Virtual Summit Spotlights: SHOWFIELDS, Rockport, Qurate Retail Group, The Skimm and AB Tasty

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Just two weeks away from our summit and we’re busting at the seams with sessions and speakers any marketer should sign up to see.

Since the onset of COVID-19, CommerceNext has been tracking the industry and consumer trends that have developed as a result. The CommerceNext Virtual Summit is the first culmination of all that research and community input—as well as the catalyst for future decisions around recovery. Retail and ecommerce marketing leaders are coming together to share their recent experiences involving customer acquisition, customer retention and much more, so that we can all have a better understanding of how the pandemic has hit our industry and how we can rebuild to be better than ever. 

We’re bringing tons of leading brands and retailers to the virtual stage, including:

  • WW
  • Rhone
  • Trade Coffee
  • CB2
  • Poshmark
  • Tommy Hilfiger
  • And many more

And, all our sessions will cover one or more of the following topics:

  • Customer experience, customer retention and customer acquisition optimization in a COVID-19 world
  • 2020 holiday predictions and tactics to employ now
  • Cutting edge marketing strategies 
  • Reimagining the retail environment around a pandemic

Here’s a closer look at two sessions so you know exactly what kind of value our attendees will get at the CommerceNext Virtual Summit. Mark your calendars for July 28-29th, tell your colleagues and register today

[FIRESIDE CHAT] Reimagining Retail: Store Experience Post COVID-19 

SPEAKERS

Katie Hunt — Co-Founder & CRO at SHOWFIELDS

WHEN

Tuesday, July 28th at 3:45pm ET

SESSION SUMMARY

As more and more shoppers turn to ecommece due to the pandemic, how do stores still fit into the mix? In this session, CommerceNext Co-Founder Veronika Sonsev, will interview Katie to explore the role of stores, what comprises a compelling store experience and how stores will work hand-in-hand with ecommerce to delight shoppers.

SPEAKER BIO

Katie Hunt is the Co-Founder and Chief Communications Officer of SHOWFIELDS, The Most Interesting Store in The World. She began her career as the third employee of Warby Parker, served as Chief Brand Officer for Hinge, where she led the charge for their relaunch and rebrand, and has worked extensively with startups in branding, product development, marketing, operations and fundraising. Additionally, Katie is the Co-Founder of The Fund, which is a VC fund made up of a community of founders and operators that invests and mentors early stage companies in NYC, LA and London.

 

[PANEL] Balancing Brand and Performance Marketing on Half the Budget

PANELISTS

Naomi Jacobs — Director, Social Strategy & Business Development at Qurate Retail Group (QVC, HSN) 

Grace Ouma-Cabezas — VP, Growth Marketing at The Skimm 

Lisa Laich, CMO at Rockport 

Gregory Batchelor — VP of Marketing for AB Tasty 

(moderator) Lisa Gavales — Board Member at Forever21, True Religion and Bluestem Brands

WHEN

Wednesday, July 29th @ 4:10pm ET

SESSION SUMMARY

In 2020, almost 50% of retailers expected to change their spend portfolio between Brand and Performance, according to CommerceNext’s 2020 annual marketing research. The pendulum was shifting towards Brand until COVID hit and then things changed. Hear a group of seasoned digital marketers discuss what this means for marketing during the pandemic and in the future. While there is an influx of new customers due to the pandemic and increased pressure for ecommerce to deliver sales results, we ask: does this trend towards Brand spend still make sense?

PANELIST BIOS

Naomi Jacobs — Qurate Retail Group (QVC, HSN)
Naomi Jacobs is the Director of Social Strategy for Qurate Retail Group, a leading multiplatform retailer. In her role, Naomi has revolutionized the company’s social strategy and continues to develop new opportunities across its portfolio of brands. A veteran executive in the industry, Naomi has been an integral leader, driving accelerated growth while scaling social and influencer marketing.

Grace Ouma-Cabezas — The Skimm
Grace Ouma-Cabezas is a marketing executive and consultant with over a decade of experience delivering growth for a wide range of digital-native, disruptive consumer brands.

Lisa Laich — Rockport
Lisa Laich joined The Rockport Company in 2019, where she has developed and executed a new brand positioning and audience strategy, and is driving digital marketing transformation. She has a long history of building brand value for a variety of consumer goods companies. She’s served in senior marketing roles for food & beverage brands, among them Ocean Spray and Fage, and began her career at Gillette.

Gregory Batchelor — AB Tasty
Gregory Batchelor is the head of marketing for AB Tasty, a global provider of experimentation, personalization and product feature management solutions. AB Tasty helps brands deliver a better customer experience and drive more revenue across all their digital touchpoints. He has been in the Software as a Service space for more than 15 years.

(moderator) Lisa Gavales — Forever21, True Religion and Bluestem Brands
Lisa Gavales is the interim CEO of Bluestem Brands and a board director of Bluestem Brands and True Religion Brand Jeans. Formerly, she was the president and chief executive officer of Things Remembered, an omnichannel, 600-plus store retailer of personalized gifts headquartered in Highland Heights, Ohio. Most recently, Lisa was president of direct and chief marketing officer at Talbots. Prior to Talbots, Lisa was the executive vice president, chief marketing officer at EXPRESS, where she spearheaded the development of express.com, now a top 100 internet retailer. Lisa was instrumental in building the profile and presence of the brand and contributed to the launch of EXPR on the New York Stock Exchange. 


We’ll continue announcing more of our stellar virtual sessions for this year’s conference. In the meantime, you can catch up on sessions we’ve already featured, including:
FTD and UNTUCKit keynotes, a panel with Madison Reed, TechStyle and other top brands, and a keynote presentation from Purple’s CEO. Stay tuned and subscribed for more updates and previews.

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