Conference Agenda

July 31 - Aug 1, 2019 / Grand Hyatt New York, NY 10017

Day One

Wednesday, July 31st, 2019

7:30am

Early Entry / Registration Opens

8:00am - 9:00am
60 mins

Breakfast

9:00am - 9:15am
15 mins

Welcome to CommerceNext

Scott Silverman
Co-Founder @ CommerceNext

9:15pm - 9:35pm
20 mins

Keynote

Deconstructing Today's Digital-First Consumer

Maureen Sullivan
COO @ Rent the Runway

Interviewed by Danny Wright
Chief Brand Officer @ AdWeek

More >

9:40am - 10:00am
20 mins

Keynote

Measuring Up: How 100+ Leading Retailers Are Investing in Digital Commerce

Bob Meixner
Director of Product Strategy - Commerce & Loyalty @ Oracle

More >

10:00am - 10:20am
20 mins

Break

10:20am - 10:50am
30 mins

Panel

Unlocking the Secrets to Loyalty and Retention

Moderator: Scott Ableman
SVP Marketing, Americas @ GTT

Andrea Zaretsky
SVP, CRM & Loyalty @ Sephora

Sunil Kaki
SVP of Marketing @ Thrive Market

Liesel Walsh
VP, CRM, Loyalty and Insights @ Party City

Lewis Gersh
Chief Stamp Licker @ PebblePost

More >

10:55am - 11:25am
30 mins

Panel

The Balancing Act: Brand vs Performance Marketing

Moderator: Sean Finnegan
Partner @ Chameleon Collective

Tom Montgomery
Co-Founder & Chief Digital Officer @ Chubbies Shorts

Karen Clark
VP of Marketing Communications & Partnerships @ thredUP

Carrie Ask
Brand President @ Men's Wearhouse

Matt Gilbert
CEO @ Pepperjam

More >

11:25am - 12:05pm
40 mins

Roundtable Discussions

12:05pm - 1:05pm
60 mins

On the Menu: Networking & Lunch

1:05pm - 1:25pm
20 mins

Keynote

Purple & The Power of Brand Storytelling

Joe Megibow
CEO @ Purple

More >

1:30pm - 1:50pm
20 mins

Keynote

Personalization as a Full-Funnel Strategy: How to Do It At Scale

Joe Yakuel
Founder & CEO @ Agency Within

Mike Lackman
CEO @ Trade Coffee

More >

1:50pm - 2:10pm
20 mins

Break

Breakout Sessions

Breakout Theme: Elevating Marketing Fundamentals

2:10pm - 2:30pm
20 mins

Session 1

Track: Scaling Core Marketing Channels

Next Generation Facebook & Instagram Marketing for Retail

Kevin St. John
Industry Manager, Retail @ Facebook

Conor Ryan
Co-Founder & CIO @ StitcherAds

More >

Track: Storytelling & Organic Marketing

Organic Social: How to Build a Community of Raving Fans

Moderator: Farzana Nasser
Marketing Strategy Consultant @ Chameleon Collective

Emily Culp
President @ CoverFX

Griffin Thall
CEO & Co-Founder @ Pura Vida Bracelets

More >

Track: Retention & Customer Lifetime Value

Personalized Promotions for Subscriber Growth: A Headspace Success Story

Dan Kessler
VP Business Development & Partnerships @ Headspace

More >

2:45pm - 3:05pm
20 mins

Session 2

Track: Scaling Core Marketing Channels

Reverse Engineering Google: A Deep Dive into Smart Bidding

Andreas Reiffen
Founder and CEO @ Crealytics

More >

Track: Storytelling & Organic Marketing

Secrets to Survival: Five Facebook Growth Drivers Every E-comm Marketer Must Know

Simon Whitcombe
VP, Global Marketing Solutions – eCommerce, Disruptors, Travel @ Facebook

More >

Track: Retention & Customer Lifetime Value

After the Buy Button: CLTV Leakage and Why Marketing Should Own the Customer Experience

Indy Guha
VP Growth Marketing @ Signifyd

Meg Bedford
VP, E-Commerce @ TUMI

More >

3:20pm - 3:40pm
20 mins

Session 3

Track: Scaling Core Marketing Channels

Amazon: The Five Steps to Sales Growth

Joshua Owens
CEO @ SupplyKick

Derek Laninga
National Sales Manager @ Dometic

More >

Track: Storytelling & Organic Marketing

Partnership Performance: a Discussion with Squarespace

Veronica Gauthier
Director of Key Accounts @ Acceleration Partners

Brianna Hanan
Media Strategist, Media and Acquisition @ Squarespace

More >

Track: Retention & Customer Lifetime Value

Measuring Up: How Dagne Dover Uses Customer-Centric Benchmarking to Build their Brand

Margaret Gorin
Head of Growth Strategy @ Custora

Vadim Grinberg
VP Consumer Growth & Insight @ Dagne Dover

More >

3:55pm - 4:15pm
20 mins

Session 4

Track: Scaling Core Marketing Channels

The Science of Path to Purchase in a Customer-Obsessed World

Julie Lyle
Former CMO @ Walmart, Prudential, Barnes & Noble

Shawn Schwegman
Co-Founder @ DemandJump

More >

Track: Storytelling & Organic Marketing

How Leading Retailers Use Conversational AI to Drive Sales

Christian Brucculeri
CEO @ Snaps

Naomi Jacobs
Director of Social Strategy & Business Development @ QVC

Ramesh Ayyagari
Manager of Digital Product Management & Strategy @ Lane Bryant

More >

Track: Retention & Customer Lifetime Value

Engaging On-The-Go Shoppers with Mobile Messaging

Brian Long
CEO @ Attentive

Allie Egan
President and CEO @ Cynthia Rowley

More >

4:15pm - 4:35pm
20 mins

Break

4:35pm - 5:05pm
30 mins

Panel

Getting Under the Hood with Attribution

Moderator: Rick Egan
SVP, Marketing @ US Autoparts

Geoffrey Sanders
Senior Vice President, Growth @ Casper

Barkha Saxena
Chief Data Officer @ Poshmark

Stephen Kuhl
Co-Founder & CEO @ Burrow

Scott Gifis
President @ AdRoll

More >

5:10pm - 5:30pm
20 mins

Keynote

Doing Well While Doing Good: How Tumi Makes the Connection

Charlie Cole
Global Chief eCommerce Officer @ Samsonite
Chief Digital Officer @ Tumi

Steele Ford
SVP, Strategic Partnerships @ ALSAC/St. Jude Children's Research Hospital

