retail and ecommerce conference Archives | Page 3 of 3

Marketing Playbooks Of All Sizes: What Every Brand Needs To Know About The Marketing Landscape in 2019

Brittney Kleinfelter January 26, 2019

Today’s marketing landscape is not easy to navigate. Increasing competition and overly-saturated digital marketing channels make it difficult for brands to get their message, product or service seen by the right people. According to HubSpot, 87% of people say there are more ads today than two years ago. To learn how leading brands are breaking through the noise, we sat down with Naomi Jacobs of Qurate Retail Group, Bree Casart of West Elm, Mark Chou of Away and Tomer Tagrin of Yatpo at last year’s CommerceNext conference to learn more about their tricks of the trade. These four panelists shared how they successfully

The Role Of Amazon In A World Of Direct-To-Consumer Brands

Brittney Kleinfelter December 10, 2018

How three companies navigate the pros – and cons – of partnering with the world’s largest ecommerce website That elephant in the room has become impossible to ignore: Amazon, the world’s biggest ecommerce site, now accounts for 43% of all online sales, and over 52% of consumers go directly Amazon when they shop online. In the past, brands often squared off with this mega-behemoth, hoping to parlay customers into their own on-site sales, bypassing a partnership via Amazon Merchant Services. But, with Amazon’s ever-increasing presence, some larger brands find themselves facing an even bigger problem: third-party sellers and wholesalers selling their products either

CommerceNext Ecommerce Conference Coming Back To NYC On July 31 – August 1, 2019

Veronika Sonsev October 18, 2018

The Ecommerce Conference for Next Level Customer Acquisition Is Bigger and Better in 2019! New York, NY, October 18, 2018 — CommerceNext, the ecommerce conference for next level customer acquisition, is scheduled for July 31 and August 1, 2019, in New York. The 2019 conference moves to the Grand Hyatt and is expanding to two full days. CommerceNext is an annual ecommerce conference that brings together the best minds in retail, and ecommerce digital marketing, and customer acquisition. It’s initial summit in July 2018 in NYC brought together more than 400 attendees and 60 speakers such as Carrie Ask, EVP and President, Global Retail,

Gap Inc. Gets More Personal In Its Marketing

Rachel Klein October 15, 2018

ARTICLE SUMMARY: Even though the Gap Inc. brands (Gap, Banana Republic, Old Navy, Athleta and Intermix) have broad appeal, Gap Inc. has chosen to personalize their marketing efforts rather than taking a batch-and-blast approach to getting the word out. So what does it take for Gap Inc. to personalize marketing for prospective customers? Noam Paransky, SVP, Digital at Gap Inc. explained to CommerceNext founder, Veronika Sonsev, how they have gone about building their sophisticated marketing tech stack that enables the retail giant to personalize its marketing tactics in ways that make customers feel they are interacting with a smaller, boutique brand. The centerpiece

Watch The Levi’s, ThirdLove And UNTUCKit Keynotes From CommerceNext 2018

Rachel Klein August 9, 2018

Whether you made it to CommerceNext or not, we’re delivering all that can’t-miss customer acquisition content here for you. First, watch our opening keynote delivered by Levi’s EVP and President of Global Retail, Carrie Ask. Legendary and legacy, Levi’s continually commits to reinvigorating the brand to stay current and ahead of the curve. Lately, they’ve been innovating the brick-and-mortar concept to catapult their customer acquisition tactics. ThirdLove’s Chief Creative Officer, Ra’el Cohen, brought us back to the world of ecommerce customer acquisition in her Day 2 keynote. In an industry with plenty of players, ThirdLove completely disrupted the mundane act of bra shopping,

CommerceNext 2018 Photos Released

Rachel Klein August 7, 2018

CommerceNext was a hit! With 400+ ecommerce and retail leaders in attendance, our community enjoyed two packed days of tactical and strategic insights from their peers. Thank you to our speakers and sponsors for making this year’s event so engaging and productive — we couldn’t have done it without you and hope to see you again in 2019! Check out the highlights from Day 1 & Day 2 and tag anyone you know from our #CN2018 community! Day 1 Day 2

Forbes + CommerceNext: Did Customer Service Help Chewy Rake In A Hefty Price Tag?

Rachel Klein June 8, 2018

ARTICLE SUMMARY: A pet supply ecommerce company pulling in a multi-billion dollar price tag? How does that happen? Kelli Durkin, VP of Customer Service at Chewy (the online pet store recently acquired by PetSmart) told CommerceNext’s Veronika Sonsev exactly why a stellar customer experience can be a company’s biggest asset. Rather than being looked at as a resources drain or the first place to go for implementing cutbacks, Chewy has, from Day 1, invested deeply in customer service. They played the long game, knowing consideration, care and quality people would make all the difference when going up against other multi-brand pet supply sellers

Forbes + CommerceNext: Aldo’s Fresh Take On The Online To In-Store Customer Journey

Rachel Klein May 12, 2018

ARTICLE SUMMARY: The Aldo Group knows their customers well and curates their retail omnichannel experiences to a T just for them. They know where they are shopping and where they prefer to purchase (which are very often two different places). So, instead of creating the shopping experience around the products or brand ideals or even technology trends, the priorities and resources go first to complimenting and mirroring customer expectations and behaviors. Gregoire Baret, GM of Omnichannel Experiences at Aldo Group says about 70% of his customers are browsing online before coming to the store, meaning the majority of their purchases are going online

Forbes + CommerceNext: How Sephora Makes Beauty A Two-Way Conversation

Rachel Klein April 17, 2018

ARTICLE SUMMARY: From affordable luxury brand stocking stuffers to quick, expert makeup color matches, Sephora is the trusted, go-to beauty resource for masses of consumers. We know this company has plenty of beauty secrets to impart, but what are its marketing secrets that bring this brand to the top of the retail chain? It’s all in the social — Sephora’s social media strategy aims to make beauty relatable, to make it reachable, and to make it communal. Reaching into every far corner of the app world, Sephora’s social media strategy extends from tweens to mature mothers. Every channel (e.g. Facebook, Instagram, Snapchat, Kik,

Tag: retail and ecommerce conference

Sign Up For Updates