Rachel is a content strategist, copywriter and event planner. In recent years, she's directed both the operations and marketing for CommerceNext and continues to be involved in its operations. As a freelance writer for several retail tech companies and ecommerce brands, Rachel brings a unique perspective when planning the CommerceNext summit and engaging its community. Rachel holds a BA from San Diego State University and currently resides in the San Francisco Bay Area.
Valentine's Day may be right around the corner, but retailers and brands still have ample opportunity to optimize sales and consumer engagement this February 14th. Read on for Valentine's Day marketing tips, including how to identify target shoppers for this holiday and best practices to engage and convert these consumers.
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The holidays may have just started rolling by, but for those of us in retail and ecommerce, we’ve been immersed in holiday planning for months. Our marketing community may run the gamut in company size, strategy and category, but everyone gets to participate in the hecticness and rush of holiday. To help support marketers, we talked holiday shopping trends 2021 in this webinar, “The Holiday Gifting Playbook: A Consumer Perspective on 2021 Holidays.”
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In a time of rising acquisition costs and lower ROI, it appears it’s time we all embrace alternatives to paid search and social like partner marketing. Read the recap to learn the benefits, challenges and best practices when it comes to partner marketing.
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The first of our new series, Campaigns We Love, read about Bombas, the gold medalist of cause marketing—especially this month.
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Hispanics are the youngest, fastest-growing U.S. consumer segment. Find out what they want out of DTC brands, how to attain them and how to keep them from Univision's exec at the CommerceNext Marketing Summit Series.
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Here’s a closer look at two Day 1 sessions so you can see how we’re kicking off the CommerceNext Virtual Summit with a bang.
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Here’s a closer look at two sessions so you know exactly what kind of value our attendees will get at the CommerceNext Virtual Summit. Mark your calendars for July 28-29th, tell your colleagues and register today.
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The CommerceNext Virtual Summit is the ecommerce conference dedicated to helping our industry understand where COVID-19 has brought us these past few months and how we can quickly adapt to best serve our customers in the months to come. Here’s a closer look at two sessions so you know exactly what kind of value you’re getting on July 28th and 29th.
read more Here’s a look at what just a few of the many retail and ecommerce executive leaders we're bringing to the virtual stage on July 28-29th: Purple, Rothy's, hims and more.
read more The countdown to our first CommerceNext Virtual Summit on July 28-29th continues and we’re rolling out more session and agenda announcements so you know exactly what kind of can’t miss content our attendees are in for. Both days of this summer’s summit circle around the theme “Path to Recovery.” We’re bringing top retail and ecommerce industry leaders to your screen to share their companies’ learnings, strategies and expectations while operating in a COVID-19 world.
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