Author: Maeve Billings

Top 2024 Trends to Bring with You in 2025

Maeve Billings December 12, 2024

As we gear up for 2025, it’s essential to reflect on the strategies that propelled success in 2024 and determine how to carry these winning trends into the new year. From omnichannel mastery to AI-driven insights and collaborative innovation, here are the top trends that reshaped retail in 2024—and how you can leverage them for growth in 2025. Omnichannel Is Non-Negotiable Shoppers demand seamless experiences across every touchpoint. Gone are the days when customers tolerated disconnected online and in-store experiences. Now, brands must deliver integrated, convenient and personalized shopping journeys. Take Sephora and Lowe’s, for example. By placing customers at the heart of

Hot Topics and Vision for the 2025 CommerceNext Growth Show

Maeve Billings December 10, 2024

As we gear up for the 2025 CommerceNext Growth Show on June 24-26 in NYC, the focus is set on driving conversations around the transformative trends and strategies shaping retail. This year’s agenda promises to tackle both cutting-edge innovations and continuous industry challenges, providing attendees with the tools and insights needed to excel in our ever-evolving industry. Read on for a preview of a few topics poised to take center stage and register here to join the conversation. AI Transformation of Retail: Tactical Precision Meets Operational Innovation AI is no longer just a buzzword—it’s a cornerstone of modern retail. From automating tactical processes

The Ultimate Guide to Amazon Marketing Success in Ecommerce

Maeve Billings November 11, 2024

For brands aiming to grow on Amazon, the platform offers unique opportunities and intense competition. With Amazon functioning as both a marketplace and a search engine, businesses need to adopt focused marketing strategies to stand out. This guide provides retail professionals with effective Amazon marketing tactics designed to improve visibility, increase sales and foster brand loyalty. What We Cover: Optimizing product listings for Amazon’s search algorithm Leveraging Amazon’s advertising options and DSP campaigns Enhancing listings with A+ Content and high-quality media Engaging customers with Amazon Live events Driving off-Amazon traffic to boost rankings Managing customer reviews to build trust 1. Optimize Product Listings

The Nordstrom Experience: Seamless Integration of Omnichannel Strategies

Maeve Billings November 6, 2024

Nordstrom has become a model of omnichannel success, seamlessly blending online and offline channels to elevate customer satisfaction, loyalty and sales. Through a series of tech-forward initiatives, centered on its mobile app, personalized customer service and in-store integration, Nordstrom has crafted a cohesive shopping experience that consistently exceeds customer expectations. Delve into the strategies and results of Nordstrom’s omnichannel approach. What You’ll Learn: How Nordstrom’s mobile app bridges online shopping and in-store experiences The role of real-time inventory checks and in-store pickup in boosting convenience Personalized customer service strategies that deepen customer loyalty The measurable impact of these strategies on customer satisfaction and

Announcing Open Registration for the 2025 CommerceNext Growth Show in NYC

Maeve Billings October 24, 2024

The moment you’ve been waiting for is here—registration for the 2025 CommerceNext Growth Show is officially open! From June 24-26, 2025, join ecommerce, marketing and technology leaders in New York City for three days packed with visionary keynotes, true connections and actionable insights designed to fuel your retail success. Whether you’re a CMO, CTO or senior-level executive looking to scale your business, this is the event you can’t afford to miss. CommerceNext is where the brightest minds in the industry come together to discuss what’s next in retail, from the intersection of physical and digital shopping to breakthrough AI strategies. https://youtu.be/qfCrX71Ztn4?si=aL09m0lyRViktKGW Why You

CommerceNext Announces Two New Senior Hires: Jennifer Marlo as Head of Content and Kim Mancuso Telford as Executive Vice President

Maeve Billings October 1, 2024

NEW YORK, Oct. 1, 2024 — CommerceNext, the leading community, event series and conference for retailers and direct-to-consumer brands, is excited to announce the appointment of two seasoned professionals to its senior leadership team. Jennifer Marlo is joining as Head of Content and Kim Mancuso Telford is stepping into the role of Executive Vice President. Jennifer Marlo brings with her a wealth of experience in content strategy, development and leadership, making her the ideal person to spearhead CommerceNext’s content initiatives. Most recently, Marlo was Head of Content & Programming at Ascendant Network. With over a decade of experience in producing high-impact content for digital marketing, ecommerce and technology professionals,

How e.l.f. Beauty Shakes Up the Beauty Industry with Bold Campaigns

Maeve Billings October 1, 2024

The beauty industry is crowded with established players and emerging brands all vying for consumer attention. Yet, e.l.f. Beauty has managed to consistently stand out, positioning itself as a disruptor by combining bold marketing campaigns with innovative strategies. In this case study, we will explore some of e.l.f.’s most recent creative initiatives and break down the key tactics behind their success. What You Will Learn How e.l.f. Beauty leverages unique partnerships to amplify brand awareness The role of digital platforms and viral content in capturing consumer attention How e.l.f. used data to drive a strategic campaign decision Why product innovation and bold messaging

The Predictions Top Ecommerce Brands Are Quietly Acting On

Maeve Billings September 25, 2024

Ecommerce sales in the U.S. surpassed $1.1 trillion this year alone. As the industry becomes more dynamic, ecommerce professionals must anticipate and adapt to key trends to stay competitive and drive growth. Here are the top predictions that leading ecommerce brands are leveraging to fuel their success. Key Takeaways: AI and Personalization are essential for creating consistent, multichannel brand experiences. Economic and Technological Impacts on consumer behavior, such as inflation, delivery preferences and AI/AR tech, are critical to monitor. Social Commerce is set for explosive growth, driven by shoppable content and short-form videos. Sustainability and Ethical Practices are becoming increasingly crucial for brand

Behind The Scenes of Coach’s “In My Tabby” Campaign

Maeve Billings August 21, 2024

At the 2024 CommerceNexty Awards, Coach received the Most Effective Brand Storytelling Award for the “In My Tabby” campaign. The campaign highlighted the iconic Tabby bag through personal stories from the Coach Family, including Lil Nas X and Camila Mendes, focusing on transformative moments and the strength found in what we carry. We sat down with Kimberly Wallengren, Vice President of Marketing, North America at Coach, to learn more about the inspiration behind “In My Tabby” and the brand’s approach to marketing. Read on for the full interview. Katja Teichmann: Can you tell us about the inspiration behind Coach’s “In My Tabby”

The CommerceNext Steps Part 2: Actionable Takeaways from the 2024 Growth Show

Maeve Billings July 25, 2024

At the 2024 CommerceNext Growth Show, we asked our industry-leading speakers to leave the audience with three key CommerceNext Steps to take back to the office. These actionable takeaways are designed to help you implement the strategies and insights shared during the conference sessions. Read on to explore the CommerceNext Steps shared during the breakout sessions in NYC on June 11-13, 2024, or click here to discover the Next Steps from the main-stage sessions. Day 1: June 11, 2024 Session 7: Results Your CFO Can Believe In: How Tapestry Is Winning With AI CommerceNext Steps: AI-Powered Customer Engagement: Leveraging AI technologies can transform product discovery

Author: Maeve Billings

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