More >

Day Two

Thursday, August 1st, 2019

7:30am

Early Entry / Registration

8:00am - 9:00am
60 mins

Breakfast

Sponsored by D3 NYC

9:00am - 9:10am
10 mins

Welcome to CommerceNext

Veronika Sonsev
Co-Founder @ CommerceNext

Jon Mandell
SVP, Membership Marketing & Global Ecommerce @ WW

9:10am - 9:30am
20 mins

Keynote

Why Customer Experience is The Ultimate Marketing Tool

Ali Weiss
SVP of Marketing @ Glossier

More >

9:35am - 9:55am
20 mins

Keynote

How Mastering Retention Can Fuel Acquisition

Yoav Susz
VP, Revenue @ Optimove

Elisha Singh-Kramer
Lifecycle Marketing Manager @ Talkspace

More >

9:55am - 10:20am
25 mins

Break

10:20am - 10:40am
20 mins

Keynote

Adapting Traditional Retail for Today's Digital Customer

Denise Incandela
Head of Fashion Group @ Walmart

Interviewed by Sarah Nassauer
Reporter for Wall Street Journal

More >

10:45am - 11:15am
30 mins

Panel

Level Up the Foundations: Search, Social & Video

Moderator: Emily Hickey
Founder @ Chief Detective Growth Consulting

Jason Nickel
Former VP @ GREATS

Leslie Emmons Burthey
VP of Marketing @ FabFitFun

Sarmad Saghir
VP of Acquisition @ Adore Me

Christina Augustine
Chief Customer Officer @ Bloomreach

More >

11:15am - 12:00pm
45 mins

Roundtable Discussions

12:00pm - 1:00pm
60 mins

On the Menu: Networking & Lunch

1:00pm - 1:25pm
25 mins

Keynote

How to Create A Test & Learn Culture Without Fear

Laura Jones Joukovski
CMO @ TechStyle Fashion Group

More >

1:25pm - 2:00pm
35 mins

Panel

The Ingredients of a Successful Marketing Team

Moderator: Kieran Luke
GM Credentials @ General Assembly

Micky Onvural
CEO @ Bonobos

Ben Harrell
CMO @ Priceline

More >

2:00pm - 2:15pm
15 mins

Break

Breakout Sessions

Breakout Theme: The Next Marketing Frontier

2:15pm - 2:35pm
20 mins

Session 1

Track: Traditional Media: What's Old is New

How Rothy's Unlocked DNVB Success by Applying a Digital Approach to TV

Philip Inghelbrecht
CEO @ Tatari

Matt Gehring
Vice President, Growth @ Rothy's

More >

Track: AI & Marketing Automation

CDPs & Intelligent Segmentation for Personalization at Scale

Tamara Gruzbarg
Head of Industry Insights @ ActionIQ

Nivy Swaminathan
DVP, Analytics @ Hudson's Bay Company

Michelle Glazer
Director of Analytics, WeightWatchers

More >

Track: The Future of Marketing & Ecommerce

Creating Immersive Customer Experiences Using AR & 3D Rendering

Dalia Lasaite
CEO @ CGTrader

More >

2:50pm - 3:10pm
20 mins

Session 2

Track: Traditional Media: What's Old is New

Digging into Digital Audio Advertising: Making the Most of Streaming Music, Podcasts and Smart Speakers

Lauren Fisher
Principal Analyst @ eMarketer, Inc.

More >

Track: AI & Marketing Automation

Return of the Mack: Achieving Unprecedented Growth on Paid Search & Shopping

Justin Hayashi
President & Co-Founder @ New Engen

Brian Fesen
Head of Marketing @ Mack Weldon

More >

Track: The Future of Marketing & Ecommerce

How Alternative Payments Can Drive Business Results

Gaurav Agarwal
SVP, Growth & Strategy @ Molekule

Jennifer Bennett
Senior Director, Sales @ Affirm

Michael Mayfield
General Manager of Digital @ Timbuk2

More >

3:25pm - 3:45pm
20 mins

Session 3

Track: Traditional Media: What's Old is New

Marketing Inside the Box: Packaging as a Marketing Platform

Danielle Brown
CMO @ Knix

Jennifer Daly
Director of Marketing @ LimeLight

More >

Track: AI & Marketing Automation

Marketing Creative: From Human + Guesswork to Human + Machine

Ryan Deutsch
SVP of Global Customer Success @ Persado

More >

Track: The Future of Marketing & Ecommerce

Creating Customer Experiences That Drive Lifetime Value

Sam Yagan
CEO @ ShopRunner

Payal K. Pande
Vice President, Global Membership Rewards and Loyalty Benefit Partnerships @ American Express

Phillip Jackson
Co-Host @ FutureCommerce Podcast

More >

4:00pm - 4:20pm
20 mins

Session 4

Track: Traditional Media: What's Old is New

Direct Mail for the Digital Age: Personalized and Attributable Physical Mail at Scale

Tatiana Afanasyeva
Head of Marketing & Growth @ Lob

Ray Yang
Director of Growth Marketing @ ThredUP

More >

Track: AI & Marketing Automation

How Snowe Home Automates Thoughtful Communication with Consumers

Andrés Modak
Co-Founder and Co-CEO @ SNOWE

Jack Riker
Director of Client Partnerships @ BounceX

More >

Track: The Future of Marketing & Ecommerce

The Future of DTC Brands

Web Smith
Founder @ 2PM, Inc.

Interviewed by Zia Daniell Wigder
Chief Global Content Officer @ Shoptalk

More >

4:20pm - 4:35pm
15 mins

Break

4:35pm - 5:00pm
25 mins

Keynote

In-Store Experience is the Future of Retail

Rachel Shechtman
Founder, STORY & Brand Experience Officer @ Macy's

More >

5:00pm - 5:30pm
30 mins

The CommerceNexty's

Peer-Reviewed Awards Recognizing Marketing Achievements for Retailers & DTC Brands

MC: Yao Huang / Founder @ The Hatchery

5:30pm - 6:30pm
60 min

Closing Reception

About the Session

About the Speakers

Maureen Sullivan

Speaker | COO @ Rent the Runway

Maureen Sullivan serves as COO of Rent the Runway, where she drives growth and delivery of customer experience across all areas of the business. In her role as COO, she oversees numerous functions across the company including brand, marketing, product marketing, communications, design, creative and UX, as well as brand partnerships, fashion, merchandising and production. She also oversees the Customer Experience function -- including the RTR store experiences. In her charter as COO, Maureen helps drives x-functional teams to deliver world-class experiences for RTR customers and reach financial objectives to fuel future growth. Previously, Maureen worked at AOL as President of AOL.com and Lifestyle Brands, where she led all elements of the AOL.com experience including programming, product, and engineering, as well as overseeing strategy, partnerships, and operations. Prior to this role, she was Senior Vice President of Brand, Marketing and Communications at AOL, a role in which she managed brand development and led the global re-branding of AOL. She managed consumer marketing and media investments, as well as public relations, internal communications, and company-wide CSR initiatives. Prior to that, Maureen was Chief of Staff at Google to the Global President of Advertising & Commerce. She serves on the board of the non-profit, Network for Good. Maureen graduated from Stanford University and lives in New York City with her husband and 3 children.

Danny Wright

Speaker | Chief Brand Officer @ AdWeek

Danny Wright combines a wealth of experience creating strategic partnerships for some of the industry's most well know stars including, Aerosmith, Mariah Carey, Lauryn Hill, Dido, Maxwell, Run DMC, The Fugees, and Erykah Badu. As a sales and business development executive Mr. Wright has worked with Fortune 100 brands such as P&G, Dell, Samsung, Intel, AT&T, Verizon and media companies like MTV, VH1, NBC/Telemundo, Bravo and the BBC. Mr. Wright has over 20 years of professional experience leading sales and business development teams and executing high revenue deals. Currently, as the Chief Brand Officer at Adweek, Mr. Wright is charged with developing the global strategy for all Adweek awards, events and the relaunch of Brandweek.

About the Session

With all the buzz about DTC brands, CommerceNext and Oracle conducted research showing how DTC brands are outspending traditional retail brands in marketing—and what challenges and opportunities this brings. In this session, Oracle execs will walk us through this report and its implications that a new “experience economy” is on the retail industry’s horizon. What is an experience economy and how can retailers and brands support that journey through the proper technology and marketing investments? We’ll find out.

About the Speakers

Bob Meixner

Speaker & Advisor | Director of Product Strategy - Commerce & Loyalty @ Oracle

Bob Meixner is Director of Product Strategy, Oracle Commerce Cloud and Loyalty Cloud, focused on omnichannel, AI-driven commerce and marketing. Meixner has been helping businesses optimize and scale their digital experiences for 13 years. He resides in New York City and when he’s not talking about digital customer experience, he can found navigating the boutique fitness studio scene.

About the Session

About the Speakers

Scott Ableman

Speaker | SVP Marketing, Americas @ GTT

Scott is a marketing executive, advisor, and VC for companies in the ecommerce, digital media, and ed tech space. He has served as Chief Marketing Officer for three Internet Retailer 500 companies, and is currently building a marketing function in the Americas for cloud networking giant GTT.

