Author: Maeve Billings

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New York City

Make the Most of the City that Never Sleeps: CommerceNext’s NYC Adventure Guide

Get ready for the retail, ecommerce, tech extravaganza of the year! The 2024 CommerceNext Growth Show is set to take place June 11-13, 2024, and what better place to host this spectacular event than the vibrant and electrifying city of New York! As you prepare for an enriching professional experience, why not seize the opportunity to explore the city’s cultural richness, delicious cuisine and thrilling activities? Here’s your ultimate guide to making the most of NYC during your visit this upcoming June.

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2024 ecommerce business sentiment

New Study Reveals 42% of Online Retailers Plan Further Technology Investment in 2024

CommerceNext Survey Also Shows Majority of Ecommerce Enterprises Are Optimistic About Continued Revenue Growth NEW YORK – January 25, 2024 – Following stronger-than-expected holiday quarter retail results and record-high stock index readings, CommerceNext today announced that the majority of large consumer ecommerce businesses are optimistic about their revenue growth in 2024 and that 42% are already planning to invest further in technology to boost their businesses this year. The findings were revealed in the new Ecommerce Business Sentiment research study from CommerceNext. The study, which was conducted January 9–19, 2024, surveyed senior executives at 113 enterprise-sized consumer ecommerce businesses that together represent more

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Love In The Air: Valentine’s Day 2024 Marketing Tips

Valentine’s Day is not just a day for roses and chocolates; it’s an opportunity for brands to connect with their audience on a deeper level. Here are some valuable tips to make your Valentine’s Day 2024 marketing strategy a heartwarming success! Key Takeaways: Early preparation caters to both early birds and last-minute shoppers. A well-executed omnichannel strategy is essential as shoppers navigate between online and offline channels. Cater to a diverse audience celebrating various forms of love, including friendship, familial bonds and self-love.  Crafting a Timely Valentine’s Day Marketing Plan Valentine’s Day requires a well-timed marketing plan to capture the hearts of consumers

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ecommerce trends

Ecommerce 2024: The Emerging Trends That Deserve a Second Look

Anticipating and leveraging emerging trends is pivotal for ecommerce professionals aiming to enhance sales and maintain a competitive edge in the retail industry. As we look forward to 2024, there are several impactful trends poised to redefine the ecommerce landscape. Key Takeaways: Short-form video is transforming social commerce, with platforms like TikTok and Instagram becoming new shopping hubs. Social media is no longer just for promotion; it’s evolving into a direct sales channel. Composable commerce promises to reshape the ecommerce landscape. Chatbots powered by generative AI are revolutionizing customer experience, offering personalized assistance and streamlining the buying process. Short-Form Video: The Powerhouse of

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omnichannel retail trends

Retail Omnichannel Strategy: How to Meet Multi-Channel Demands

Excelling in omnichannel strategies is pivotal for retail brands striving to offer a seamless and integrated shopping experience. This article delves into the definition of omnichannel, its importance and actionable steps to implement a successful omnichannel campaign. Real-life instances from companies like Warby Parker, Steve Madden and Fabletics illustrate the effectiveness of these strategies.  Key Takeaways: Omnichannel integrates sales and marketing across various channels for a unified customer experience. Nearly 90% of customers want an omnichannel experience. Constructing a successful omnichannel campaign involves consistent messaging, addressing customer needs and utilizing platform-appropriate CTAs. Different pathways of omnichannel retailing include marketplaces, social commerce and search,

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amazon listing optimization

Amazon Listings Unleashed: 6 Secrets to Achieving Peak Visibility

Amazon isn’t just a platform; it’s a digital marketplace powerhouse where the right strategies can propel your products to the forefront. Here are six secrets to unlock peak visibility and skyrocket your sales: Understanding Amazon SEO  Mastering Title Creations Strategic Keywords Crafting Compelling Descriptions Prioritizing Customer Reviews and FAQs Implementing Compelling Visuals 1. Understand Amazon SEO Fundamentals Amazon SEO is the unsung hero that can elevate your product rankings, driving traffic, boosting visibility and ultimately increasing conversion rates. In a landscape where 63% of online shoppers initiate their product searches on Amazon, navigating the A10 algorithm is crucial.  The A10 algorithm, succeeding the

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Holiday 2023 Retail & Ecommerce Research: Deck the Halls with Data

With the holiday season quickly approaching, CommerceNext partnered with BizRate Insights to conduct an in-depth survey capturing holiday shopping insights from over 1,000 consumers. This article delves into essential data and emerging trends to inform and enhance your strategies for a successful 2023 holiday season. Key Takeaways: Early planning is evident, as 72% of respondents kickstart their holiday shopping before Black Friday.  Purchase decisions are heavily influenced by promotions, closely followed by recommendations from friends and family and online reviews. A combination of online and in-store shopping remains essential. Given the current economic climate, 42% of respondents plan to cut back on holiday

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Navigating Big-Box Retailers: Holiday 2023 Trends and Strategies

With the 2023 holiday shopping season approaching, the CommerceNext team researched the key trends and strategies being employed by big box retailers such as Target, Amazon and Walmart, offering valuable insights for optimizing your own ecommerce operations. KEY TAKEAWAYS: Early Cyber Sales: Discover how big-box retailers kickstart the holiday season with strategic pre-Black Friday sales. Hiring Influx: Understand the workforce strategies implemented by major retailers to meet holiday demand. Discount-Driven Purchases: Learn the significant impact of discounts and promotions on consumer behavior during the holiday season. Omnichannel Integration: Understand how seamless online-to-in-store experiences are shaping the retail landscape this holiday season. Early Cyber

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cyber 5 week

Elevate Your Cyber 5 Strategy: Lessons from Innovative Campaigns

As the Cyber 5 frenzy approaches, retail brands are gearing up to seize the opportunity of this monumental shopping week. Global online sales for Cyber Week in 2022 reached an astounding $281 billion, cementing its status as an international event that warrants the attention of marketers worldwide. With consumers spending 4% more online than the previous year, totaling $35.27 billion in the U.S. alone, the stakes have never been higher. Let’s explore strategies that not only drive revenue but also resonate with consumers on a deeper level. Authenticity and Values: Davines’ Green Friday In today’s consumer landscape, authenticity is paramount. Consumers gravitate towards

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Maximizing Your Holiday Marketing Strategy for 2023: Expert Tips and Tricks

The holiday season is more than just a time of celebration; it’s a golden opportunity for brands to make a lasting impact on their customers. As we approach the 2023 holiday season, the strategic playbook for marketers has evolved. To help you navigate this festive period with precision, we’ve compiled a comprehensive guide full of tips and tricks, enriched by insights from CommerceNext blogs, webinars, research and more. These invaluable resources shed light on the latest trends and strategies that are reshaping the retail landscape. From understanding the nuanced psychology of shoppers in the digital age to harnessing the power of physical retail

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