Cyber Week Recap: Lessons Learned and Advice for 2022
Each holiday season is proving to be more unusual and unpredictable than the last, giving marketers constant challenges and unclear benchmarks. In this webinar, “Cyber Week Recap: Lessons Learned and Advice for 2022”, we walked through Jason “Retail Geek” Goldberg analysis on Cyber 5 Weekend aggregate sales data, the issues that are shaping Holiday 21 and what’s in store for 2022. What We Learned Consumers wallets are increasingly going towards services instead of consumer goods The unprecedented growth in digital grocery shopping is setting trends for the entire ecommerce industry Changes in Cyber Week strategies reflected consumer personal motives to enjoy the