Commerce Next Blog: Learn Customer Acquisition from the Experts

How to Reduce Ecommerce Technical “Debt” and Maintain a Great Customer Experience

Joshua McKie August 23, 2022

Accruing ecommerce technical debt can slow down your organization–companies underequipped from a technology standpoint are crippled as they try to acquire new customers and expand. In our most recent webinar, “How to Reduce Ecommerce Technical ‘Debt’ and Maintain a Great Customer Experience,” our experts from FTD, Alvarez & Marsal, commercetools and Capgemini discussed their experiences in dealing with paying down technical debt and replacing decaying, insufficient infrastructure with systems built to last. What we learned: What is Tech Debt Types of Tech Debt Sources of Tech Debt How To Pay Down Technical Debt How to See What’s Going Wrong & What to Do

Marketing in a Downturn: Preparing for Back-to-School with Old Navy

Maeve Billings August 8, 2022

The current state of the United States economy has many retailers and brands worried about how it could affect the busiest times of their fiscal years. However, back-to-school (BTS) shopping is coming up, and it does not seem to be impacted even in economic downturn. According to Deloitte’s 2022 BTS study, parents plan on spending approximately $660 (8% higher than last year) to replenish their students’ school apparel and supplies. At CommerceNext 2022: The Ecommerce Growth Show, Jamie Gersch, SVP & CMO at Old Navy discussed how to stay relevant and successful even through macro downturns. Read on for the session’s key insights

Optimization Tactics to Deliver a Better, More Human Digital Experience

Joshua McKie August 7, 2022

It’s no secret that optimization improves your digital experience—customers have high expectations of website UX and will shop elsewhere if your brand doesn’t deliver. In our most recent webinar, “Optimization Tactics to Deliver a Better, More Human Digital Experience,” our experts from E.L.F Beauty, Hanky Panky, Saatva and Contentsquare discussed how their teams are doing continual work testing, experimenting and optimization. What we learned: What is Optimization? How to Manage the Optimization Process Identifying Key Areas to Test How to See what’s Going Wrong & What to Do We also polled our community to see their self-reported top struggles in improving their customers’

New CommerceNext Research: Understanding Today’s Digital Commerce Team

Katja Teichmann August 2, 2022

CommerceNext’s newest qualitative research report focuses on helping the ecommerce community evaluate and improve upon their digital commerce team and organizational structures in this defining digital era. In this research, we asked retailers: How does ecommerce fit into and operate within a larger retail organization—in the past, present, and future? Which roles are the most crucial to the digital organization? What are the current KPIs most critical to assessing digital performance? For this qualitative study, we partnered with The Commerce Experience Collective (CommX) to conduct more than a dozen interviews with executives across a range of retailers and brands to understand the structure,

What Gen Z Consumers Are Looking For

Joshua McKie July 29, 2022

Gen Z consumers are a hot topic in retail right now—brands are constantly looking to better understand Gen Z’s shopping habits, trends, and the best ways to connect with them as customers. Read on to learn from a CommerceNext Gen Z intern what topics concern Gen Z customers, along with how brands can market to them and employ them successfully. 1. What’s Shaped Gen Z Gen Zers have grown up in the internet age, and most would likely have difficulty remembering a time when the entirety of the information of the world wasn’t easily available at their fingertips. While this shift

Modernizing Customer Engagement Like A Jedi Master

Joshua McKie July 19, 2022

The rules and best practices of customer engagement continue to evolve with each quarter. With marked increases in social media usage and the prospect of web3/the metaverse and more immersive forms of digital communication, firms are testing the new rules of modernizing customer engagement. In our most recent webinar, “Modernizing Customer Engagement Like A Jedi Master,” our experts from WW, KEEN, Home Chef and GiftNow discussed how their teams are shifting their current digital strategy to create deeper engagements with their customers. What we learned: Modernize Your Customer Engagement Social Commerce and the Metaverse Lowest Common Denominator vs Customer Journeys Read on to

CN 2022 Tips: Innovative Ecommerce Experiences & Scaling Marketing for Growth

Maeve Billings July 13, 2022

It’s no secret that customer expectations regarding your brand and the overall customer experience are increasing. To address this, many retail and DTC brands are looking to innovate and expand upon ecommerce experiences in a variety of ways to, overall, grow their business. At CommerceNext 2022, industry professionals came together during two breakout tracks to discuss their strategies and tactics to innovate ecommerce experiences and scale marketing for growth. Read on for a recap, a link to the video recording and a notable quote from each session. Breakout Track: Innovative Ecommerce Experiences How REVOLVE Reinvented the Mobile Shopping Experience WHAT WE LEARNED: Using

Announcing the Winners of the 2022 CommerceNexty Awards

Joshua McKie June 28, 2022

Awards went to American Eagle Outfitters, Bombas, E.L.F. Beauty, Gainful, Made In, Old Navy, TULA Skincare and Warby Parker Recognizing the efforts, creativity and innovations of retail and ecommerce professionals is an important part of our CommerceNext community. The CommerceNexty Awards, sponsored by Simon Data, were developed to celebrate the year’s best marketing and ecommerce programs, delivering truly breakthrough results. After receiving over 100 nominations, we narrowed it down to 27 finalists across 7 categories. Along with two special honorees, Jamie Gersch, SVP and CMO, Old Navy, Marketing Visionary winner, and Craig Brommers, CMO, American Eagle Outfitters, Digital Disruptor winner, there are seven

Creating the Most Effective SEO Plan to Tackle PPC Costs and Privacy Restrictions

Maeve Billings June 10, 2022

While it will come as no surprise that retailers’ top concern for 2022 is rising customer acquisition costs, what might surprise you is just how effectively organic search-engine optimization can address this concern. During the most recent CommerceNext webinar, “Using a New Organic Search Standard to Counter Rising PPC Costs and Privacy Restrictions,” industry professionals discussed some tools and strategies your business can follow to use SEO in the most effective way. These speakers will dive deeper into this topic at CommerceNext 2022 – register today to learn more! What we learned: It is crucial to focus on the top of the marketing

COMMERCENEXT 2022: Speaker Spotlights

Maeve Billings June 10, 2022

This year’s ecommerce growth conference is coming up quickly, and we cannot wait to see all of you at the New York Hilton Midtown on June 21-22. CommerceNext 2022 will be featuring 50+ sessions and 100+ industry professionals speaking about various topics like customer acquisition, rising industry trends, technological advances and more. Read on to learn marketing tips from some CN2022 speakers — and register today! Day 1: Tuesday, June 21, 2022 Speaker: JuE Wong, CEO at Olaplex FIRESIDE CHAT: Building the Next Big Brand: From Disruptor to Power Player (10:20am) “Apply Big Data, AI and ML to provide attitudinal customization.” Speaker:

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