Geoff Sanders is a marketing leader and eCommerce general manager with a proven ability to drive growth and profitability. He has 15+ years of marketing experience spanning the entire customer lifecycle across digital & traditional channels. He has managed $100MM+ annual marketing budgets and $300MM+ business unit P&Ls. Geoff has led marketing, eCommerce, analytics, customer service, and digital product teams across Fortune 50 organizations (Citi), mid-size companies (Gilt Groupe, Betterment), and Direct-To-Consumer startups (Casper, Firstleaf). In 2021, Geoff was named to the Forbes CMO Next list of innovative marketers transforming business in a changing world. He holds an MBA from the Kellogg School of Management at Northwestern University and Bachelor’s degrees in economics and biology from MIT.
