Katja Teichmann

Posts by Katja:

With May being AAPI Heritage Month, we wanted to host a webinar discussion on how to avoid racial stereotypes in marketing. In this webinar, Gordon Ho (Principal, CMO & President at Xpertainment and Board Member at Coalition of Asian Pacifics in Entertainment (CAPE)), Ekta Chopra​ (Chief Digital Officer at e.l.f. Beauty) and Qun Wei (Head of Growth Data & Analytics at Lemonade) discuss the ways marketing can be used to help dispel stereotypes, empower communities and provide insight on what we can do to be better allies.

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With “conscious consumerism” on the rise, more and more consumers are interested in buying from sustainable brands who use eco-friendly materials or production practices. At the CommerceNext Spring Summit, Allbirds’ Head of Global Retail Ops, Travis Boyce and Kristen LaFrance, Head of Resilient Retail at Shopify discussed Allbirds’ sustainability commitment and retail journey.

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We’re in a climate crisis and consumers are looking for more and more ways to decrease their footprint in all aspects of life—and they expect companies to do the same. Working towards better sustainability is not only the right thing to do for consumers, but also for the planet. In this week’s webinar, Ryan P. Kelly, VP of Ecommerce & Alliance Marketing at FedEx Services shared industry data on sustainability, then was joined by Daren Hull, President at Vera Bradley, Saskia van Gendt, Head of Sustainability at Rothy’s and Sejal Solanki, VP, Ecommerce & Marketing at Coyuchi for a panel discussion on how retailers can start incorporating sustainable practices into their businesses.

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