Celebrating Pride 2023: Lessons Learned and Brands Leading the Way

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Pride Month is a time for celebration, reflection and progress. It is an important reminder of the LGBTQ+ community’s resilience, struggles and victories throughout history. As we embark on Pride Month 2023, it’s crucial to recognize the lessons we’ve learned over the years about supporting and advocating for this community.

In this blog, we will explore key takeaways from the “LGBTQ+ Issues In Ecommerce & The Workplace” webinar hosted by CommerceNext and highlight brands that champion inclusivity and support the LGBTQ+ community beyond just a month-long campaign.

Diversity and Equality in the Workplace

One of the key takeaways from our Pride Month webinar was the importance of initiating conversations about diversity and equality within companies. Whether it’s creating employee resource groups or engaging with leadership, there are numerous ways for organizations to foster inclusion within their workplaces. By embracing consistent marketing messaging throughout the year, companies can demonstrate their commitment to authenticity, building trust with LGBTQ+ consumers and beyond.

Brands Making a Difference Year-Round

Bombas, the socially conscious sock brand, showcases how companies can contribute to the LGBTQ+ community year-round with their “Pride-Giving” collection. For each purchase from this collection, Bombas follows their “one purchased = one donated” rule, ensuring that organizations supporting homeless individuals, including LGBTQ+ youth, receive essential care and clothing. This initiative sheds light on the challenges faced by homeless LGBTQ+ youth, providing them with a sense of community and support.

American Eagle’s partnership with influencer Olivia Ponton exemplifies the brand’s commitment to inclusivity. Their genderless collection, featuring T-shirts, boxers and shorts, celebrates individuality and self-expression. Additionally, American Eagle’s ongoing support of the It Gets Better Project, through a generous donation of $100,000, empowers and connects LGBTQ+ youth worldwide. By offering customers the opportunity to contribute to the organization, American Eagle creates a platform for collective action and progress.

Abercrombie & Fitch, through their “Proud Year-Round” campaign, goes beyond slogans to embed inclusivity in their brand identity. Their commitment to celebrating Pride 24/7, 365 days a year extends from their home office to their local community and social media platforms. With a remarkable $400,000 donation to The Trevor Project, a leading suicide prevention and crisis intervention organization for LGBTQ+ youth, Abercrombie & Fitch showcases its dedication to making a lasting impact. Their pride collection is a testament to the brand’s enduring support, transcending the boundaries of just one month.

Being an Ally: The Road to Progress

To truly support the LGBTQ+ community, being a good ally requires ongoing education and research. Engaging in conversations with the community and company leadership allows for the sharing of new ideas and perspectives. Approaching these discussions with curiosity and positive intent fosters an environment of mutual growth and understanding. By continuously amplifying the voices of the LGBTQ+ community, we can pave the way for a more inclusive society.


Pride Month serves as a powerful reminder of the LGBTQ+ community’s strength and resilience. As we celebrate Pride Month 2023, let us not only reflect on the progress made but also recognize the work that still lies ahead. By embracing diversity and equality within our workplaces, supporting brands that champion inclusivity year-round and engaging in ongoing allyship, we can create a more inclusive world. Let this blog serve as a call to action, encouraging individuals and brands alike to be steadfast allies, consistently working towards a future where every person can live authentically and without discrimination. Together, we can build a world where Pride is celebrated every day.