MSS Spotlight: Analyzing the Impact of SMS on the Customer Journey
Mobile is one of the fastest growing channels for ecommerce, and with it comes the opportunity to further engage with customers using SMS. In the session Draper James: Analyzing the Impact of SMS on the Customer Journey, Elizabeth Ray, VP Client Strategy at Attentive and Helen Nightingale, VP of Ecommerce at Draper James discussed the growth and importance of SMS marketing, using Draper James as a case study for how to build out this channel. You can watch the full session on our Youtube channel. SESSION RECAP Overview: Mobile Matters The emergence of SMS marketing comes as no surprise because it follows