Conference Agenda

July 25 - 26, 2018 / Convene, 117 W. 46th St., NYC

Day 1

Wednesday, July 25th, 2018

11:30am - 12:00pm (30mins)

Early Entry & Registration

12:00pm - 1:00pm (60mins)

Lunch

1:00pm - 1:15pm (15mins)

Welcome Remarks

1:15pm - 1:40pm (25mins)

Keynote

How Levi's Capitalizes on Their Latent Store Potential and Innovates for the Future

Carrie Ask
EVP and President of Global Retail @ Levi Strauss & Co.

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1:45pm - 2:10pm (25mins)

Keynote

ThirdLove Disrupts the Lingerie Industry With Data and Fit

Ra'el Cohen
Chief Creative Officer @ ThirdLove

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2:15pm - 2:45pm (30mins)

Panel

Marketing Playbooks for All Sizes: Strategies for Standing Out from the Crowd

Mark Chou
VP, Growth Marketing and E-Commerce @ Away

Bree Casart
VP eCommerce & Digital Marketing @ West Elm

Naomi Jacobs
Director of Social Media Strategy @ Qurate Retail Group

Tomer Tagrin
Founder & CEO @ Yotpo

Moderator: Melissa Grillo
VP Platform @ Forerunner Ventures

More >

2:45pm - 2:55pm (10mins)

Break

Breakout Sessions: Mastering the Conversion Funnel

2:55pm - 3:15pm (20mins)

Session 1

Track: Driving Awareness

Proven Tactics to Regain Control of AdWords ROI

Amit Shah
CMO @ 1800Flowers

Dave Atchison
CEO @ New Engen

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Track: Creating Interest

White and Warren: Why Proper Customer Segmentation Yields Big Dividends

Susan White Morrissey
Founder & CEO @ White + Warren

Karen DiClemente
Strategy Director @ Listrak

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Track: Inspiring Action

Boosting Conversion in a Mobile-First World

Kristen Hogan
Director, Ecommerce & CRM @ Supergoop!

Brian Long
Co-founder & CEO @ Attentive

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3:25pm - 3:45pm (20mins)

Session 2

Track: Driving Awareness

Demystifying Offline Media: How to Approach Traditional Channels for Digital Commerce

Nick Fairbairn
SVP of Marketing @ Le Tote

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Track: Creating Interest 

Accelerating Retail Growth with Customer Data

Tim Bryan
Chief Revenue Officer @ Custora

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Track: Inspiring Action

Innovative Approaches for Customer Engagement

Kat Berman
Head of Global Sales Enablement @ Selligent Marketing Cloud

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3:55pm - 4:25pm (30mins)

Roundtables

4:25pm - 4:40pm (15mins)

Break

4:40pm - 5:10pm (30mins)

Panel

Making the Business Case for Marketing Innovation

Amit Shah
CMO @ 1-800 Flowers

Gregoire Baret
GM, Omnichannel Experience @ The Aldo Group

Prama Bhatt
SVP, Digital & eCommerce @ Ulta Beauty

Jordan Kennedy
VP, Client Partnerships @ BounceX

Moderator: Laura Heller
Editor of Retail Dive

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5:15pm - 5:40pm (25mins)

Keynote

Future of Stores: How Technology has helped UNTUCKit Go Offline

Aaron Sanandres
CEO, Co-founder @ UNTUCKit

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Day 2

Thursday, July 26th, 2018

8:00am - 9:00am (1hr)

Breakfast

Sponsored by D3 NYC

9:00am - 9:15am (15mins)

Welcome Remarks

9:15am - 9:40am (25mins)

Keynote

Learning from Footlocker's Success: Transitioning from Bricks to Clicks

Vijay Talwar
President, Digital @ Footlocker.com

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9:45am - 10:10am (25mins)

Keynote

Why Retention is Vital to Acquisition Now and Why Neither Will Matter in the Future

Pini Yakuel
CEO @ Optimove

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10:10am - 10:25am (15mins)

Break

10:25am - 10:55am (30mins)

Panel

Are Algorithms Killing Agencies?

Jesse Horwitz
Co-Founder @ Hubble

Charlie Cole
Global Chief eCommerce Officer @ Tumi/Samsonite

Eric Tsai
VP of Marketing & Analytics @ Joybird

Jeremy Miller
VP of Marketing  @ Sentient

Moderator: Allan Dick
Co-Founder @ CommerceNext

More >

11:00am - 11:30am (30mins)

Panel

The Role of Amazon in World of Direct to Consumer Brands

Sid Jatia
VP of Global eCommerce @ Under Armour

Cheryl Kaplan
President @ M. Gemi

George Nahra
SVP of Business Development @ Chico's FAS, Inc.

Josh Owens
CEO @ SupplyKick

Moderator: Ruthie Ackerman
Deputy Editor @ Women@Forbes

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11:35am - 12:05pm (30mins)

Roundtables

12:05pm - 1:00pm (55mins)

Lunch

1:00pm - 1:25pm (25mins)

Keynote

Audience Reacts: How You Put Consumers Back in the Center of Advertising

Joanna O'Connell
VP, Principal Analyst Serving B2C Marketing @ Forrester

Farzana Nasser
Partner @ Chameleon Collectives

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1:30pm - 2:00pm (30mins)

Panel

Shifting Consumer Behaviors Shaping Retail

Beth Ferreira
Managing Director @ FirstMark

Anu Duggal
Founding Partner @ Female Founders Fund

Jamison Hill
Principal @ Bain Capital Ventures

Gordon Meyer
VP of Marketing @ Lampix

Moderator: Tiffany Hsu
Reporter @ The New York Times

More >

2:00pm - 2:15pm (15mins)

Break

Breakout Sessions: Acquisition Deep Dive

2:15pm - 2:35pm (20mins)

Session 1

Track: Acquisition, Non-Social

Diversifying Past Facebook: Finding Other Scalable Direct Response Channels

Alvaro De La Rocha
VP of Marketing @ Bespoke Post

Kerry Flynn
Media Buying & Platforms Reporter @ Digiday

Michael Kuznetsov
VP of Marketing @ Talkspace

More >

Track: Social Media Marketing

Going Viral: Why Care/of Builds "Word of Mouth" Into Every Product

Craig Elbert
CEO @ Care/of

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Track: New Technologies Shaping Marketing

The Home Depot Scales Powerful Image Creation and Personalization with CGI

Tere Robinson
Chief Client and Integration Officer @ CreativeDrive

Stacie Santana
Director, Creative Services @ The Home Depot

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2:45pm - 3:05pm (20mins)

Session 2

Track: Acquisition, Non-Social

How Chewy Uses Customer Service as an Acquisition Strategy

Kelli Durkin
VP of Customer Service @ Chewy

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Track: Social Media Marketing

Successfully Scaling on the Hypercrowded Facebook and Instagram Platforms

Emily Hickey
Founder @ Chief Detective Growth Consulting

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Track: New Technologies Shaping Marketing

Unlocking Millennial Buying Power with New Payment Strategies

Nick Molnar
Co-Founder and CEO @ Afterpay

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3:15pm - 3:35pm (20mins)

Session 3

Track: Acquisition, Non-Social

Winning on Amazon: Going Beyond the Buy Box

Todd Bowman
Senior Director of Amazon and eRetail @ Merkle

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Track: Social Media Marketing

Old Dogs & New Tricks: Strategies for the New Social Media Tools

Pavan Patidar
Sr. Manager, Paid Social @ Elite SEM

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Track: New Technologies Shaping Marketing

Propel Acquisition Using AI to Score Your Existing Customers

Anita Garimella Andrews
Head of Analytics Services, Magento Services @ Magento, An Adobe Company

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3:45pm - 4:05pm (20mins)

Session 4

Track: Acquisition, Non-Social

Maximizing CLTV & ROI by Incentivizing Consumer Behavior

Dan Marques
VP, eCommerce & Online Marketing @ Talbots

Robert Glazer
CEO @ Acceleration Partners

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Track: Social Media Marketing

