Virtual Summit Spotlights: The Post-Pandemic Consumer + Balancing Brand and Performance Marketing

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We made it! Just one week away and we’re ready—are you? If you haven’t yet, you can register now and get prepped for the upcoming two days by reading up on some of our featured panels and keynotes:

The CommerceNext Virtual Summit brings together industry innovators and marketing experts to present research and first hand experiences in the midst of COVID-19. It’s also the place where you will get the information you need to make decisions for your brand when considering recovery. During these two days, we’ll develop a thorough understanding of how the pandemic has hit our industry and how we can rebuild to be better than ever. 

Following the theme “Path to Recovery,” our sessions cover the full spectrum of strategic and tactical questions to make it through 2020, including:

  • Consumer behavior and customer experience optimization in a COVID-19 world
  • 2020 holiday predictions and tactics to implement
  • New marketing strategies in the wake of COVID-19
  • Reimagining the retail environment around a pandemic

Here’s a closer look at two Day 1 sessions so you can see how we’re kicking off the CommerceNext Virtual Summit with a bang. 

It’s not too late to join us. Register today and reserve your spot. 

[KEYNOTE] The Post-Pandemic Consumer 

SPEAKER

Ken Cassar — Principal at CassarCo Strategy & Analytic Consultants

WHEN

Tuesday, July 28th at 1:25pm ET

SESSION SUMMARY

This session will unveil new research about the American consumer that gives us full insight into current retail and ecommerce consumer behavior, current shopping patterns and what is motivating their spending behaviors, both online and off. We will explore questions like: which COVID-induced habits appear to be sticking and which product categories will be most affected and how?

SPEAKER BIO

Ken Cassar is the Principal at CassarCo Strategy and Analytic Consultants, LLC. CassarCo provides strategic advisory and analytic services to a variety of firms in the retail space, including retailers, brands, technology and analytic firms.

[PANEL] Balancing Brand and Performance Marketing on Half the Budget

PANELISTS

Shawuan Johnson— EVP Merchandising & Design at Tommy Hilfiger 

Mike Lackman — CEO at Trade Coffee 

Steven Tristan Young — CMO at Poshmark 

Courtney Shaffer Lovold — Head of Client Success at Emarsys 

(moderator) Melissa Campanelli — Co-Founder at Women in Retail Leadership Circle

WHEN

Tuesday, July 28th @ 2:05pm ET

SESSION SUMMARY

How do you address customer needs when they have less to work with financially? What products do you lead with? What kind of promotions do you run? How do you demonstrate value? As we move into recovery, this session will discuss how adapted consumer behavior and a recession could impact ecommerce marketing and merchandising.

PANELIST BIOS

Shawuan Johnson — Tommy Hilfiger 

Shawuan Johnson is a dynamic Executive Vice President/GMM for Tommy Hilfiger Company Stores in North America with over 20 years of experience in diverse business channels and categories. In her role she oversees a team of 60+ merchants and designers who are responsible for driving positive sales and profitable growth in the outlet business channel. She’s a strategic leader that has a proven track record in developing high performing and agile teams. Shawuan is a transformative and effective leader in organizational process improvement, end to end calendar and innovative merchandising systems and tools driven by an innovative and expansive driven mindset. In addition to always searching for what’s next, she’s a fearless advocate and supporter for the advancement of diversity in fashion.

Mike Lackman — Trade Coffee 

Mike is the CEO of Trade, a D-2-C coffee company that connects people to the best locally roasted coffee nationwide, enabling them to discover new coffee and roasters while supporting small businesses through the company’s delightfully smart subscription experiences. Mike was previously the CEO and majority owner at PetFlow, where he and his team built a rapidly growing and profitable retailer that successfully exited to the country’s largest distributor of pet products in 2017.

Steven Tristan Young — Poshmark 

Steven Tristan Young is Chief Marketing Officer at Poshmark, a leading social commerce platform for the next generation of retailers and shoppers, where he leads growth, product, and brand marketing. Steven, a seasoned technology marketing executive, was formerly the Vice President of Growth at GrubHub, where he managed the company’s customer and market level growth business, while also helping shape the company’s brand and customer messaging platforms. Prior to GrubHub, Steven held leadership positions at DIRECTV, American Express, Endurance International Group, and Puma Sports. At American Express, Steven led the marketing efforts for the company’s flagship “Black Card” and “Platinum Card” portfolios, driving the brand design, customer positioning, and marketing communications strategy. 

(moderator) Melissa Campanelli — Women in Retail Leadership Circle

Melissa Campanelli is the co-founder of the Women in Retail Leadership Circle, a unique, members-only networking group that offers enterprise-level women in the retail industry a place to learn, connect and grow. She is also the content and brand director of Total Retail, a media brand focusing on c0suite retailers. Prior to those positions, Melissa spent ten years at DM News, where she was first a senior editor and then deputy editor. She’s also a leading expert in small business e-commerce and author of the books “Entrepreneur Magazine’s Open an Online Business in 10 Days” and “55 Surefire Internet Businesses You Can Start for Under $5,000.”

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