CommerceNext Virtual Summit 2020

July 28-29, 2020
(1-5 PM both days)
#CNVS2020

Register

The CommerceNext Virtual Summit takes place on July 28-29, 2020 (our original conference dates). The virtual event creates a forum for information sharing as we start to rebuild post-COVID-19. This event will live stream a series of presentations, panel discussions and virtual interviews with industry leaders with the overall theme of Path to Recovery.

Speakers

  • joe megibow

    Joe Megibow

    Advisor/Virtual Speaker

    CEO Purple

    Gail Tifford

    Virtual Speaker

    Chief Brand Officer WW

    Aaron Sanandres

    Virtual Speaker

    Co-Founder & CEO UNTUCKit

    Laura Joukovski, Chief Media Officer, TechStyle Fashion Group COURTESY OF TECHSTYLE

    Laura Joukovski

    Virtual Speaker

    President, Global Fashion Brands TechStyle Fashion Group

  • charlie cole

    Charlie Cole

    Advisor/Virtual Speaker

    CEO FTD

    sucharita kodali

    Sucharita Kodali

    Virtual Speaker

    Vice President and Principal Analyst Forrester

    Jason Goldberg

    Jason Goldberg

    Virtual Speaker

    Chief Commerce Strategy Officer Publicis Groupe

    nate

    Nate Checketts

    Virtual Speaker

    CEO Rhone

  • Shawuan Johnson

    Virtual Speaker

    EVP Merchandising & Design Tommy Hilfiger

    emily boschwitz

    Emily Boschwitz

    Virtual Speaker

    VP of Marketing Hims/Hers

    daren hull

    Daren Hull

    Virtual Speaker

    Chief Customer Officer Vera Bradley

    Web Smith

    Advisor/SpeakerVirtual Speaker

    Founder 2 PM

  • Naomi Jacobs

    Naomi Jacobs

    Advisor/Virtual Speaker

    Director, Social Strategy & Business Development Qurate Retail Group (QVC, HSN)

