Get excited for the upcoming Ecommerce Growth Show, taking place on June 20-21st in NYC. With over 1700 executives from the retail and DTC sectors, it offers a unique opportunity to delve into the latest trends and growth prospects. The ecommerce conference boasts an impressive lineup of 120+ top-notch speakers, delivering insightful presentations during 50+ sessions. Rest assured, this year’s show promises an unforgettable and highly beneficial experience for ecommerce and marketing professionals.
At this year’s ecommerce conference, one of the primary themes will be customer marketing. We have four separate sessions dedicated to exploring various strategies that revolve around enhancing the customer experience:
- Building Brand Loyalty: Finding and Retaining Your Best Customers
- Maximizing ROI: How To Get Marketing and Data Teams Working Together for Success
- Winning SMS Strategies and Tactics for Great Customer Experiences
- How Conversational AI is Revolutionizing Chatbot Effectiveness
Keep reading to uncover the valuable knowledge awaiting you in these sessions, and take a look at the full agenda to see the exceptional lineup for June 20-21st.
Building Brand Loyalty: Finding and Retaining Your Best Customers
Join us in this engaging session where you’ll gain crucial insights on effectively identifying and nurturing your most valuable customers, fostering unwavering brand loyalty and repeat business. Burrow, an online furniture retailer, was started as a result of frustration with the furniture industry. Hoping to alleviate this industry frustration, the founders created it with the intention of having more direct customer relationships, a curated catalog, lots of support and service and a focus on caring for the community. Melissa Dixon, the Director of Content Marketing at BigCommerce, and Kabeer Chopra, the Co-founder and CTO at Burrow, will discuss how these proven tactics and more enable you to extend post-purchase relationships through impactful re-engagement strategies.
Maximizing ROI: How To Get Marketing and Data Teams Working Together for Success
SeatGeek has long been one of the go-to places for getting tickets to all of the hottest events. Offering tickets to sports games, concerts, broadway shows and more, SeatGeek is committed to delivering a seamless and immersive experience for event-goers worldwide. In this session, attendees will learn how SeatGeek’s marketing team improved customer experience and grew revenue by building a stronger relationship with their data engineering team.
Jason David, CEO of Simon Data, and Steven Mastrocola, the Director of CRM at SeatGeek, have essential tips to share on strategies for marketing leaders to improve cross-functional collaboration and achieve business goals. They will cover the roles and responsibilities of both teams, strategies for building a successful partnership and how SeatGeek overcame challenges to ensure they always had access to the data they needed to power their experiences.
Winning SMS Strategies and Tactics for Great Customer Experiences
Are you ready to revolutionize your customer engagement strategy? Join Brian Walker, Chief Strategy Officer at Bloomreach as he discusses how SMS can drive meaningful customer experiences and conversions by meeting your customers where they are. In this session, we will explore cutting-edge SMS tactics designed to engage customers through personalized conversations, setting your brand apart and delighting your valued customers. Get ready to unlock the potential of SMS for driving exceptional results and elevate your customer engagement level to remarkable levels.
How Conversational AI is Revolutionizing Chatbot Effectiveness
With ChatGPT and other AI platforms quickly blowing up, artificial intelligence seems to be the next big wave of technology. Conversational AI is a type of artificial intelligence that is able to understand and respond to human language in a conversational manner. It aims to simulate human-like interactions and enhance user experiences from customer support to personal assistants and more.
In this enlightening session at the CommerceNext ecommerce conference, we will delve into the realm of conversational AI and witness how it unlocks the true potential of chatbots to enhance customer experiences while saving valuable time and resources. Christian Ward, the Chief Data Officer and EVP at Yext, will shed light on how AI delivers precise responses to customer inquiries, autonomously crafts useful articles, performs content gap analysis and eliminates common chatbot inaccuracies. This is a session you want to listen in on in order to stay ahead of the curve and revolutionize your organization’s customer engagement strategies.
This year’s ecommerce conference covers all things customer marketing and so much more, from brand loyalty to leadership to growth to perfecting the ecommerce experience. If you want to stay on top of the trends in ecommerce and marketing and learn actionable insights to take back to the office, you can’t miss out on the Ecommerce Growth Show—register today to join us in NYC on June 20-21st!
