Veronika Sonsev, CommerceNext Co-Founder

CommerceNext Ecommerce Conference with five panelists sitting in chairs discussing growth marketing

CommerceNext Names Names Jill Dvorak as Chief Content Officer and Brings on 11 New Advisors

Veronika Sonsev November 2, 2022

CommerceNext Names Names Jill Dvorak as Chief Content Officer and Brings on 11 New Advisors 2023 Ecommerce Conference Scheduled for June 20–21 in New York City New York, November 02, 2022 – CommerceNext, a community, event series and conference for marketers at retail and direct-to-consumer brands, today announced that Jill Dvorak is joining CommerceNext as Chief Content Officer. Also joining CommerceNext are 11 new advisors bringing the advisory board to a group of 49 ecommerce leaders who provide critical feedback and guidance to ensure that conference programming and content are relevant and timely. Dvorak joins CommerceNext from the National Retail Federation (NRF)

Announcing CommerceNext 2022 on June 21-22 in NYC (Photo from CN IRL)

CommerceNext 2022 In-Person Conference Scheduled for June 21–22 in New York City

Veronika Sonsev January 11, 2022

New York, January 11, 2022 – CommerceNext, a community, event series and conference for marketers at retail and direct-to-consumer brands, today announced that its 2022 in-person conference will be held June 21–22 at the New York Hilton Midtown. More than 1,200 ecommerce and retail industry executives are expected to attend CommerceNext in 2022, following its successful September 2021 event. As always, CommerceNext will follow CDC guidelines and venue protocols to ensure the safety of its attendees at this June’s event. “We’re thrilled to bring the CommerceNext community back together in person again in June, as so much has changed for retail brands and

Nominations for the Annual CommerceNexty Awards

Veronika Sonsev June 15, 2021

Today we announced that nominations are now open for the 2021 CommerceNexty Awards. The CommerceNexty Awards are presented by Bloomreach and celebrate excellence in ecommerce and digital marketing and will be judged by CommerceNext’s Advisory Board, which is a group of more than 30 ecommerce and retail leaders. Winners will be announced at CommerceNext IRL, which takes place September 28–29, 2021, in New York City. The CommerceNexty Awards celebrate the individuals and companies that are delivering truly breakthrough results. We encourage all interested executives in the retail and ecommerce community to nominate one or two people for this year’s awards, which include two

Forbes + CommerceNext: How Lowe’s Grew Loyalty By Amplifying Brand-Driven Marketing | CommerceNext

Veronika Sonsev April 12, 2021

ARTICLE SUMMARY: Loyalty building is critical for retaining shoppers. During the pandemic, Lowe’s continually hits home runs in cultivating loyalty because they’ve gone back to their roots. One of Lowe’s oldest brand promises and strategies is supporting communities. In the face of the pandemic, there was no better time to lean into this core mandate. Marisa Thalberg, Executive Vice President, Chief Brand and Marketing Officer at Lowe’s (who started her position weeks before Covid hit the United States) knew this Lowe’s impactful history and immediately saw an opportunity to help the wider communities in which their customers reside. Driven by customer insights, Thalberg

Forbes + CommerceNext: Sephora Shows How Inclusivity Is Good For Business

Veronika Sonsev February 25, 2021

ARTICLE SUMMARY: Over the past year, our country begun confronting racial injustice and racial bias, and brands have been in the hot seat to implement new changes. Sephora emerged as a leader in fighting racial bias in the retail industry, being one of the first to develop a comprehensive plan to make internal and external changes. CommerceNext Co-Founder Veronika Sonsev interviewed Deborah Yeh, CMO at Sephora to discuss Sephora’s long-standing dedication to diversity and inclusion initiatives, including a study they conducted last year on racial bias in the industry. Most recently, they made commitments to: double the number of Black-owned brands carried, tighten their SephoraAccelerate

Now Hiring: CommerceNext Sales Intern

Veronika Sonsev February 20, 2021

CommerceNext is hiring a Sales Intern! This is an excellent opportunity for someone looking to gain sales experience and learn about the retail and ecommerce industry. We hope you’ll consider joining our team. Job Summary The CommerceNext Sales Intern is an aspiring sales and marketing professional at the beginning of their career. They will assist with sponsorship sales under the supervision of the Sponsorships Director, with a focus on developing sales support tools, building a sales funnel and assisting with the evaluation of new leads and deal opportunities. The primary function of a Sales Intern is to assist CommerceNext in growing an engaged

Now Hiring: CommerceNext Marketing Intern

Veronika Sonsev September 15, 2020

CommerceNext is hiring a marketing intern! This is an excellent opportunity for someone looking to gain marketing experience and learn about the retail and ecommerce industry. We hope you’ll consider joining our team. Job Summary The CommerceNext Marketing Intern is an aspiring marketing professional at the beginning of their career. They will assist with marketing operations under the supervision of the Marketing Director, with a focus on social media, email and content development. The primary function of a Marketing Intern is to ensure the CommerceNext Community has the latest information about our events. The intern will help the Marketing Director identify, conceptualize, design

CommerceNext Selects Dates and Venue for 2020 Ecommerce Conference

Veronika Sonsev October 17, 2019

The CommerceNext ecommerce conference will take place on July 28-29th at New York Hilton Midtown New York, October 17, 2019 — CommerceNext, the annual ecommerce conference for next level customer acquisition, has announced 2020 dates and venue for their flagship conference. Marketing leaders at retail and direct to consumer (DTC) brands can look forward to CommerceNext 2020: scheduled for July 28-29th at the New York Hilton Midtown. In addition, CommerceNext now offers a widely expanded series of events and programs including over 40 dinners, bi-coastal holiday parties and networking events at major digital retail industry gatherings throughout the year. With an attendee Net

CommerceNext Expands Digital Retail Events and Programs in 2020

Veronika Sonsev October 3, 2019

Co-Founders Scott Silverman, Veronika Sonsev and Allan Dick Consolidate Their Businesses Under the CommerceNext Umbrella New York, October 3, 2019 — Coming off a successful CommerceNext conference earlier this summer where attendance grew 122% to nearly 1,000 industry leaders and whose Net Promoter Score ranked as exceptional for conferences, CommerceNext is expanding its offering of events and programs in 2020 for marketing leaders at retail and direct to consumer (DTC) brands. Marketing leaders at retail and DTC brands can look forward to a widely expanded offering of events and programs from CommerceNext in 2020, including the flagship conference scheduled for July

New Panel Announcement: Sephora, Thrive Market, Party City + Pebble Post

Veronika Sonsev June 4, 2019

In this Day 1 panel at this year’s ecommerce conference, our panelists specializing in direct to consumer brands include Andrea Zaretsky (SVP, CRM & Loyalty), Sunil Kaki (SVP of Marketing at Thrive Market), Liesel Walsh (VP, CRM, Loyalty and Insights at Party City), Lewis Gersh (CEO, PebblePost), who will guide us through “Unlocking the Secrets to Loyalty and Retention.” Why this panel topic? Given how much retailers and direct to consumer brands invest in customer acquisition, we would be remiss not to cover the other side of the equation—retention. Capitalizing on retention and commanding loyalty from existing customers is critical to a company’s

Author: Veronika Sonsev

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