Shopping for gifts is a very different journey than shopping for yourself, and the target customer may be nothing like the gifting customer. This is why it is essential for retailers to understand the gift shopping journey and the opportunity to gain two customers with every gifting transaction.
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The biggest shopping season of the year is coming up quickly, and it's time for retailers to start creating their holiday 2022 marketing strategies. In the most recent CommerceNext Webinar, executives from Michael Kors, Kendra Scott, David Yurman, GiftNow and Coresight Research discussed what retailers should expect (and prepare for) to have a successful Holiday 2022.
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During her keynote fireside chat at CommerceNext 2022, Olaplex CEO JuE Wong shared that with their growth strategy driven by technology, customer data and insights, she believes the brand's recent success is just the beginning. Read on to learn some tips Olaplex shared at #CN2022 regarding building the next big brand: from disruptor to power player.
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During his keynote session at CommerceNext 2022, Brian Beitler, SVP, vCommerce Ventures at Qurate Retail Group shared many tips about how the brand creates sticky vCommerce experiences that build communities and drive sales. Read on to explore the key insights from Brian’s session.
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The current state of the United States economy has many retailers and brands worried about how it could affect the busiest times of their fiscal years. At CommerceNext 2022: The Ecommerce Growth Show, Jamie Gersh, SVP & CMO at Old Navy discussed how to stay relevant and successful, even through macro downturns. Read on for the session’s key insights on how to efficiently prepare for the BTS season.
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It’s no secret that customer expectations regarding your brand and the overall customer experience are increasing. To address this, many retail and DTC brands are looking to innovate and expand upon ecommerce experiences in a variety of ways to, overall, grow their business. At CommerceNext 2022, industry professionals came together during two breakout tracks to discuss their strategies and tactics to innovate ecommerce experiences and scale marketing for growth. Read on for a recap, a link to the video recording and a notable quote from each session.
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During the most recent CommerceNext webinar, “Using a New Organic Search Standard to Counter Rising PPC Costs and Privacy Restrictions,” industry professionals discussed some tools and strategies your business can follow to use SEO in the most effective way.
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This year’s ecommerce growth conference is coming up quickly, and we cannot wait to see all of you at the New York Hilton Midtown on June 21-22. CommerceNext 2022 will be featuring 50+ sessions and 100+ industry professionals speaking about various topics like customer acquisition, rising industry trends, technological advances and more.
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Father’s Day is quickly approaching, and it’s a holiday you shouldn’t overlook. With consumer spending reaching insane levels and family’s excited to get together for their dads’ special day, the retail industry can expect a major boom in the upcoming weeks.
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Dealing with today’s rising customer acquisition costs is both daunting and necessary. Read on to discover how executives from brands like Kate Spade, Lands’ End and Walmart can help squash these worries at this year's ecommerce conference.
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