Andrea Zaretsky

Andrea Zaretsky

Speaker | SVP, CRM & Loyalty @ Sephora

Andrea Zaretsky is SVP, Client Engagement, at Sephora, where she leads Loyalty and CRM. Prior to Sephora, Andrea spent the majority of her career at American Express, most recently leading Customer Marketing for the US Card Business.

sunil kaki

Sunil Kaki

Speaker | SVP, Marketing @ Thrive Market

Sunil is a marketing executive with a proven track record for building high performing teams at Amazon, Intuit and ​Zulily. He is the SVP of Marketing at Thrive Market, a membership-based market that makes high-quality healthy products for every lifestyle.

More recently, he led the consumer marketing teams at ​Zulily ($1.5B in annual revenue and 25MM emails sent/day) and the global Paid Social efforts at Amazon ($120M budget/yr with Facebook and Twitter).

Liesel Walsh

Liesel Walsh

Speaker | VP, CRM, Loyalty and Insights @ Party City

Lewis Gersh

Lewis Gersh

Speaker | Chief Stamp Licker @ PebblePost

Lewis Gersh is Chief Stamp Licker (CEO) of PebblePost. Prior to PebblePost, Lewis founded Gersh Venture Partners (later Metamorphic Ventures), one of the first and largest seed venture funds in the country, focused primarily on B2B marketing and e-commerce technologies. The fund specialized in retargeting, e-commerce and database marketing. Prior to Metamorphic, Lewis founded and ran Worldly Information Network, a database direct marketing company that published on over 40 topics and delivered upwards of 1 billion email newsletters through both O&O and network sites. Lewis has served on many corporate and nonprofit boards, and is an accomplished endurance athlete, having competed in many Ironman triathlons, ultramarathons and parenting. He has a B.A. from San Diego State University and a J.D. and Masters in Intellectual Property from UNH School of Law.

About the Session

About the Speakers

Sean Finnegan

Speaker | Partner @ Chameleon Collective

Sean brings a veteran’s perspective to digital media, mobility and social interaction and has held global digital leadership roles at major agencies including serving as Chief Executive Officer of Omnicom Media Group’s (OMG) Digital unit and President and Chief Digital Officer at Publicis’ Starcom MediaVest Group (SMG).

Upon leaving the agency space seven years ago, Sean became a full-time entrepreneur, building a series of companies and taking them through to financial exits. Through Chameleon Collective, Sean has recently incubated a new company called “The Room”, a weekly national salon dinner series for senior marketing executives that focuses on Connections, Content and Commerce. Finnegan is committed to mentorship and as such, is a Guest Lecturer at such venerated institutions as Georgetown University’s McDonough School of Business, Northwestern’s Medill Integrated Communications School and more. For Finnegan’s professional efforts and accomplishments, he has been named an American Advertising Federation Hall of Achievement Inductee, Advertising Age Media Maven, Mediaweek Media All Star, MediaPost All Star, one of min magazine’s “Most Intriguing People,” Internationalist Magazine Agency Innovator and OnMedia’s Madison Avenue “IT” List.

tom montgomery

Tom Montgomery

Speaker | Co-Founder & Chief Digital Officer @ Chubbies Shorts

Tom Montgomery is a Co-founder & the Chief Digital Officer @ Chubbies, the brand that is spearheading the fight against the ever-expanding work week as Warriors of the Weekend. Tom leads all things related to the digital experience at Chubbies including Marketing, E-Commerce, Data & Analytics, and Customer Experience. Prior to co-founding Chubbies, Tom was an associate at Ridge Ventures, a San Francisco based venture capital firm focused on early stage media, e-commerce, and technology investing. Tom graduated from Stanford University in 2008 with a degree in engineering and is a Capricorn.​

Karen Clark

Speaker | VP of Marketing Communications & Partnerships @ thredUP

Karen Clark is VP of Partnerships & Marcom at thredUP. She is focused on inspiring a new generation to think secondhand first through awareness campaigns, industry reports and retail partnerships. Her team recently led the launch of RAAS (Resale-As-A-Service), which allows retailers to plug into thredUP's infrastructure to power secondhand experiences. She also runs the creation of thredUP's Annual Resale Report, the leading industry study examining the trajectory of resale and consumer trends driving its growth. As one of thredUP's first employees in 2010, Karen is passionate about ushering in the circular economy and a building a more sustainable fashion future.

Carrie Ask

Carrie Ask

Speaker | Brand President @ Men's Wearhouse

Ms. Ask joined Tailored Brands in October 2018. Previously, she was executive vice president and president, global retail at Levi Strauss & Company (LS&Co), where she oversaw more than 2,900 retail stores in 30 countries and partnered with the global e-commerce team to define and deliver a seamless direct-to-consumer experience. Prior to LS&Co, Ms. Ask held senior leadership positions at NIKE, Inc., Petco, Target and BC Natural Foods, and served as associate principal in the retail practice at McKinsey & Company. She is a graduate of the United States Naval Academy and began her career by serving as an officer in the United States Navy. Ms. Ask earned a Master’s in Business Administration from Northwestern University, Kellogg Graduate School of Management.

Matt Gilbert

Matt Gilbert

Speaker | CEO @ Pepperjam

Matt is the CEO of Pepperjam. An accomplished marketing cloud and digital advertising leader with a 20‐year track record of building and scaling high‐ growth companies and executing successful turnarounds. Matt is responsible for the overall strategic direction and day‐to‐day leadership of Pepperjam. Prior to joining Pepperjam in January of 2018, Matt was the turnaround CEO of Kinetic Social, a Facebook Marketing Partner. Prior to Kinetic, Matt was the co‐founder and COO of 500friends, a leading global SaaS loyalty marketing platform which he sold to Merkle in 2014. Prior to joining 500friends, Matt served as SVP of General Atlantic portfolio company, Webloyalty.com, where he was responsible for the company's revenue generation activities and customer relationships. Previously, he was a co‐founder and SVP of IAC/InterActive's Advertising Solutions Group and SVP and member of the management team credited with orchestrating the turnaround of Ask.com. Matt has also held key roles at Excite@Home.

About the Session

About the Speakers

joe megibow

Joe Megibow

Speaker | CEO @ Purple

Before joining Purple as Chief Executive Officer, Joe Megibow served as Senior Vice President and Chief Digital Officer at American Eagle Outfitters, Inc. where he oversaw the transformation and growth of American Eagle’s $550+ million direct-to-consumer business between 2012 and 2015. In this role, he built out a global omni-channel strategy and infrastructure, and led all digital marketing, customer operations, engineering and product management efforts. Prior to that, Megibow held several senior roles with Expedia, Inc., including VP and General Manager of Expedia.com, the $10B+ US online travel business. Megibow most recently served as an independent consultant to Advent International, the $41 billion global private equity firm, helping its portfolio companies develop world-class digital capabilities. Megibow earned an MBA from the University of Chicago Booth School of Business and a Bachelor of Science in Electrical Engineering from Cornell University.

About the Session

Let’s be honest—how effective is highly targeted media these days? It’s only gotten more expensive, increasing your customer acquisition costs and making it ever more difficult to scale. Together, Mike Lackman (CEO at Trade Coffee) and Joe Yakuel (CEO at Agency Within) will teach us how to combat this trend and build our own competitive advantages through personalization—at scale and outside of those traditional channels.

About the Speakers

Joe Yakuel

Joe Yakuel

Speaker | Founder & CEO @ AgencyWithin

Joseph is the founder & CEO of Agency Within, a full service digital marketing agency managing budgets over $500MM. Joseph founded the agency in 2015, which has since grown to 100 employees and works with clients such as Nike, Shake Shake & Spanx. Joseph was previously the Senior Director of Digital Marketing and CRM at the Vitamin Shoppe, responsible for customer acquisition & retention for the $100MM+ e-commerce business and 700+ retail stores with revenue approaching $1B. Prior to joining the Vitamin Shoppe, Joseph managed digital marketing for Quidsi(an Amazon company), including Diapers.com, Soap.com, Wag.com and their other family brands with over $500MM in revenue. Joseph received his MBA from NYU's Stern School of Business, specializing in digital marketing, entrepreneurship, innovation and business analytics.