    Matt Gehring

    Virtual Speaker

    SVP, Growth Marketing Rothy's

    helena price hambrecht

    Helena Price Hambrecht

    Virtual Speaker

    Co-Founder and Co-CEO Haus

    Jill Manoff

    Virtual Speaker

    Editor in Chief Glossy Media

  • Ejieme Eromosele

    Virtual Speaker

    VP of Customer Success Snaps

    Lisa Gaveles

    Virtual Speaker

    Board Member Forever21, True Religion and Bluestem Brands

    Tyler Wozny

    Virtual Speaker

    SVP Digital Product Madison Reed

    John Grech

    Virtual Speaker

    Head of Retail Loop Commerce

  • Grace Ouma-Cabezas

    Virtual Speaker

    VP, Growth Marketing The Skimm

    Farzana Nasser

    Farzana Nasser

    Virtual Speaker

    Partner Chameleon

    Indy Guha

    Virtual Speaker

    SVP, Marketing & Alliances Signfyd

    Gregory Batchelor

    Virtual Speaker

    VP of Marketing AB Tasty

  • Melissa Tanzosh

    Virtual Speaker

    VP Product Management PebblePost

    Rob Schmults

    Virtual Speaker

    Executive Board MidOcean Partners

    Megan Hastings

    Virtual Speaker

    Customer Success Business Consultant Quantum Metric

    Phillip Cruickshank

    Virtual Speaker

    Brand Marketing CB2

  • Melissa Campanelli

    Virtual Speaker

    Co-Founder Women in Retail Leadership Circle

    Ken Cassar

    Virtual Speaker

    Principal CassarCo Strategy & Analytic Consultants

    peter irikovsky

    Peter Irikovsky

    Virtual Speaker

    CEO Exponea

    elizabeth kay

    Elizabeth Ray

    Virtual Speaker

    VP Client Strategy Attentive

joe megibow
Joe Megibow
CEO Purple
Before joining Purple as CEO, Joe Megibow served as SVP/Chief Digital Officer at American Eagle where he oversaw the transformation and growth of their $550+ million DTC business between. Prior to that, Megibow held senior roles with Expedia, Inc., including VP/General Manager of Expedia.com. Megibow most recently served as an Operations Advisor to Advent International, the $41 billion private equity firm. Megibow earned an MBA from Chicago Booth and a BS in Electrical Engineering from Cornell University.
Gail Tifford
Chief Brand Officer WW
Gail Tifford joined WW as Chief Brand Officer in March 2018. In this role, Tifford is responsible for activating the evolution of the WW brand. She oversees global strategy for marketing, content, creative, ecommerce, customer intelligence and consumer products and has been a key leader in the strategy and execution of pivoting from Weight Watchers to WW. Prior to WW, Tifford served as Vice President of Media North America and Global Digital Innovation for Unilever where she led media strategy and implementation for all Unilever categories and brands, and served as a member of the Unilever Global Media Leadership Team. Prior to joining Unilever, Tifford was Vice President, Strategic Partnerships at Viacom, where she developed multi-platform media and marketing programs for the MTV and VH1 brands. Earlier in her career, Tifford spent more than 10 years at Unilever, driving long-term innovation and communication strategy for the Lipton brand in the United States and Canada, and building a growth-centric organizational culture across the Unilever marketing function globally. Tifford is Co-founder of the #SeeHer initiative of the Association of National Advertisers and a Director on the Board of Fossil Group, Inc.
Aaron Sanandres
Co-Founder & CEO UNTUCKit
Aaron Sanandres is the co-Founder and CEO of UNTUCKit, one of the fastest-growing men’s retail brands in the U.S. After graduating cum laude from Hamilton College with a double major in government and Asian studies, Aaron Sanandres earned his MBA—with honors—in 2007 at Columbia Business School. After school, Aaron worked at Pricewaterhouse Coopers for 17 years, where he was a partner and worked in transaction services and lead the compensation, tax, and accounting team for the Midwest. He joined the company full time as CEO in 2016. Aaron has since joined the Total Retail Tech Board and won a 2018 Retail Innovator Award for his data work and insights with UNTUCKit.
Laura Joukovski, Chief Media Officer, TechStyle Fashion Group COURTESY OF TECHSTYLE
Laura Joukovski
President, Global Fashion Brands TechStyle Fashion Group
Laura Joukovski (LJ) is the President of the Global Fashion Brands division at TechStyle Fashion Group. She leads three of the brands within the TechStyle portfolio: JustFab, ShoeDazzle and FabKids. LJ has been building TechStyle Fashion Group (TFG) in various leadership roles over the past 8 years. She joined through the acquisition of FabKids, where she was a founding team member and COO / CFO. She was the original GM of the Fabletics brand at launch. Built the foundation of the data-driven culture by creating and leading a global analytics team. And served as Chief Media Officer building out a world-class internal advertising agency for the TFG portfolio on the cutting edge of brand building with an ROI focus, fueled by marketing sciences. Today she is leading TechStyle’s footwear focused fashion brands into the next chapter of growth. TechStyle Fashion Group is a portfolio of digitally-native, membership-based fashion brands delivering exceptional value to our >5 million active VIPs across JustFab, ShoeDazzle, FabKids, Fabletics and Savage x Fenty.
charlie cole
Charlie Cole
CEO FTD

Charlie has been involved in digital marketing and eCommerce for 16 years – including leadership positions at Lucky Brand, Reckitt Benckiser, Tumi, Samsonite as well as stints in venture capital and building a business from scratch at Assembled Branch. Recently, Charlie started as CEO of FTD where he over sees FTD.com, Proflowers.com and FTD’s relationships with florists around North America.

