Author: Corey Peters

A customer shopping internationally.

Cross-Border Ecommerce: What Most Brands Miss About Global Opportunities

Introducing cross-border ecommerce to your brand offers vast potential for growth, but it requires thorough research and strategic planning to succeed. By understanding global trends and market dynamics, ecommerce professionals can unlock significant opportunities and stay ahead of the competition. Key Takeaways: Global ecommerce is rapidly growing and offers substantial revenue potential for economies of scale and growing economies. Successful international expansion requires detailed market research and strategic planning around operations, logistics and international customer values. Localization of marketing, customer service and payment options is crucial. Staying informed of global trends in ecommerce and challenges competitors may have faced can help navigate the

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Celebrating the Winners of the 2024 CommerceNexty Awards

The CommerceNexty Awards are CommerceNext’s way of celebrating the top marketing and ecommerce leaders spearheading innovating campaigns in marketing, ecommerce and technology. The 2024 awards were held on June 12 at the CommerceNext Growth Show in NYC.  Join us in congratulating the 7 winners of the CommerceNexty Awards! Learn more about the top campaigns below. 1. Marketing Innovator of the Year The Marketing Innovator of the Year was awarded to Ekta Chopra, Chief Digital Officer of  e.l.f Beauty. This year marks the fourth year in a row of e.l.f Beauty receiving the award. This time the brand was awarded for its true-crime parody

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A person walking with shipping boxes.

7 Ecommerce Returns Policies that Customers Absolutely Love

Return policies can make or break whether a customer decides to shop with your brand, so creating and implementing effective return policies is essential. Let’s dive into the basics of return policies and seven different policies that customers will be sure to love.  Key Takeaways: Offer a return policy that is easy to find with clear instructions and transparent expectations. Offer personalized policies with multiple return options and streamline the returns process. Consider the environmental impact and impact on brand values that your return policy brings. Provide flexible policies with free shipping for returns.   The Basics on Ecommerce Return Policies Before deciding

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A panel of speakers at CommerceNext

Top 5 Reasons to Attend CommerceNext

In the fast-paced world of ecommerce growth, staying ahead is crucial. Here are the top reasons why attending the 2024 CommerceNext Growth Show can be the catalyst for your success: Gain fresh perspectives and innovative ideas at CommerceNext. Forge lasting connections with industry leaders and peers. Build a community and take advantage of the heart of commerce, NYC. Stay ahead of industry trends and competition with solution providers. Gain new skills to bring awareness to your brand and advance your career.   1. A Fresh Perspective and Experience for Ecommerce Growth: The 2024 CommerceNext Growth Show offers sessions from diverse and innovative brands

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A panel of Gen Z consumers at the 2023 CommerceNext conference.

Ecommerce 2024: The Emerging Trend Everyone’s Ignoring (But Shouldn’t)

As ecommerce continues to evolve and adjust to new consumer needs and preferences, understanding Gen Z, those born between 1997 and 2012, is paramount for sustainable growth. Focusing solely on trends rather than the consumer base that influences them is easy. However, by understanding Gen Z’s unique behaviors and preferences, ecommerce professionals can find new opportunities for growth and connection with Gen Z consumers.  Key Takeaways: Gen Z consumers prioritize social media platforms, such as Instagram, TikTok and Youtube and develop their shopping preferences through social media trends and engaging digital experiences.  Brands committed to social impact and sustainability resonate deeply with Gen

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An image showing what "omni" means: a connection and seamless flow through multiple channels.

Retail Omnichannel Strategy: How to Meet Multi-Channel Demands

Retail is evolving everyday. Today, it is now a dynamic blend of online and offline experiences, driven by evolving consumer behaviors and technological advancements. Employing omnichannel strategies will help you stay ahead of the curve, so read on for how your brand can meet multi-channel demands. Key Takeaways: Shopping behavior now revolves around an omnichannel experience, blending online and offline seamlessly. Researching, integrating data, optimizing touchpoints and personalizing experiences are crucial for effective omnichannel strategies. Throughout all phases of creating an omnichannel experience, successful retail brands prioritize a customer-centric approach over a channel-centric one. The evolving landscape includes following emerging omnichannel trends such

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A person online shopping on their computer.

The Emerging Online Trend That’s Quietly Changing How We Shop

In today’s dynamic ecommerce landscape, the integration of AI technologies is reshaping the way we shop online. We’ve put together a guide on how AI is impacting ecommerce businesses, from personalized experiences to streamlined logistics, to help you understand how to stay ahead in the increasingly competitive market. Key Takeaways: Leverage AI for mobile optimization and online discovery by including personalized shopping experiences, virtual assistants, chatbots and many more tools to enhance accessibility and customer engagement. Google, Meta and social media platforms utilize AI algorithms for targeted marketing and integrate AI-powered recommendation systems to facilitate seamless purchases. AR/VR technologies use AI for product

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Two attendees at CommerceNext sit and chat with each other.

How to Network at a Conference: 10 Networking Tips to Leave a Conference with More Than Just Swag

A great set of networking skills can help transform a good conference experience into a long-lasting and impactful experience. Here are 10 tips you can put into practice to help expand your network at conferences.  Key Takeaways: Have a clear plan with defined goals before the conference. Utilize social media to establish connections and engage with attendees. Take advantage of all networking opportunities available before, during and after the conference. Focus on building mutually beneficial relationships and remember to follow up 1. Plan Ahead for Success Before anything else, you should determine what goals you want to achieve while networking at the conference.

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A panel of speakers at the CommerceNext Growth Show

Unlocking Growth: 7 Hot Topics at the 2024 CommerceNext Growth Show

Welcome to the epicenter of growth, where industry titans and trailblazers gather to discuss the future of retail, marketing and technology. The CommerceNext Growth Show isn’t just a conference, but a vibrant community pulsating with the latest insights, strategies and connections that define success and growth in the digital age. With over 150 industry-leading speakers and a community of 2,500+ executives, this event transcends traditional conferences, fostering meaningful peer-to-peer connections and curating dialogues that propel businesses forward. Here’s a glimpse into what’s to come at the 2024 CommerceNext Growth Show, fueled by insights from our esteemed Advisory Board,  comprised of 52 industry executives.

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Person analyzing data from SEO strategies.

Ecommerce SEO Uncovered: 5 Proven Strategies for Online Dominance

Optimizing SEO is pivotal for driving traffic and sales, and by implementing SEO strategies, you can help boost your online store to the top of search results. We’ve compiled 5 strategies to help you optimize SEO for your ecommerce site. Key Takeaways:  Effective keyword research is crucial. Website setup is key: focus on simplicity and user-friendliness. Create quality content that is product-led with keyword research implemented. Manage link building internally and externally. Conduct regular audits to maintain and improve search engine rankings.   1. Conduct Comprehensive Keyword Research Keyword research is key to reaching your target audience. Begin by understanding your target audience.

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