Turning Your Best Customers Into an Acquisition Machine

Talia Cirangle
Senior Strategic Customer Success Manager @ Extole

Ryan Bonifacino
CMO @ Tomorrow Sleep

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Track: New Technologies Shaping Marketing

How Messaging and Voice Assistants Will Transform Search and Marketing

Artemis Berry
VP Member Engagement @ NRF

Kathryn Winokur
Head of Marketing @ Jetblack

More >

4:05pm - 4:20pm (15mins)

Break

4:20pm - 4:45pm (25mins)

Keynote

Micro Storytelling: How Estée Lauder’s Strategy Is Transforming Engagement & Experiences

Tricia Nichols
VP, Global Consumer Marketing & Engagement @ Estée Lauder

More >

4:50pm - 5:15pm (25mins)

The Nexty's

Awards Recognizing Marketing Achievements in Retail and Ecommerce

5:15pm - 6:15pm (1hr)

Closing Reception

We open the GrowCommerce 2017 Conference with insights from a true digital commerce veteran. Miki Berardelli’s 20+ year eCommerce leadership career spans companies like Tory Burch, Polo Ralph Lauren, and Chico’s FAS. In her Keynote session, Miki will discuss how her experience manifests itself in her role as CEO of Kidbox as well as informs the drivers of Kidbox’s success: listening to all of their customers, analyzing data properly, using technology in innovative ways and building a culture of giving. Start your conference day off right with an entertaining and informative talk infused with two decades of well-earned knowledge and wisdom.

About the Speaker

Miki Berardeli

Speaker | CEO of KidBox

Miki joined KIDBOX LLC — the first kids’ style box offering cool brands, amazing savings and a mission to clothe one million children in need — as Chief Executive Officer in September 2016. From 2014 to 2016, Miki was President, Digital Commerce & Chief Marketing Officer, EVP at Chico’s FAS. She oversaw the Digital Commerce business and Marketing strategy for three distinct brands, Chico’s, White House Black Market and Soma Intimates. Prior to this role, Miki was Chief Marketing Officer at Tory Burch from 2009 to 2014 where she was responsible for global Marketing, Public Relations and Digital Commerce. Prior to joining Tory Burch, Miki was Senior Vice President of Marketing at Ralph Lauren where she spent nearly eight years developing and leading multi-channel marketing strategy for the retail businesses.

She was recognized in 2011 as one of the “Top Women in Cross-Channel Retail,” in 2013 as one of Brand Innovators “Top 50 Women Brand Marketers,” as one of the “Ten of Tomorrow” by Women’s Wear Daily, and received the “Silver Plaque Award” from the NRF in 2015 for her contributions to the retail industry.

About the Session

2018 has been a pretty tumultuous year for social platforms. Consumers have been given plenty of reasons to lock down their privacy settings, reduce their usage, or stop using social networks altogether. And while the resulting targeting and data implications offer reason to be cautious, advertisers are reevaluating their existing strategy on social platforms for other reasons: dramatic pricing fluctuations, competition, and diminishing returns.

About the Speaker

Pavan Patidar

Speaker | Sr. Manager, Paid Social @ Elite SEM

Pavan Patidar is Sr. Manager, Paid Social at Elite SEM and offers one of the sharpest pedigrees in the industry, having run both brand and direct response advertising on Facebook since 2011. In his career, he's overseen the strategy and management of billions (with a 'b') of dollars in ad spend on Facebook, including customer acquisition campaigns for fast-growth and enterprise ecommerce brands. Before joining Elite SEM, Pavan was Senior Digital Media Manager at Facebook in Menlo Park, where he led digital strategy for Facebook’s own app growth, brand awareness and engagement efforts, including Sheryl Sandbergs’ Lean In campaign.

About the Session

Acquiring and retaining valuable customers are both priorities that most commerce merchants dedicate a lot of resources to. However, how effective businesses are depends on many variables. One variable is how intelligently a company is using data to make marketing decisions. Join Anita Andrews, Director of the Magento Analytics Practice, as she highlights how commerce merchants can use customer scoring models to drive predictive marketing efforts focused on acquiring and retaining high value customers.

About the Speaker

Anita Garimella Andrews

Speaker | Head of Analytics Services, Magento Services @ Magento, An Adobe Company

Anita Garimella Andrews is Director, Analytics Services at Magento, the leading multichannel commerce platform. In her role, she manages a practice dedicated to using data to drive the growth of some of the world’s most well-known retailers.
Anita’s expertise includes data & analytics, B-to-B and B-to-C platforms, e-commerce, social gaming and viral metrics optimization, product management, online marketing, and social networks. She was Founder & CEO of Sepiida, an analytics and Internet marketing optimization company, whose clients included Zynga Games Network, Haymarket Media, and Coveroo. Sepiida was acquired by Delphic Digital in 2012. Prior to Sepiida, she ran Ecommerce at Nutrisystem, a $750 million subscription ecommerce business, and has held a variety of product and marketing leadership roles at successful start-ups in Silicon Valley, including at Ingenio which was acquired by AT&T.
Anita holds a Master’s Degree in Computer Science from Stanford University. She earned her B.A. from New York University majoring in Politics with a minor in Mathematics. She is a founding Trustee of TechGirlz whose mission is to grow the role of women in technology by focusing on middle school-aged girls. She also serves on the boards of The Enterprise Center and Please Touch Museum.
Anita won the Rising Star Award as a 2011 Woman of Distinction from the Philadelphia Business Journal. In addition, Sepiida was named one of the Top 50 Minority-Owned Businesses in Philadelphia in 2011.

About the Session

As consumer habits shift towards a desire for more inspirational and how-to content, The Home Depot has drastically changed their content creation approach to drive purchases. Today, Stacie Santana (Director, Creative Services at The Home Depot) will explain how they use rich content to engage customers; decide what kind of content to develop; save money and time using non-traditional content creation methods; and use data to create and push personalized content on Pinterest.

About the Speakers

Stacie Santana

Speaker | Director, Creative Services @ The Home Depot

A passion for strategic innovation and seamless retail customer experiences is what drives Stacie in her role as Director, Creative Services at The Home Depot. Responsible for the creation of all consumer facing content, including photography, video, CGI, and, strategic messaging across channels, Stacie challenges her teams to follow the CODE (Create Once Distribute Everywhere) Strategy when creating best-in-class content. Her spirit of innovation has led her to champion and implement new CGI technologies which have accelerated growth, streamlined processes, and, increased customer satisfaction overall.

Tere Robinson

Speaker | Chief Client and Integration Officer @ The Home Depot

Leading both the integration of acquisitions to CreativeDrive and its solution portfolio, as well as growing and evolving client relationships through partnership and continued value added solutions is Tere’s primary focus. With her innate ability to see the unseen possibilities, she is highly skilled at connecting the right global creative, content, and platforms teams efficiently to evolve brands to their next level of business success. Her extensive experience in creating client-specific solutions, from curated creative teams to building dedicated studios, coupled with her deep knowledge of CreativeDrive’s talent and resources enable her to tailor content solutions of all sizes for all size businesses.

About the Session

Identify, engage and activate - the three steps to turning your best customers into your best advocates. Join Talia Cirangle, Senior Strategic Customer Success Manager at Extole and Tomorrow Sleep’s CMO Ryan Bonifacino as they examine each of the three steps in detail. Discussion points include: how to identify the audiences that are most likely to refer their friends, partnering with other brands with similar customer demographics, how to speak to distinct audiences effectively and even why it is beneficial when people refer themselves to your brand.

About the Speakers

Talia Cirangle

Speaker | Senior Strategic Customer Success Manager @ Extole

Talia is Director of Customer Success at Extole, the leading platform for advocate marketing helping brands leverage MVP customers to rally for their business and acquire customers. At Extole and earlier as an Account Manager at Olapic, Talia partners with beauty and fashion brands like Estee Lauder, LVMH, VF, Rebecca Minkoff. She loves to meet people and understand what matters to them as part of her mission to humanize the relationship between customers and brands.

