With privacy measures doubling down to meet consumers’ increasing needs, our advertising strategies are going to need to adapt. Speakers from RTB House, Tailored Brands, American Giant and GoodRx covered best practices to prepare for a cookieless world and still reach your target audiences.
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In a world where billions of emails are sent a day, it's hard to create one that will actually stand out. Our webinar, 'Winning the Inbox' covers marketing tips from S'well, CarParts.com, Health-E Commerce, YOOX NET-A-PORTER and Red Sift for improving deliverability, open and click rates to create a successful email program.
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What’s the best way for a brand to genuinely and authentically highlight social issues? We’ve highlighted a few brands that we think are doing it right—hopefully you’ll get some inspiration for future marketing campaigns.
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We’re launching Conversations with CommerceNext: A Retail and DTC Podcast to give voice to the ecommerce and digital marketing community like never before, hosted by veteran retail ecommerce marketer and podcaster Michael LeBlanc with co-hosts Veronika Sonsev and Scott Silverman.
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In our latest webinar, Elevating Customer Experience for Ecommerce Growth, our panelists discussed best practices for CX, including personalization, efficiency and using AI and machine learning to scale service. Read to learn what our speakers from Everlane, Joybird, Princess Polly and Gorgias shared.
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In case you were too busy paying attention to take notes or missed out on any topics, we’ve outlined the main takeaways from each keynote session with Ulta Beauty, Publicis Groupe and Saks Fifth Avenue.
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With May being AAPI Heritage Month, we wanted to host a webinar discussion on how to avoid racial stereotypes in marketing. In this webinar, Gordon Ho (Principal, CMO & President at Xpertainment and Board Member at Coalition of Asian Pacifics in Entertainment (CAPE)), Ekta Chopra (Chief Digital Officer at e.l.f. Beauty) and Qun Wei (Head of Growth Data & Analytics at Lemonade) discuss the ways marketing can be used to help dispel stereotypes, empower communities and provide insight on what we can do to be better allies.
read more With “conscious consumerism” on the rise, more and more consumers are interested in buying from sustainable brands who use eco-friendly materials or production practices. At the CommerceNext Spring Summit, Allbirds’ Head of Global Retail Ops, Travis Boyce and Kristen LaFrance, Head of Resilient Retail at Shopify discussed Allbirds’ sustainability commitment and retail journey.
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With Mother’s Day in just a few weeks, you may already be knee deep in your marketing plans. Even if you are—and especially if you haven’t started—we've researched the top 2021 Mother’s Day trends and best marketing practices to incorporate into your strategy.
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We’re in a climate crisis and consumers are looking for more and more ways to decrease their footprint in all aspects of life—and they expect companies to do the same. Working towards better sustainability is not only the right thing to do for consumers, but also for the planet. In this week’s webinar, Ryan P. Kelly, VP of Ecommerce & Alliance Marketing at FedEx Services shared industry data on sustainability, then was joined by Daren Hull, President at Vera Bradley, Saskia van Gendt, Head of Sustainability at Rothy’s and Sejal Solanki, VP, Ecommerce & Marketing at Coyuchi for a panel discussion on how retailers can start incorporating sustainable practices into their businesses.
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