Author: Evelyn Zeng


Insights From the 2023 Cyber 5 Season

Cyber 5, encompassing Thanksgiving through Cyber Monday, is a pivotal period for retailers to capture holiday sales. In a recent webinar, retail experts delved into the trends, insights and key takeaways from this season’s shopping extravaganza. From Buy Now, Pay Later dynamics to shifting consumer behaviors, here’s a comprehensive recap of the discussion. Speakers: • Jason Goldberg, Chief Commerce Strategy Officer, Publicis • Deb Radcliff, Global CMO, 5.11 Tactical • Renee Halvorsen, CMO, Marine Layer • Erica Sheffield, VP of Strategic Research and Insights Communications, Synchrony • Moderator: Scott Silverman, Co-Founder, CommerceNext Statistical Overview: Unveiling the 2024 Numbers The beginning of the webinar

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5 Hot Topics to Expect at the 2024 CommerceNext Growth Show

On June 11-13th in NYC, the 2024 CommerceNext Growth Show will delve into some of the hottest topics in the changing landscape of ecommerce and retail. Here is a taste of what you can expect! Key takeaways: Retailers are using generative AI for personalized experiences and marketing success. Navigate rising costs with new channel strategies and tools for effective customer retention. Learn data-driven strategies for seamless online-to-in-store transitions and enhanced customer experiences. Adapt loyalty programs to changing customer expectations and foster brand loyalty. Focus on easy-to-navigate digital experiences with the help of search, personalization, and generative AI. Generative AI and Success Use Cases:

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BNPL in Ecommerce: Watch Out for These 3 Factors

Key Takeaways: BNPL is now a preferred payment method for Millennials and Gen Z. Choose a provider you trust and that integrates well with your POS system. Understand regional regulations and establish transparent relationships with BNPL providers to avoid problems. Regularly assess BNPL’s impact on customer satisfaction, cart abandonment rates and average order value (AOV) so you can adapt your strategy if needed. BNPL as the Primary Payment Method for Millenials and Gen Z During this year’s Black Friday/Cyber Monday shopping frenzy, Adobe’s findings indicate a substantial 17% year-over-year increase in spending through BNPL platforms. Evidently, BNPL is no longer just an alternative;

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NRF 2024: Top 5 Things to Do at Retail’s Big Show

In the ever-evolving world of retail, the National Retail Federation’s (NRF) Big Show to be on your must-attend list. NRF’s Big Show 2024 promises to be a hub of innovation, insights, and invaluable connections, uniting over 6,200 global brands in New York City from January 14-16. Whether you’re a seasoned retail professional or a newcomer to the field, here are the top five things you must do to make the most of your NRF experience. 1. The NRF 2024 Opening Party The NRF 2024 journey begins with the Opening Party…and it’s BIGGER and BOLDER this year! The Big Show Opening Party has expanded

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How Personalized Content Helps Create Exceptional Commerce Experiences at Scale

With the abundance of data at our fingertips and the power of AI-driven solutions, retailers have the unique opportunity to provide customers with tailored shopping experiences. To shed light on this topic, a recent panel discussion featured experts from the field who shared their valuable insights and strategies for successful ecommerce personalization. SPEAKERS: Sabrina Cherubini, SVP Brand & Digital Marketing, Hanky Panky Sunil Kaki, frmr Chief Marketing Officer, FIGS Theresa Cowing, VP, e-Commerce, Tarte Kerrigan Baron, Sr. Technical Director, MACH & Composable Technologies, Kin + Carta Christine Masters, Senior Product Manager, Emerging Products, Contentstack Watch the replay below or read on for the

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Mastering Post-Purchase Satisfaction During the Holiday Season

To ensure your success during peak holiday season, retailers must fine-tune every aspect of their post-purchase and returns process, optimizing it for the best results. According to a recent report by Accenture, 91% of consumers are more likely to choose brands that offer relevant offers and recommendations. This extends to the delivery of personalized post-purchase and returns experiences. What We Learned: Throughout our conversation with Rick Egan (Bed, Bath & Beyond), Colleen Waters (Steve Madden), and Sowmya Murthy (parcelLab), we learned various strategies and insights related to post-purchase experiences and returns management, particularly with the peak holiday shopping season approaching. The panelists shared

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