ecommerce Archives | Page 4 of 9

International Women’s Day: Honoring Iconic Women In our Retail Community

Katja Teichmann March 9, 2023

Happy Women’s History Month! To celebrate, we asked a few female leaders in our community to share career advice or marketing tips to help pave the way for future leaders in the retail industry. Linh Peters Former CMO, Walgreens “Your direct manager is the most important factor to having a meaningful career. Work for someone who advocates for you, is willing to take risks on you, gives you stretch opportunities and will back you up if things get tough.” Linh will be joining us on stage at the 2024 CommerceNext Growth Show. Learn more here. Allyssa

Sustainability Marketing: 5 Lessons from Tapestry, Patagonia, Clorox and More

Maeve Billings March 1, 2023

With Earth Day 2023 approaching fast, businesses have never had a better time to showcase their commitment to sustainability. A recent report released by First Insight and the Baker Retailing Center at the Wharton School of the University of Pennsylvania has revealed that there is a significant gap between the perceptions and preferences of consumers and senior retail executives regarding sustainable shopping. The report was based on a survey of consumers and senior retail executives to compare their views on sustainable products, shopping formats and the factors driving sustainable purchase decisions. The survey found that consumers across all generations are now more willing

How to Maximize Customer Lifetime Value by Creating Positive Customer Experiences

Ali Tyler February 23, 2023

A top-notch online customer experience is very important for boosting Customer Lifetime Value. It makes customers happier, more likely to stick around and more loyal. Plus, it opens up opportunities to sell them more products. To pull it off, you have to be tech-savvy and have a flexible system that can adapt to what customers want. In the latest CN webinar, we asked Sean Daley, Head of Experience Strategy at Pivotree, and Dan Shim, Head of Product Marketing at commercetools, to teach us about customer lifetime value and strategies to create loyal, repeat customers. Then, they were joined by executives from The Vitamin

How Abercrombie & Fitch’s Omnichannel Marketing Strategy Drives Customer Loyalty and Success

Maeve Billings February 8, 2023

Abercrombie & Fitch is an iconic American lifestyle retailer leveraging omnichannel marketing to engage with its target audience. Omnichannel marketing refers to a consistent and integrated customer experience across all touchpoints, including physical stores, ecommerce, social media, mobile apps and more. This approach helps companies create a seamless shopping experience that fosters customer loyalty and satisfaction. In this case study, we will outline the strategies and tactics Abercrombie & Fitch has implemented to see major success through omnichannel marketing including: Seamless Integration Personalization Social Media Mobile Apps Read on to learn how your brand can follow in the omnichannel footsteps of A&F. From

Master the Latest Ecommerce Trends and Challenges for Retail Success at CommerceNext 2023

Maeve Billings January 26, 2023

CommerceNext 2023: The Ecommerce Growth Show is a premier ecommerce conference that brings together leading experts in the field to discuss the latest trends and challenges facing ecommerce retailers. Taking place on June 20-21, 2023 at the New York Hilton Midtown, this ecommerce conference is a must-attend event for anyone in the industry looking to stay ahead of the curve. Read on to further explore six of the hot topics our 120+ expert speakers will discuss at the 2023 Ecommerce Growth Show and register today if you haven’t already! Economic Challenges One of the hot topics that will be covered at the ecommerce

CommerceNext Topgolf Reception at Shoptalk

Top 5 Things To Do at Shoptalk 2023: A Guide to Maximizing Your Experience

Maeve Billings January 24, 2023

ShopTalk is one of the biggest events of the year for anyone in the ecommerce and retail industry. It brings together some of the brightest minds and most innovative companies to discuss the latest trends, technologies and best practices. This year’s event takes place on March 26-29, 2023 in Mandalay Bay, Las Vegas. With so much to see and do at the conference, it can be overwhelming to decide what to prioritize. That’s why we’ve put together this guide to help you make the most of your time at ShopTalk 2023. From networking opportunities to cutting-edge sessions, these are the top five things

4 Ways to Use ChatGPT to Boost Your Ecommerce Growth

Maeve Billings January 23, 2023

Ecommerce has come a long way since the early days of online shopping. Today, customers have access to a wide range of products and services at their fingertips and can make purchases with just a few clicks. However, with the rise of online shopping also comes an increase in customer expectations. People want quick and easy access to information, as well as personalized recommendations and support. This is where ChatGPT comes in. In this blog, we will explain what ChatGPT is and how you can use it to revolutionize your brand’s ecommerce experience. However, we believe the best way to describe the platform

Top 2023 Valentine’s Day Marketing Tips for a Love-Filled Holiday

Maeve Billings January 10, 2023

As we approach Valentine’s Day 2023, it’s crucial for retailers and brands to stay up-to-date on the latest marketing trends to make the most of this holiday of love. According to the National Retail Federation, the United States saw $23.9B spent on gifts for partners, friends, pets and more on Valentine’s Day 2022; consumers spent an average of $175 on the holiday. This was the second-highest year on record, and it’s only projected to rise from here on out, truly making February 14th a day your brand does NOT want to overlook! In order to guide you through successful Valentine’s Day marketing, we’ve

3 Reasons Why You Should Attend the 2023 Ecommerce Growth Show

Maeve Billings January 6, 2023

CommerceNext is the leading community, event series and conference for marketing and ecommerce leaders at retail and DTC brands. Our ecommerce conference will bring top industry innovators and leading marketers together in the heart of commerce on June 20-21 at the New York Hilton Midtown to share best practices for ecommerce growth. At the 2023 CommerceNext ecommerce conference you can expect: Industry-Leading Speakers Ample Opportunities to Network A Content-First Approach Read on to explore a taste of what CommerceNext has to offer at this year’s Ecommerce Growth Show! Listen to 120+ Industry-Leading Speakers At the 2023 CommerceNext ecommerce conference, we plan on

Cyber Week Recap: Lessons Learned and Advice for 2023

Maeve Billings December 21, 2022

Given this unusual and unpredictable holiday season, it will be difficult to benchmark success this year. During the most recent CN webinar, we asked Jason “Retail Geek” Goldberg from Publicis to share his analysis on Cyber 5 Weekend aggregate sales data, the issues shaping Holiday ‘22 and what’s in store for 2023. In addition, a panel of senior-level executives from Abercrombie & Fitch, Savage X Fenty by Rihanna, commercetools and Avensia discussed lessons learned and offered advice for what’s ahead. WHAT WE LEARNED: It is crucial to stay focused on controlling the controllable. More and more brands continue to make large investments in

Tag: ecommerce

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