Many brands have adopted SMS marketing in their strategies over the last few years. It can be a powerful channel that can be used throughout the customer journey to drive revenue, deliver personalized experiences, and ultimately, create lasting relationships / loyalty.
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With recent changes in iOS 14.5, ad personalization and performance reporting may be limited and brands may notice a shift in their metrics, particularly those that use Facebook data. In our most recent webinar, we gathered experts in first-party data to share how they are managing data to drive customer acquisition even during this tumultuous time.
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Lack of cooperation is a huge and consistent obstacle for retailers across the globe in achieving optimal customer experience. It’s up to an entire company’s culture, from the top down, to prioritize CX. The recent CommerceNext webinar, “The Secret to a Great Ecommerce Experience? Collaboration!” covered these ongoing issues in ecommerce with the help of some of the most collaboration-forward minds in the industry.
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Luxury shopping is one of the largest ecommerce markets, including computer electronics, apparel & accessories, furniture & furnishing, auto & parts, luxury and beauty & cosmetics. The most effective solutions that encourage luxury shopping blend digital and human interaction.
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Bob Sherwin has spent his career building an expansive data-driven marketing toolbox, which he has applied to the category-creating Fortune 500 retailer Wayfair as their CMO. Read to learn his career advice and strategy for data-driven marketing at Wayfair.
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That’s a wrap! Season one of Conversations With CommerceNext: A Retail and DTC Podcast may be over, but there are tons of lessons that we’ll take with us into 2022. Industry experts from every type of brand and retailer regaled us with their experiences and best tips for career success.
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At a time where personalization is vital to creating smooth digital experiences for your customers, it is actually harder to achieve than ever before. With demanding customers and stricter privacy standards, this new year comes with new challenges for retailers. In a recent webinar, “A New Year, A New Ecommerce Reality: Differentiating Through Digital Experience” leaders in the ecommerce industry put their heads together to solve these issues.
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Julie Bornstein has years of experience with fashion ecommerce brands, including Nordstrom, Sephora, Urban Outfitters and Stitch Fix. She built Nordstrom’s online presence, oversaw Sephora’s website and loyalty program, served as the Head of Ecommerce for Urban Outfitters and helped grow Stitch Fix while preparing for its IPO. Now, Bornstein serves as the CEO and Founder of THE YES, a start-up building the future of ecommerce using artificial intelligence to power personalized product recommendations.
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Nearing the end of their internship experiences, Vanessa Dang and Amelia Poling share their experiences working with the CommerceNext Team as marketing interns for the Summer of 2021.
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With changes in technology, privacy regulations and in-person living, there is so much opportunity for retailers and DTC brands to lean into growth marketing. Here’s three sessions that’ll help you find new strategies at CommerceNext IRL.
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