sucharita kodali
Sucharita Kodali
Vice President and Principal Analyst Forrester
Sucharita serves digital business strategy professionals. She is an expert on eCommerce, omnichannel retail, consumer behavior, and trends in the online shopping space. She is also an authority on technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising. In her research, Sucharita covers such consumer-oriented topics as eCommerce forecasting and trends, merchandising best practices, conversion optimization, and social computing in the retail world. She has also authored "The State Of Retailing Online," a joint study conducted annually with NRF.
Jason Goldberg
Jason Goldberg
Chief Commerce Strategy Officer Publicis Groupe
Jason “Retailgeek” Goldberg is the Chief Commerce Strategy Officer at Publicis Communications, and host of iTunes top rated E-Commerce Podcast, the Jason & Scot Show. Under his twitter handle @retailgeek he is one of the most followed e-commerce subject matter experts on the web. He is the executive chairman of the NRF Digital Advisory Board and was inducted into the National Retail Federation “The List” of people shaping the future of retail.
nate
Nate Checketts
CEO Rhone
Nate Checketts is the Co-Founder & CEO of Rhone, a men’s performance lifestyle brand founded in 2014. Prior to Rhone, Nate worked for and consulted with some of the biggest technology and entertainment properties in the world including Cisco, The National Football League, Legends, FanVision and Sport Radar. Nate is also an avid entrepreneur who founded and launched 4 companies before the age of 30, including Rhone and Mangia Technologies, whose patents were later acquired by the San Francisco 49ers. In addition to Rhone, Nate also serves as Chairman of the Board to Beyond Type 1, a non-profit dedicated to the community of those with Type 1 Diabetes. Nate graduated from Brigham Young University with a BA in Finance. He and his wife Dayna reside in Connecticut with their three young boys, Gabriel, William and Nicholas.
Shawuan Johnson
EVP Merchandising & Design Tommy Hilfiger
emily boschwitz
Emily Boschwitz
VP of Marketing Hims/Hers
Emily has always had a passion for building disruptive brands that are working to change industries and form authentic relationships with consumers. By using diverse acquisition channel mixes and messaging, Emily bridges traditional and atypical forms of media to meet consumers where they are. Emily joined the Hims & Hers team in 2018, shortly after the brand launched. She had previously worked at consumer electronics businesses Nest, Dropcam and Boosted.
daren hull
Daren Hull
Chief Customer Officer Vera Bradley
Daren Hull has been trying to improve the retail experience for over 20 years. Daren is Chief Customer Officer at Vera Bradley, where he is responsible for revenue channels, marketing, and customer teams. Prior to Vera Bradley he was focused on conceiving and growing direct-to-consumer businesses for established companies such as Williams-Sonoma, Amazon, Guthy-Renker, and L’Oreal as well as startups. His work has received a number of honors from the likes of ERA to L2.
Web Smith
Founder 2 PM

Web Smith serves as the founder of 2PM, the premium B2B commerce source for industry executives. He was the cofounding CMO of Mizzen+Main, the performance menswear brand. He’s also managed commerce on the digital publishing side as the Director of eCommerce at Gear Patrol. He is currently an angel investor through 2PM and venture scout for GGV Capital.

Naomi Jacobs
Naomi Jacobs
Director, Social Strategy & Business Development Qurate Retail Group (QVC, HSN)

Naomi Jacobs is the Director of Social Strategy & Business Development for Qurate Retail Group, the world’s leading video commerce retailer. Naomi has revolutionized the company’s social media strategy at QVC and continues to develop new opportunities across both QVC and HSN. A veteran executive in the social media industry, Naomi has been an integral leader, driving accelerated growth while scaling social and influencer marketing at Qurate.

