Kylie Rashkin, Author at CommerceNext

Physical Retail Trends & Preparing for Holidays

Kylie Rashkin September 15, 2023

Nothing compares to the experience of shopping from the comfort of your own home. Whether you are laying in bed, on a lunch break or mindlessly scrolling through product pages while watching TV, it is everyone’s favorite pastime. Yet something remains so special about the traditional in-store shopping experience and 47% of consumers plan to make their holiday purchases in department stores. Full of personalized touchpoints and the chance to engage with brands face-to-face it holds a unique attraction. As we approach the holiday season, let’s explore how you utilize some physical retail trends and make the most of the in-person shopping experience

Revolutionizing Marketing with ChatGPT: Insights from the CommerceNext Ecommerce Growth Show

Kylie Rashkin August 28, 2023

The future of marketing is undergoing a transformation, and at its forefront is cutting-edge AI technologies like ChatGPT. It’s a topic that everyone in the industry is talking about, and we covered many facets of AI at the 2023 Ecommerce Growth Show. From automated experimentation to privacy-focused customer engagement, these three sessions explore how AI is reshaping marketing’s present and how you can get ready for the future. AI’s Takeover of Mundane Marketing Tasks Traditional marketing tasks like A/B testing, copywriting and data engineering have long been time-consuming and resource-intensive. This session, presented by George Khachatryan, Co-Founder & CEO of Offerfit, explored how

Shifting Marketing Mix in Response to Measurement & Targeting Challenges

Kylie Rashkin August 16, 2023

In today’s rapidly evolving marketing landscape, where privacy laws and changing data practices have reshaped the advertising landscape, marketers find themselves at the forefront of adaptation. The challenge of effectively measuring and targeting audiences has prompted a shift in the marketing mix. This blog delves into the insights and strategies discussed in a panel session at the recent CommerceNext Ecommerce summit, featuring industry experts who have successfully navigated these challenges. The key takeaways from this session include: Rethinking measurement approaches Navigating customer identity and engagement Data-driven personalization strategies Strategies for creative targeting Watch the full session recording below or continue reading for a

Deep Dive into Composable Commerce

Kylie Rashkin August 10, 2023

In the ever-changing landscape of ecommerce, new approaches and technologies continually emerge to meet the demands of businesses and customers alike. One example of this is composable commerce, which promises a new level of flexibility and customization in building commerce ecosystems. It includes architecture that is API first, cloud native, headless and microservice based. This model promises freedom and flexibility for retailers and DTC brands to offer differentiating experiences in areas such as search, personalization and loyalty. Let’s delve into the key takeaways from this webinar’s insightful discussion. WHAT WE LEARNED ABOUT: What is and is not composable and how has it evolved

Engage Influence and Sell: 3 Ways to Improve Your Customer’s Journey

Kylie Rashkin July 20, 2023

Enhancing the understanding of the customer journey is important for retailers as it allows for the seamless delivery of personalized experiences that lead to customer satisfaction, loyalty and most importantly, sales. However, the growing frequency, nonlinear patterns and fragmentation of customer journeys present a challenge in achieving this understanding. This webinar aimed to discuss three strategies to enhance your customer journey by leveraging recent advancements in AI, data collection and retargeting technology. Panelists from TULA Skincare, Blue Apron, AdRoll, Glassbox and Yext were eager to share their insights and experiences with us. WHAT WE LEARNED ABOUT: Conversational AI Retargeting Leveraging Real-Time Data SPEAKERS:

How to Successfully Market to Gen Z: Insights from Forever 21, e.l.f. Beauty and Coach

Kylie Rashkin July 20, 2023

Gen Z is the first generation to grow up entirely in the digital age. Born between the late 1990s and early 2010s, they have experienced widespread access to the internet, smartphones and social media starting from a young age. As a result, they function differently as consumers with unique traits and behaviors. Our 2023 CommerceNext Ecommerce Summit featured multiple sessions on how to market to Gen Z. We’ve gathered the three best tips shared from Forever21, e.l.f Beauty and COACH who all spoke at the annual conference. Meet Gen Z Where They Are Show up Authentically & Naturally Resonate with them on a

CommerceNext Ecommerce Growth Show, Forever21 session

Top 7 Learnings from the Ecommerce Growth Show

Kylie Rashkin July 10, 2023

Last month, we hosted our annual Ecommerce Growth Show in NYC. The conference brought together 1700+ executives from the retail and DTC sectors to discuss the latest trends and growth prospects. With 120+ expert speakers delivering presentations during 50+ sessions, the show was exceptional and highly valuable. From cutting-edge technologies to customer-centric approaches, in this blog, we will unpack the key takeaways that will help you navigate the ever-evolving landscape of ecommerce and unlock new growth opportunities. Read on to explore the top seven learnings from the highest-rated sessions at this year’s ecommerce conference. 1. Domino’s Reinvented: Boldly Innovating for Today’s Changing Customer Journeys

Announcing the Winners of The 2023 CommerceNexty Awards

Kylie Rashkin June 27, 2023

In an ever-expanding and increasingly competitive retail and direct-to-consumer market, the power of successful marketing and ecommerce strategies cannot be underestimated. Every year, the CommerceNext Ecommerce Growth Show wraps up with a prestigious awards event, honoring the exceptional individuals and companies that have achieved breakthrough marketing and ecommerce results. After receiving over 100 nominations, we narrowed it down to 29 finalists across 7 categories. Here are the winners of the 2023 CommerceNexty Awards: Best Use of Data or Technology in Marketing Samir Desai, Chief Digital + Technology Officer, Abercrombie & Fitch Co. Hollister’s Share2Pay technology enables teenagers to

Uncover the Secrets of Customer Marketing at The 2023 CommerceNext Ecommerce Conference

Kylie Rashkin June 6, 2023

Get excited for the upcoming Ecommerce Growth Show, taking place on June 20-21st in NYC. With over 1700 executives from the retail and DTC sectors, it offers a unique opportunity to delve into the latest trends and growth prospects. The ecommerce conference boasts an impressive lineup of 120+ top-notch speakers, delivering insightful presentations during 50+ sessions. Rest assured, this year’s show promises an unforgettable and highly beneficial experience for ecommerce and marketing professionals. At this year’s ecommerce conference, one of the primary themes will be customer marketing. We have four separate sessions dedicated to exploring various strategies that revolve around enhancing the customer

Learn All About Consumer Retention & Loyalty at The 2023 Ecommerce Conference

Kylie Rashkin May 25, 2023

Get ready for the annual 2023 CommerceNext Ecommerce Growth Show on June 20-21st, an event that continues to revolutionize the industry. Over 1700 retail and DTC executives will unite to explore the latest trends and opportunities for growth. Featuring 120+ industry-leading speakers, spread across 50+ sessions, this year’s show guarantees an unforgettable and valuable experience for ecommerce and marketing professionals. One of the main topics at this year’s ecommerce conference is consumer retention and loyalty. We’re diving into four sessions all focused on how you can keep your best customers coming back: Unifying Sol de Janeiro’s Email & SMS Program Reveals Big Wins

Author: Kylie Rashkin

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