Owning the customer journey is key to cultivating loyalty and retention, yet it seems to be difficult for brands who are competing with marketplaces and third-party retailers to keep customers on their websites. In our latest webinar, Improving Ecommerce and Owning the Customer Journey, our expert panel shared best practices for using search and exclusive experiences to improve stickiness and own the customer journey.
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CommerceNext Co-Founder Scott Silverman interviews Bill Schneider, VP of Product Marketing at SheerID to learn about what consumers expect from brands’ messaging and behavior during Covid-19 and beyond. They also discuss how retailers and brand can improve their connection with consumers.
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Brands are always looking to create meaningful connections with people. But, it can be a complicated endeavor—it requires understanding intent in the moment, personalized navigation, search and recommendations or offers. In our latest webinar What Makes Creating Meaningful Experiences for Your Shoppers So Hard?, Gaetan Gachet, Chief Strategy Officer at Algolia presented on what shoppers are looking for and how to improve their experience using AI. His presentation was followed by a panel with Chris Hardisty, SVP Ecommerce at Clarks, Kristin Smith, SVP Digital at Hanna Andersson and Alex Richardson, Chief Technology and Digital Officer at Frederic Fekkai Brands.
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With ecommerce sales at an all-time high, retailers can expect increased online traffic to continue all year. Now is the time to refine the strategies you’ll need to be successful. In our latest webinar, Using Gift Commerce Lessons from 2020 to Win in 2021, Sucharita Kodali (Vice President and Principal Analyst, Forrester) and John Grech (Head of Retail Partnerships, Loop Commerce) shared respective data about the 2020 holiday season and gift commerce trends. Afterwards, Melissa Spencer (CMO, Trade Coffee) and Alvaro De La Rocha (VP Marketing, Bespoke Post) joined for a panel discussion.
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The stress and uncertainty of Covid-19 makes caring for customers more important than ever. In the session The Untapped ROI of Caring Post Sale, Ethan Bourland, Business Developer at Shipup and Jeoffrey Jouannet, VP Care & Retention at Japhy discussed best practices and benefits of post sale customer service.
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With more places for customers to engage with your brand than ever before, the customer journey has never been so important. In the session Why Marketing Needs To Own The Customer Journey, Stefan Nandzik (SVP, Brand Experience at Signifyd) and Emily Culp (CEO at CoverFX) discuss why the marketing organization needs to own the entire customer journey and how to make those changes.
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Mobile is one of the fastest growing channels for ecommerce, and with it comes the opportunity to further engage with customers using SMS. In the session Draper James: Analyzing the Impact of SMS on the Customer Journey, Elizabeth Ray, VP Client Strategy at Attentive and Helen Nightingale, VP of Ecommerce at Draper James discussed the growth and importance of SMS marketing, using Draper James as a case study for how to build out this channel.
read more Day 3 of the Marketing Summit Series was our last packed day of the series and covered two themes: Geeking Out on Data & Attribution and Future Proofing & The Marketing Org. If you weren’t able to attend or just want to revisit your favorite topics, we’ve outlined the main takeaways from each session below.
read more In our most recent episode of Conversations with CommerceNext, Co-Founder Veronika Sonsev interviews Lucie Buisson, Chief Product Officer at Contentsquare, to discuss CommerceNext’s latest research report. In partnership with ContentSquare and BizRate Insights, the report surveyed 1000+ consumers to uncover new customer insights and how the ecommerce experience and expectations of usability have changed during the Covid-19 era.
read more Day 2 of the Marketing Summit Series covered everything under two themes: Marketing During Social Change and Mastering Lifecycle Marketing. We've outlined the main takeaways of each session in case you weren't able to attend or too busy watching to take notes.
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