Ryan Bonifacino

Speaker | CMO @ Tomorrow Sleep

Ryan is the CMO of Tomorrow Sleep and CMO of Direct to Consumer for Serta Simmons Bedding. He was previously CMO of Alex and Ani where he led the digital team through one of the most significant growth periods in retail history. Ryan also serves as an advisor to several high-growth challenger brands including Greats, Outdoor Voices, Made of and Clean Origin. Ryan holds a Bachelors degree in business administration from University of Delaware, an MBA from Cornell University and an International MBA from Queens University.

About the Session

Jetblack’s tagline “Need it. Text it. Get it.” perfectly encapsulates the ethos of WalMart’s new concierge service for upscale shoppers. A blend of machine learning, language processing and AI-driven personalization - Jetblack is at the frontier of retail technology. We’ve asked Artemis Berry, the National Retail Federation's VP of Member Engagement, and Jetblack’s Head of Marketing, Kathryn Winokur, to discuss how Jetblack came into being, the challenges inherent in using cutting edge voice recognition technology, finding the right blend of human and AI input in the personalization process and much more.

About the Speakers

Artemis Berry

Speaker | VP Member Engagement @ NRF

Artemis Berry is vice president of member engagement at the National Retail Federation. Berry heads up the year-round member experience and engagement strategy and oversees a team responsible for community and program management for digital retail, retail technology, loss prevention and marketing communities.

Before taking on the membership role, Berry managed the digital retail community for NRF, responsible for community engagement, branding and thought leadership. She also managed the educational strategy for Shop.org and NRF events for years, including the annual Shop.org event.

Prior to joining NRF, Berry worked for tech startups and had most recently served as the marketing director for Vision Chain, a Washington, D.C.-based software company, where she developed all facets of the company’s marketing portfolio and customer success management. Berry holds a bachelor's degree in marketing from Virginia Tech and a master's degree in corporate communications and public relations from Georgetown University.

Kathryn Winokur

Speaker | Head of Marketing @ Jetblack

Kathryn Winokur is the Head of Marketing at Jetblack -- the first portfolio company to launch under Walmart's tech arm, Store No 8. At Jetblack, Kathryn manages all brand, acquisition, and communications efforts.

A seasoned marketer, Kathryn has growth marketing expertise from her time at NYC startups Blink Health and Minibar Delivery, as well as classical brand building experience from Unilever and PepsiCo.

Kathryn is an alumni of the University of Pennsylvania and lives in Manhattan.

About the Session

Joanna O'Connell (VP, Principal Analyst at Forrester Research) brings the latest research to CommerceNext as she argues that retailer advertising forgets who their customers actually are. That forgetfulness, worryingly, comes at an increasing price. Farzana Nasser (Chameleon Collective) will join Joanna on stage to discuss the retail ramifications of impersonal “personalized” advertising and what you can do to discover and remedy the problem.

About the Speaker

Joanna O'Connell

Speaker | VP, Principal Analyst Serving B2C Marketing @ Forrester

Joanna serves B2C marketing professionals and is an industry expert on programmatic advertising. As vice president, principal analyst leading adtech coverage, Joanna explores the fast-evolving digital advertising ecosystem with a focus on helping marketers make the right organizational and technology decisions to power customer-obsessed marketing.

Farzana Nasser

Speaker | Partner @ Chameleon Collective

Farzana is an award-winning digital marketing executive and entrepreneur with experience building companies and enabling organizations to promote products that delight consumers and achieve business results. She is a Marketing Strategy Consultant at Chameleon Collective and President of mBolden (formerly Women in Wireless). Her breadth of experience includes brand management at a Fortune 500 corporation, digital and mobile strategy consulting, product management and marketing. She founded Gallop Labs, a marketing technology company leveraging behavioral data to intelligently target and optimize marketing using predictive analytics.

About the Session

The question for UNTUCKit has always been when, not if, physical stores were going to play a key role in their success. The answer to that question ultimately rested in marrying their keen understanding of the offline retail world with the data-driven decision making processes native to online marketing. Aaron Sanandres, UNTICKit’s CEO and Co-founder, takes the CommerceNext main stage to detail how they envisioned and established a physical presence, the key insights gleaned from their early offline advertising efforts, how Google and Facebook helped determine store location processes, and why it is critical that they think of each physical store as its own ecommerce platform.

About the Speaker

Aaron Sanandres

Speaker | CEO and Co-founder @ UNTUCKit

Aaron Sanandres is the co-Founder and CEO of UNTUCKit, one of the fastest-growing men’s retail brands in the U.S.

After graduating cum laude from Hamilton College with a double major in government and Asian studies, Aaron Sanandres earned his MBA—with honors—in 2007 at Columbia Business School. After school, Aaron worked at Pricewaterhouse Coopers for 17 years, where he was a partner and worked in transaction services and lead the compensation, tax, and accounting team for the Midwest. He joined the company full time as CEO in 2016.

Aaron has since joined the Total Retail Tech Board and won a 2018 Retail Innovator Award for his data work and insights with UNTUCKit.

Aaron currently lives in Chicago with his wife and two sons.

About the Session

Customer-obsessed companies are transforming the retail industry. These companies sharply focus on customer KPIs in the boardroom and they've organized their teams and technology to be able to focus on goals like boosting the 1-2x buyer rate and preventing churn. In this talk Chief Revenue Officer Tim Bryan dives into Custora’s latest Growth Index report to identify and discuss how to approach, implement and measure the five metrics that really matter.

About the Speaker

Tim Bryan
Speaker | Chief Revenue Officer @ Custora

Tim Bryan is the Chief Revenue Officer at Custora. He has spent the last three years helping Custora establish itself as the leading customer analytics platform for retailers. Prior to working for Custora, he was the Chief Revenue Officer at Moveable Ink. He has also worked in media sales and advertising for Time, Inc., A&E, and The New York Times. Tim has a Bachelors of Art in English from Syracuse University. Tim lives in New York City with his wife and daughter.

About the Session

Nick Fairbairn knows a thing or two about the power of merging traditional marketing channels like television, radio, and even direct mail into effective drivers of online revenue. In this session, Nick draws from experience at Dollar Shave Club, FTD and LeTote to explain the way he approaches traditional media purchasing in a digital world. Topics include - defining what media is actually “offline” anymore; when and how to start with traditional media purchasing, proper attribution techniques and the power of a long term strategy.

About the Speaker

Nick Fairbairn

Speaker | SVP of Marketing @ Le Tote

Nick Fairbairn is senior vice president of marketing at Le Tote, leading the marketing team. Fairbairn oversees brand and communications, media strategy and customer acquisition, as well as revenue and forecast management. While building a team and infrastructure in his first 11 months on the job, Fairbairn and team scaled more than 100-percent growth. Before joining Le Tote, he served as vice president of brand marketing at Dollar Shave Club, as well as director of acquisition marketing at Dollar Shave Club prior to that. In his time there, Fairbairn helped drive the company’s growth through strategic messaging and go-to-market strategies for new and existing products. He championed a customer first approach, managing the balance between brand and response. He helped the team deliver more than a 500-percent increase in new subscribers and more than a 100-percent increase in revenues, playing a pivotal role in the company’s $1B acquisition. Before joining Dollar Shave Club, Fairbairn ran the acquisition marketing group at Provide Commerce/FTD Companies, the umbrella brand for ProFlowers, Shari’s Berries, FTD.com, and other ecommerce gifting sites. There, he led a team of more than 25 marketers, driving cross-channel media strategy and execution, and was responsible for more than $600 million in revenue. Fairbairn began his career agency-side, holding a variety of roles including entrepreneur and founding partner, account director, managing director, and media director. His diverse client roster included Google, Microsoft, eBay, Peet’s Coffee, Cost Plus World Market, Disney, Visa, and many others. Fairbairn has an MBA from Pepperdine University and lives in San Francisco with his wife and two sons.

