The CommerceNext webinar, “Personalized Engagement—How to Stop Frustrating Your Customers,” began with a presentation from Ehren Maedge (GM - North America, MoEngage) about the personalization of messages and engagement for customers. Next, Maedge was joined for a detailed discussion on best practices for personalization by John Yesko (Senior Director, Head of User Experience & Service Design, Walgreens), Jenna Posner(VP of Digital, SNIPES) and Jeff Gerstel (CMO, B&H Photo Video).
read more In the CommerceNext hosted webinar, “Storytelling with Video for Deeper Customer Engagement,” Priya Shah, Co-Founder at Oracle Sauce Video, presented on recent trends and best practices for video creation. Then, a panel joined for a discussion about video in ecommerce with speakers from Walmart and RevZilla.
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Gift giving occurs year-round, and it gives retailers the opportunity to play a role in deepening connections and relationships with and between customers. In this week’s webinar, John Grech, Head of Retail Partnerships at GiftNow, gave an overview of gifting in 2020. Lauren Freedman, President of the e-tailing group, then shared her company’s research on gifting marketing trends. Lastly, the two were joined by Lori Gatto, Sr. Director Digital Marketing at Chico’s FAS, Inc. and Jackie Diette, Director, eCommerce at kate spade new york, for a panel discussion moderated by Scott Silverman, Co-Founder at CommerceNext.
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Now is the perfect time to invest in customer experience, while ecommerce sales are at an all time high. In our latest webinar, Post Holiday Battle Plan: Growth Strategies for 2021 and Beyond, David Bolotsky (CEO and Founder, Uncommon Goods), Rebecca Traverzo (VP Marketing, ThirdLove), Bill Bass (CMO, FULLBEAUTY Brands) and Meghan Stabler (VP Product Marketing, BigCommerce outline three essential investment areas to attract and keep more customers in this online ecommerce boom.
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Everyone likes getting gifts. And, CommerceNext loves giving gifts to people who are part of our community. Sometimes, however, you may like that gift even more if it were a different color or better fitting size. Or, maybe a different style all together would suit your taste better. Perhaps the gift arrived at your old
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Patagonia puts their mission first and is a leading example of a purpose-driven company. Their dedication to environmental preservation is reflected in every facet of the company, from the causes they support to the products they sell. Corley Kenna, Director of Global Communications and Public Relations, and Lisa Pike Sheehy, Vice President of Environmental Activism at Patagonia sat down with CommerceNext Co-Founder Veronika Sonsev to talk about how they found their north star, the company’s dedication to its mission and their strategy in keeping these values present through every facet of the company.
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Ali Weiss shared two case studies with us in which her team at Glossier took community insight head-on, generating products based on demand and suggestion rather than suggesting them to the audience themselves, as so many beauty brands do. In taking this community insight head-on, Glossier was able to tap into their internal resources and create products based on what their followers were looking to add to their routine.
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Ecommerce spending growth will be driven by a 2.6% gain in digital buyers (to 195.3 million) and an 11.1% gain in spending per buyer (to $3,005). “The data suggests that the US e-commerce market is nearing a saturation point as it grows more in line with that of the total internet population,” said Andrew Lipsman, eMarketer principal analyst and lead analyst of our latest report collection “Global Ecommerce 2019.”
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The very successful Chubbies brand (most radical shorts known to mankind have arrived to take men out of the 'Capri' age of shortswear) has truly evolved over time, with thoughtful strategy in growth and performance marketing. Founder/CMO/CTO Tom Montgomery shares an inside look into the thinking, strategy, and ambitions of Chubbies.
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General Assembly (GA) put together a standards board of 13 CMOs to crack the code on ensuring long-lasting team success. They have established a set of standards and certifications for performance marketing that can help define skill requirements and expectations across the data science and digital marketing fields.
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