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Author: Kylie Rashkin

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physical retail trends

Physical Retail Trends & Preparing for Holidays

Kylie Rashkin September 15, 2023

Nothing compares to the experience of shopping from the comfort of your own home. Whether you are laying in bed, on a lunch break or mindlessly scrolling through product pages while watching TV, it is everyone’s favorite pastime. Yet something remains so special about the traditional in-store shopping experience and 47% of consumers plan to make their holiday purchases in department stores. Full of personalized touchpoints and the chance to engage with brands face-to-face  it holds a unique attraction. As we approach the holiday season, let’s explore how you utilize some physical retail trends and make the most of the in-person shopping experience

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Shifting Marketing Mix panel session

Shifting Marketing Mix in Response to Measurement & Targeting Challenges

Kylie Rashkin August 16, 2023

In today’s rapidly evolving marketing landscape, where privacy laws and changing data practices have reshaped the advertising landscape, marketers find themselves at the forefront of adaptation. The challenge of effectively measuring and targeting audiences has prompted a shift in the marketing mix. This blog delves into the insights and strategies discussed in a panel session at the recent CommerceNext Ecommerce summit, featuring industry experts who have successfully navigated these challenges.  The key takeaways from this session include:  Rethinking measurement approaches Navigating customer identity and engagement  Data-driven personalization strategies Strategies for creative targeting  Watch the full session recording below or continue reading for a

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Composable Commerce

Deep Dive into Composable Commerce

Kylie Rashkin August 10, 2023

In the ever-changing landscape of ecommerce, new approaches and technologies continually emerge to meet the demands of businesses and customers alike. One example of this is composable commerce, which promises a new level of flexibility and customization in building commerce ecosystems. It includes architecture that is API first, cloud native, headless and microservice based. This model promises freedom and flexibility for retailers and DTC brands to offer differentiating experiences in areas such as search, personalization and loyalty. Let’s delve into the key takeaways from this webinar’s insightful discussion. WHAT WE LEARNED ABOUT:  What is and is not composable and how has it evolved

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customer journey image

Engage Influence and Sell: 3 Ways to Improve Your Customer’s Journey

Kylie Rashkin July 20, 2023

Enhancing the understanding of the customer journey is important for retailers as it allows for the seamless delivery of personalized experiences that lead to customer satisfaction, loyalty and most importantly, sales. However, the growing frequency, nonlinear patterns and fragmentation of customer journeys present a challenge in achieving this understanding.  This webinar aimed to discuss three strategies to enhance your customer journey by leveraging recent advancements in AI, data collection and retargeting technology. Panelists from TULA Skincare, Blue Apron, AdRoll, Glassbox and Yext were eager to share their insights and experiences with us.  WHAT WE LEARNED ABOUT:  Conversational AI  Retargeting  Leveraging Real-Time Data  SPEAKERS: 

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zsuite gen z

How to Successfully Market to Gen Z: Insights from Forever 21, e.l.f. Beauty and Coach

Kylie Rashkin July 20, 2023

Gen Z is the first generation to grow up entirely in the digital age. Born between the late 1990s and early 2010s, they have experienced widespread access to the internet, smartphones and social media starting from a young age. As a result, they function differently as consumers with unique traits and behaviors.  Our 2023 CommerceNext Ecommerce Summit featured multiple sessions on how to market to Gen Z. We’ve gathered the three best tips shared from Forever21, e.l.f Beauty and COACH who all spoke at the annual conference. Meet Gen Z Where They Are Show up Authentically & Naturally  Resonate with them on a

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CommerceNext
June 24-26, 2025 at New York Hilton Midtown
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