About the Session

With 100 million Prime subscribers and counting, e-commerce giant Amazon is one of the first stops for online shoppers in the US leading retailers to ask, “How do I go to market with Amazon?” For retailers, relatively new to advertising on Amazon, there is a lot of knowledge to gain, especially as it relates to competitors. In this session, Merkle’s Senior Director of Amazon and eRetail, Todd Bowman, will share best practices for Amazon’s key ad offerings, covering everything from basic set-up details to more advanced strategies.

About the Speaker

Todd Bowman

Speaker | Senior Director, Amazon & eRetail @ Merkle

Todd is the Senior Director, Amazon & eRetail at Merkle. With over 10 years of digital marketing experience, Todd has worked closely with multiple IR 500 clients to effectively grow their PPC, PLA, and Amazon programs. He founded and leads the Feed, Amazon & eRetail team to ensure that Merkle clients receive industry-leading service. Todd is a recognized thought-leader on PLAs and Amazon Search management through his multiple Merkle Roadshows and SMX conference presentations.

About the Session

Most companies struggle to efficiently manage, scale and incentivize their partners on a performance-basis. Fortunately, the evolution of performance-based marketing technologies and methodologies offers an efficient solution. We’ll show you how leading companies are using this strategy to track and manage partnerships through a single program, pay only when outcomes are realized and implement smart incentives.

About the Speaker

Robert Glazer

Speaker | CEO @ Acceleration Partners

Robert Glazer is the founder and CEO of global performance marketing agency, Acceleration Partners.

Under his leadership, Acceleration Partners has received numerous company culture awards, including ranking #4 on Glassdoor’s Employees’ Choice Awards and #2 on Glassdoor’s Top CEO list.

Robert is a columnist for both Forbes and Inc; recently authored the international bestselling book, Performance Partnerships; and he shares insights via Friday Forward, a weekly inspirational newsletter read by over 35,000 leaders worldwide.

Dan Marques

Speaker | VP, eCommerce & Online Marketing @ Talbots

Dan Marques is a data-driven eCommerce marketer and entrepreneur. Dan is the co-founder and managing director of Trident Growth Partners, a digital growth agency founded on the basis of performance partnerships. He previously led eCommerce and Digital Marketing for Talbots as well as eCommerce Marketing in the US for adidas Group. Dan also was co-founder and VP of Marketing & Analytics at eCommerce jewelry retailer Gemvara and spent a year at Babson College as the Manager of Entrepreneur Development helping launch and grow new ventures. Dan started his career at Vistaprint managing SEO and SEM efforts. Dan is an active volunteer and mentor for Babson College, currently serving on the board of the Arthur M. Blank Center for Entrepreneurship at Babson.

About the Session

Advertising on Facebook and Instagram is getting more expensive. Retailers not only compete against each other for their audience’s attention, but they also struggle with everyone else from friends to Russian hackers trying to reach your audience. Social media expert Emily Hickey will show you what combination of marketing discipline, technical knowledge, and attribution traits you need to improve your social media campaign profitability.

About the Speaker

Emily Hickey

Speaker | Founder @ Chief Detective Growth Consulting

Emily Hickey is the Founder of Chief Detective, a boutique growth marketing agency that specializes in significantly scaling Facebook & Instagram spend for large retailers and high-growth startups. Emily also is the Co-Founder of InstantAdCopy.com, a freelance marketplace for Facebook & Instagram creative services. Previously, she served on the executive teams of Lolly Wolly Doodle, HotJobs.com, and PhotoShelter. Emily is a graduate of the Stanford Graduate School of Business and UNC-Chapel Hill.

About the Session

While it is axiomatic that Millennials think differently about spending money, what is not as well known is why they think differently about money. One Millennial who definitely has insight on this topic is Afterpay’s 28-year old CEO Nick Molnar. We asked Nick to talk about the “why and how” of Millennial spending habits, what makes them fiercely loyal to a brand, and how retailers can profit from combining the these two concepts.

About the Speaker

Nick Molnar

Speaker | Co-Founder and CEO @ Afterpay

Nick Molnar is Co-Founder and CEO of Afterpay, an innovative digital platform that offers interest-free installment plans for online purchases.Named one of Australia’s fastest-growing fintech companies by IDC, Afterpay offers a “buy-now, pay-later” service that does not require shoppers to enter into a traditional loan or pay any upfront fees or interest. Earlier in his career, Molnar worked as an investment analyst at venture capital fund M.H. Carnegie & Co., where he was primarily responsible for growth-stage investments. He holds a bachelor’s of commerce degree from the University of Sydney.

About the Session

Chewy, the leading seller of pet food online, believes that customer service is more than just rapid call pick up and resolution time. Instead of treating customer service as a cost center, Chewy views it as THE way to create meaningful relationships with their customers. Kelli Durkin, Chewy’s VP of Customer Service and CommerceNext Co-Founder Veronika Sonsev discuss how Chewy’s customer service strategy has resulted in fierce customer loyalty and more importantly customer referrals. Learn how such innovative ideas such as allowing customers to donate returnable products to local shelters, paying artists to paint portraits of customer pets, and even sending a set of Disney Frozen-themed sheets contributed to Chewy’s growth and ultimately positioned Chewy to be acquired by Petsmart for a reported $3.35 billion.

About the Speaker

Kelli Durkin

Kelli Durkin

Speaker | VP of Customer Service @ Chewy

Kelli Durkin is VP of Customer Service at Chewy. In her position, she oversees an award-winning customer service department that provides an exceptional level of service to Chewy customers. Kelli has been with Chewy almost since day one, having been the fourth person hired when the company launched in 2011. She started as Director of Customer Service and was initially a one-man department. However, that very quickly changed. After more than six years with the company, Kelli now oversees a team of more than 1,000 in the department, including customer service training, operations and the WOW team, a division dedicated exclusively to customer engagement. A native of Central Florida, Kelli is the proud pet parent of Bruno, a five-year-old French Bulldog, and Wynnie, a one-year-old English Bulldog.

About the Session

Going viral is built right into the DNA of vitamin retailer Care/of. Listen in as Craig Elbert, CEO of Care/of, shows you exactly how they made vitamins fun by designing their products for shareability, establishing a conversational tone with their customers, and creating a virality that encourages sharing and leverages influencers to fuel social channels.

About the Speaker

Craig Elbert

Speaker | CEO @ Care/of

Craig Elbert is co-founder and CEO of Care/of, a digitally-native vitamins and supplements brand focused on creating a personalized experience. Prior to Care/of, Craig led marketing at Bonobos, the digitally-native mens apparel brand. He has an MBA from Wharton and a BA in English Literature from Dartmouth College. He lives in Brooklyn with his wife and son.

About the Session

Yes, Virginia, there are other customer acquisition channels besides Facebook and Google. Traditional media outlets like television and direct mail, as well as new media channels like podcasts, can help you acquire new customers at scale just as effectively. Digiday’s marketing reporter Kerry Flynn reviews the advertising options you may be missing with two veteran VPs of Marketing: Talkspace’s Michael Kuznetsov and Bespoke Post’s Alvaro De La Rocha.

About the Speakers

Alvaro De La Rocha

Speaker | VP of Marketing @ Bespoke Post

Alvaro De La Rocha is the VP of Marketing at Bespoke Post, the leading subscription and e-commerce service delivering goods and guidance to the modern man. In his role, Alvaro oversees all marketing, customer acquisition, public relations and customer experience initiatives. He was a founding team member at Bespoke Post, and has helped the startup grow to reach nearly half a million customers across the U.S. and Canada.

Kerry Flynn

Speaker | Media Buying & Platforms Reporter @ Digiday

Kerry Flynn reports on media buying for Digiday. She writes about marketers’ relationships with platforms like social media and transparency in the ad industry. She most recently was a business reporter for Mashable covering tech giants and Silicon Valley culture. She's also written for IBTimes, HuffPost, Forbes, and Money magazine.

