In the face of rising customer acquisition costs, retailers are turning to customer retention strategies—loyalty, personalization, first-party data, just to name a few. Join us at this year’s CommerceNext ecommerce conference, where we’ll be covering all these strategies and more. Read on for a preview of customer retention sessions at CN2022.
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Katja Teichmann
Posts by Katja:
As ecommerce continues to grow, brands are trying to stand out with innovative experiences that help them build customer connections and loyalty. Read on to learn how to improve your ecommerce and CX at CommerceNext 2022 with brands like EXPRESS, Neiman Marcus, Gopuff and Brinks Home.
read moreIt’s no secret that in order to build lasting customer relationships, you have to meet customers where they are—right now, that's TikTok. We sat down with Sarah Henry, Sr. Director, Content & Influencer Marketing at Walmart to dive into the retailer’s success on TikTok.
read moreCommerceNext 2022: Seizing the Next Wave of Growth takes place on June 21-22 at the New York Hilton Midtown. We’re taking you behind the scenes of planning the 2022 ecommerce conference, the inspiration behind the theme and the vision for this year’s conference.
read moreThe 2021 Holiday season is finally here—with supply chain issues impacting holiday shipping, retailers are being forced to adapt their usual tactics. To help you prepare, we partnered with Forrester’s lead retail analyst, Sucharita, Kodali, to survey 80+ retailers, learning about their expectations and strategies for the 2021 holiday retail season.
read moreThe CommerceNextys are our way of honoring those individuals and companies that deliver truly breakthrough results in customer acquisition and ecommerce. After reviewing 75+ nominations, we narrowed it down to 31 finalists across 8 categories. Read to see this year's ecommerce award winners.
read moreCommerceNext IRL brought the return of our ecommerce and marketing conference for retail and direct-to-consumer brands. It was an amazing two days of reconnecting, networking and most importantly, sharing all things marketing and ecommerce. ICYMI, we recapped some of the key themes below.
read moreCheck out these announcements made at CommerceNext IRL from our speakers and sponsors.
read moreWith increased data privacy restrictions, a more crowded digital market and increased costs for paid channels, retailers are pivoting their performance marketing strategies while preparing for back-to-school and the holiday season. Being brand led may just be the answer to performance marketing moving forward. We’re recapping what Botify, UrbanStems and Lunya had to say at our recent webinar.
read moreWith privacy measures doubling down to meet consumers’ increasing needs, our advertising strategies are going to need to adapt. Speakers from RTB House, Tailored Brands, American Giant and GoodRx covered best practices to prepare for a cookieless world and still reach your target audiences.
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