Katja Teichmann
Posts by Katja:
With increased data privacy restrictions, a more crowded digital market and increased costs for paid channels, retailers are pivoting their performance marketing strategies while preparing for back-to-school and the holiday season. Being brand led may just be the answer to performance marketing moving forward. We’re recapping what Botify, UrbanStems and Lunya had to say at our recent webinar.
read more
With privacy measures doubling down to meet consumers’ increasing needs, our advertising strategies are going to need to adapt. Speakers from RTB House, Tailored Brands, American Giant and GoodRx covered best practices to prepare for a cookieless world and still reach your target audiences.
read more
In a world where billions of emails are sent a day, it's hard to create one that will actually stand out. Our webinar, 'Winning the Inbox' covers marketing tips from S'well, CarParts.com, Health-E Commerce, YOOX NET-A-PORTER and Red Sift for improving deliverability, open and click rates to create a successful email program.
read more
What’s the best way for a brand to genuinely and authentically highlight social issues? We’ve highlighted a few brands that we think are doing it right—hopefully you’ll get some inspiration for future marketing campaigns.
read more
We’re launching Conversations with CommerceNext: A Retail and DTC Podcast to give voice to the ecommerce and digital marketing community like never before, hosted by veteran retail ecommerce marketer and podcaster Michael LeBlanc with co-hosts Veronika Sonsev and Scott Silverman.
read more
In our latest webinar, Elevating Customer Experience for Ecommerce Growth, our panelists discussed best practices for CX, including personalization, efficiency and using AI and machine learning to scale service. Read to learn what our speakers from Everlane, Joybird, Princess Polly and Gorgias shared.
read more
In case you were too busy paying attention to take notes or missed out on any topics, we’ve outlined the main takeaways from each keynote session with Ulta Beauty, Publicis Groupe and Saks Fifth Avenue.
read more
With May being AAPI Heritage Month, we wanted to host a webinar discussion on how to avoid racial stereotypes in marketing. In this webinar, Gordon Ho (Principal, CMO & President at Xpertainment and Board Member at Coalition of Asian Pacifics in Entertainment (CAPE)), Ekta Chopra (Chief Digital Officer at e.l.f. Beauty) and Qun Wei (Head of Growth Data & Analytics at Lemonade) discuss the ways marketing can be used to help dispel stereotypes, empower communities and provide insight on what we can do to be better allies.
read more With “conscious consumerism” on the rise, more and more consumers are interested in buying from sustainable brands who use eco-friendly materials or production practices. At the CommerceNext Spring Summit, Allbirds’ Head of Global Retail Ops, Travis Boyce and Kristen LaFrance, Head of Resilient Retail at Shopify discussed Allbirds’ sustainability commitment and retail journey.
read more