Michael Kuznetsov

Speaker | VP of Marketing @ Talkspace

Michael Kuznetsov is the VP of Marketing at Talkspace, the online therapy company that makes taking care of your mental health affordable and convenient. Michael's team is responsible for customer acquisition, building the Talkspace brand, customer service, and retention marketing. He is a data-driven marketer who brings an analytical approach to both Brand and Direct Response marketing.

Prior to Talkspace, Michael was at InsightSquared, where he was an early member of the marketing team and grew lead volume by 80x, managed the marketing operations team, and built marketing and CRM infrastructure to support the inbound and outbound sales teams. Prior to InsightSquared, Michael was at Wayfair, where he was a data analyst for the marketing, customer service, and operations teams. Michael received a BA in International Relations (Economics Concentration) from Tufts University.

About the Session

Although women’s luxury knitwear company White + Warren/Kinly had enjoyed annual digital growth, the challenge of how to continue to grow with the right customers remained. In this session, White + Warren/Kinly Founder & CEO Susan White Morrissey and Karen DiClemente, Director of Strategy for Listrak, will share how understanding your audiences and proper customer segmentation can lead to success.

About the Speakers

Susan White Morrissey

Speaker | Founder and CEO @ White + Warren

Susan established White + Warren 20 years ago, as a luxury, yet accessible cashmere label. Her background in retail and wholesale helped foster an understanding and passion for the industry. The original mission of the brand, which still remains paramount today was to build a business model with integrity, develop and retain a strong corporate community, seek out manufacturers that take pride in utilizing responsible processes, and support charitable initiatives near and dear to the company’s heart.

White’s years of experience have enabled a unique insight into all steps of the process, from concept to customer. As CEO, White brings her extensive expertise to the leadership of White + Warren, where she continues to proudly steer operations at the label’s beautiful NYC showroom off of Bryant Park. White resides in New York City. Outside of the office White loves to cook for family and friends, and go for long bike rides along the Hudson River.

Karen DiClemente

Speaker | Strategy Director @ Listrak

With more than a decade in the eCommerce industry, Karen has worked across a number of practice areas, including retail and finance, and since 2008, has held various roles in management and strategy at Listrak. As Director of Strategy, she provides tactical and measurable recommendations on topics including creative, deliverability, list hygiene, segmentation and content as a comprehensive email program strategy for clients. Karen is a graduate of Penn State University.

About the Session

Supergoop is making quite the splash in the sedate sunscreen market with an SPF formula that is both free of controversial ingredients and isn’t greasy. Kristen Hogan, the Director of eCommerce at Supergoop and Attentive Mobile’s CEO Brian Long examine how Supergoop approaches marketing in a mobile first world. They will discuss mobile traffic and conversion trends, what to think about when optimizing for the mobile shopping experience, streamlining the checkout process, and what channels they use to acquire and retain mobile-first shoppers.

About the Speakers

kristen hogan

Kristen Hogan

Speaker | Director, Ecommerce & CRM @ Supergoop!

Kristen Hogan is the Director of Ecommerce & CRM at Supergoop!, the first and only lifestyle brand that is 100% dedicated to UV protection. She oversees the brand’s ecommerce planning, execution, and strategy, including retention marketing. Previously, Kristen was a senior marketer at Coty Inc. and has cross-category expertise in the prestige skincare, body care, and fragrance industries. Kristen holds a BS from Villanova University in Marketing and International Business.

brian long

Bring Long

Speaker | Co-founder & CEO @ Attentive

Brian is the CEO and Co-Founder of a stealth mobile enterprise technology company based in New York City. Previously, Brian has co-founded, helped build, and sold a venture-backed technology startup called TapCommerce to Twitter. He has served in a variety of executive, product, business development, and sales roles at tech companies large and small including: Twitter, CNET.com / CBS Interactive, CrossBoard Mobile, and TapCommerce. He has a BA from the University of Pennsylvania, and half an MBA from NYU Stern School of Business (he dropped out of business school to do a tech startup).

About the Session

“Putting the Customer First” is easy enough to say, but far more difficult to understand and execute. Selligent’s Kat Berman, Head of Global Sales Enablement, takes the CommerceNext stage to show you how to really learn about your consumers by properly soliciting feedback gained through surveys, contests, VIP perks and more. Learn to leverage the power of discovering how your customers truly want to experience your brand.

About the Speakers

Kat Berman

Speaker | Head of Global Sales Enablement @ Selligent Marketing Cloud

With nearly 20 years of marketing experience spanning strategy, service and product management, Kat has been in the digital realm for most of her career. She was an early pioneer who launched the digital group for Penguin books in the 90s and created some of the first online sites and campaigns on behalf of major authors like Stephen King, Tom Clancy, and Tad Williams. Later in her career she continued to work with major brands across verticals helping them realize the true power of Omnichannel engagement. When not dreaming about online dialogues she can be found swimming laps for leisure or playing with her kids in the park.

About the Session

Retailers come in all sizes and types so why would they all use the same marketing strategies and tactics? Melissa Grillo, VP Platform at Forerunner Ventures, leads our panel of retail experts as they discuss the marketing strategies and approaches they use to stand out from their competition. Topics include: strategies to inspire customer advocacy, changes in loyalty program tactics in the face of rising acquisition costs, and leveraging technology and emerging platforms to connect and evolve with customers.

About the Speakers

Melissa Grillo

Moderator | VP Platform @ Forerunner Ventures

Melissa joined the Forerunner team in 2014 and as Head of Talent and Partnerships she leads the firm’s efforts to support portfolio companies in the areas of talent strategy, organization development and community building. Melissa also spearheads efforts to facilitate partnerships with service providers for the benefit of the portfolio.

Prior to Forerunner, Melissa spent 15+ years working in the consumer space both on the agency and the brand side in various capacities. By also leading her own consulting practice specializing in online acquisition and marketing for e-commerce and content brands, Melissa had the opportunity to advise such notable brands as J.Crew, Warby Parker, Birchbox among others, in their early efforts to scale their businesses amidst the evolving commerce landscape. Additionally, as the first Director of Online Marketing at Gilt Groupe, Melissa contributed to the company’s success during their exponential growth period, resulting in an invaluable experience in seeing how to scale teams to support rapid growth across all aspects of an organization.

Mark Chou

Speaker | VP, Growth Marketing and E-Commerce @ Away

Mark Chou is VP, Growth Marketing and E-Commerce at Away, a brand designing thoughtful objects for modern travel. Prior to joining Away, he led marketing and strategic partnerships at ONA and served as Managing Director of the New York Fashion Tech Lab. Before joining the Lab, Mark worked in e-commerce strategy at Ralph Lauren, early-stage investing at the New York City Investment Fund, and investment banking at The Blackstone Group.

Bree Casart

Speaker | VP, eCommerce & Digital Marketing @ West Elm

Bree Casart is an eCommerce and digital marketing executive who works with retailers to build engaging consumer experiences online.

With over 10 years of retail experience, Bree believes in constructing customer journeys that are born through data-driven experiments and centered on the individual.

Currently, at west elm, Bree has helped to significantly grow the brand’s customer base and increase revenue from $250M to $1B in sales.  With experience in merchandising and inventory planning, Bree has a solid foundation in the fundamentals of retail and her background in management consulting keeps her focused on delivering results.

Bree holds an MBA in Marketing and Strategy from NYU’s Stern School of Business and a BA in International Political Economy from The Colorado College.

Naomi Jacobs

Speaker | Director of Social Media Strategy @ Qurate Retail Group

Naomi Jacobs was named Director, Social Media Strategy in 2018. In this role, Jacobs is responsible for developing the evolution of our social media strategy to drive increased reach, revenue growth, customer expansion, and engagement of our brands across social media for both QVC and HSN, as well as providing thought leadership to QVC’s international markets and zulily. Jacobs joined QVC in 2011 and held roles of increasing responsibility in social media marketing where she was oversaw the company’s social strategy, integrating social throughout the business and expanding its presence to dozens of social platforms. Jacobs holds a bachelor’s degree in Marketing from St. Joseph’s University.

