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Seize The Data! The 2023 Retail Data Collection & Satisfaction Survey
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WHAT YOU’LL LEARN IN THIS REPORT:
- How retailers rate their data proficiency. We asked retailers to share their approaches toward marketing data collection and analysis and how they feel those efforts affect their bottom line.
- Confronting challenges blocking the path to profitability. An exploration of current analytic methods and tools and how to score and evaluate performance.
- Getting the most out of data investment. The key challenges and obstacles that retailers believe they must address to gain the full benefit from their data and analytic efforts.
- How privacy compliance is driving up the cost of customer acquisition
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