Veronika Sonsev


Veronika is a retail industry consultant, speaker and connector. She is one of the Co-founders of the CommerceNext summit and leads the retail practice for Chameleon Collective. Having started and sold a startup, which worked with some of the largest retailers, Veronika has an intimate knowledge of the challenges facing retail and e-commerce today. She's also an advocate for women in business and founded the global non-profit mBolden (formerly Women in Wireless). Veronika has spoken at dozens of retail conferences, contributed to a number of publications and has been interviewed by NPR, WSJ, and TechCrunch. Veronika's success as an entrepreneur combined with her support for women in digital has led Fast Company to include her in its League of Extraordinary Women and TechWeek to name her as one of the Top 100 digital leaders in New York. She holds a BA from American University and an MBA from the Wharton School.

Posts by vsonsev:

Loyalty Panel

Given how much retailers and direct to consumer brands invest in customer acquisition, we would be remiss not to cover the other side of the equation—retention. Capitalizing on retention and commanding loyalty from existing customers is critical to a company’s viability and long-term success. Studies have shown that a happy customer is up to five times more likely to repurchase. The marketing executives on this panel straddle both ecommerce and brick-and-mortar retail, and know what it takes to achieve happy customers through holistic customer engagement.

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audience

We’re still 78 days away from this year's ecommerce conference and we’re busting at the seams! Due to an overwhelming response from retail and DTC brands, we’ve worked with the Hyatt to open up 100 more passes in anticipation of more than 800 attendees. This retail and ecommerce conference for next level customer acquisition is scheduled for July 31 and August 1, 2019, in the heart of New York City. This is the first year we will be hosting at the Grand Hyatt for a full two-day experience with almost double the content.

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Walmart and Glossier

CommerceNext 2019 is less than 90 days away! Today, we’re excited to announce two more keynotes for this year's ecommerce conference: Denise Incandela, SVP and Group General Manager of Fashion for Walmart ecommerce, and Ali Weiss, Senior Vice President of Marketing at Glossier. Incandela is a visionary retail executive who has delivered growth and transformation for brands and specialty retailers for over 20 years.

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CommerceNext Event Agenda

We’re excited to announce our full agenda for CommerceNext 2019, taking place on July 31st & August 1st in NYC. Developed in partnership with our advisory board, the agenda of our ecommerce conference focuses on the fast-paced, high-stakes world of customer acquisition. Whatever your preferred learning and networking style may be, we have something for you. For the first time, CommerceNext will be two full days of keynotes, panels, breakout sessions and roundtables—all focused on next level and next-generation customer acquisition strategies and tactics.

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Attribution is one of marketing’s biggest headaches. It’s also an absolute necessity for measuring incrementality and managing ROI. With so many differing opinions on how best to handle attribution, retailers often find themselves struggling for real answers amongst the noise. With multi-touch attribution, models can be difficult to build out and maintain, often requiring a data science team or specialized partners. Some retailers have defaulted to last-click attribution, which has it’s pitfalls given it’s bias towards lower-funnel marketing tactics. Then, there’s the question of which metric should be used for optimizing media? Should it be return on ad spend (RoAS), cost per aquisition (CPA) or profitability? And, how do you ensure you’re capturing customer engagement and purchase across devices and channels?

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Conference Venue

New York Hilton Midtown
1335 6th Ave
New York, NY 10019

ABOUT US | 2019 EVENT