According to the National Retail Federation, the United States saw $23.9B spent on gifts for partners, friends, pets and more on Valentine's Day 2022. This was the second-highest year on record, and it's only projected to rise from here on out, truly making February 14th a day your brand does NOT want to overlook! Read on to explore the top four trends to consider as you plan your marketing efforts.
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The looming recession and the overall current macroeconomic state of the United States economy has frightened every business. Budget cuts are necessary during a recession, and more often than not, marketing dollars are some of the first to go. But sales aren’t going to happen if marketing doesn’t exist, so it’s time to recession-proof your acquisition and retention strategies. Read on to learn the three best tips shared at the 2022 ecommerce conference from over 100 industry leaders.
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When it comes to interacting with brands, consumers today have much higher expectations. They're not only looking for products that meet their needs, but also a convenient and personalized shopping experience—whether they're scrolling through your ecommerce platform or browsing in-store. During the 2022 ecommerce conference, executives from Rainbow Shops and Attentive discussed how your brand can lean into conversational commerce, meeting your consumers where they prefer to shop with curated experiences.
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During his keynote session at CommerceNext 2022, Brian Beitler, SVP, vCommerce Ventures at Qurate Retail Group shared many tips about how the brand creates sticky vCommerce experiences that build communities and drive sales. Read on to explore live shopping tips from Brian’s session.
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Bob Sherwin has spent his career building an expansive data-driven marketing toolbox, which he has applied to the category-creating Fortune 500 retailer Wayfair as their CMO. Read to learn his career advice and strategy for data-driven marketing at Wayfair.
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That’s a wrap! Season one of Conversations With CommerceNext: A Retail and DTC Podcast may be over, but there are tons of lessons that we’ll take with us into 2022. Industry experts from every type of brand and retailer regaled us with their experiences and best tips for career success.
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The holidays may have just started rolling by, but for those of us in retail and ecommerce, we’ve been immersed in holiday planning for months. Our marketing community may run the gamut in company size, strategy and category, but everyone gets to participate in the hecticness and rush of holiday. To help support marketers, we talked holiday shopping trends 2021 in this webinar, “The Holiday Gifting Playbook: A Consumer Perspective on 2021 Holidays.”
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CommerceNext IRL brought the return of our ecommerce and marketing conference for retail and direct-to-consumer brands. It was an amazing two days of reconnecting, networking and most importantly, sharing all things marketing and ecommerce. ICYMI, we recapped some of the key themes below.
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In a time of rising acquisition costs and lower ROI, it appears it’s time we all embrace alternatives to paid search and social like partner marketing. Read the recap to learn the benefits, challenges and best practices when it comes to partner marketing.
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Now is the perfect time to invest in customer experience, while ecommerce sales are at an all time high. In our latest webinar, Post Holiday Battle Plan: Growth Strategies for 2021 and Beyond, David Bolotsky (CEO and Founder, Uncommon Goods), Rebecca Traverzo (VP Marketing, ThirdLove), Bill Bass (CMO, FULLBEAUTY Brands) and Meghan Stabler (VP Product Marketing, BigCommerce outline three essential investment areas to attract and keep more customers in this online ecommerce boom.
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