The 2021 Holiday season is finally here—with supply chain issues impacting holiday shipping, retailers are being forced to adapt their usual tactics. To help you prepare, we partnered with Forrester’s lead retail analyst, Sucharita, Kodali, to survey 80+ retailers, learning about their expectations and strategies for the 2021 holiday retail season.
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The CommerceNextys are our way of honoring those individuals and companies that deliver truly breakthrough results in customer acquisition and ecommerce. After reviewing 75+ nominations, we narrowed it down to 31 finalists across 8 categories. Read to see this year's ecommerce award winners.
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CommerceNext IRL brought the return of our ecommerce and marketing conference for retail and direct-to-consumer brands. It was an amazing two days of reconnecting, networking and most importantly, sharing all things marketing and ecommerce. ICYMI, we recapped some of the key themes below.
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With increased data privacy restrictions, a more crowded digital market and increased costs for paid channels, retailers are pivoting their performance marketing strategies while preparing for back-to-school and the holiday season. Being brand led may just be the answer to performance marketing moving forward. We’re recapping what Botify, UrbanStems and Lunya had to say at our recent webinar.
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With privacy measures doubling down to meet consumers’ increasing needs, our advertising strategies are going to need to adapt. Speakers from RTB House, Tailored Brands, American Giant and GoodRx covered best practices to prepare for a cookieless world and still reach your target audiences.
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In a world where billions of emails are sent a day, it's hard to create one that will actually stand out. Our webinar, 'Winning the Inbox' covers marketing tips from S'well, CarParts.com, Health-E Commerce, YOOX NET-A-PORTER and Red Sift for improving deliverability, open and click rates to create a successful email program.
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What’s the best way for a brand to genuinely and authentically highlight social issues? We’ve highlighted a few brands that we think are doing it right—hopefully you’ll get some inspiration for future marketing campaigns.
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We’re launching Conversations with CommerceNext: A Retail and DTC Podcast to give voice to the ecommerce and digital marketing community like never before, hosted by veteran retail ecommerce marketer and podcaster Michael LeBlanc with co-hosts Veronika Sonsev and Scott Silverman.
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In our latest webinar, Elevating Customer Experience for Ecommerce Growth, our panelists discussed best practices for CX, including personalization, efficiency and using AI and machine learning to scale service. Read to learn what our speakers from Everlane, Joybird, Princess Polly and Gorgias shared.
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