Mike Lackman

Michael Lackman

Speaker | CEO @ Trade Coffee

Mike Lackman is the CEO of Trade Coffee, a technology business that is combining innovations in design, subscription commerce, and data science in order to connect consumers with the country’s best coffee roasters. Since shipping its first box in April of 2018, Trade has made massive strides in realizing its mission of ‘Turning Coffee Drinkers Into Coffee Lovers’, as its roasted-on-demand experience opens the eyes of thousands of customers to the world of specialty coffee every morning.

Prior to Trade, Mike was the CEO and majority owner at PetFlow, where he and his team built a rapidly growing and profitable retailer that successfully exited to the country’s largest distributor of pet products in 2017. A strategy and operations expert, Mike is widely regarded within the e-commerce community as a leader in driving profitable growth and building exceptional teams. He is a frequent speaker on the subject, including engagements at Shop.org, the National Retail Federation, the Wharton School, and as the keynote of Australia’s Online Retailer conference in 2014. He has held numerous Operations Leadership roles, including the Operations team at UncommonGoods as well as the management development program at McMaster-Carr. Mike is a graduate of the University of Pennsylvania, where he studied Latin, Ancient Greek, and Italian.

About the Session

About the Speakers

Kevin St. John

Kevin St. John

Speaker | Industry Manager, Retail @ Facebook

Kevin is an Industry Manager at Facebook, where he currently leads teams specifically focused on Sports and Specialty Retail. In his 5+ years there, he has managed partnerships with some of Facebook’s largest omnichannel retailers, helping them generate creative solutions and meet their business objectives. Before Facebook, he founded ThreadMatcher, a social commerce site that helped personalize the online shopping experience. Kevin has his MBA from NYU Stern and his BA from Hamilton College.

Conor Ryan

Conor Ryan

Speaker | Co-Founder & CIO @ StitcherAds

Conor Ryan is the co-founder and Chief Innovation Officer at StitcherAds. StitcherAds is a Facebook & Instagram Marketing Partner helping retailers and agencies scale full-funnel marketing campaigns. Conor leads the charge on effectively executing omnichannel media campaigns for brands including Finish Line, Saks Fifth Avenue and JOANN. He drives innovations that deliver for clients against a quarter of a billion dollars in ad spend on Facebook & Instagram.

About the Session

By now, every brand knows there is real value to building and maintaining a strong social presence. When customers are true fans and advocates, a brand can spread like wildfire. But, what’s the real ROI from social marketing and how can you achieve it? This session hears from two social powerhouses—CoverFX & Pura Vida Bracelets—on why they reply on organic social marketing for results and the strategies that get them there.

About the Speakers

Emily Culp

Emily Culp

Speaker | President @ CoverFX

Emily Culp joined Cover FX as President in 2018. In her new role, Culp has established the vision and strategic plan for the complexion expert brand that is vegan + cruelty free. In particular, she has developed the global product architecture, as well as evolved the brand positioning in the marketplace to be differentiated, ownable and globally consistent. Additionally, Culp has implemented new sales and education processes and created a new company culture based on transparency, direct communication, accountability, embracing an entrepreneurial spirit and placing an emphasis on consumers at the heart of every decision.

Before joining Cover FX, Culp was most recently the Global Chief Marketing Officer at Keds, where she was responsible for driving the strategic development and creative execution of Keds’ global marketing initiatives including retail development, omni-channel marketing, eCommerce, PR and content.

Throughout the last decade, Culp has had a vast career as an innovative omni-channel marketer with various agency experience at Ogilvy, Arnold and Digitas, as well as client-side leadership roles at some of the world's leading consumer brands including Rebecca Minkoff, Unilever and Clinique.

Culp is a board member at Mizzen + Main (an L Catterton Company) and an advisor at WIRL, Gilman Hill Asset Management and the Thirty Percent Coalition. She frequently lectures at Columbia University (where she holds her MBA) and The Stern School for Business (NYU), and has spoken at numerous industry events, such as Shop.org, NRF, Google Retail Summit, and SXSW. She holds a BA from Wake Forest University, and lives in New Jersey with her husband and two children.

Griffin Thall

Griffin Thall

Speaker | CEO & Co-Founder @ Pura Vida Bracelets

Griffin Thall is the Co-Founder and CEO of Pura Vida Bracelets. Since launching the brand in 2010, Griffin has established himself as a leader in growth and content marketing and helped grow Pura Vida into a multi-million dollar company with over 1.6 million followers on Instagram, providing jobs to more than 650 artisans around the globe and raising more than $1.7 million for charitable causes. Pura Vida Bracelets has been featured on Inc.’s list of "5,000 Fastest Growing Companies in America,” and Griffin was also included in Forbes’ 2015 “30 Under 30” list.

Farzana Nasser

Farzana Nasser

Speaker | Marketing Strategy Consultant @ Chameleon Collective

Farzana is a strategic marketer who has spent her career building and growing companies. She has managed global brands and developed digital marketing strategies for companies including; Unilever, Bugaboo, Betty Crocker and Wyndham Hotels. Farzana founded a marketing technology company, and was the recipient of the Facebook Innovation Award. She is a Consultant at Chameleon Collective and excels at connecting the dots between consumer insights, marketing strategy and organizational design to help brands accelerate growth.

About the Session

Headspace was looking for a new way to attract and keep young, price-sensitive subscribers. The company worked with SheerID to create a student gated offer program that provides a cost-effective way to acquire and nurture the next generation of customers. Building on the momentum and success of the student program, Headspace is now developing a gated offer program for teachers. Join Dan Kessler (VP of Global Business Development) as he shares the campaign growth strategy that boosted Headspace to over 40 million subscribers in 200 countries.

About the Speakers

Dan Kessler

Dan Kessler

Speaker | VP of Business Development & Partnerships @ Headspace

Dan Kessler is a media and technology executive who helps build new businesses. As the V.P. of Business Development and Partnerships at Headspace, he helps make meditation and the pursuit of happiness accessible to everyone by unlocking new opportunities and partnering with the world's best brands and companies. Previously, he was the S.V.P. of Operations & Strategy at Hallmark’s digital media group, Hallmark Labs, where he oversaw day-to-day administration and built new strategic businesses, such as Hallmark’s cutting edge SVOD service and digital greetings initiatives. Dan has worked across media and technology; as an entrepreneur (founding Palindrome Media in 2011), in film production (with Happy Madison and Sony in 2010), in venture capital (with KV in 2009), and in entertainment law (with Greenberg Traurig’s film group in 2004). A graduate of Columbia University and Stanford Business School, he lives in Los Angeles, CA with his wife Emily, daughter Evelyn, and black lab Remy.

About the Session

In response to Amazon’s dominance in product search, Google launched a series of AI-driven retail solutions to bolster their flagging fortunes. The first of these—Google’s Smart Bidding solution—seems to have a lot going for it. Google’s AI-driven bidding leverages unique, real-time query data to assign bids and achieve stated KPIs, giving it a solid advantage over traditional bidding tools. Yet, retailers should be wary. Questions remain surrounding accuracy, KPI alignment and data integration. Join Crealytics Founder and CEO, Andi Reiffen, as he shares first-party data measuring the upsides and challenges in working with Google Smart Bidding.

About the Speakers

Andreas Reiffen

Andreas Reiffen

Speaker | Founder & CEO @ Crealytics

Andreas Reiffen is a thought leader in data-driven advertising. His company Crealytics works exclusively in the retail sector, and offers a holistic approach to search, shopping and paid social campaigns. Andreas is a regular speaker at industry events worldwide.

