Today’s customers expect a seamless experience when interacting with a retailer or brand. Delivering an integrated ecommerce experience can help build customer loyalty and increase customer satisfaction and convenience. Read how experts at Boston Proper, Shinola and Saadia Group create a cohesive ecommerce brand experience.
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In this CommerceNext research report, we partnered with BizRate, Coresight Research and CommX to find out which customer segments are active in the Metaverse and how they utilize the Metaverse, social commerce and livestream shopping—both now and in the future. Read on to learn more!
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After two years of adjusted celebrations, families are ready to return to mostly normal celebrations this Mother's Day. Marketers should advantage of the return to in-person celebrations and increased spending by checking out our 2022 Mother's Day Marketing Tips blog. Read on for the best advice to help you find target holiday consumers, what they're looking to purchase and how to create a campaign to best target these shoppers.
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With recent changes in iOS 14.5, ad personalization and performance reporting may be limited and brands may notice a shift in their metrics, particularly those that use Facebook data. In our most recent webinar, we gathered experts in first-party data to share how they are managing data to drive customer acquisition even during this tumultuous time.
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This Women's History Month, we want to highlight the female leaders who are making huge contributions to our retail community. These women are paving the way for future female leaders through their hard work and dedication. We've highlighted their advice for the next generation.
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Shoptalk is back for 2022 and it’s shaping up to be a great reunion for the retail industry. We’ve rounded up the top four things to look forward to at Shoptalk—from the most essential sessions to the best events—to ensure you have the best possible experience at Shoptalk.
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Justin Yoshimura talks about the business of retail digital transformation and the skills he has developed through his entrepreneurial grit. He also discusses the importance of company culture when scaling up a business to avoid overestimating growth.
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Email marketing is more important than ever as brands focus on retention strategies and personalization. Creating an effective email marketing strategy around personalized creative elements and tracking engagement will allow your brand to successfully communicate your value proposition.
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Bob Sherwin has spent his career building an expansive data-driven marketing toolbox, which he has applied to the category-creating Fortune 500 retailer Wayfair as their CMO. Read to learn his career advice and strategy for data-driven marketing at Wayfair.
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