Author: Katja Teichmann

Search
Ecommerce Growth Show Panel

CommerceNext Announces 2024 Dates for Ecommerce Growth Show

Next Year’s Conference to Take Place June 11-13, 2024 In NYC New Advisory Board Members Announced CommerceNext, a community, event series and conference for marketers at retail and direct-to-consumer brands, today announced that the 2024 Ecommerce Growth Show will take place June 11-13 in NYC at the New York Hilton Midtown. Additionally, CommerceNext adds nine new advisors to round out its advisory board to an impressive 51 ecommerce leaders who provide critical feedback and guidance to ensure that conference programming and content are relevant and timely. More than 2,500 ecommerce and retail industry executives are expected to attend CommerceNext in 2024, bringing attendance

Read More →
Retail IT

Retail IT, Innovation and Omnichannel Insights with Adorama’s CTO

It’s a busy world out there for the IT professionals in retail. Between rapidly developing technologies and economic challenges, they’ve got their hands full. Here to talk about the current state of IT, innovation and omnichannel strategies is Hani Batla, CIO/CTO at Adorama. As one of the largest specialty retailers for consumer electronics and professional audio reading photography, Adorama has been through some exciting adaptations and developments over the last few years. Read on for the full interview with Batla, as we discuss key challenges, technological trends, the integration of ecommerce and physical retail and more. Katja Teichmann: What are one or two

Read More →

Ecommerce Growth Show Highlight: Is A Good Ecommerce Experience Good Enough?

In the highly competitive world of ecommerce, meeting customer expectations and providing a strong positive customer experience is crucial. A PwC study found that 17% of customers abandon a brand after just one negative experience. To stay ahead, retailers must embrace the latest UX, technology and AI trends to provide a personalized and seamless shopping experience. In the Ecommerce Growth Show session “Is A Good Ecommerce Experience Good Enough?”, you’ll learn from Abercrombie, Snipes, GoPro and Narvar about how they are innovating in ecommerce today. We interviewed the moderator Zia Daniell Wigder, Chief Content Officer at Insider Intelligence, to give you a sneak

Read More →
Photo by Anna Nekrashevich

NEW Retailer Data Collection Research

New sources of information like mobile devices, social media, customer reviews and in-store POS are making it extremely difficult for retailers to gather, process and pull useful insights from an ever-expanding amount of data that’s growing in real time. We partnered with Bluecore to poll over 100 digital marketing and ecommerce retailers across 13 different product categories to explore how the sheer volume of data makes it challenging to analyze and implement data-driven strategies effectively, ultimately hindering potential sales and profit growth. In our latest report, Seize The Data! The 2023 Retail Data Collection & Satisfaction Survey, you’ll learn: How retailers rate their

Read More →
Anthropologie Storefront in NYC Midtown

Ecommerce Growth Show Spotlight: Anthropologie CMO Talks Brand Loyalty

We are less than ten weeks away from The Ecommerce Growth Show, taking place on June 20-21 in the bustling city of New York. This highly anticipated event is expected to draw over 1700 attendees, feature more than 120 speakers, and host over 50 sessions, all aimed at helping ecommerce businesses thrive in today’s competitive landscape. We are excited to announce one of our latest sessions, our day two opening keynote with none other than Elizabeth Preis, the Chief Marketing Officer of Anthropologie. Anthropologie is a brand that needs no introduction. Known for its unique and creative approach to retail, Anthropologie is a

Read More →
Retail Media Network Connectivity

Retail Media Networks: The Benefits, The Challenges and How You Can Use Them

You’ve likely been hearing about retail media networks across your LinkedIn feeds or in various newsletters over the last few months. While they’ve been around for a few years, they’re gaining a lot of traction in the industry. We’re here to give you the low-down: the benefits, challenges and process to set yourself up to use retail media networks. Retail media networks are advertising platforms that exist within the context of online retail websites and marketplaces. These networks allow advertisers to place their ads directly on retail websites, which can be more effective in driving purchases and increasing brand awareness than traditional advertising

Read More →
Four women International Women's Day

International Women’s Day: Honoring Iconic Women In our Retail Community

Happy Women’s History Month! To celebrate, we asked a few female leaders in our community to share career advice or marketing tips to help pave the way for future leaders in the retail industry.     Linh Peters Former CMO, Walgreens “Your direct manager is the most important factor to having a meaningful career. Work for someone who advocates for you, is willing to take risks on you, gives you stretch opportunities and will back you up if things get tough.”   Linh will be joining us on stage at the 2024 CommerceNext Growth Show. Learn more here.          Allyssa

Read More →
2022 Ecommerce Conference Marketing Event

Elevate Your Ecommerce Business: The Ultimate Guide to the 2023 CommerceNext Ecommerce Conference

Ecommerce businesses are facing an ever-changing landscape and it’s essential for business leaders to stay on top of the latest trends, strategies, and technologies. That’s why the CommerceNext 2023 Ecommerce Conference is the perfect event for those looking to take their ecommerce business to the next level. Taking place in the heart of ecommerce, New York City, on June 20-21, 2023, this conference is an opportunity to learn from and connect with industry leaders and key players from scaled retailers and innovative tech companies. At CommerceNext 2023, attendees will have the opportunity to hear from 120+ industry pioneers and visionaries, including top executives

Read More →
CommerceNext Team at CN 2022 Ecommerce Conference

CommerceNext Announces Majority Investment From CloserStill Media

NEW YORK, NEW YORK, JANUARY 16, 2023 – CommerceNext, the leading U.S. ecommerce conference and community, today announced a majority investment from CloserStill Media, the producer of market-leading business events, exhibitions and conferences.   “Joining forces with CloserStill gives CommerceNext the resources to deliver even more amazing conferences and events for our growing community of ecommerce executives,” said CommerceNext co-founders Scott Silverman, Veronika Sonsev and Allan Dick. “We look forward to tapping into CloserStill Media’s deep experience in delivering best-in-class business conferences to bring more value to the CommerceNext community.   CommerceNext produces highly-rated ecommerce conferences and events including its annual summit, The

Read More →

How E.L.F. BEAUTY Connects With Gen Z Consumers

In a previous blog, we covered the best ways to connect with Gen Z consumers. We’re now back to talk about how one specific company, the #1 Favorite Gen Z Beauty Brand, E.L.F. BEAUTY, nails Gen Z marketing. The brand has consistently shown up and shown out: they’ve been awarded the CommerceNexty for Marketing Innovator of The Year two years in a row for their collaboration with Chipotle and their TikTok reality show. They also have a strong and dedicated social presence, with 592K followers on Twitter and a total of 11.7M TikTok likes. Read along as we see how E.L.F. got where

Read More →