Tag: marketing

Conversational Commerce & CX: Turning Real-Time Engagement Into Revenue

Maya Chalil May 16, 2025

In a digital world shaped by convenience and connection, the customer journey has evolved into a two-way conversation. In this CommerceNext webinar, leaders from Boot Barn, Billabong/Quiksilver, Sideshow and iAdvize explored how conversational commerce is transforming product discovery, driving conversions and helping brands build long-term customer relationships through smarter engagement. Moderated by Allan Dick, Co-Founder of CommerceNext, the discussion covered everything from the power of real-time AI to the evolution of chat tools, customer expectations and building customer connection at scale. What We Learned: Rethink the role of chat—don’t limit AI to a chatbot. Use conversational tools to simplify complex product decisions. Layer

The AI Playbook for Ecommerce: What’s New

Maya Chalil May 16, 2025

In our recent CommerceNext webinar, retail leaders from Catalyst Brands, SKIMS and Archipelago Companies came together to explore how AI is evolving from a reactive solution into a proactive driver of ecommerce growth. The conversation unpacked the acceleration of AI adoption, the emergence of use cases across digital teams and how brands are moving from experimentation to measurable impact. What We Learned: AI adoption is accelerating—and customer expectations are higher. AI is shaping customer experience through search, imagery and LLM-driven discovery. Personalization is advancing and moving beyond buyer personas. Search and discovery are evolving into intelligent conversational experiences. Speakers: Mike Dupuis, Chief Digital

International Women’s Day: Honoring Iconic Women In our Retail Community

Corey Peters March 4, 2025

Happy Women’s History Month! To celebrate, we asked a few female leaders in our community to share career advice or marketing tips to help pave the way for future leaders in the retail industry. Kacey Sharrett, Former Head of DTC, GoPro “Life is too short to hate your job and burnout is rarely caused by just working long hours. Burnout is caused by working on goals that you don’t believe in for people that don’t treat you right. Know how to identify both and take another path before you have any regrets. Retail is tough enough as it is.”

Cyber Week Recap: Lessons Learned and Advice for 2025

Maria del Carmen Tume Saavedra January 14, 2025

In our latest webinar, Jason “Retail Geek” Goldberg recapped Cyber 5 Weekend sales data and the trends shaping this Holiday season. He also shared a look at what’s coming in 2025. Retail leaders joined him to share their experiences, lessons from this year and tips for what’s next. Attendees learned simple and clear ideas to help them prepare for 2025. What we learned: The truth behind 2024’s holiday spending Challenges in the holiday season Key trends that are shaping the holiday season How Tailored Brands performed this holiday season Hanky Panky’s strategic holiday collaboration with Pantone Session AI’s Holiday Season Insights Speakers:

Essential AI Insights for Retailers & Brands: Highlights from 2024

Maria del Carmen Tume Saavedra December 16, 2024

This year, AI went from a buzzword to a necessary tool retailers and brands implement into their marketing strategies to better connect with customers and drive innovation. Read on for top highlights from CommerceNext webinars; execs at brands like Forever 21, J. Crew, e.l.f. Beauty and more shared essential AI tips and tricks. For more insight into real AI implementations, make sure to register for our 2025 CommerceNext Growth Show, June 24-26 in NYC. Silent Signals: How AI Hears What Customers Don’t Say Key Takeaways: How AI is Transforming Ecommerce AI is reshaping ecommerce by enabling smarter, more personalized interactions. Tools like ChatGPT

Hot Topics and Vision for the 2025 CommerceNext Growth Show

Maeve Billings December 10, 2024

As we gear up for the 2025 CommerceNext Growth Show on June 24-26 in NYC, the focus is set on driving conversations around the transformative trends and strategies shaping retail. This year’s agenda promises to tackle both cutting-edge innovations and continuous industry challenges, providing attendees with the tools and insights needed to excel in our ever-evolving industry. Read on for a preview of a few topics poised to take center stage and register here to join the conversation. AI Transformation of Retail: Tactical Precision Meets Operational Innovation AI is no longer just a buzzword—it’s a cornerstone of modern retail. From automating tactical processes

How e.l.f. Beauty Shakes Up the Beauty Industry with Bold Campaigns

Maeve Billings October 1, 2024

The beauty industry is crowded with established players and emerging brands all vying for consumer attention. Yet, e.l.f. Beauty has managed to consistently stand out, positioning itself as a disruptor by combining bold marketing campaigns with innovative strategies. In this case study, we will explore some of e.l.f.’s most recent creative initiatives and break down the key tactics behind their success. What You Will Learn How e.l.f. Beauty leverages unique partnerships to amplify brand awareness The role of digital platforms and viral content in capturing consumer attention How e.l.f. used data to drive a strategic campaign decision Why product innovation and bold messaging

Behind The Scenes of Coach’s “In My Tabby” Campaign

Maeve Billings August 21, 2024

At the 2024 CommerceNexty Awards, Coach received the Most Effective Brand Storytelling Award for the “In My Tabby” campaign. The campaign highlighted the iconic Tabby bag through personal stories from the Coach Family, including Lil Nas X and Camila Mendes, focusing on transformative moments and the strength found in what we carry. We sat down with Kimberly Wallengren, Vice President of Marketing, North America at Coach, to learn more about the inspiration behind “In My Tabby” and the brand’s approach to marketing. Read on for the full interview. Katja Teichmann: Can you tell us about the inspiration behind Coach’s “In My Tabby”

Exclusive Holiday Research: Insights into Retailer Strategies for the Holiday Season

Maria del Carmen Tume Saavedra August 5, 2024

Delve into a recent CommerceNext retailer survey, where we asked how companies are navigating the unique challenges and opportunities this holiday season brings. Understanding Merchant Sentiment Merchants are generally optimistic about the upcoming holiday season. Survey data reveals that while 25% of merchants expect this holiday season to be worse than last year, a larger 43% believe it will be better. This positive outlook suggests a strong performance for the ecommerce industry. However, it’s important to recognize that there will always be winners and losers in any economic environment. Companies often attribute poor performance to broader economic issues, claiming that if they are

The CommerceNext Steps Part 2: Actionable Takeaways from the 2024 Growth Show

Maeve Billings July 25, 2024

At the 2024 CommerceNext Growth Show, we asked our industry-leading speakers to leave the audience with three key CommerceNext Steps to take back to the office. These actionable takeaways are designed to help you implement the strategies and insights shared during the conference sessions. Read on to explore the CommerceNext Steps shared during the breakout sessions in NYC on June 11-13, 2024, or click here to discover the Next Steps from the main-stage sessions. Day 1: June 11, 2024 Session 7: Results Your CFO Can Believe In: How Tapestry Is Winning With AI CommerceNext Steps: AI-Powered Customer Engagement: Leveraging AI technologies can transform product discovery

Tag: marketing

Get timely, relevant emails with updates on our annual conference, webinars, dinners, events and content from retail’s top minds.

Important Notice: Avoid Unauthorized Housing Providers