NRF 2024: Top 5 Things to Do at Retail’s Big Show

👉 Register to attend the 2024 CommerceNext Growth Show on June 11-13 in NYC to learn from 150+ industry leaders about ecommerce and retail growth.

In the ever-evolving world of retail, the National Retail Federation’s (NRF) Big Show to be on your must-attend list. NRF’s Big Show 2024 promises to be a hub of innovation, insights, and invaluable connections, uniting over 6,200 global brands in New York City from January 14-16. Whether you’re a seasoned retail professional or a newcomer to the field, here are the top five things you must do to make the most of your NRF experience.

1. The NRF 2024 Opening Party

The NRF 2024 journey begins with the Opening Party…and it’s BIGGER and BOLDER this year! The Big Show Opening Party has expanded its footprint, now spanning two levels of the Marriott Marquis. From fiery concoctions on level 5 to icy delights on level 6, you’ll get the chance to indulge in a sensory adventure with SPICE & ICE themed specialty beverages. The Opening Party is also a golden opportunity to connect with industry peers, thought leaders, and potential collaborators. So mark your calendars and secure your spot at an unmissable kickoff to a retail experience that promises to be more exhilarating than ever before!

2. Special Program: “What’s in Store for Retail Media Networks” (Saturday, January 13 at the Jacob K. Javits Convention Center)

A groundbreaking addition to NRF 2024 is the exclusive program, “What’s in Store for Retail Media Networks.” Presented in partnership with NRF and STRATACACHE, this full-day event focuses entirely on the potential of in-store media networks. Explore the latest in-store trends, engage with industry experts, and gain insights into unlocking significant revenue streams from the physical store. With three tracks of speaking sessions, choose from topics ranging from Shopper Experience and Content, Technology, Measurement, and Insights, as well as Network Monetization and Value. You’ll also have the opportunity to engage in dynamic conversations with industry experts and connect with like-minded professionals, fostering collaborations beyond the event.

3. CommerceNext’s Annual Reception And The CommerceXcellence Awards

As always, it’s not a full NRF schedule without attending the CommerceNext Annual Reception. This year is special because CommerceNext is honoring 24 leaders to watch in 2024 with the CommerceXcellence Awards. The award recognizes visionaries and leaders in the retail industry who have demonstrated outstanding leadership, innovation and impact! It will be a dazzling night where innovation, leadership and impact take center stage.

Aside from networking and fun, you’ll be able to take guided tours at the venue, a renowned cultural institution in the heart of the city.

Save the date—Monday, January 15th, 2024, at 7:30 pm—for an evening that promises to be nothing short of extraordinary!


4. Sustainability Dialogues

Prioritizing sustainability is not just a passing trend, but a fundamental shift in the way we must approach business, now more than ever. Be sure to attend a candid discussion on sustainability led by Michael Jeschke, Deloitte Consulting’s Retail & Consumer Products leader, and featuring Steven Williams, CEO of PepsiCo Foods North America. Explore the implications and intricacies of sustainable business practices and learn how major players like Frito-Lay and Quaker navigate consumer preferences while aligning with Environmental, Social, and Governance (ESG) considerations. Besides the keynote, you’ll also want to join the session exploring how retailers can enhance the efficiency of online orders and optimize in-store fulfillment processes while promoting sustainability through local ecommerce. Gain insights into the potential of this approach to drive positive environmental impact, providing practical takeaways for sustainable practices in the digital retail realm.

5. Celebrity Keynotes 

Get ready for three celebrity keynotes you can’t miss! In “Retail disruptors,” join actress Shay Mitchell—best known for her role in hit TV show “Pretty Little Liars”—along with Shopify President Harley Finkelstein and Glossier’s CEO Kyle Leahy as they discuss reshaping retail through innovation and disruption. Next, catch NBA legend Magic Johnson in “From winning championships to championing business,” where he shares his incredible journey from the court to the boardroom, unveiling the secrets behind his entrepreneurial success and community impact. But wait, there’s more excitement—a third celebrity for the closing keynote is still wrapped in mystery. Stay tuned for the big reveal!