Tomer Tagrin

Speaker | Co-Founder & CEO @ Yotpo

Tomer Tagrin is the co-founder and CEO of Yotpo, the complete customer content marketing platform preferred by disruptive direct-to-consumer brands including UNTUCKit, Away Travel, GoPro, Esurance, and Thinx. Under his leadership, Yotpo has developed the most advanced technologies to help brands turn customer communities into loyal advocates, leveraging AI to deliver superior business results. Tagrin was a chip designer for Intel before co-founding Yotpo, and a software engineering major at Tel Aviv University prior to that. A self-confessed eCommerce junkie, Tagrin is based in New York City with his family.

 

About the Session

Making the case for innovation means more than just getting your C-suite to approve a project. For this discussion, we asked industry expert Laura Heller to lead a panel of veteran digital marketers as they discuss the processes they use to invest, test, and validate investments in new marketing technology. Examples include how Aldo tests new store technology against ten controls to determine if the revenue lift is worth it, why some retailers are pulling money out of advertising budgets for technology upgrades, and how to resolve the inherent tension between the speed and accuracy of testing new technology.

About the Speakers

Laura Heller

Moderator | Editor of Retail Dive

Laura Heller has been reporting on mass-market retail trends and initiatives since 1995 as a reporter for B2B magazines, business outlets and websites including Forbes and The Week. She has appeared on national TV and radio programs discussing retail trends including CNBC, ABC News Now and National Public Radio. Her blog – “The Point of Purchase” – appears on Forbes.com. She currently serves as Senior Editor at Retail Dive.

Amit Shah

Speaker | CMO @ 1-800 Flowers

As Chief Marketing Officer, 1-800-Flowers.com, Amit is responsible for leading a multi-channel marketing strategy for the brand across online, digital and social channels. Additionally, he manages innovation partnerships and provides strategic direction for the growth and development of mobile and social commerce across the company’s entire portfolio of brands.

Amit has a proven track record for leading digital and performance marketing, while rapidly scaling user acquisition and revenue streams. He joined 1-800-Flowers.com in September 2011 to manage online, mobile and social marketing initiatives. Over the next several years, he was promoted to roles of increasing responsibility and was named Chief Marketing Officer in March 2017. Prior to joining the company, Amit held strategy and business development roles at FTD, Visiting Nurse Service of New York and McKinsey & Company.

Under Amit’s leadership, the company continues to be at the forefront of implementing new and emerging technologies. To nurture and grow the entrepreneurial spirit across the company’s portfolio of brands, Amit oversees the company’s Digital Leadership Program, an incubator for young talent and catalyst for driving innovation throughout the organization.

Amit is a member of the Board of Directors and Executive Committee for the Mobile Marketing Association. He has a master’s degree in Liberal Arts and Sciences/Liberal Studies from Harvard University and a Bachelor of Arts in Liberal Arts from Bowdoin College.

Gregoire Baret

Speaker | GM, Omnichannel Experience @ The Aldo Group

Grégoire Baret joined the ALDO Group in 2015 as a General Manager, heading the Experience Design. He oversees UX, Service Design, E-commerce Experience and Connected Retail practices. His team's mission is to design services made to enhance the shopping journey for consumers and sales associates, to frame consistency & continuity through all touch points, as well as to drive pilots and tests on new concepts. Prior to this role, he was on the agency side, in a string of senior roles at digital agencies, including Razorfish in Paris. He has counseled international brands such as L’Oréal, Adidas, Levi’s, Nike, Nissan, Guerlain or PlayStation.

Prama Bhatt

Speaker | SVP, Digital & eCommerce @ Ulta Beauty

Jordan Kennedy

Speaker | Vice President of Client Partnerships @ BounceX

Jordan is the Vice President of Client Partnerships at BounceX, the leader in behavioral marketing and the fastest growing software company in America. BounceX’s People-Based Marketing Cloud™ is the first new channel with scale in 10 years. By identifying anonymous high-intent visitors, marketers are able to open a new revenue channel outside Google and Facebook.

At BounceX, Jordan leads the client partnerships team which oversees the executive-level relationship with all of BounceX's clients ensuring they are getting as much value as possible from their partnership with BounceX. Through Jordan's past experiences at FactSet Research Systems and the Chaifetz Group, LLC, he has become an expert in business, marketing and smart investments. Jordan is a graduate of the University of Wisconsin at Madison with a BBA in Finance, Investment and Banking and a CFA Charterholder. He is a serious world traveler, usually visiting three or four countries a year. So far, he's been to 36!

About the Session

While AdWords is a phenomenal customer acquisition tool; the truth is that Google is optimizing their revenue at the expense of your marketing ROI. Join Amit Shah (CMO at 1800 Flowers) and Dave Atchison (CEO, New Engen) as they detail how to mitigate this strain on your marketing dollars. Discussion points include the value of understanding how Google sets up your AdWords campaigns to their benefit and how granular bidding and targeted testing can give you more control to maximize your profitability. The best companies control their own fates – so should you.

About the Speakers

Amit Shah

Speaker | CMO @ 1-800 Flowers

As Chief Marketing Officer, 1-800-Flowers.com, Amit is responsible for leading a multi-channel marketing strategy for the brand across online, digital and social channels. Additionally, he manages innovation partnerships and provides strategic direction for the growth and development of mobile and social commerce across the company’s entire portfolio of brands.

Amit has a proven track record for leading digital and performance marketing, while rapidly scaling user acquisition and revenue streams. He joined 1-800-Flowers.com in September 2011 to manage online, mobile and social marketing initiatives. Over the next several years, he was promoted to roles of increasing responsibility and was named Chief Marketing Officer in March 2017. Prior to joining the company, Amit held strategy and business development roles at FTD, Visiting Nurse Service of New York and McKinsey & Company.

Under Amit’s leadership, the company continues to be at the forefront of implementing new and emerging technologies. To nurture and grow the entrepreneurial spirit across the company’s portfolio of brands, Amit oversees the company’s Digital Leadership Program, an incubator for young talent and catalyst for driving innovation throughout the organization.

Amit is a member of the Board of Directors and Executive Committee for the Mobile Marketing Association. He has a master’s degree in Liberal Arts and Sciences/Liberal Studies from Harvard University and a Bachelor of Arts in Liberal Arts from Bowdoin College.

Dave Atchison

Speaker | CEO @ New Engen

Dave is CEO of New Engen, a performance-driven marketing technology company accelerating customer growth through digital marketing optimization. Prior to New Engen, Dave was SVP of Marketing at zulily where he was responsible for aggressive growth through email, affiliate/partner marketing, SEM, SEO, viral marketing and social networking. Prior to zulily, Dave was Director of Marketing and Analytics at Red Envelope where he helped drive significant year over year growth in a down economy.

About the Session

ThirdLove built their company on one simple truth - bra shopping sucks. Ra’el Cohen, ThirdLove’s Chief Creative Officer, takes the CommerceNext stage to show you how they disrupted the $6B US lingerie market by developing an online bra shopping experience combining authenticity and technological savvy. Learn how ThirdLove’s Fit Finder technology does more than just find the right bra for their customers - it does everything from inform supply chain and inventory decisions to creating legions of loyal ThirdLove customers.

About the Speaker

Ra'el Cohen

Speaker | Chief Creative Officer @ ThirdLove

Ra’el Cohen is the Chief Creative Officer at ThirdLove. Ra’el began her career designing Mervyn’s contemporary lingerie label H&H for the retail giant Target Corp. In her seven years with the company she quickly rose through the ranks from lingerie to junior’s fast fashion, managing a team through the development and design process for the brand. She then caught the entrepreneurial bug and left to launch her own high-end lingerie line, Luv & Honey. Cohen holds an undergraduate degree in Fashion Design from The Fashion Institute of Design & Merchandising.

