Session Recaps | CommerceNext

Revolutionizing Marketing with ChatGPT: Insights from the CommerceNext Ecommerce Growth Show

Kylie Rashkin August 28, 2023

The future of marketing is undergoing a transformation, and at its forefront is cutting-edge AI technologies like ChatGPT. It’s a topic that everyone in the industry is talking about, and we covered many facets of AI at the 2023 Ecommerce Growth Show. From automated experimentation to privacy-focused customer engagement, these three sessions explore how AI is reshaping marketing’s present and how you can get ready for the future. AI’s Takeover of Mundane Marketing Tasks Traditional marketing tasks like A/B testing, copywriting and data engineering have long been time-consuming and resource-intensive. This session, presented by George Khachatryan, Co-Founder & CEO of Offerfit, explored how

Exploring the Power of Omnichannel Retail with Trina Turk and Amazon Today

Maeve Billings August 22, 2023

The CommerceNext 2023 Ecommerce Growth Show was full of insights for retailers seeking innovative ways to stay ahead in the ever-evolving landscape of ecommerce. One breakout session, “Omnichannel is Everything: How Retailers Can Amplify and Optimize In-Store Inventory,” featuring Ashley Walker, Director of Digital Marketing and Ecommerce at Trina Turk and Mel Lubey, Strategic Partnerships at Amazon Today, delved into the intersection of ecommerce and brick-and-mortar retail. With a focus on meeting customers’ demands for convenience and immediacy, the session unearthed key omnichannel strategies that retailers can harness to create a seamless, customer-centric shopping experience. Read on to learn the session’s key takeaways

Shifting Marketing Mix in Response to Measurement & Targeting Challenges

Kylie Rashkin August 16, 2023

In today’s rapidly evolving marketing landscape, where privacy laws and changing data practices have reshaped the advertising landscape, marketers find themselves at the forefront of adaptation. The challenge of effectively measuring and targeting audiences has prompted a shift in the marketing mix. This blog delves into the insights and strategies discussed in a panel session at the recent CommerceNext Ecommerce summit, featuring industry experts who have successfully navigated these challenges. The key takeaways from this session include: Rethinking measurement approaches Navigating customer identity and engagement Data-driven personalization strategies Strategies for creative targeting Watch the full session recording below or continue reading for a

Deep Dive into Composable Commerce

Kylie Rashkin August 10, 2023

In the ever-changing landscape of ecommerce, new approaches and technologies continually emerge to meet the demands of businesses and customers alike. One example of this is composable commerce, which promises a new level of flexibility and customization in building commerce ecosystems. It includes architecture that is API first, cloud native, headless and microservice based. This model promises freedom and flexibility for retailers and DTC brands to offer differentiating experiences in areas such as search, personalization and loyalty. Let’s delve into the key takeaways from this webinar’s insightful discussion. WHAT WE LEARNED ABOUT: What is and is not composable and how has it evolved

How Forever 21 Stays Connected to Their Gen Z Customers

Maeve Billings August 10, 2023

It’s no secret that marketers are looking for ways to better connect with Gen Z consumers. At this year’s CommerceNext ecommerce summit, Winnie Park, CEO of Forever 21, hosted a notable session on how the brand has innovated to stay culturally fluent and deeply connected to its customers. At the heart of her strategy is a focus on meeting Gen Z where they are, engaging with them and simply co-existing. The key takeaways from this session include: Gen Z prefers authenticity over corporate marketing/partnerships. To create a relationship with Gen Z, you can’t do everything for-profit. The importance of integrating into the Gen

Domino’s Reinvented – Boldly Innovating for Today’s Changing Customer Journeys

Maeve Billings July 28, 2023

The 2023 Ecommerce Growth Show brought together industry leaders from various sectors to discuss the ever-changing landscape of digital commerce. One of the standout keynote presentations featured Christopher Thomas-Moore, Chief Digital Officer at Domino’s, who shared insights into how the pizza giant reinvented itself through bold innovation to adapt to today’s changing customer journeys. In this blog, we’ll explore the five key points from CTM’s presentation that businesses can apply to thrive in the dynamic digital landscape. The five key takeaways from this keynote include: Embrace change and innovation to stay adaptable and relevant. Identify and leverage tensions to find creative solutions. Obsess

Unleashing the Hidden Power of User-Generated Content to Drive Engagement and Profit

Maeve Billings July 27, 2023

Despite the abundant information in User-Generated Content (UGC), many retailers still need help to fully harness its potential. During the most recent CN webinar, “Unleashing the Hidden Power of User-Generated Content to Drive Engagement and Profit,” our panel of experts from Colgate-Palmolive, Saadia Group, REDCON1 and Yogi discussed how to get the most out of your (and your competitors) UGC by making it a central part of your strategic planning. WHAT WE LEARNED: The number one factor in a consumer’s purchase decision is price, but the second is trust. The power of rethinking the current bifurcation of User-Generated Content. How to make the

Engage Influence and Sell: 3 Ways to Improve Your Customer’s Journey

Kylie Rashkin July 20, 2023

Enhancing the understanding of the customer journey is important for retailers as it allows for the seamless delivery of personalized experiences that lead to customer satisfaction, loyalty and most importantly, sales. However, the growing frequency, nonlinear patterns and fragmentation of customer journeys present a challenge in achieving this understanding. This webinar aimed to discuss three strategies to enhance your customer journey by leveraging recent advancements in AI, data collection and retargeting technology. Panelists from TULA Skincare, Blue Apron, AdRoll, Glassbox and Yext were eager to share their insights and experiences with us. WHAT WE LEARNED ABOUT: Conversational AI Retargeting Leveraging Real-Time Data SPEAKERS:

How to Successfully Market to Gen Z: Insights from Forever 21, e.l.f. Beauty and Coach

Kylie Rashkin July 20, 2023

Gen Z is the first generation to grow up entirely in the digital age. Born between the late 1990s and early 2010s, they have experienced widespread access to the internet, smartphones and social media starting from a young age. As a result, they function differently as consumers with unique traits and behaviors. Our 2023 CommerceNext Ecommerce Summit featured multiple sessions on how to market to Gen Z. We’ve gathered the three best tips shared from Forever21, e.l.f Beauty and COACH who all spoke at the annual conference. Meet Gen Z Where They Are Show up Authentically & Naturally Resonate with them on a

How Generative AI Elevates Customer Retention and Loyalty at Kate Spade

Maeve Billings July 11, 2023

At the 2023 Ecommerce Growth Show, Amanda Bopp, VP North America Marketing at Kate Spade, engaged in a captivating discussion with Michelle Nemschoff, SVP Marketing at Persado, shedding light on how Kate Spade leverages generative AI to amplify customer retention and foster loyalty. In this blog post, we will explore three key takeaways from the session, giving you a glimpse into how Kate Spade uses AI to deliver personalized customer experiences, tap into the emotional sentiment of products and find the optimal place for AI within their digital ecosystem. Read on to learn more or watch the full session recording here. Leverage AI

Category: Session Recaps

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