CommerceNext is preparing for its first in-person retail marketing event in almost two years, CommerceNext IRL. The summit will take place on September 28-29 in New York City from 8am ET to 7pm ET. We’ve created an action-packed agenda of sessions on the future of retail and ecommerce featuring some of the most influential leaders in our industry.
Here’s a sneak peek at three can’t miss keynotes from our CommerceNext IRL marketing event, focusing on leaning into your customers and the ever-changing marketing landscape:
Think Different: Why Lands’ End is Embracing Gen X
Tuesday, September 28, 1:15 pm
Speaker: Sarah Rasmusen, EVP, Chief Customer Officer at Lands’ End
Lands’ End is zigging while other brands are zagging. While most retailers and brands are focused on Gen Z and younger customers, Lands’ End is investing in Gen X, a generation that thinks about the future, is both nostalgic and tech-savvy and embraces online and offline. In this session, Chief Customer Officer Sarah Rasmusen will describe Lands’ End’s marketing efforts that keep Gen Xers loyal to their brand.
Today’s Customers, Tomorrow’s Growth
Wednesday, September 29, 9:00 am
Speaker: Noam Paransky, Chief Digital Officer at Tapestry
Consumer data privacy has become the new tech battleground. In response, operating systems and platforms have increased data protection and limit many of the mechanisms organizations previously depended on for targeting and attribution – fundamentally shifting the consumer data ecosystem. Tapestry has embraced these changes as part of its consumer centric transformation – embracing customer retention strategies while adopting digital marketing and measurement strategies in anticipation of the new normal. Tapestry’s CDO Noam Paransky will join us to share how Tapestry has been adapting customer experience and marketing in response to today’s customer needs.
CMO Next: How Poshmark Navigates The Changing Marketing Landscape
Wednesday, September 29, 5:00 pm
Speakers: Steven Young, CMO at Poshmark and Swan Sit, Independent Board Director & Consultant
With more data privacy restrictions, greater competition and increased costs for paid channels, business as usual is a recipe for irrelevancy for retailers and brands. Despite this marketing landscape, Poshmark, a leading social marketplace for new and secondhand style, continues to experience significant growth. This discussion will provide a CMO POV on how a brand has successfully navigated a highly dynamic marketing environment.
Make sure you’re registered to attend this can’t miss retail marketing event—we hope to see you there.
