and CIO at StitcherAds) and Kevin St. John (Industry Manager at Facebook) outlined how retailers can adopt Facebook's retail-focused tools to reduce friction throughout the customer journey. They dove deep into the waters of innovative, automated digital media solutions retailers can use to amplify ad creative and drive omnichannel results, across online and stores.

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What does it take for Gap Inc. to personalize marketing for prospective customers? Noam Paransky, SVP, Digital at Gap Inc. explained to CommerceNext founder, Veronika Sonsev, how they have gone about building their sophisticated marketing tech stack that enables the retail giant to personalize its marketing tactics in ways that make customers feel they are interacting with a smaller, boutique brand.

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Digital retail is about to get a makeover. In her “before selfie,” digital retail looked like a nice ecommerce site with email marketing and some social media. In her “after selfie,” digital retail is completely transformed by data and technology, impacting both online and in-store experiences, deeply connecting with her customers, and paving the way for the future of retail. We got a good glimpse of digital retail and her brand new look at CommerceNext, an industry event in New York City held July 25-26, 2018.

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Whether you made it to CommerceNext or not, we're delivering all that can't-miss customer acquisition content here for you. First, relive our opening keynote delivered by Levi's EVP and President of Global Retail, Carrie Ask. Legendary and legacy, Levi's continually commits to reinvigorating the brand to stay current and ahead of the curve. Lately, they've been innovating the brick-and-mortar concept to catapult their customer acquisition tactics. ThirdLove's Chief Creative Officer, Ra'el Cohen, brought us back to the world of ecommerce customer acquisition in her Day 2 keynote..

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Conference Venue

New York Hilton Midtown
1335 6th Ave
New York, NY 10019

ABOUT US | 2019 EVENT