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We’re excited to announce our full agenda for CommerceNext 2019, taking place on July 31st & August 1st in NYC. Developed in partnership with our advisory board, the agenda focuses on the fast-paced, high-stakes world of customer acquisition.
Whatever your preferred learning and networking style may be, we have something for you. For the first time, CommerceNext will be two full days of keynotes, panels, breakout sessions and roundtables—all focused on next level and next-generation customer acquisition strategies and tactics. The conference concludes with the second annual CommerceNexty Awards honoring retailers and DTC brands for extraordinary achievements in digital marketing.
Here’s a summary of what’s in store, but keep checking back on the agenda page for newly announced speakers, bios and finalized session overviews.
The Lay of the Land
The summit opens by “Deconstructing Today’s Digital-First Customer,” followed by a Marketing Benchmarking Study that will help you see how your marketing programs and priorities measure up. Throughout the day, execs from Sephora, Chubbies, Casper, Party City, Purple and more will dive into loyalty, attribution, performance marketing and the power of brand storytelling.
Glossier guides us through “Why Customer Experience Is The Ultimate Marketing Tool” in the day’s opening session. Then, Walmart, TechStyle, Bonobos, Priceline, Adore Me and others talk through in-store experiences, test-and-learn cultures and the ingredients of a successful marketing team.
Panels Of Pros
Sit back and soak in what top retailers have to say about topics like:
- Loyalty and retention secrets
- Balancing brand and performance marketing
- Getting real about attribution
- Finding the edge with social, search and video
- Building successful marketing teams
And, every panel has just the right mix of perspectives with DTC trailblazers, traditional retailers and cutting edge marketing tech solutions.
Breakouts & Roundtables To Get Into The Details
Ask your questions and get real, actionable advice in the smaller breakout sessions and intimate roundtables. Bounce your ideas, frustrations and predictions off experienced retailers and industry experts.
You can pick your own path and build your days around your personal marketing goals. Each day, choose between 3 different breakout tracks and a dozen roundtables, each focused on one of these themes:
- Scaling Core Marketing Channels
- Storytelling & Organic Marketing
- Retention & Customer Lifetime Value
- Traditional Media: What’s Old is New
- AI & Marketing Automation
- The Future of Marketing
CommerceNexty’s & Networking
At the end of Day 2, we’ll have our peer-reviewed awards show announcing the winners of our 6 major marketing honors. Get your nominations in before May 24th—you or your colleague could sweep the vote! Then, stick around for cocktails and casual shop talk at our closing reception.
Now that you know what you could be missing, why wouldn’t you come? If you haven’t yet applied to attend #CN2019, you can do so right now. If you’re already coming, we can’t wait to see you this summer!