About the Session

About the Speakers

Simon Whitcombe

Speaker | VP, Global Marketing Solutions @ Facebook

Simon Whitcombe leads the eCommerce, Travel and Emerging Disruptors businesses as VP, Group Lead, within the Global Marketing Solutions team at Facebook. Simon has more than 20 years of traditional and digital media experience in the eCommerce, Entertainment, Travel, Technology and Games industries including being an original founding member of IGN.com in 1996. Before joining Facebook, Simon served as Vice President/GM of the Games and Entertainment Group at CBS Interactive where he oversaw the GameSpot and Metacritic brands. In Simon’s current role, he oversees Facebook’s partnerships with companies such as Amazon, Wish, Uber, eBay, Wayfair and Airbnb.

About the Session

About the Speakers

Indy Guha

Indy Guha

Speaker | VP, Growth Marketing @ Signifyd

Indy Guha is the VP of Enterprise Marketing at Signifyd, where he leads a team that will further accelerate the broader enterprise adoption of the company's solution. Prior to joining Signifyd, Indy was the youngest partner named in Bain Capital Ventures’ history, where he oversaw some of the firm’s key ecommerce-related investments, including SquareTrade, BloomReach, Kenshoo and Signifyd itself. His fascination with the modern commerce technology stack was fanned with Bain Capital Ventures’ investment in Jet.com, the most prominent example of a new breed of ecommerce enterprises.

Meg Bedford

Meg Bedford

Speaker | VP, Ecommerce @ TUMI

About the Session

About the Speakers

Josh Owens

Josh Owens

Speaker | CEO @ SupplyKick

Josh Owens is CEO of SupplyKick, a leading Amazon Marketplace retailer for growing brands. SupplyKick has been recognized nationally for rapid scale by Inc. Magazine, the Indianapolis Business Journal, and TechPoint. Prior to taking over as CEO, Josh was an instructor of economics and statistics in the Butler University Lacy School of Business and helped grow two technology start-ups, Angie’s List and One Click Ventures.

Derek Langinga

Derek Laninga

Speaker | National Sales Manager @ Dometic

About the Session

Partner Marketing has evolved from the early days of affiliate into a strategic, high-growth channel with the ability to optimize relationships to max potential. Brianna Hanan (Media Strategist at Squarespace) and Veronica Gauthier (Director of Key Accounts at Acceleration Partners) discuss the path to performance-based partner marketing and how paying only after results are realized helps brands grow incrementally in ways that are scalable, cost-effective and low-risk.

About the Speakers

Veronica Gauthier

Veronica Gauthier

Speaker | Director of Key Accounts @ Acceleration Partners

Veronica Gauthier is the Director of Key Accounts at Acceleration Partners. Veronica has over twelve years of experience in affiliate and performance marketing and oversees AP’s largest and most complex clients including Airbnb, StubHub, adidas, Target, The Home Depot and Casper. Veronica’s career has included several years at NBC Universal as an in-house manager responsible for the performance marketing of several digital brands under the Golf Channel umbrella. Veronica is proud to have been a guest lecturer on performance marketing at MIT where she spoke on the importance of communicating with data.

Brianna Hanan

Brianna Hanan

Speaker | Media Strategist, Media and Acquisition @ Squarespace

Brianna Hanan heads up paid partnerships and podcast media strategy for Squarespace. Prior to that, Brianna helped another notable name in those spaces, mattress company Casper, bring its brand to life through innovative experiential marketing and partnerships.

About the Session

Ever wonder how your organization is performing relative to industry averages? Learn why benchmarking growth opportunities matter, as well as the key retail performance metrics and averages by competitive set. Plus, the VP of Consumer Growth & Insights at Dagne Dover will share how his team uses data and predictive analytics to set the industry bar in lifecycle management.

About the Speakers

Margaret Gorin

Speaker | Head of Growth Strategy @ Custora

Vadim Grinberg

Speaker | VP Consumer Growth & Insight @ Dagne Dover

About the Session

About the Speakers

Julie Lyle

Julie Lyle

Speaker | Former CMO @ Walmart, Prudential, Barnes & Noble

Julie is a Global Executive, Board Member, Advisor, Investor, & Entrepreneur. She's an accomplished leader who has built winning brands and teams for the world's largest companies and for start-ups. She has a proven track record of reaching diverse consumer segments in both mature and emerging markets. She brings extensive marketing, merchandising and operational expertise with a track record for leveraging innovation & technology to drive customer acquisition, retention, and upsell that delivers long term shareholder value. Julie has a record of growing sustainable profits for public and private enterprises, including Fortune 1, private equity, startups and turn-around businesses worldwide.

Shawn Schwegman

Shawn Schwegman

Speaker | Co-Founder @ DemandJump

Shawn is a professional Entrepreneur, heavily involved with more than a dozen startup companies over the last two decades, both advising and working in pivotal roles running sales, marketing, technology, strategy and operations for companies in early and high growth stages. He was instrumental in driving Overstock.com revenue from $3M to over $800M in 5 years, providing executive oversight in multiple business areas including marketing, technology, customer service, logistics, and operations. He was also a key player at ChaCha responsible for growing customer base from 12M monthly visits to over 80M monthly visits in less than 3 years, catapulting ChaCha into a top 50 US website and top 5 US mobile website. Currently, Shawn is the Co-Founder of DemandJump, a marketing platform that shows companies where to focus their time and marketing spend to drive revenue, fueled by artificial intelligence.

About the Session

Many retailers associate automated agents strictly with customer service. But, as customer service becomes blended across the entire user experience, always-on intelligent bots are also popping up throughout the customer journey. Where are they making the biggest impact now? Sales. Today's Conversational AI automated agents can answer questions, upsell and cross-sell products, or even help make a sale, in addition to merely taking orders. In this session, you'll get exclusive consumer behavior insights and hear directly from Lane Bryant and QVC on how they are leveraging conversational AI to drive sales.

About the Speakers

Christian Brucculeri

Speaker | CEO @ Snaps

Snaps is changing the way brands build and maintain relationships with customers through conversational AI. Global brands including Nike Jordan, Live Nation, Marriott Bonvoy, Ascena Retail, Coty, VICE and more leverage the Snaps technology platform to acquire new customers, increase lifetime value and improve customer experience with a complete AI-powered conversational solution.

Naomi Jacobs

Naomi Jacobs

Speaker | Director, Social Strategy & Business Development @ QVC

Naomi Jacobs is the Director of Social Strategy & Business Development for Qurate Retail Group, the world’s leading video commerce retailer. Naomi has revolutionized the company’s social media strategy at QVC and continues to develop new opportunities across both QVC and HSN. A veteran executive in the social media industry, Naomi has been an integral leader, driving accelerated growth while scaling social and influencer marketing at Qurate.

Ramesh Ayyagari

Speaker | Manager of Digital Product Management & Strategy @ Lane Bryant

Ramesh Ayyagari is the Manager of Digital Product and Strategy at Lane Bryant, the leading size-inclusive retailer transforming the fashion industry. In his role, Ramesh focuses on delivering next-generation digital experiences that drive brand engagement, increase conversions, build customer loyalty, and reduce operating costs. A veteran specialist in digital product management, Ramesh has been an integral leader, responsible for strategic product development, delivering revolutionary consumer experiences and services.

About the Session

Designer apparel brand Cynthia Rowley was looking for a new way to creatively engage on-the-go shoppers and have a positive impact on conversion rates. In an effort to reach mobile shoppers in a personalized way, Cynthia Rowley rolled out a text message marketing channel. Now, the brand uses mobile messaging in a variety of ways, from alerting subscribers of new product arrivals and limited-time promotions, to sending location-specific event invites. Learn from Cynthia Rowley’s President & CEO—Allie Egan—how they quickly launched a performance marketing channel that better engages shoppers at scale.

About the Speakers

Brian Long

Brian Long

Speaker | CEO @ Attentive

Brian Long is the CEO & Co-Founder of Attentive, a personalized mobile messaging platform for e-commerce and retail marketing. Previously, he was the CEO & Co-Founder of TapCommerce, a mobile advertising company acquired by Twitter in 2014. Brian has held a variety of executive, product, and sales roles at tech companies both large and small, including: Twitter, CNET.com, CBS Interactive, CrossBoard Mobile, and TapCommerce. He has spoken at various global industry events, and was named one of the Top 10 in NYC technology by Business Insider. Brian has a BA from the University of Pennsylvania.