Matt Gehring
SVP, Growth Marketing Rothy's
helena price hambrecht
Helena Price Hambrecht
Co-Founder and Co-CEO Haus
Helena Price Hambrecht is the co-founder and Co-CEO of Haus. Prior to Haus, Helena was a Silicon Valley creative who helped shape brands like Facebook, Fitbit, Google, Instagram, Microsoft, Nike, Pinterest, Slack, Square, Twitter and Uber. Her work has been featured on ABC, CNN, The New York Times, Fast Company, Fortune, Glamour, The Guardian, and Inc.
Jill Manoff
Editor in Chief Glossy Media
Ejieme Eromosele
VP of Customer Success Snaps
Ejieme is an award-winning customer experience / success executive and strategic leader with 12+ years of success in driving transformation and growth for multi-billion-dollar businesses and clients spanning Media, Tech, Telecom, Retail and Pharma industries. In her current role as VP of Customer Success at Snaps she helps top brands connect with their customers through conversational interfaces to drive revenue and brand loyalty.
Lisa Gaveles
Board Member Forever21, True Religion and Bluestem Brands
Tyler Wozny
SVP Digital Product Madison Reed
John Grech
Head of Retail Loop Commerce
John is currently the VP, Head of Retail Partnerships @ Loop Commerce leading sales, business development and growth strategy for the company. Loop is powering the digital gifting experience on e-commerce leaders like Target, Neiman Marcus, Vera Bradley, Coach, Kate Spade Michael Kors, and others. GiftNow has become the consumer's choice and industry standard for online gifting of real products. Prior to Loop, he was Co-Founder of Iterate Studio, a venture designed to close the gap on how retailers and brands access early-stage startup innovation. Essentially, Walmart Labs for everyone else and delivered as a service.
Grace Ouma-Cabezas
VP, Growth Marketing The Skimm
Grace Ouma-Cabezas is a marketing executive and consultant with over a decade of experience delivering growth for digital-native, disruptive consumer brands. A believer in the power of storytelling, connection and community - she’s passionate about building brands people love. A Jersey girl and daughter of Kenyan immigrants - she’s a champion of diversity, equity and inclusion in marketing and startups. She is excited to build the next generation of inclusive brands and leaders.
Farzana Nasser
Farzana Nasser
Partner Chameleon
Indy Guha
SVP, Marketing & Alliances Signfyd
Gregory Batchelor
VP of Marketing AB Tasty
Melissa Tanzosh
VP Product Management PebblePost
Melissa Tanzosh is VP of Product at PebblePost, responsible for driving product innovation and growth for PebblePost’s Programmatic Direct Mail® Platform. Melissa is an expert at consulting growth-minded marketers on product strategy, and how brands can effectively, and accurately break-through all the noise of digital to reach consumers. With over ten years in the digital and mobile media space, she has deep experience scaling marketing and advertising technology companies toward commercial success, with a strategic, customer-centric approach to inform product innovation.
Rob Schmults
Executive Board MidOcean Partners
Rob is an executive with over 20 years experience leading and building teams with both P&L and client service responsibilities. Rob’s experience with the Internet dates back to 1994 and he has background in all aspects of running and growing an online business, including operations, marketing, and technology, as well as leading the organization and setting the strategy. He has worked for and with large public companies as well as in smaller, entrepreneurial environments. His teams have successfully reduced costs while growing revenues and brought innovative thinking to the task at hand without losing sight of the operational and executional basics that typically drive the bulk of business performance. Despite a long career with online and e-commerce companies, Rob has never lost sight that “cool” is no substitute for delivering against real customer needs and providing achievable business value.
Megan Hastings
Customer Success Business Consultant Quantum Metric
Megan Hastings is a Customer Success Business Consultant at Quantum Metric, a platform empowering companies to deliver digital experiences their customers will love. Megan manages relationships of Quantum Metric’s most complex Fortune 500 retail accounts, giving her a unique view into industry challenges. Previously, Megan worked as an analytics manager for H-E-B, informing curbside and delivery fulfillment strategies. Megan also worked in marketing within the auto-care industry, and was awarded the Auto-Care Association’s Impact Award.
Phillip Cruickshank
Brand Marketing CB2
Phillip is Brand Marketing manager at CB2 where he oversees digital marketing channels, including SMS and email, along with leading marketing strategies to drive customer acquisition and retention across B2B and B2C growth segments. With several years experience in global brand management spanning retail and the travel industry, prior to CB2 Phillip was Global Brand Manager at Hyatt Hotels Corporation.
Melissa Campanelli
Co-Founder Women in Retail Leadership Circle
Ken Cassar
Principal CassarCo Strategy & Analytic Consultants
peter irikovsky
Peter Irikovsky
CEO Exponea
elizabeth kay
Elizabeth Ray
VP Client Strategy Attentive

More speakers to be announced soon.

Agenda

Day 1: Tuesday, July 28th

1:00-1:05 PM

Opening Remarks

1:05-1:25 PM

The New Normal in Retail & Ecommerce
COVID-19 caused store closures and the acceleration of ecommerce adoption. This session considers our industry's new normal through a deep dive into how digital marketing and omnichannel strategies have changed because of the pandemic.

sucharita kodali

Sucharita Kodali

Virtual Speaker

Vice President and Principal Analyst Forrester

peter irikovsky

Peter Irikovsky

Virtual Speaker

CEO Exponea

1:25-1:45 PM

The Post-Pandemic Consumer
This session unveils new research with insights into consumers’ current spending patterns and the motivation behind them, both online and off. We'll explore questions like: Which COVID-induced habits appear to be sticking and which product categories will be most affected and how?

