Tag Archives: marketing tips

cyber 5 week
Oct 2, 2023 Marketing Tips

Elevate Your Cyber 5 Strategy: Lessons from Innovative Campaigns

by Maeve Billings

As the Cyber 5 frenzy approaches, retail brands are gearing up to seize the opportunity of this monumental shopping week. Global online sales for Cyber Week in 2022 reached an astounding $281 billion, cementing its status as an international event that warrants the attention of marketers worldwide. With consumers spending 4% more online than the previous year, totaling $35.27 billion in the U.S. alone, the stakes have never been higher. Let's explore strategies that not only drive revenue but also resonate with consumers on a deeper level.

read more
SOCIAL COMMERCE WITH RISE INTERACTIVE
Sep 5, 2023 Marketing Tips, Session Recaps

Unlocking Social Commerce Success: Strategies to Stand Out and Profit

by Maeve Billings

As platforms like Facebook, Instagram, Snapchat and TikTok continue to emphasize automation and algorithm-driven approaches, brands find themselves lost in a sea of similarity, struggling to stand out. In a breakout session at CommerceNext 2023 Ecommerce Growth Show, Josh Tan, Sr. Director, Media Strategy at Rise Interactive, shared invaluable insights on how to craft a winning social commerce strategy that not only drives profit but also ensures efficiency. Read on to dive into the key takeaways from this session and explore actionable steps to optimize your social commerce approach.

read more
Aug 21, 2023 Marketing Tips

Threads 101: A Marketer’s Guide to Getting Started

by Ali Tyler

In the ever-evolving realm of social media, Threads emerges as a compelling platform, poised to revolutionize the way marketers and retailers connect with their audiences. Seamlessly integrated with Instagram and boasting over 100 million users, Threads offers a unique avenue for brands to foster engagement, boost visibility and cultivate a vibrant online presence.  In this

read more
Sustainability Marketing
Mar 1, 2023 Marketing Tips

Sustainability Marketing: 5 Lessons from Tapestry, Patagonia, Clorox and More

by Maeve Billings

This article explores how several retail brands, including Tapestry, General Mills, Patagonia, Madewell and Clorox, are taking impressive initiatives toward helping the environment. It also provides five sustainability marketing tips for businesses: being transparent, educating customers, offering sustainable products, encouraging sustainable behavior and reducing environmental footprints. Launching into sustainability can be daunting, but there are small changes that any brand can make to start making a difference.

read more
Valentine's Day Marketing
Jan 10, 2023 Marketing Tips

Top 2023 Valentine’s Day Marketing Tips for a Love-Filled Holiday

by Maeve Billings

According to the National Retail Federation, the United States saw $23.9B spent on gifts for partners, friends, pets and more on Valentine's Day 2022. This was the second-highest year on record, and it's only projected to rise from here on out, truly making February 14th a day your brand does NOT want to overlook! Read on to explore the top four trends to consider as you plan your marketing efforts.

read more
ecommerce conference tips
Dec 13, 2022 Marketing Tips, Session Recaps

Recession Proof Marketing Strategies: Tips from the 2022 CommerceNext Ecommerce Conference

by Maeve Billings

The looming recession and the overall current macroeconomic state of the United States economy has frightened every business. Budget cuts are necessary during a recession, and more often than not, marketing dollars are some of the first to go. But sales aren’t going to happen if marketing doesn’t exist, so it’s time to recession-proof your acquisition and retention strategies. Read on to learn the three best tips shared at the 2022 ecommerce conference from over 100 industry leaders. 

read more
Conversational Commerce
Oct 10, 2022 Marketing Tips, Session Recaps

Conversational Commerce: Your Ticket to a Successful Holiday Season

by Maeve Billings

When it comes to interacting with brands, consumers today have much higher expectations. They're not only looking for products that meet their needs, but also a convenient and personalized shopping experience—whether they're scrolling through your ecommerce platform or browsing in-store. During the 2022 ecommerce conference, executives from Rainbow Shops and Attentive discussed how your brand can lean into conversational commerce, meeting your consumers where they prefer to shop with curated experiences.  

read more

Sign Up For Updates

Want More Details?

Contact Us

 

ABOUT US

Location