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Happy Women’s History Month! To celebrate, we asked a few female leaders in our community to share career advice or marketing tips to help pave the way for future leaders in the retail industry.
Ekta Chopra, Chief Digital Officer, E.L.F. Beauty
“Don’t get in your own way. Be who you are, be authentic and be proud of yourself. If you are juggling different worlds such as working and being a mom, it’s important to find that balance and not to criticize ourselves. You can, 100%, do it all, do it your way, carve your own path and make it your own.”
Ekta spoke at our 2022 annual Ecommerce Growth Show and shared digital leadership tips. Learn more from her here.
Melissa Campanelli, Co-Founder, Women In Retail
“As a leader, don’t be afraid to be your authentic self. Today’s workers are inspired by real people who are honest, brave, and willing to roll up their sleeves and climb into the trenches. They want leaders whom they can connect with and relate to — but are just a little further down the path. To me, being an authentic leader is the secret ingredient to great leadership!”
Melissa is joining us at the 2023 Ecommerce Growth Show to discuss navigating the path to success with other female retail leaders.
Suruchi Shukla, VP Marketing, Minted
“Get to know your customer really well and then make every decision thinking about your customer first. The more you make yourself relevant to your customer in all their life stages, the more loyal your customer will become to you.”
Suruchi recently spoke on a webinar about customer loyalty—see what she shared with the community.
If you want to learn more from female retail leaders, join the CommerceNext Ecommerce Growth Show session, Women in Retail Leadership: Navigating the Path to Success, featuring speakers from Footlocker, TULA Skincare, Bouqs and The Women in Retail Leadership Council. Each of these women has made significant strides in the ecommerce industry and their own careers, and we’re excited to have them share career lessons.