Ken Cassar

Virtual Speaker

Principal CassarCo Strategy & Analytic Consultants

1:45-2:05 PM

2020 Holiday Strategies Unwrapped: How CB2 Drives Revenue With SMS Marketing
Text messaging is the top emerging tech investment priority among retailers according to CommerceNext's most recent retailer survey. In this session, you'll learn how leading brands like CB2 use text messaging to drive incremental revenue and brand engagement, and how you can launch your own SMS channel for Holiday 2020.

Phillip Cruickshank

Virtual Speaker

Brand Marketing CB2

elizabeth kay

Elizabeth Ray

Virtual Speaker

VP Client Strategy Attentive

2:05-2:30 PM

PANEL: Marketing & Merchandising Strategies for Recessionary Times
This panel discusses the impacts of recession on marketing and merchandising. We'll explore questions like: How do you address customer needs when they have less financial resources, what products and promotions do you lead with and how can you demonstrate value?

Shawuan Johnson

Virtual Speaker

EVP Merchandising & Design Tommy Hilfiger

Melissa Campanelli

Virtual Speaker

Co-Founder Women in Retail Leadership Circle

2:30-2:50 PM

FIRESIDE CHAT: Creating Community Engagement in a Digital-First World
As COVID-19 forced shelters-in-place, WW had to reinvent what community looks like in a digital-first world—a crucial and core company pillar. This session explores the strategy used and digital transformation required to rebuild the WW community online.

Gail Tifford

Virtual Speaker

Chief Brand Officer WW

2:50-3:15 PM

Break

3:15-3:20 PM

Opening Remarks

3:20-3:45 PM

PANEL: Is Advertising Diversification Still Needed?
According to the latest CommerceNext retailer survey, 92% of brands spend on paid social and 85% spend on paid search. This panel will explore whether advertising diversification is still critical for brands post-pandemic and how the Boycott Facebook movement may change the media landscape.

emily boschwitz

Emily Boschwitz

Virtual Speaker

VP of Marketing Hims/Hers

Web Smith

Advisor/SpeakerVirtual Speaker

Founder 2 PM

Matt Gehring

Virtual Speaker

SVP, Growth Marketing Rothy's

Melissa Tanzosh

Virtual Speaker

VP Product Management PebblePost

Farzana Nasser

Farzana Nasser

Virtual Speaker

Partner Chameleon

3:45-4:05 PM

Reimagining Retail: Store Experience Post-COVID
Description forthcoming

4:05-4:25 PM

Accelerating Ecommerce Growth: The Impact of COVID-19 on Ecommerce
Because of COVID-19, retailers continue experiencing massive, unexpected swings in demand, much of which can be attributed to first-time ecommerce shoppers. This session dives deep into that ecommerce sales data, followed by an in-depth discussion about future proofing ecommerce.

Indy Guha

Virtual Speaker

SVP, Marketing & Alliances Signfyd

4:25-4:45 PM

Brand Purpose: Lessons from Brands X Better
We've seen various brand responses to the pandemic's impact—some produced PPE and some vastly adjusted marketing strategies. Rhone formed a coalition of 140 brands that committed donating a portion of profits to COVID-relief efforts. This session explores what they've done and learned so far.

nate

Nate Checketts

Virtual Speaker

CEO Rhone

Jill Manoff

Virtual Speaker

Editor in Chief Glossy Media

4:45-4:50 PM

Wrap Up

Day 2: Wednesday, July 29th

1:00-1:05 PM

Opening Remarks

1:05-1:25 PM

The Big Pivot: How Purple Grew Revenue Through COVID-19
Like most, Purple was hit hard during COVID-19 when stores and wholesale channels shut down. But, as a vertically integrated brand, they could shift strategy quickly to drive new demand and ultimately make business stronger than before. In this session, Purple discusses how they executed their big pivot and what they learned from that effort.

joe megibow

Joe Megibow

Advisor/Virtual Speaker

CEO Purple

1:25-1:50 PM

PANEL: What Does Accelerated Ecommerce Adoption Mean for Retail?
The COVID-19 pandemic has accelerated ecommerce by 3-5 years. Since the beginning of March, digital channels continually evolve to accommodate the consistent holiday-levels of ecommerce demand. This panel discusses what this rapid transformation means for the retail industry and what the future might look like.

