customer acquisition Archives | Page 3 of 3

Forbes + CommerceNext: Aldo’s Fresh Take On The Online To In-Store Customer Journey

Rachel Klein May 12, 2018

ARTICLE SUMMARY: The Aldo Group knows their customers well and curates their retail omnichannel experiences to a T just for them. They know where they are shopping and where they prefer to purchase (which are very often two different places). So, instead of creating the shopping experience around the products or brand ideals or even technology trends, the priorities and resources go first to complimenting and mirroring customer expectations and behaviors. Gregoire Baret, GM of Omnichannel Experiences at Aldo Group says about 70% of his customers are browsing online before coming to the store, meaning the majority of their purchases are going online

Forbes + CommerceNext: Can Algorithms Replace Humans At Stitch Fix?

Rachel Klein April 2, 2018

ARTICLE SUMMARY: Technology has slowly infiltrated the retail and ecommerce industry, automating traditionally high-touch areas like customer service. The Stitch Fix algorithms are the heart and soul of the personal styling service. With leadership from a veritable Valley authority in algorithm application, Eric Colson, Stitch Fix boasts the most sophisticated data science team in the land. Our own Veronika Sonsev, Commerce co-founder and Forbes contributor, interviewed Colson 1 on 1 to absorb his algorithm acumen. She learned several ways Stitch Fix is dining out on its data science: logistics, inventory, product design, and more. Using up to 7 different algorithms for the styling

Forbes + CommerceNext: Three Unique Ways Brandless Uses Community To Fuel Growth

Rachel Klein March 1, 2018

ARTICLE SUMMARY: How can you break into the monster industry of consumer packaged goods, do good, grow quickly and build a loyal brand community? Brandless knows. When you think of Kelloggs or Kraft or even your favorite local, organic honey that you indulgently glob into your tea every morning, you may love the taste and be a diehard fan of the products, but you don’t necessarily connect emotionally with the brand and engage with that company personally. Brandless wants its customers to look at it differently. Brandless believes in cultivating strong, authentic connections directly with its customers. They focus on building brand loyalty

CommerceNext Guide to the mega ecommerce conference: NRF Big Show

Rachel Klein December 21, 2017

In preparation for the NRF Big Show beginning January 14th in NYC, we’ve collected our main must-sees and must-dos for you. Not only are all three CommerceNext co-founders taking the stage, several from the CommerceNext community are attending and hosting their own events, as well. Whether you’re an NRF novice or Big Show boss, navigating and making the most of your time is always a challenge at multi-day events like these. Here’s our favorites from this year’s lineup to get you started: Allan Dick leading the NRF Innovation Lab Stage. Sit back and get inspired with 15 sessions of the latest and greatest

Emily Hickey, Facebook Advertising Expert

Forbes + CommerceNext: The Secrets To Profitably Acquiring Customers On Facebook

Rachel Klein November 6, 2017

ARTICLE SUMMARY: Everyone’s on Facebook. How can you possibly increase your returns when it seems like every competitor also advertises on the platform, and the tools are constantly evolving? Emily Hickey (former COO of Lolly Wolly Doodle) truly believes in the power of Facebook advertising. And with her company, Instant Ad Copy, she proves to clients daily that she knows all the tricks to make them believers, too. CommerceNext co-founder, Veronika Sonsev, in her Forbes retail series, interviewed Emily for a small glimpse into how she garners such high returns and robust customer acquisition results with Facebook advertising. Frequently employing strategies foreign and

Introducing CommerceNext – The Retail and Ecommerce Conference for Next Level Customer Acquisition

Veronika Sonsev October 26, 2017

We want to share some exciting news with the retail and ecommerce community! The management team behind the last two GrowCommerce shows (Scott Silverman, Allan Dick and Veronika Sonsev) are launching a new conference called CommerceNext. CommerceNext is the summit to take your customer acquisition strategy and results to the next level. This two day digital marketing event will be in NYC on July 25th & 26th. We remain dedicated to our vision of being 100% focused on customer acquisition and growth marketing for retail and ecommerce. Like our past events, CommerceNext harnesses our collective 50+ years of collective experience and relationships in the retail and

Tag: customer acquisition