Kylie Rashkin

Posts by kylie:

physical retail trends

Nothing compares to the experience of shopping from the comfort of your own home. Yet something remains so special about the traditional in-store shopping experience. Full of personalized touchpoints and the chance to engage with brands face-to-face it holds a unique attraction. As we approach the holiday season, let’s explore how you can elevate and make the most of the in-person shopping experience for your customers.

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marketing with AI

The future of marketing is undergoing a transformation, and at its forefront is cutting-edge AI technologies. It’s a topic that everyone in the industry is talking about, and we covered many facets of AI at the 2023 Ecommerce Growth Show. From automated experimentation to privacy-focused customer engagement, these sessions explore how AI is reshaping marketing’s present and how you can get ready for the future. 

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Shifting Marketing Mix panel session

In today’s rapidly evolving marketing landscape, where privacy laws and changing data practices have reshaped the advertising landscape, marketers find themselves at the forefront of adaptation. The challenge of effectively measuring and targeting audiences has prompted a shift in the marketing mix. This blog delves into the insights and strategies discussed in a panel session at the recent CommerceNext Ecommerce summit, featuring industry experts who have successfully navigated these challenges. 

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Composable Commerce

Composable commerce promises a new level of flexibility and customization in building commerce ecosystems. It allows retailers and DTC brands to offer differentiating experiences in areas such as search, personalization and loyalty. Let’s delve into the key takeaways from this webinar’s insightful discussion.

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