AI Archives | CommerceNext

Driving Ecommerce Growth with Full-Funnel Marketing and Measurement

Maria del Carmen Tume Saavedra July 26, 2024

At the CommerceNext Growth Show, a diverse of industry leaders covered all things full-funnel marketing and measurement, exploring challenges in implementing full-funnel marketing strategies, focusing on measuring ROI and attribution. They discussed how to leverage various marketing channels, AI’s role in customer acquisition and how brand marketing is key for feeding top of funnel strategies. Read on for insights from these speakers: Billy May, CEO of Brooklinen Doug Jensen, SVP Go-To-Market Analytics at Estée Lauder Renee Halvorsen, CMO of Marine Layer A.J Ghergich, VP of Consulting at Botify Moderator: Emily Hickey, Co-Founder and CEO of Chief Detective Watch the replay or read the

Silent Signals: How AI Hears What Customers Don’t Say

Maria del Carmen Tume Saavedra July 11, 2024

In the coming years, AI will revolutionize how people discover and purchase products, significantly raising expectations and the ability to find desired items. Businesses must listen closely to these evolving demands. However, as consumer knowledge decreases, behavioral AI will become crucial for creating real-time experiences based on actions rather than identities. Our latest webinar dove into these topics and more. What we learned: How AI is transforming ecommerce Unlocking the potential of anonymous visitors with behavioral AI How industry leaders are embracing the future with AI Speakers: Julie Evans, VP & CMO, Omaha Steaks Jane-E Yamamoto Johnson, Senior Director, E-Commerce, Forever 21 Michael

How To Use AI To Craft an Authentic and Profitable Customer Journey

Maria del Carmen Tume Saavedra May 31, 2024

In the fast-paced world of ecommerce, retailers must provide personalized experiences to meet customer expectations. This webinar explores how AI and machine learning are transforming the customer journey, increasing satisfaction and lifetime value. What we learned: How AI enhances customer experience through personalization How AI can improve productivity Best practices for leveraging AI for customer experience optimization Speakers: Ann Marie Ippoliti, VP Digital Commerce, Michael Kors Hani Batla, CIO/CTO, Adorama Michelle Pacynski, VP, Digital Innovation, Ulta Beauty Matt Gould, Chief Commerce Officer, Apply Digital Meghan Stabler, Senior Vice President Marketing, BigCommerce Moderated by: Allan Dick, Co-Founder, CommerceNext Watch the replay recap below.

Physical Retail Trends & Preparing for Holidays

Kylie Rashkin September 15, 2023

Nothing compares to the experience of shopping from the comfort of your own home. Whether you are laying in bed, on a lunch break or mindlessly scrolling through product pages while watching TV, it is everyone’s favorite pastime. Yet something remains so special about the traditional in-store shopping experience and 47% of consumers plan to make their holiday purchases in department stores. Full of personalized touchpoints and the chance to engage with brands face-to-face it holds a unique attraction. As we approach the holiday season, let’s explore how you utilize some physical retail trends and make the most of the in-person shopping experience

Revolutionizing Marketing with ChatGPT: Insights from the CommerceNext Ecommerce Growth Show

Kylie Rashkin August 28, 2023

The future of marketing is undergoing a transformation, and at its forefront is cutting-edge AI technologies like ChatGPT. It’s a topic that everyone in the industry is talking about, and we covered many facets of AI at the 2023 Ecommerce Growth Show. From automated experimentation to privacy-focused customer engagement, these three sessions explore how AI is reshaping marketing’s present and how you can get ready for the future. AI’s Takeover of Mundane Marketing Tasks Traditional marketing tasks like A/B testing, copywriting and data engineering have long been time-consuming and resource-intensive. This session, presented by George Khachatryan, Co-Founder & CEO of Offerfit, explored how

How Generative AI Elevates Customer Retention and Loyalty at Kate Spade

Maeve Billings July 11, 2023

At the 2023 Ecommerce Growth Show, Amanda Bopp, VP North America Marketing at Kate Spade, engaged in a captivating discussion with Michelle Nemschoff, SVP Marketing at Persado, shedding light on how Kate Spade leverages generative AI to amplify customer retention and foster loyalty. In this blog post, we will explore three key takeaways from the session, giving you a glimpse into how Kate Spade uses AI to deliver personalized customer experiences, tap into the emotional sentiment of products and find the optimal place for AI within their digital ecosystem. Read on to learn more or watch the full session recording here. Leverage AI

EXCLUSIVE: The 4 Hottest Topics at the 2023 Ecommerce Growth Show

Maeve Billings May 18, 2023

The 2023 CommerceNext Ecommerce Growth Show is set to be a game-changing event, bringing together over 1700 executives to discuss the hottest topics and growth opportunities in the retail industry. With 120+ industry-leading speakers across 50+ sessions, each including actionable content, this year’s show promises to provide invaluable insights for all ecommerce and marketing professionals in attendance. In this blog post, we will provide a sneak peek into a few of the most anticipated sessions and topics of this year’s ecommerce conference, including: Finding Growth Amid Uncertain Times Domino’s Reinvented: Boldly Innovating for Today’s Changing Customer Journeys How ChatGPT and Automated Experimentation Will

THE YES’ Julie Bornstein on Career Growth and AI Powered Retail Innovation

Amelia Poling October 25, 2021

CONVERSATIONS WITH COMMERCENEXT Episode 9: Career Growth and AI Powered Retail Innovation Ft: Julie Bornstein, Founder & CEO at THE YES Hear the full episode wherever you listen to podcasts or read the highlights below. From Finance to Fashion Julie Bornstein has years of experience with fashion ecommerce brands, including Nordstrom, Sephora, Urban Outfitters and Stitch Fix. She built Nordstrom’s online presence, oversaw Sephora’s website and loyalty program, served as the Head of Ecommerce for Urban Outfitters and helped grow Stitch Fix while preparing for its IPO. Now, Bornstein serves as the CEO and Founder of THE YES, a start-up building the future

Tag: AI

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