Allie Egan

Allie Egan

Speaker | President and CEO @ Cynthia Rowley

Allie is the President & CEO of Cynthia Rowley where she oversees e-commerce, retail, wholesale, marketing, finance and operations. She began her career in finance and consumer retail investing at L Catterton and went on to gain years of experience across luxury e-commerce, sales, brand, digital and retail marketing at Estee Lauder, where she worked on iconic brands such as La Mer, Clinique and Origins. Allie made the move from consumer retail investing to follow her real passion of helping to grow amazing brands from a marketing and operations perspective. Cynthia Rowley was the perfect match - a legendary creative in Cynthia - and a knowledgeable, entrepreneurial business mind to help revitalize the brand’s potential in the new landscape of digital and DTC. Allie holds a BS in Finance and Foreign Affairs from the University of Virginia and an MBA with high distinction from Harvard Business School. She also serves on the board of Project Renewal and is an avid marathoner, traveler, and dog mom to a small Boston Terrier.

About the Session

About the Speakers

Rick Egan

Speaker | SVP, Marketing @ US Autoparts

Geoffrey Sanders

Speaker | Senior Vice President, Growth @ Casper

Barkha Saxena

Barkha Saxena

Speaker | Chief Data Officer @ Poshmark

stephen kuhl

Stephen Kuhl

Speaker | Co-Founder & CEO @ Burrow

scott gifis

Scott Gifis

Speaker | President @ AdRoll

About the Session

About the Speakers

Charlie Cole

Charlie Cole

Speaker | Global Chief Ecommerce Officer @ Samsonite, Chief Digital Officer @ TUMI

Career digital guy with experiences across big and small companies alike. Over 4 billion dollars in exits now leading a 110 year old brand looking to grow up digitally.

Steele Ford

Speaker | SVP, Strategic Partnerships @ ALSAC/St. Jude Children's Research Hospital

About the Session

Thanks to the rise of ecommerce and social media, the definition of marketing is much broader than it once was. At Glossier, we center our marketing efforts around the experiences we create for our customers and community: physical (product) experiences, digital experiences, and offline (retail) experiences. In this session, you’ll see for yourself how Glossier’s marketing approach—through the lens of creating experiences and inviting participation—is a powerful differentiator in this ecommerce economy.

About the Speakers

Ali Weiss

Ali Weiss

Speaker | SVP of Marketing @ Glossier

Ali Weiss is currently the Senior Vice President of Marketing at Glossier, a modern, digitally-native beauty brand made by editors who ‘get' what works and inspired by what girls want in real life. Prior to Glossier, Ali worked at BlackRock in financial institutions account management, corporate strategy and as the chief of staff to the Head of iShares. She is passionate about the little things in life that make the everyday better. Ali lives and works in New York City and is inspired by the idea of building a brand through conversations, community and peer-to-peer referral. She graduated from Stanford University and received her MBA from Harvard Business School.

About the Session

About the Speakers

Yoav Susz

Yoav Susz

Speaker | VP, Revenue @ Optimove

Yoav Susz leads Optimove’s New York-based Revenue team, where he is playing a major role in Optimove’s continuing growth in the US market. Yoav specializes in helping retail brands build emotionally-intelligent retention marketing strategies that focus on leveraging each brand’s core identity. In his position, Yoav focuses on building relationships with partners across the Americas. Prior to joining Optimove, Yoav served as a corporate litigator for Israel’s leading law firm, where he represented some of the world’s leading technology companies. Yoav holds an LLB from The Interdisciplinary Center and an MBA from the Stern Business School at NYU.

Elisha Singh-Kramer

Elisha Singh-Kramer

Speaker | Lifestyle Marketing Manager @ Talkspace

Elisha Singh-Kramer is currently the lifecycle marketing manager at Talkspace, an online therapy platform that connects user to licensed therapists via text, audio, and video messaging. Prior to Talkspace, Elisha worked in growth marketing at ClassPass. Much of her career has been focused on driving acquisitions at startups and volunteering her expertise in email marketing at some of her favorite non-profits.

About the Session

About the Speakers

Denise incandela

Denise Icandela

Speaker | Head of Fashion Group @ Walmart, Jet, Shoes.com

Denise Incandela is a visionary retail executive who has delivered growth and transformation for brands and specialty retailers for over 20 years. An expert in brand building, retail, digital and marketing, she has a proven track record of exceeding revenue and profit targets, positioning businesses as market-leading performers, and achieving award-winning results. Currently, Denise is the SVP and Group General Manager of Fashion for Walmart ecommerce. In this role, she is responsible for transforming fashion across Walmart’s U.S. ecommerce platforms, including Walmart.com, Jet.com, Shoes.com, and BareNecessities.com. This has entailed overhauling the fashion shopping experience, materially expanding the product assortment, driving key strategic retail partnerships and acquisitions, and launching high-profile exclusive brands such as EV1 by Ellen DeGeneres, Sofia Jeans by Sofia Vergara, and TEXTILE. Before joining Walmart, Denise was President of Global Digital and CIEM for the Ralph Lauren Corporation, where she transformed its internal digital capabilities, including the turnaround of its global ecommerce business and the creation of global digital centers of excellence. Previously, Denise was EVP and Chief Marketing Officer of Saks Fifth Avenue where she oversaw Marketing and Digital. Denise launched the award-winning saks.com and saksoff5th.com businesses and built them from the ground up to be a $1 billion+ destination for online high-end fashion. Prior to Saks Fifth Avenue, Denise worked at McKinsey & Company, where she was a leader of their Retail practice.

Denise is on the Board of Directors of the NYC Animal Care Centers and the Industry Advisory Board for The Wharton School’s Baker Retailing Center.

Sarah Nassauer

Sarah Nassauer

Speaker | Retail Reporter @ Wall Street Journal

Sarah Nassauer writes about retail and ecommerce for The Wall Street Journal. Over more than a decade at the Journal, she has covered the food business, consumer goods companies, travel and spent time in the paper's Paris bureau.

About the Session

There are always new channels for acquiring customers, but there is also the opportunity to sweat the details and make the existing channels perform better. This session will take a deep dive on the core digital marketing channels: search, social and video. We'll look at everything from creative to audience and discuss how these brands—Greats, Adore Me and FabFitFun—are optimizing for maximum performance.

About the Speakers

Emily Hickey

Emily Hickey

Speaker | Founder @ Chief Detective Growth Consulting

Emily Hickey is the Founder of Chief Detective, a boutique growth marketing agency that focuses on creating step-function changes for businesses using Facebook & Instagram. Emily also runs TheFam.online, a masterminds and networking group for growth marketers. Previously, she served on the executive teams of Lolly Wolly Doodle, HotJobs.com, and PhotoShelter. Emily is a graduate of the Stanford Graduate School of Business and UNC-Chapel Hill.

Jason Nickel

Jason Nickel

Speaker | Former VP @ GREATS

Jason Nickel is a consultant and former VP of Marketing and Creative for GREATS, a Brooklyn based sneaker start-up. He was previously #DoingThings at Outdoor Voices and Amazon.

Leslie Emmons Burthey

Leslie Emmons Burthey

Speaker | VP of Marketing @ FabFitFun

Sarmad Saghir

Sarmad Saghir

Speaker | VP of Acquisition @ Adore Me

Sarmad Saghir is the VP of Acquisition at Adore Me – a disruptive e-commerce startup revolutionizing the lingerie industry by creating fast-fashion, affordable, inclusive intimates – dubbed the online Zara of lingerie. Sarmad leads our acquisition team; responsible for developing, implementing and managing marketing campaigns. For a data-driven company like Adore Me, he plays a key role in enhancing brand awareness as well as driving website traffic and acquiring new customers. Prior to Adore Me, Sarmad spent 9 years within Amazon and has experience growing several successful D2C startups – serving as VP Digital Growth at Hungryroot, and Senior Director of Growth at MM.LaFleur.

