CommerceNext is getting ready to host our biggest virtual event yet, the Marketing Summit Series. The summit spans three Wednesday afternoons: January 20th, January 27th and February 3rd—plus bonus track days on Friday, January 22nd and January 29th. With the help of our world class advisory board and the retail community, we developed three amazing afternoons of virtual content designed to supercharge your entire 2021 marketing strategy—from start to finish.
From keynotes to panels to founder showcases to research presentations, we have every type of session for every type of marketer. Retailers and ecommerce leaders will guide you through a diverse set of topics to advance key elements of your retail and ecommerce marketing strategy.
With so many brilliant industry experts in our community, it was easy to build an agenda around some core keynotes. Top retail voices will share their experiences on topics such as:
- building a strong brand
- TV and podcast advertising
- maintaining brand loyalty
- the benefits and challenges of cause marketing
- driving a data-driven culture
- building a strong marketing team.
These sessions are personal, informative and sure to inspire and inform your 2021 marketing strategy. Read more about these keynotes that you can’t afford to miss:
DAY 1: JANUARY 20TH
12:35-12:55 PM ET (9:35-9:55 AM PT)
Marketing for Today’s Cultural Zeitgeist
Emily Hayward, Co-Founder and Chief Brand Officer at Red Antler and Author of Obsessed.
Emily Heyward is author of Obsessed: Building a Brand People Love from Day One and Co-Founder and Chief Brand Officer at Red Antler, a full-service brand agency. Emily works closely with founders to develop purposeful, strategic visions for their start-ups and has led branding efforts for top companies such as Casper, Allbirds and Boxed. Join Emily as she talks about building brands in today’s culture.
DAY 2: JANUARY 27TH
12:35-12:55 PM ET (9:35-9:55 AM PT)
Managing Culture and Marketing in Times of Social Change
Guy Harkless, Senior VP and GM at Eastbay/Champs (interviewed by Na’im McKee, VP, Marketing at AboveBoard)
Brands can represent more than the products they sell—they can elicit emotions from consumers and get involved in larger social conversations, embedding themselves within the culture of their target audience. Foot Locker has done this with a 5-year $200M commitment to the Black community. In this session, we will explore how cause marketing can build a brand and some of the challenges that come along with it by speaking to Foot Locker about their efforts.
4:10-4:30 PM ET (1:10-1:30 PM PT)
Customer Experience: Balancing Details and The Big Picture
Thomas Davis, International Digital Operations Director at Cartier
Great customer experience generates customer satisfaction, loyalty and advocacy. It’s everything from a seamless shopping experience to clear communication post-purchase to a delightful unboxing. In this session, we learn how great brands tend to every detail to build long-term brand loyalty.
DAY 3: FEBRUARY 3RD
12:35-12:55 PM ET (9:35-9:55 AM PT)
What Gets Measured Gets Managed: Building a Data-Driven Culture
Charlie Cole, CEO at FTD
The underpinning of any successful digital strategy is a data-driven organization. Learn how leaders deftly leverage data to measure results and align organizational incentives. And, how they nourish a testing culture while still building a brand that connects emotionally to customers.
4:40-5:00 PM ET (1:40-2:00 PM PT)
Sephora: Making Retail More Inclusive
Deborah Yeh, CMO at Sephora
Deborah Yeh, Chief Marketing Officer at Sephora, shares an inside look at how the prestige beauty retailer is leading the industry in Diversity, Equity & Inclusion. We’ll explore the changes Sephora is implementing to build a more inclusive retail environment for their employees and clients, as well as opportunities for the broader retail community.
We hope you are as excited as we are to hear from these retail experts! Sign up now to hold your spot.