About the Session

Understanding the difference between “Need” versus “Want” based retail is the key to Footlocker’s digital strategy. Lend an ear while Vijay Talwar, President - Digital, Footlocker.com, explores this concept by explaining the differences between Millennial and Gen-Z spending habits; how new payment and image recognition technology drives revenue; why elevating convenience to the level of experience matters; and - perhaps most curiously - why it should matter to you that he keeps a pair of his son’s sneakers under lock and key.

About the Speaker

Vijay

Vijay Talwar

Speaker | President, Digital @ Footlocker

Vijay Talwar serves Foot Locker, Inc. as President - Digital overseeing their global digital portfolio. Vijay has served as the CEO, CFO and President at Blue Nile, and was CEO of the William J. Clinton Foundation India. Vijay also worked at Nike, where he served as the Chief Operating Officer for Central Europe, Middle East and Africa. Prior to Nike, Vijay was a Consultant at Bain & Company. Vijay holds an MBA from the University of Chicago.

About the Session

For Tricia Nichols, ‎Estée Lauder’s VP of Global Consumer Marketing & Engagement, success boils down to one thing: bonding with your customers. We close CommerceNext 2018 with the story of how Estee Lauder uses storytelling at scale to build the bonds that matter. Tricia will discuss the definition of brand bonding and microstroytelling, how they deliver it across all channels (including Google Home), and explain the why they measure success one customer at a time.

About the Speaker

Tricia Nichols

Speaker | VP, Global Consumer Marketing & Engagement @ Estée Lauder

As the Senior Vice President, Global Consumer Marketing for Estee Lauder, Tricia is responsible for driving consumer-centric platforms and strategies through innovative storytelling, omnichannel experiences and emerging technologies that will connect the Estee Lauder brand with the consumer wherever she is using, buying or sharing beauty.

Prior to joining Estée Lauder, Tricia served as the Global Lead of Consumer Engagement, Integrated Marketing & Partnerships at Gap Inc. She has also held senior positions at Pepsico, Mediacom and recently consulted in Women's Marketing for Under Armour. She has also lent her time to Academics, serving as an Adjunct Professor of Marketing and Media at SMU.

Tricia is currently also an Angel investor and Advisor for start-ups in mobile video, entertainment and hospitality. She was recently named a Women To Watch by Brand Innovators and named Top Women in Omnichannel Retail.

About the Session

Levi Strauss & Co. has never been hotter. Carrie Ask, Levi’s EVP and President of Global Retail, takes our stage to share how insights gleaned from an intensive corporate soul searching came to reinvigorate the iconic clothing brand. Learn how Levi’s made their stores more compelling and relevant by such counter-intuitive moves as reducing the amount of space dedicated to product; discover how they profited from having fewer customers in their stores and much more.

About the Speaker

Carrie Ask

Carrie Ask

Speaker | EVP and President, Global Retail @ Levi Strauss & Co.

Carrie Ask is the Executive Vice President and President, Global Retail for Levis Strauss & Co. where she is responsible for leading all aspects of Levi Strauss & Co.’s global retail business. She oversees more than 2,800 retail stores, including franchised, company-operated mainline and outlet stores, and shop-in-shops dedicated to the Levi’s® and Dockers® brands. She works in close partnership with the global ecommerce team to grow a best in class, seamless direct-to-consumer retail business.

About the Session

In this thoughtful presentation, Optimove’s CEO Pini Yakuel explains why the prevailing paradigm of acquisition / retention marketing is already being replaced by an even more powerful concept: Relationship Marketing. Although Pini will offer insight for how to improve your current retention efforts; the main thrust of the talk concerns how to prepare for the near future by discussing how to choose the right tech stack, develop the proper organization structure and, most importantly, identify, hire and retain the people with the specific skills you will need to thrive in the AI-dominated, relationship marketing driven future of retail.

About the Speaker

Pini Yakuel

Speaker | CEO @ Optimove

Pini Yakuel is founder and CEO of Optimove, provider of the Science-First Relationship Marketing Hub. Pini’s extensive experience in analytics-driven marketing, business consulting and sales, along with his innovative approaches to entrepreneurship and business-building, have earned him recognition as a thought leader. Pini has led Optimove to become a market leader, with hundreds of brands using his company’s software and services to orchestrate and automate highly-effective personalized CRM.

About the Session

Artificial Intelligence is changing everything in retail: from improving marketing efficiency to altering the relationships retailers have with vendor partners. In this session, our panelists will discuss why retailers must clearly understand their marketing strengths, weaknesses and brand value proposition to know when and how to use AI to maximum effect. Specific topics include: where AI currently excels and where it does not; how AI will alter the services agencies provide and how retailers will measure the effectiveness of their partner vendors; the problems associated with hiring qualified staff and data bias; and why it is vital to get customers comfortable with interacting with AI powered technology.

About the Speakers

Jesse Horwitz

Speaker | Co-Founder @ Hubble

Born and raised in NY, Jesse Horwitz studied economics and finance at Columbia University. Horwitz joined the investment team for Columbia University’s endowment in 2013 and then spent a year at Harvard Law School, where he secured an internship with Bridgewater Associates and met his future business partner, Benjamin Cogan. Together Horwitz and Cogan founded Hubble, a direct-to-consumer, subscription contact lens company, where Horwitz focuses his efforts on fundraising, business development and regulation compliance.

Charlie Cole

Speaker | Global Chief eCommerce Officer @ Tumi/Samsonite

Charlie Cole joined TUMI in 2015 as the Company’s Chief Digital Officer. In this role, Mr. Cole is responsible for overseeing and developing the brands’ national and international e-commerce and digital platforms.  Since Samsonite’s acquisition of Tumi in 2016, Charlie has also taken the role of Global Chief eCommerce Officer for Samsonite Corporation – which includes oversight of global strategy for brands such as Samsonite, American Tourister, Hartmann, Gregory, High Sierra and others.

Mr. Cole brings a mix of entrepreneurial and institutional knowledge to the Company with success in both fields, and a focus on creating structures to empower creativity driven by energy and objectivity. Prior to joining TUMI, Mr. Cole held various leadership positions, including serving as CEO of The Line, and head of e-commerce for Lucky Brand and Schiff Nutrition, the largest acquisition of a VMS company in the history of Wall Street.

Eric Tsai

Speaker | VP of Marketing & Analytics @ Joybird

Jeremy Miller

Speaker | VP of Marketing @ Sentient

Jeremy Miller is Vice President of Marketing at Sentient Technologies, responsible for managing all aspects of the company’s marketing activities and initiatives including corporate programs and the digital commerce product lines. Prior to joining Sentient, Jeremy was the Customer Innovation Leader at GE Oil & Gas’ $5B Measurement and Control business, where he was responsible for identifying new market opportunities for GE’s industrial solutions for the power generation and oil & gas verticals. Prior to joining GE Oil & Gas, Jeremywas the Software Product Manager for GE Appliance’s Connected Home platform, where he was responsible for bringing to market GE’s first IoT platform for wi-fi connected appliances. Before GE, Jeremy was the Product Marketing Manager at CloudPrime—a secure enterprise messaging start-up—where he was responsible for the company’s go-to-market strategy, demand generation, and messaging and positioning for its financial services, healthcare and travel services offerings. Prior to CloudPrime, Jeremy was a founding member at the software incubator Originate, Inc. where he helped grow the company and incubate over a dozen start-ups. Jeremy holds a Master’s in Business Administration and a BA in History from the University of Hawai’i at Manoa.

About the Session

Amazon’s retail juggernaut impacts all aspects of retail - including Direct to Consumer (DTC) brands that, by their very nature, should be better positioned to withstand the Seattle Slugger. In this session, our panel of retail experts discusses how companies with significant DTC revenue are responding to this challenge. Topics include, selling (and not selling) on Amazon to defend your brand, using Amazon's excellent logistics system to improve delivery times and increase revenue, and trying to meaningfully engage with your customers on a platform as large as Amazon.

