Holiday Summit 2020

1:00-1:05 PM ET

Opening Remarks

Scott Silverman

Holiday Speaker

Co-Founder CommerceNext

1:05-1:20 PM ET

🎥 5 Ways to Crush Holiday 2020: Stella & Dot Shares Their Strategy
Stella & Dot, the social selling fashion and accessories brand, previously relied on in-person consultations to drive sales. During COVID-times, they pivoted by launching a personalized web page for brand ambassadors to customize and sell shoppable styles. In this fireside chat, we will discuss new strategies for this holiday season that will help Stella & Dot, and you, crush holiday 2020.

Jessica Herrin

Holiday Speaker

CEO and Founder Stella & Dot

Veronika Sonsev

Holiday Speaker

Co-Founder CommerceNext

1:22-1:32 PM ET

How Foot Locker Europe Markets to Gen Z Consumers in Today's World
Learn how Foot Locker Europe and SideStep are incorporating current events and Gen Z insights into their marketing strategy in Europe. Leaning heavy on digital, this presentation will cover why they've taken this strategy, how this approach is unique and what they have planned for the fall and during the holiday season.

Vijay Talwar

Holiday Speaker

CEO of EMEA Foot Locker

1:35-1:55 PM ET

🎥 Smarter Offers and More Loyalty During a Very Different Holiday Season
This session will look at smart deals vs. discounting and how retailers and DTCs can craft offers that protect both their brand and profit margins. Honey will share shopper data that shows positive responses to smarter programs against the backdrop of Covid-19, which has disrupted people’s income and upended traditional seasonal shopping trends. This session will offer tactics to win both long-term loyalty and a greater share of the holiday shopping.

Vivek Kumar

Holiday Speaker

Chief Revenue Officer UrbanStems

Jared Dimond

Holiday Speaker

Director, Partnerships Honey

1:57-2:17 PM ET

🎥 No Tears This Holiday: Planning Around Ecommerce Bottlenecks
Lands' End, a nearly 60 year old purveyor of casual clothing, luggage and home furnishings, is applying lessons learned from the beginning of the Covid-19, to the upcoming holiday season. This session will focus on leadership to manage the ups and downs of retail and ecommerce during a pandemic — while remaining customer centric — with the help of teamwork and nimbleness if and when things don't go as planned.

Sarah Rasmusen

Holiday Speaker

Chief Customer Officer Lands’ End

Scott Silverman

Holiday Speaker

Co-Founder CommerceNext

2:20-2:50 PM ET

Break/Coffee Chat with Speakers

2:50-2:55 PM ET

Welcome Back Remarks

Veronika Sonsev

Holiday Speaker

Co-Founder CommerceNext

2:55-3:25 PM ET

🎥 PANEL: New Marketing Strategies for a Digital-First Holiday
Given the unprecedented nature of this holiday season, marketers are developing new strategies to attract and convert customers this holiday. This panel will explore customer expectations, new marketing strategies being implemented and how brands are testing into their ideas.

Chris Lindland

Holiday Speaker

CEO Betabrand

Kate Huyett

Holiday Speaker

CMO Bombas

Chandra Cooks

Holiday Speaker

Marketing Director Mented Cosmetics

Veronika Sonsev

Holiday Speaker

Co-Founder CommerceNext

3:27-3:47 PM ET

🎥 Curbside: A Pandemic Resistant Channel for On-Time Holiday Shopping
COVID-19 has changed who shops online and how. Customers’ embrace of curbside pickup has soared (3-5X vs. pre-pandemic levels) even as non-essential stores opened for business. As we look to the holiday surge, shipping surcharges threaten to eat into margins and capacity limitations threaten to limit potential. This session will discuss how curbside can be a profit-friendly fulfillment channel and lessons learned from early implementations.

Indy Guha

Holiday Speaker

SVP of Marketing and Alliances Signifyd

Jennifer Benda

Holiday Speaker

Director User Experience Design DICK'S Sporting Goods

3:50-4:10 PM ET

🎥 rue21 Unwraps SMS Success For The Upcoming Holiday Season
During the 2019 holiday season, mobile shopping drove a whopping $50 billion in sales. With social distancing guidelines continuing to limit in-person shopping, mobile holiday shopping is only expected to grow this year. Hear how clothing retailer rue21 uses text messaging during the holiday season (and beyond) to drive brand engagement and incremental revenue. Plus, get practical tips for how to launch & scale your own SMS marketing channel in time for holiday.

Robert Brous

Holiday Speaker

VP of Ecommerce & Digital rue21

Eric Miao

Holiday Speaker

SVP of Customer Strategy Attentive

4:10-4:40 PM ET

Coffee Chat with Speakers