We’re here to talk about how the #1 Favorite Gen Z Beauty Brand, E.L.F. BEAUTY, nails Gen Z marketing. The brand has consistently shown up and shown out: they’ve been awarded the CommerceNexty for Marketing Innovator of The Year two years in a row and also have a strong and dedicated social presence. Read along as we see how E.L.F. got where they are and what your company can do to get their finger on the pulse of Gen Z marketing trends.
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CommerceNext’s newest qualitative research report focuses on helping the ecommerce community evaluate and improve upon their digital commerce team and organizational structures in this defining digital era. Read for the main takeaways from this report.
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In the face of rising customer acquisition costs, retailers are turning to customer retention strategies—loyalty, personalization, first-party data, just to name a few. Join us at this year’s CommerceNext ecommerce conference, where we’ll be covering all these strategies and more. Read on for a preview of customer retention sessions at CN2022.
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As ecommerce continues to grow, brands are trying to stand out with innovative experiences that help them build customer connections and loyalty. Read on to learn how to improve your ecommerce and CX at CommerceNext 2022 with brands like EXPRESS, Neiman Marcus, Gopuff and Brinks Home.
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It’s no secret that in order to build lasting customer relationships, you have to meet customers where they are—right now, that's TikTok. We sat down with Sarah Henry, Sr. Director, Content & Influencer Marketing at Walmart to dive into the retailer’s success on TikTok.
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CommerceNext 2022: Seizing the Next Wave of Growth takes place on June 21-22 at the New York Hilton Midtown. We’re taking you behind the scenes of planning the 2022 ecommerce conference, the inspiration behind the theme and the vision for this year’s conference.
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The 2021 Holiday season is finally here—with supply chain issues impacting holiday shipping, retailers are being forced to adapt their usual tactics. To help you prepare, we partnered with Forrester’s lead retail analyst, Sucharita, Kodali, to survey 80+ retailers, learning about their expectations and strategies for the 2021 holiday retail season.
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The CommerceNextys are our way of honoring those individuals and companies that deliver truly breakthrough results in customer acquisition and ecommerce. After reviewing 75+ nominations, we narrowed it down to 31 finalists across 8 categories. Read to see this year's ecommerce award winners.
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CommerceNext IRL brought the return of our ecommerce and marketing conference for retail and direct-to-consumer brands. It was an amazing two days of reconnecting, networking and most importantly, sharing all things marketing and ecommerce. ICYMI, we recapped some of the key themes below.
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