Christina Augustine

Speaker | Chief Customer Officer @ Bloomreach

About the Session

About the Speakers

Laura Joukovski, Chief Media Officer, TechStyle Fashion Group COURTESY OF TECHSTYLE

Laura Jones Joukovski

Speaker | Chief Media Officer @ Techstyle

LJ is the Chief Media Officer at TechStyle Fashion Group, a portfolio of digital fashion brands based in Los Angeles. LJ leads an internal agency for advertising across all TechStyle brands, including: JustFab, ShoeDazzle, Fabletics, Fabkids and Savage X Fenty. LJ’s org is an innovative, data-driven, in-house team that runs from concept to execution on creatives, media buying and marketing sciences. The team deploys >$130M in global advertising to drive growth across the brands. LJ has been a pioneer in building TechStyle, since joining as part of the FabKids acquisition in 2013. She was the original GM for Fabletics at launch, built the backbone for TechStyle’s data-driven culture developing a global analytics team, and now drives growth across TechStyle brands in her CMO role.

About the Session

How can you make sure your team is set up for success? This is a pivotal challenge for marketing leaders as expectations grow for marketers to drive growth, personalize experiences and optimize budgets all while building lasting brands.

The General Assembly Marketing Standards Board is tackling this challenge by defining the critical skills and components of contemporary teams. Join Micky Onvural (CEO, Bonobos), Ben Harrell (CMO, Priceline), and Kieran Luke (GM Credentials, General Assembly) to learn more about setting teams up for success. The panelists will discuss how standards can help leaders set expectations and set up individuals and teams for success. They will also delve into how marketing organizations evolve in different phases of company growth.

About the Speakers

Kieran Luke of General Assembly

Kieran Luke

Speaker | General Manager, Credentials @ General Assembly

Kieran Luke is the General Manager of the Credentials business at General Assembly (GA), a division that he started in 2014. In this role, Kieran leads operations, product, business development and strategy. Since it’s founding, GA Credentials has assessed over 50,000 professionals for hundreds of organizations. Kieran chairs General Assembly’s Standards Boards and is a member of the GA Executive Team. Before joining GA, Kieran was a Principal at BCG, where he led projects in financial services, consumer goods and the public sector. He is the author of several online courses. He earned his MBA with distinction from the Kellogg School of Management, and his Bachelors of Actuarial Studies from The Australian National University. Originally from Australia, Kieran has called New York home since 2010.

Micky Onvural

Micky Onvural

Speaker | CEO @ Bonobos

Micky Onvural is the CEO of Bonobos, the men’s e-commerce brand known for better-fitting clothes paired with exceptional customer service. Onvural is responsible for evolving, innovating, and driving growth in all facets of the business. Prior to CEO, Onvural was the Co-President of Bonobos where she was responsible for evolving and innovating on the end-to-end customer experience. She also served as Chief Marketing Officer at Bonobos, responsible for relaunching the brand, internally championing Walmart’s acquisition of the company, and driving business results across all media channels.

Ben Harrell

Ben Harrell

Speaker | Chief Marketing Officer @ Priceline

Ben is the CMO at Priceline. He began at Priceline in 2006 in Financial Planning & Analysis. He then built a team of analysts while working at Booking.com in Amsterdam from 2009 to 2012, before returning to Priceline. He's an analyst, and takes pride in building great teams and using data to make decisions.

Ben has a BA from Yale in Economics, and an MBA from NYU in Finance, Law & Accounting, and Change Management.

About the Session

Rothy’s is one of the hottest shoe brands of 2019, but it didn’t start out this way. In this lively dual-presentation, you’ll get an in-depth look at how Rothy’s drove rapid awareness by applying a digital approach to TV advertising, found their audience across linear and streaming, and utilized modern tactics to buy, measure, and optimize their campaigns—all at a fraction of the usual TV ad cost.

About the Speakers

Philip Inghelbrecht

Speaker | CEO @ Tatari

Philip Inghelbrecht is the CEO and Co-Founder of Tatari, a technology company focused on measurement and media buying of ads across both linear and streaming TV. Prior to Tatari, Philip is also known as a co-founder of Shazam, one of the most widely-used music apps in the world. Philip was also a founding employee and former president of TrueCar (NSDQ:TRUE). In addition, he previously ran business development at Rockmelt (acquired by Yahoo) and led sports and entertainment partnerships for Google/YouTube.

Matt Gehring

Matt Gehring

Speaker | Vice President, Growth @ Rothy's

Matt Gehring is the Vice President of Growth at Rothy’s, the wildly popular San Francisco-based shoe company. Matt is a seasoned marketer and Marine Corps Veteran with over 18 years of experience, leading growth and lifecycle marketing for rapidly scaling ecommerce businesses at every level. With a focus on user acquisition, retention, analytics, and site optimization, Matt relies on a passion for melding data, psychology and customer experience to identify growth opportunities. Prior to joining Rothy’s, Matt drove growth at both new and established ecommerce companies such as Hims, Touch of Modern, Society6, and Provide Commerce (Proflowers brands). Matt holds both a bachelor’s degree from the University of California San Diego and an MBA from the University of Texas at Austin.

About the Session

Traditional demographic-based segmentation is yielding ever-lower returns. Luckily, marketers now gather so much data across multiple touch points, that there are almost limitless ways to slice and utilize audience data. But, where do you start? (HINT: It's not about creating the perfect persona.) The answer lies in how a brand can harness 100% of their customer data - demographic, behavioral, and contextual - to drive real-time orchestration and intelligence. This session brings marketing leaders from HBC, WW (Weight Watchers) and ActionIQ to discuss how innovators deliver the right message to the right customer at the right time and via the right channel.

About the Speakers

Tamara Gruzbarg

Tamara Gruzbarg

Speaker | Head of Industry Insights @ ActionIQ

Tamara Gruzbarg is an expert analytics executive who has lead data initiatives across multiple industries including digital, publishing, finance, research, consulting & retail. Tamara joined ActionIQ as Head of Industry Insights after having been a client of the platform herself at multiple organizations. In this role, she works with clients to realize the value of the insights that live in their data and the power of ActionIQ to make data-driven marketing a reality. In her previous roles as SVP of Data, Analytics, and Consumer Insight at Meredith Corporation (formerly Time Inc.) and VP of CRM and Analytics at Stuart Weitzman (acquired by Coach Inc.), Tamara designed and implemented successful data-driven ML-powered solutions in areas of Customer Acquisition, Personalization, CRM and Campaign Management.

Nivy Swaminathan

Speaker | DVP, Analytics @ Hudson's Bay Company

Michelle Glazer

Speaker | Director of Analytics @ WeightWatchers

About the Session

Augmented Reality (AR) is here and it’s already having a profound impact on the way people shop online. Mimicking the brick and mortar experience like never before, companies with 2D assets can now enable consumers to try out products before purchasing. AR has become a proven, affordable and scalable method for: increasing conversions, reducing product returns and extending online engagement. This session covers the latest technologies, trends and strategies for effectively and economically deploying AR for ecommerce.

About the Speakers

Dalia Lasaite

Dalia Lasaite

Speaker | CEO @ CGTrader

Dalia Lasaite is the CEO and co-founder of CGTrader, the world's leading provider of high quality 3D content. Dalia joined the company in 2015 and has been instrumental in growing the CGTrader community of 3D developers which now exceeds 750,000. CGTrader provides photorealistic 3D models for advertising, gaming, entertainment and for Augmented Reality e-commerce applications that increase sales conversions. CGTrader works with more than 150 Fortune 500 companies including customers such as Shopify and Wayfair.

About the Session

As more US internet users turn to streaming audio for digital content, news and music, brand and performance marketers are shifting dollars to greet eager ears. What are the opportunities within areas such as streaming music, podcasts and smart speaker advertising? Join eMarketer Principal Analyst Lauren Fisher for a fast-paced, data-driven session on the latest trends, integrating audio into larger media plans and measuring results.

