Virtual Summit Spotlights: Purple Keynote + A Panel Of Ecommerce Leaders

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With both days of the CommerceNext Virtual Summit structured around a retailer’s “Path to Recovery,” our attendees can plan on getting actionable strategic advice on shaping and optimizing their plans for recovery. Attendees will spend two days listening to and interacting with retail and ecommerce industry leaders about their COVID-19 learnings and go deep on topics such as:

  • Customer acquisition, retention and customer experience optimizations for a COVID-19 world
  • 2020 holiday predictions and strategies 
  • Newly emerged digital media and marketing strategies 
  • How retail and ecommerce can now be reimagined given the rapid digital advancements

We’re bringing tons of brand and retail innovators to the virtual stage this month. Here’s a look at what just a few of them featured at the CommerceNext Virtual Summit. Mark your calendars for July 28-29th, tell your colleagues and register today

[KEYNOTE] The Big Pivot: How Purple Grew Revenue Through COVID-19

SPEAKER
Joe Megibow — CEO of Purple

WHEN
Wednesday, July 29th at 1:05pm ET

SESSION SUMMARY
Like most, Purple was hit hard during COVID-19 when stores and wholesale channels shut down. But, as a vertically integrated brand, they were able to shift their product strategy quickly to drive new demand. Purple ramped up their DTC channels to merchandise the new products and ultimately made their business and brand stronger than ever before. In this session, the CEO of Purple discusses how his team executed their big strategic pivot and what they learned from that effort that will carry them through, even post-pandemic.

SPEAKER BIO
Before joining Purple as CEO, Joe Megibow served as SVP/Chief Digital Officer at American Eagle where he oversaw the transformation and growth of their $550+ million DTC business between. Prior to that, Megibow held senior roles with Expedia, Inc., including VP/General Manager of Expedia.com. Megibow most recently served as an Operations Advisor to Advent International, the $41 billion private equity firm. 

[PANEL] Is Advertising Diversification Still Needed?

PANELISTS
Emily Boschwitz — VP of Marketing at hims & hers 
Web Smith — Founder at 2PM
Matt Gehring — SVP Growth Marketing at Rothy’s
Melissa Tanzosh — VP Product Management at PebblePost
(moderator) Farzana Nasser — Partner at Chameleon

WHEN
Tuesday, July 28th @ 3:20pm ET

SESSION SUMMARY
According to the latest CommerceNext retailer survey, 92% of brands spend on paid social and 85% spend on paid search. With the price of online ads on Google and FB decreasing during COVID-19 pandemic, is digital media diversification as critical as it was at the start of the year? This panel guides us through which digital media channels are working for ecommerce and why, and what they are doing to optimize their media mix given the current landscape. We also explore how the Boycott Facebook movement may permanently change the media landscape and how it creates risk by placing too many eggs in one channel

PANELIST BIOS

Emily Boschwitz, VP of Marketing at hims & hers

Emily has always had a passion for building disruptive brands that are working to change industries and form authentic relationships with consumers. By using diverse acquisition channel mixes and messaging, Emily bridges traditional and atypical forms of media to meet consumers where they are. Emily joined the hims & hers team in 2018, shortly after the brand launched. She had previously worked at consumer electronics businesses Nest, Dropcam and Boosted.

Web Smith, Founder at 2PM

Web recently left Commerce senior management to focus on 2PM and investing in/advising digitally vertical native brands. Prior to this, Web spent most of his time at the crux of digital media and eCommerce, most recently working for Uncrate and then Gear Patrol (Hearst Magazines). He co-founded Mizzen+Main in 2012 where he worked extensively to find a founder-product-market fit, voice, and cost-effective approach to establishing Mizzen+Main’s market leading position. He’s been featured in the New York Times, TechCrunch, Pando Daily, Wall Street Journal, and Esquire. Previously, I’ve written for Forbes, TechCrunch, and the Wall Street Journal. 

Matt Gehring, SVP Growth Marketing at Rothy’s

Matt Gehring is the SVP of Growth at Rothy’s, the wildly popular San Francisco-based shoe company. Matt is a seasoned marketer and Marine Corps Veteran with over 18 years of experience, leading growth and lifecycle marketing for rapidly scaling ecommerce businesses at every level. With a focus on user acquisition, retention, analytics, and site optimization, Matt relies on a passion for melding data, psychology and customer experience to identify growth opportunities. Prior to joining Rothy’s, Matt drove growth at both new and established ecommerce companies such as hims, Touch of Modern, Society6 and Provide Commerce (Proflowers brands).

Melissa Tanzosh, VP Product Management at PebblePost

Melissa Tanzosh is VP of Product at PebblePost, responsible for driving product innovation and growth for PebblePost’s Programmatic Direct Mail® Platform. Melissa is an expert at consulting growth-minded marketers on product strategy, and how brands can effectively, and accurately break-through all the noise of digital to reach consumers. With over ten years in the digital and mobile media space, she has deep experience scaling marketing and advertising technology companies toward commercial success, with a strategic, customer-centric approach to inform product innovation.

(moderator) Farzana Nasser, Partner at Chameleon

Farzana is a digital marketing executive, technology entrepreneur and thought leader with who has spent her career building and growing brands. She has managed global brands including Cheerios and Betty Crocker and developed digital marketing growth strategies for a breadth of brands including; Unilever, The New York Times, eBay, The Royal Bank, Bugaboo and Wyndham Hotels. She has managed and collaborated with agencies to bring brand strategy to life through seamless execution. Farzana received the Facebook Innovation Award as an entrepreneur who founded Gallop Labs, a mobile marketing technology company. She is a Marketing Strategy consultant at Chameleon Collective and excels at connecting the dots between consumer insights, branding and go-to-market strategy to help brands accelerate profitable growth.

Over the next several weeks, we’ll continue announcing more of our stellar virtual sessions for this year’s conference. Stay tuned and subscribed for updates.

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