daren hull

Daren Hull

Virtual Speaker

Chief Customer Officer Vera Bradley

Laura Joukovski, Chief Media Officer, TechStyle Fashion Group COURTESY OF TECHSTYLE

Laura Joukovski

Virtual Speaker

President, Global Fashion Brands TechStyle Fashion Group

Tyler Wozny

Virtual Speaker

SVP Digital Product Madison Reed

Ejieme Eromosele

Virtual Speaker

VP of Customer Success Snaps

Rob Schmults

Virtual Speaker

Executive Board MidOcean Partners

1:50-2:10 PM

Christmas in July: Getting Ready for the Big Gifting Season
Even before this year's challenges, the growth of ecommerce and digital experiences was increasingly changing the face of retail and gifting. This session reviews learnings from the 2019 holiday season, how Mother's Day 2020 was different than the year before and the impacts on 2020 holiday shopping.

John Grech

Virtual Speaker

Head of Retail Loop Commerce

2:10-2:30 PM

Crisis Leadership: How FTD Rallied for Their Biggest Day From Home
Imagine coming into a recently bankrupt company at the start of a global pandemic, knowing that your biggest holiday (representing over a third of profits) is coming up in 6 weeks. What would you do to quickly right the ship and set the company on a path to long-term success? Charlie Cole presents his approach to crisis leadership with FTD.

charlie cole

Charlie Cole

Advisor/Virtual Speaker

CEO FTD

2:30-3:00 PM

Break

3:00-3:05 PM

Opening Remarks

3:05-3:25 PM

The New Customer Journey: Traversing Stores and Online
Since March, customer behaviors and shopping journeys altered drastically. UNTUCKit has always listened to customers to drive its product mix and growth from digital-only to 75 stores. Hear how UNTUCKit continues to listen to customers through store closures and reopenings in order to serve them at their best, both online and offline during this pandemic.

Aaron Sanandres

Virtual Speaker

Co-Founder & CEO UNTUCKit

3:25-3:45 PM

Agile Adaptation: Lessons Learned from Rapid BOPIS Rollouts
Throughout the pandemic, retailers needed to figure out how to meet the socially distanced needs of their shoppers. But for many brands, the up-and-coming buy-online-pickup-in-store (BOPIS) offering was still months away in their roadmap in April when demand for this service spiked. This session covers the experiences of Fortune 500 retailers as they fast tracked their rollout of BOPIS, ROPIS and curbside.

3:45-4:10 PM

PANEL: Balancing Brand and Performance Marketing on Half the Budget
This year, almost 50% of retailers expect to shift their portfolio spend from Performance to Brand according to CommerceNext’s 2020 annual marketing survey. In this session, hear a group of seasoned digital marketers discuss what this means for marketing during the pandemic and into the future. Does this trend make sense in the near-term with an influx of new online customers and increased pressure on sales results?

Naomi Jacobs

Naomi Jacobs

Advisor/Virtual Speaker

Director, Social Strategy & Business Development Qurate Retail Group (QVC, HSN)

Grace Ouma-Cabezas

Virtual Speaker

VP, Growth Marketing The Skimm

Gregory Batchelor

Virtual Speaker

VP of Marketing AB Tasty

Lisa Gaveles

Virtual Speaker

Board Member Forever21, True Religion and Bluestem Brands

4:10-4:30 PM

Lesson Learned and Thoughts for the Future
The Chief Commerce Strategy Officer at Publicis and host of the popular industry podcast, The Jason and Scot Show—Jason “Retail Geek” Goldberg—wraps up our summit. He outlines key trends shaping retail for the duration of the COVID-19 crisis and in a post-COVID market, insights he gained from hundreds of conversations with retail and omnichannel leaders since the onset of the pandemic.

Jason Goldberg

Jason Goldberg

Virtual Speaker

Chief Commerce Strategy Officer Publicis Groupe

4:30-4:35 PM

Wrap Up

4:45-5:45 PM

Invite Only: Virtual Happy Hour

helena price hambrecht

Helena Price Hambrecht

Virtual Speaker

Co-Founder and Co-CEO Haus

Our Partners

Gold

quantum metric
signifyd

Silver

ab tasty
pebble post
emarsys

The virtual summit is free and open to all. Registration is now open.

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Conference Venue

New York Hilton Midtown
1335 6th Ave
New York, NY 10019

ABOUT US | 2019 EVENT