About the Speakers

Lauren Fisher

Lauren Fisher

Speaker | Principal Analyst @ EMarketer

Lauren Fisher focuses on the advertising technology and trends marketers rely on to navigate an increasingly complex, cross-device and audience-driven world. Lauren writes about topics such as programmatic advertising, cross-device targeting, attribution and data management.

Prior to eMarketer, she worked at Business.com in a variety of roles, including marketing, sales and product management. Lauren has a BA in journalism and a BA in Spanish from Pennsylvania state University; she also has an MA in journalism and communication from Ohio State University.

About the Session

How do you continuously find and acquire new customers to grow the reach of your brand? Should you optimize to ROAS, LTV or some other metric to drive new customers? Join Brian Fesen, Head of Marketing at Mack Weldon and Justin Hayashi, President of New Engen as they discuss how to take advantage of the new opportunities in Search and Shopping marketing.

About the Speakers

Justin Hayashi

Justin Hayashi

Speaker | President & Co-Founder @ New Engen

Justin co-founded New Engen and currently leads the Performance Marketing, Performance Product Management and Analytics functions. Prior to New Engen, Justin was at zulily, building attribution models for paid marketing, designing customer LTV predictions and leading the customer acquisition marketing teams for both digital and offline advertising. When he’s not daydreaming about new product features or building growth strategies with our customers, he spends his time scouring the web to find the best fried chicken restaurants in Seattle and stays busy eating the best fried chicken in the city.

Brian Fesen

Speaker | Head of Marketing @ Mack Weldon

About the Session

Today’s customers want the power to pay how they want and today’s retailers are looking for new ways to stay competitive. Join Jennifer Bennett Sr. Director Sales, Affirm in a chat with Gaurav Agarwal SVP, Growth & Strategy at Molekule and Mike Mayfield GM, Digital at Timbuk2 to explore how alternative payments can drive consumer happiness, find new market segments and ultimately increase your bottom line.

About the Speakers

Gaurav Agarwal

Gaurav Agarwal

Speaker | SVP Growth & Strategy @ Molekule

Gaurav is the SVP of Growth & Strategy at Molekule, pioneering their DTC strategy and growing e-commerce revenue rapidly. Before Molekule, Gaurav worked as a Lead PM for an AI company out of MIT Media Lab. Gaurav spent his formative years in Investment Banking across the globe, forming his opinions on growth and building a robust business. On the side, he is a mentor at Alchemist Accelerator, Angel Hack and Lean Startup Machine.

Jennifer Bennett

Jennifer Bennett

Speaker | Senior Director, Sales @ Affirm

Jennifer Bennett is a Senior Director of Sales at Affirm, focusing on the high growth sectors of travel and fashion. With her past experience at TripAction and Polyvore, she understands the changing travel and e-commerce industries, and how today's customers are interacting with new products and payment methods.

Michael Mayfield

Michael Mayfield

Speaker | General Manager of Digital @ Timbuk2

About the Session

About the Speakers

Danielle Brown

Danielle Brown

Speaker | CMO @ Knix

Danielle has built and grown successful marketing teams in the worlds of entertainment, wireless, loyalty, retail and tech. She builds deep, broad teams with wide brand/ performance/ revenue scopes. An expert in change management, she is also a trained negotiator and facilitator, who is skilled at building consensus and driving businesses forward. In November of 2018, Danielle joined Knix as Chief Marketing Officer. She leads Revenue, E-commerce, Analytics & Brand.

Jennifer Daly

Jennifer Daly

Speaker | Director of Marketing @ Limelight

About the Session

About the Speakers

Ryan Deutsch

Speaker | SVP of Global Customer Success @ Persado

About the Session

About the Speakers

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Sam Yagan

Speaker | CEO @ Shoprunner

Sam Yagan has served as the CEO of ShopRunner since 2016, having spent his career building digital companies and brands, such as SparkNotes, OkCupid, Match, & Tinder. Sam led Match Group (Nasd:MTCH) through its IPO in 2015 and remains on its board of directors. Active in the Chicago tech scene and as a venture investor, he also co-founded TechStars Chicago, Firestarter Fund, and Corazon Capital and sits on the boards of Shiftgig, SpotHero, & Brilliant. Sam has a BA from Harvard, MBA from Stanford, and has earned recognitions as one of Time Magazine’s 100 Most Influential People in the World.

Payal K. Pande

Speaker | Vice President, Global Membership Rewards and Loyalty Benefit Partnerships @ American Express

Phillip Jackson

Phillip Jackson

Speaker | Co-Host @ FutureCommerce Podcast

About the Session

The state of direct mail is exciting and vibrant. Really? Yes! Traditional direct mail senders as well as newer direct-to-consumer brands continue to invest heavily in the channel, as they hit the limits of what digital can deliver. The result: a new direct mail marketing that extends the reach and effectiveness of campaigns across the customer lifecycle. Join this session to learn more about the latest trends in direct mail and how companies can apply the same programmatic campaign design and deep personalization that they use in digital channels to their direct mail efforts.

About the Speakers

Tatiana Afanasyeva

Tatiana Afanasyeva

Speaker | Head of Marketing & Growth @ Lob

Tatiana has been leading marketing and growth for some of the fastest growing B2B and B2C startups in the Bay Area. For more than 8 years, she helped companies establish and scale ROI-driven global marketing teams. Recently Tatiana joined Lob, the world's 1st intelligent API for automated direct mail and address verification. Lob's modern technology helps innovative companies keep customers engaged, increase renewals and scale revenue.

Ray Yang

Speaker | Director of Growth Marketing @ ThredUP

About the Session

Snowe has crafted its growing brand through its appealing convergence of simple quality and attainable luxury. Jack Riker, Director of Client Partnerships at BounceX, will interview Andres Modak, Co-Founder & CEO of Snowe Home, on how Snowe is differentiating itself in a crowded space (while celebrating consumer choice) by creating timely, thoughtful, on-brand communications around both its evergreen offering and new product launches.

About the Speakers

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Andrés Modak

Speaker | Co-Founder & Co-CEO @ Snowe

Andrés Modak is the Co-Founder & Co-CEO of Snowe, a direct-to-consumer brand that makes bedding, bath linens, & tabletop essentials as irresistible as humanly possible. Andrés began Snowe in 2015 with Rachel Cohen while the two were outfitting their first home together. Uninspired by mass-market budget buys & pretentious luxury brands, they crafted Snowe to offer well-designed, high-quality home essentials at non-luxury prices. Andrés graduated from Carnegie Mellon & The Wharton School at The University of Pennsylvania.

Jack Riker

Speaker | Director of Client Partnership @ BounceX

About the Session

About the Speakers

Web Smith

Speaker | Founder @ 2PM, Inc.

Zia Daniell Wigder

Speaker | Chief Global Content Officer @ Shoptalk

About the Session

About the Speakers

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Rachel Shechtman

Speaker | Founder @ STORY, Brand Experience Officer @ Macy's

Rachel Shechtman joined Macy's, Inc. as brand experience officer and founder of STORY in May 2018. With more than 15 years of entrepreneurial and brand consulting experience, Shechtman brings her passion for integrating marketing and merchandising to life through new innovative in-store experience strategies. In December 2011, Shechtman launched STORY a rotating concept shop in New York City that changes out its entire store around different themes, including Beauty, Home for the Holidays and Wellness. STORY is often referred to as a living magazine and has received international attention for being the first retailer to launch its signature model 'Retail Media' - a unique blend of brand sponsorships and ever-changing assortments and event programming. Prior to STORY, Shechtman founded Cube Ventures, a retail and marketing consultancy. In 2016, Shechtman was named to the Board of Directors of the National Retail Federation; in 2017 the AAF inducted Shechtman into its Advertising Hall of Achievement; in 2018 Shechtman was named a Henry Crown Fellow by the Aspen Institute. Shechtman holds a bachelor's degree in Economics from Colorado College