How to Evolve Your Digital Future: Live Shopping Tips From Qurate Retail Group
Qurate Retail Group, which includes QVC, HSN and several other brands, was among the first to enter the digital future and introduce live shopping on linear TV more than 40 years ago. Today, Qurate Retail Group is the largest player in video commerce (“vCommerce”), which spans video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms like TikTok and Facebook. During his keynote session at CommerceNext 2022, Brian Beitler, SVP, vCommerce Ventures at Qurate Retail Group shared many tips about how the brand continues to create sticky vCommerce experiences that build communities and drive sales. Read on to explore the live