About the Speakers

Ruthie Ackerman

Moderator | Deputy Editor @ Women@Forbes

Ruthie Ackerman is the deputy editor at Women@Forbes, where she curates the site's content, community and events. She has spent her career focused on women's leadership as a journalist, editor, and communications strategist. When she's not catching up on the stacks of magazines sitting on her coffee table, she is working on a memoir. You can follow her on Instagram or Twitter at @ruackerman.

Sid Jatia

Speaker | VP of Global eCommerce @ Under Armour

Sid is a business leader with 18 years of successful track record leading large organizations through a digital-first sensibility. Currently, at Under Armour, Sid leads the Global Ecommerce business which is operationalized in 30+ countries. In addition, his team is focused on digital commerce growth with emphasis on Connected Fitness monetization, integrated retail, as well as cultivating and standing up new business models.

An agency veteran, Sid previously spent a decade with Razorfish, leading Omnichannel transformation for brands globally, with notable work for Target, JC Penney, Express and AT&T.

George Nahra

Speaker | SVP of Business Development @ Chico's FAS, Inc. 

George Z. Nahra is Senior Vice President, Business Development of Chico's FAS, Inc. He joined the Company in October 2016 and has over 20 years of retail, consulting and general management experience.

In his new role, which he began in February 2018, Mr. Nahra focuses on building businesses in new, non-core channels and categories that are consistent with Chico’s FAS’ overall strategy, that help amplify each brand’s positioning and drive customer acquisition. Mr. Nahra has signed deals for Chico's FAS with Amazon, Shoprunner, Starboard Cruise Services, Princess Cruise Lines, a new airport operating partner and a new Mexico franchisee. He previously served as Senior Vice President, Strategy, Business Development and International at Chico's FAS.

Mr. Nahra's retail experience includes several years at specialty retailer Abercrombie & Fitch Co. as VP of Strategic Planning and Customer Insights from 2011-2015 and senior merchandiser from 1998-2002. His consulting experience includes serving retail and consumer clients at McKinsey & Co. from 2004-2008, and then running his own consulting firm for several months from 2015-2016. In addition, Mr. Nahra spent several years at Bridgewater Associates as a Senior Management Associate, from 2009-2011.

Mr. Nahra received his undergraduate degree from Duke University and his MBA from The Wharton School.

Cheryl Kaplan

Speaker | President @ M. Gemi

Cheryl Kaplan is the Co-Founder and President of M.Gemi, a brand reinventing the luxury market by bringing the highest quality, handcrafted, Italian made footwear directly to consumers at uncommon prices. Cheryl oversees creative and brand management, technology, client experience, merchandising, planning and programming. Under her stewardship, M.Gemi has seen rapid growth in the 3 years since launch- swiftly moving to the forefront of the new luxury market.

Josh Owens

Speaker | CEO @ SupplyKick

Josh Owens is the CEO at SupplyKick, an integrated marketplace retailer that helps brands maximize their full potential on Amazon through lasting partnerships. Josh has helped multiple internet start-ups scale with broad experience in online and offline marketing campaigns, e-commerce acquisitions, financial forecasting, and operational strategy. SupplyKick was listed at #399 on the 2017 Inc. 500 list, #4 on Indiana Business Journal's 2017 Fast25, and was named Scale-Up of the Year ($5-20M) at the 2018 Techpoint Mira Awards.

About the Session

Consumer shopping habits have changed dramatically in a short amount of time, and so have retailers’ strategies. Our panel of venture capitalists and retail experts will discuss their most exciting investments in brick-and-mortar and digital innovations, what precautions they increasingly work into retail funding agreements, how the industry is incorporating informatics and hiring experts and what buzzwords and assumptions need to be retired.

About the Speakers

Tiffany Hsu

Moderator | Reporter @ The New York Times

Tiffany Hsu is a breaking news reporter on the Business Desk, where she has written about e-commerce, the evolution of brick and mortar retail, shopping psychology, corporate activism and more. Before joining The Times in 2017 she covered economic and retail news for The Los Angeles Times and earned an M.B.A. from Columbia University.

Beth Ferreira

Speaker | Managing Director @ FirstMark

Beth Ferreira is a Managing Director at FirstMark Capital.  Prior she founded and was the Managing Partner at WME Ventures, the venture capital arm of WME IMG. An accomplished operations leader, company advisor and venture investor, Beth focuses on next generation commerce, consumer tech and enterprise companies.

Prior to this role, Beth was Chief Operating Officer at Fab where she led the strategic development and expansion of the company’s global operations and customer service infrastructure. As an early senior executive at Etsy, Beth served as Vice President, Finance & Operations and played a pivotal role in transforming the company into a lifestyle brand and profitable global e-commerce platform, seeing revenue growth skyrocket during her tenure. Before joining Etsy, Beth has also held positions at Flatiron Partners, The Boston Consulting Group and Union Bank of Switzerland.

Beth holds a Bachelor of Arts degree from the University of Pennsylvania and an MBA from the Wharton School of Business.

Anu Duggal

Speaker | Founding Partner @ Female Founders Fund

Anu is the Founding Partner of Female Founders Fund, an early-stage fund investing in technology companies started by women. Through the Fund, Anu has invested in some of the fastest growing female-led start-ups nationwide including: Eloquii, WayUp, Tala, Zola, Primary, Thrive Global, WinkyLux and more. She has been praised for her impact in diversifying venture capital, and has been distinguished on Business Insider’s “Ultimate List of Female Startup Investors,” and “Top 4 Venture Firms Investing in Women”. She has earned distinction in the venture industry as a recurring judge for TechCrunch Disrupt’s Startup Battlefield, and in 2016 was awarded as “Woman of Distinction” by the NCCWL. Anu began her tech career as a co-founder of Exclusively.in, a private sale e-commerce company backed by Accel & Tiger which was acquired by Myntra in 2012. She is a Board Observer for ELOQUII, Maven Clinic, and Landit and a Board Member for WinkyLux and The Rubin Museum of Art. She holds an MBA from London Business School and a B.A from Vassar College.

Jamison Hill

Speaker | Principal @ Bain Capital Ventures

Jamison joined Bain Capital Ventures in 2014 to invest in application software and consumer companies. Prior to Bain Capital Ventures, Jamison held operational roles at Bonobos, an e-commerce-driven apparel brand headquartered in New York City. At Bonobos, Jamison focused on building out both the brand’s analytical capabilities and his own personal wardrobe with the help of an excellent employee discount. He was named to Forbes “30 Under 30” Venture Capital list in 2016.

Gordon Meyer

Speaker | VP of Marketing @ Lampix

Gordon Meyer is a 20-year industry veteran in the advertising and marketing field with a wealth of experience working at disruptive companies. Gordon is VP of Marketing for Lampix, the first hardware and software solution that turns any surface into a smart, augmented reality surface and the first blockchain based ‘image mining’ network for augmented reality.
Previously he headed up Marketing for YouVisit an immersive technology and services company. Before joining YouVisit, Gordon initiated digital marketing strategies for Sirius Satellite radio for 11 years helping the company move from a risky disruptive entertainment company to established dominance with over 30 million subscribers.
Gordon was an early pioneer in digital advertising and website creation space at Razorfish servicing fortune 100 clients as they formulated their digital strategy in the 1990s. Gordon honed his marketing skills in the leadership program at J. Walter Thompson advertising working alongside some of the best and brightest in traditional marketing consulting for Warner-Lambert, Kelloggs, Unilever and Merck pharmaceuticals.

Gordon has been featured on NPR’s All Tech Considered, as well as publications such as INC Magazine, Chicago Tribune, Skift and Brandchannel among others. In 2015 Gordon was named “Top 40 under 40 Brand Marketers” by Brand Innovators a premier Marketing industry think tank.
Gordon currently sits on the Board of Advisors for BWG Strategy an invite-only network for senior executives across technology, media and telecom. Additionally, Gordon sits on the Board of Directors for a local Brooklyn Soup Kitchen and homeless shelter. He lives in Brooklyn with his wife and two daughters.