The countdown to our first CommerceNext Virtual Summit on July 28-29th continues and we’re rolling out more session and agenda announcements so you know exactly what kind of can’t miss content our attendees are in for.
Both days of this summer’s summit circle around the theme “Path to Recovery.” We’re bringing top retail and ecommerce industry leaders to your screen to share their companies’ learnings, strategies and expectations while operating in a COVID-19 world. Within each keynote, panel and fireside chat, we aim to touch on:
- New digital marketing strategies
- How retail and ecommerce can now be reimagined
- Reshaping customer acquisition and customer retention
- Strategies for the 2020 holiday
Here is a preview of two sessions that will help you understand the current landscape. Mark your calendars, tell your colleagues and register today.
What Does Accelerated Ecommerce Adoption Mean For Retail?
PANELISTS
Daren Hull — Chief Customer Officer at Vera Bradley
Laura Joukovski — President, Global Fashion Brands at TechStyle
Tyler Wozny — SVP Digital Product at Madison Reed
Ejieme Eromosele — Vice President of Customer Success at Snaps
(moderator) Rob Schmults — Executive Board at MidOcean Partners
WHEN
Wednesday, July 29th at 1:25pm ET
SESSION SUMMARY
The COVID-19 pandemic accelerated ecommerce innovation and adoption by at least 3-5 years. Starting in March, digital channels began rapidly evolving to maintain customer retention and accommodate the continuous holiday-level ecommerce demand. Many retailers quickly launched curbside pickup, repurposed store employees to customer service and ramped up automation. This panel discusses what this rapid transformation means for the retail industry and what the future likely looks like.
PANELIST BIOS
Daren Hull (Chief Customer Officer, Vera Bradley)
Daren Hull has been trying to improve the retail experience for over 20 years. Daren is Chief Customer Officer at Vera Bradley, where he is responsible for revenue channels, marketing, and customer teams. Prior to Vera Bradley he was focused on conceiving and growing direct-to-consumer businesses for established companies such as Williams-Sonoma, Amazon, Guthy-Renker, and L’Oreal as well as startups. His work has received a number of honors from the likes of ERA to L2.
Laura Joukovski (President, Global Fashion Brands, TechStyle)
Laura Joukovski (LJ) is the President of the Global Fashion Brands division at TechStyle Fashion Group. She leads three of the brands within the TechStyle portfolio: JustFab, ShoeDazzle and FabKids. LJ has been building TechStyle Fashion Group (TFG) in various leadership roles over the past 8 years. She joined through the acquisition of FabKids, where she was a founding team member and COO/CFO. She was the original GM of the Fabletics brand at launch and served as Chief Media Officer building out a world-class internal advertising agency for the TFG portfolio fueled by marketing sciences with an ROI focus.
Tyler Wozny (SVP Digital Product, Madison Reed)
Tyler Wozny is an entrepreneur, connector, and product leader who currently serves as Madison Reeds’ SVP of Product. He specializes in all things commerce, from brick and mortar operations and infrastructure, to online acquisition and retention. Tyler leans in to his passions as an advisor to several startups and foundations.
Ejieme Eromosele (Vice President of Customer Success, Snaps)
Ejieme is VP of Customer Success at Snaps, where she helps brands grow awareness, increase sales and lower customer service costs with conversational AI. Prior to Snaps, Ejieme was Managing Director of Customer Experience at The NYTimes and spent several years in management consulting at PwC and Accenture.
Rob Schmults (Executive Board, MidOcean Partners)
Rob serves in a digital operating role for MidOcean Partners, private equity firm focused on the mid-market. Previously he was SVP of eCommerce and CRM at Talbots, where he oversaw the company’s modernization and expansion of its digital, direct marketing, and analytical capabilities. As part of Talbots’ leadership team, he helped drive the roll-out of the retailer’s omnichannel initiatives as well as improving its loyalty and payments capabilities.
Brand Purpose: Lessons from Brands X Better
SPEAKER
Nate Checkett — CEO of Rhone
WHEN
Tuesday, July 28th at 4:25pm ET
SESSION SUMMARY
The pandemic’s boundless impact made it impossible for most brands to sit on the sidelines. Some brands jumped to respond, producing PPE or radically adjusting their marketing strategies and messaging to be of better service to the public and refocused on customer retention. Rhone formed a coalition of 140 brands that committed to donating a portion of profits to COVID-relief efforts. This session discusses what they achieved together and what Rhone learned.
SPEAKER BIO
Nate Checketts is the Co-Founder & CEO of Rhone, a men’s performance lifestyle brand founded in 2014. Prior to Rhone, Nate worked for and consulted with some of the biggest technology and entertainment properties in the world including Cisco, The National Football League, Legends, FanVision and Sport Radar. Nate is also an avid entrepreneur who founded and launched 4 companies before the age of 30, including Rhone and Mangia Technologies, whose patents were later acquired by the San Francisco 49ers. In addition to Rhone, Nate also serves as Chairman of the Board to Beyond Type 1, a non-profit dedicated to the community of those with Type 1 Diabetes.
Over the next few weeks, we’ll continue announcing more of our stellar virtual sessions for this year’s conference. Stay tuned and subscribed for updates.
